EXPERIENCE
2022 - 2025
FUNKO // DIRECTOR OF INTEGRATED MARKETING (CLOSE-TO-MARKET)
FUNKO // DIRECTOR OF SOCIAL INSIGHTS
Launched two high-end product lines, with Funko’s highest ever price points, on a new platform (EQL) and with multiple sell-throughs. Collaborated with multiple partners (including DreamWorks, Hasbro, and Marvel) for all promotion of these campaigns.
Drove the cross-discipline “Speed-to-Market” team to ideate and create quick-turn products with high profile partners, with final results including items for Doja Cat, Ice Spice, Sabrina Carpenter, WICKED, Sony, SATURDAY NIGHT LIVE 50th, and Disney.
Directed the marketing campaigns for the Funko / eBay vault partnership, the robust Digital Collectibles NFT program, Octane5 integration, as well as currently-NDA’d feature launches.
FUNKO // DIRECTOR OF MARKETING AND COMMUNITY (MONDO)
Led the MONDO brand across all platforms, while directly supervising a robust team of social strategists, email marketers, copywriters, and e-commerce managers. Under that leadership, MONDO’s sales increased 28%, and social following grew by 50k.
2021 - 2022
ALAMO DRAFTHOUSE // MARKETING CAMPAIGN MANAGER (MONDO)
Coordinated all product releases, creating and posting all marketing communication copy and handling e-Commerce aspects of mondoshop.com (Shopify)
Defined and held the tone and voice of the brand, across all platforms, while also serving as email marketer, social strategist and community manager for @MondoNews handles (a total of +500K followers)
2020 - 2021
RECREATION AGENCY // DIRECTOR OF STRATEGY
Spearheaded campaign strategy across agency clients (including 7-Eleven), while working with all existing accounts to think more creatively and socially.
Created a content studio and podcast network to service future clients, including the formation of a physical recording space.
2019 - 2020
CINESTATE / FANGORIA // DIRECTOR OF MARKETING
Supervised all digital channels and content creation, including campaign orchestration, leading to doubling followers across brands and a 40% growth in engagement, year over year.
Produced 2 separate podcast networks, which boasted 20 shows and 2 million listens in total.
2017 - 2019
RICHARDS/LERMA // SENIOR SOCIAL STRATEGIST
Managed digital strategy team, developing cross-platform strategies for the rebranding of Metro by T-Mobile, and creating content for agency-first platforms for their UFC partnership.
2015 - 2017
SPLASH MEDIA // SOCIAL MEDIA SPECIALIST / CONTENT WRITER
WRITING
2021 - PRESENT
STAR WARS ENCYCLOPEDIA, PUBLISHED BY DK IN FALL 2024 (CO-AUTHOR)
STAR WARS ENCYCLOPEDIA OF STARFIGHTERS AND OTHER VEHICLES, TO BE PUBLISHED BY DK IN FALL 2025 (AUTHOR)
TITAN COMICS (STAR WARS INSIDER)
DISNEY (STARWARS.COM)
FANGORIA
Excerpts and examples can be found on linked portfolio website.
ACTIVITIES
2023 - PRESENT
TEXAS A&M UNIVERSITY (MS MARKETING PROGRAM)ADVISORY BOARD // BOARD MEMBER AND MENTOR
2018 - PRESENT
TALKING BAY 94 // CREATOR AND PODCAST HOST EDUCATION
2014 - 2015
MASTER OF SCIENCE, MARKETING // TEXAS A&M UNIVERSITY
2010 - 2014
BACHELOR OF BUSINESS ADMINISTRATION, MARKETING, MINOR, HISTORY // TEXAS A&M UNIVERSITY