MEDIAKIT 2024
REACH approx. 40.000 People
The Facebook page of Radfahren und ElektroRad is updated several times a day. In addition to its own messages, the curated linking of interesting facts and figures from the entire cycling scene is one of the recipes for success. In addition to its own website, Facebook posts are an important pillar of the online presence of Radfahren.
Ideal environment for content marketing:
• Authentic and natural target group approach
• Steadily increasing user numbers
• High level of engagement
• Two-way communication
• New customer groups
Facebook with its numerous special communities multiplies the reach and visibility of RennRad content and offers the ideal platform for in-depth and lively discussions. As a rule, the editorial team posts new content several times a day, including curating and linking to relevant content, such as videos of finishes at major races. Would you also like to be part of it? Talk to us!
Ideal environment for content marketing
• Authentic and natural target group approach
• Steadily increasing user numbers
• High engagement
• Two-way communication
• New customer groups
Small and large retailers and manufacturers as well as service providers
Dr. Björn Stapelfeldt Radlabor GmbH
Holger Marchio Business Bike
Jennifer Leinenbach Head of Marketing SIGMA-ELEKTRO GmbH
Market trends, new components, special know-how, personnel
4.500 Copies
„We are very satisfied with the cooperation so far.
One of our webinars, for example, was very successful and gave us a lot of positive feedback and several hundred lead contacts. The activity and presence are noticeably attracting new customers to us, and even internationally.“
„We appreciate the trustful and pleasant cooperation. The organization of the webinar, where we gave a presentation, was very professional and will definitely increase our presence and awareness in the market.“
„SIGMA SPORT participated in the Gravel Night as a speaker as part of the cooperation with the cycling club. The webinar format is ideal for presenting our products and topics in an interactive way. We were very impressed by the quality of the 1000 leads generated as a result, and the subsequent e-mail marketing campaign had an aboveaverage conversion rate. Which shows us that the bike club works very well as a marketing platform for the bike industry.“
Dr. Sebastian Sieglerschmidt ALTEOS
Jan Siekmann Hebie Group
Marcel Spork SKS
12× annual
„We were delighted to have the opportunity to present our digital insurance solutions at the Digital Conference. With its expert readership, the publishing house provides just the right audience for feedback and suggestions on our e-bike insurance with GPS protection.“
„The Digital Conference was a very well organized event that really enriched the industry after the cancellation of this year‘s trade shows. An excellent addition that will resonate in a post-pandemic era.“
„With the RadMarkt Digital Conference, BVA BikeMedia was in the right place at the right time with a format. It was fun to discuss with the participants and of course with editor-in-chief Michael Bollschweiler on a high professional level after our presentation. A great way to get in touch with our customers and industry partners even in times of lockdowns!“
