What Are The Advantages & Disadvantages of 2D Animation Over 3D Animation?

What Are The Advantages & Disadvantages of 2D Animation Over 3D Animation?

Most marketers are now looking to add videos in increasingly diverse forms to their marketing strategies. The power of videos in bringing in engagement and conversions is now undeniable, because the proliferation of platforms like Facebook and YouTube has allowed users to find and much more easily interact with videos.

However, when marketers want to make videos for increasing their brand equity or for powering more conversions, they have the choice of opting for either 2D or 3D animation.

As for the question on what is 2D and what is 3D, the answer is quite simple. 2D is literally 2 dimensions i.e. in 2D videos, you just have two aspects to work all the components of your video in i.e. height and length. In 3D, you can add a third dimension as well i.e. depth.

3D videos are much more elaborate than 2D videos and they allow for much more detailing and exploration of concepts. But despite, this 2D animation continue to be most dominant form of animation used in marketing videos. To know exactly why this happens, let’s take a look at the advantages and disadvantages 2D animation has over 3D animation.

2D Animation Is Much Cheaper: 3D animations being more elaborate, require a much bigger investment in terms of capital to get made. On the other hand, 2D animation videos can be made at a much lesser cost than 3D videos.

So for marketers dealing with cash strapped budgets and daunting targets, 2D animation appears like the much more viable option to rely on.

2D Animation Videos Have A Higher Turnover Rate: Since 2D animation isn’t that complicated, you can make videos at a much faster pace than what you can do in 3D videos. A good video production agency can make 2-5 2D animated videos for a brand every week, thereby allowing brands to go forth with a very aggressive marketing strategy for their business.

3D videos take a much longer time to produce, making them infeasible for brands looking to get a lot of videos made in a short span of time.

Much More Choice In Terms of Agencies Is Available in 2D Animation: Because of the fact that the demand for 2D animation videos is so great, you will find a lot of capable agencies that can make your videos.

For 3D videos, you don’t have much of choice since the number of agencies is very less because of how complicated it is to learn this craft and to execute it.

Disadvantages of 2D Over 3D Animation; 2D animation can start to appear boring if you don’t continue to complement it with engaging storylines that are unique every single time. 3D animation offers you a lot more to experiment with since you can make much more elaborate characters and backgrounds. 2D is often flat and doesn’t much space to be highly creative.

Despite the fact that 3D animation is being widely leveraged in the movie industry, the marketing landscape has been slow to adapt to it and use it widely as of yet.

If you too want to include videos in your marketing strategies then going for 2D animation is your best and safest bet as of now.