Wonder Cube by Vaibhav Balasubramanian

Wonder cube

Design brief

To design an innovative and engaging wooden block toy infused with soft elements that promotes imaginative play for children of ages 2 years and above inspired by the eco-friendly principles of Plan Toys

Plan Toys, founded in 1981, is a Thai-based toy company celebrated for its sustainable and educational toys. With a commitment to eco-friendly materials and child safety, Plan Toys offers a diverse range of products that encourage children's development through play.

Target age group 12 m+

Fine Motor and Coordination Development

Support children in fine motor skill development and hand-eye coordination with wooden blocks, small sorting objects, and pretend-play toy sets like cutting wooden fruit and vegetables.

Muscle and listening Development

Enhance motor skills and balance with active play using push & pull toys.

Improve fine motor skills and hand-eye coordination through hammering toys like Pounding Bench and Hammering Balls. Engage the auditory sense with musical toys like the Fish Castanet to differentiate between sounds and rhythms.

Intellectual Stimulation

Learn about shapes, colors, order, size, and patterns by playing with stacking, nesting, and sorting toys like Owl Sorter and Nesting Boxes; they help improve mathematical skills

Social and Emotional Development

Make bath time exciting by exploring the properties of liquid and force and discovering how different objects float, sink and move through the water by playing with bath toys like Sailing Boat.

Tactile Stimulation

Enhance your baby’s understanding of temperature, texture, and other touch sensations through sensory play.

Target age group 2 yrs+

Fine and Gross Motor Skill Development

Further develop gross motor skills and physical strength through active play and strengthen fine motor skill development and handeye coordination with puzzles, games, and construction play

Intellectual Stimulation

Utilize sorting boards, puzzles, and mechanical toys like Geometric Sorting Board, Geometric Peg Board, Shape Sorter, Gears & Puzzles-Deluxe, or Jumping Acrobat to encourage trialand-error learning, the understanding of cause and effect, and problem-solving.

Social and Emotional Development

Help your child better understand their moods and emotions through intentional play with toys like the Mood Memo or Build-aRobot.

Creativity and Imagination

Tap into imaginative thinking with educational alphabet and number playsets such as Alphabet A-Z and Numbers 1-10, they will encourage children to learn new words, sounds and phrases

target customer

Name Mia Johnson

Age 29

Occupation Stay-at-home parent

Annual Income $55,000

Marital Status Married

Family Situation Mother of two (ages 2 and 4)

Location Austin, Texas

Personal Characteristics Caring, nurturing, eco-co

Hobbies Crafting, gardening, pla

Interests Sustainable parenting, n

Personal Aspirations Provide a nurturing and

Professional Goals N/A (currently focused o

Pains Concerned about toxic m

Main Challenges Finding affordable and s

Needs Safe, eco-friendly, age-a

Dreams Raise healthy, environme

Budget

Limited budget, seeks af

Shopping Frequency Regularly, especially for

Preferred Channels Online eco-friendly mark

Online Behavior

Researches extensively,

Search Terms "Sustainable wooden to baby toys"

Preferred Brands Trusts established eco-co

Triggers Safety certifications, eco

Barriers Limited budget, time con

Wonder cube

A multifunctional toy for various activities

a magical wooden cube designed to spark creativity and imagination in little ones aged 12 months and above. This innovative toy features hidden magnets inside, allowing children to attach adorable animal features like faces, tails, and ears. The Wonder Cube encourages interactive and imaginative play, providing endless possibilities for young minds to explore and create their own whimsical characters.