M E I N GROU P
BRO CHUR E
x info@mein.vn
1. A b o ut M e In Grou p 2 . B usiness Structur e
3. o ur b r a n d
4. Vision, Mission and C o re V alu e
5. C o re team intr o
1. About me in GROUP
Founded in 2015 , tucked within the bustling alleys of an old residential complex by the lively Ben Thanh Market, Bep Me In encapsulates the timeless allure of Saigon. Serving traditional dishes from mom's special recipes, Bep Me In stands for “No MSG, Fresh and Healthy” . Here, guests indulge in an enriching culinary culture, mirroring the perfection of a home-cooked family meal “As delicious as mama ‘s made with love” . , which stands for "Mother Feed" in Vietnamese, is a heartwarming brand name that encapsulates a mother's love and care for her children.
2.
Busin e ss structur e
ME IN G ROUP, F& B C ONCEPTS & BR A ND, ME IN KITCHEN , BA NH MI ME IN, ME IN NOODLES, R&D C ENTER , C ENTR A L KIT C HEN, PRODU C TION DISTRI B UTION , F R A NCHISE DE V ELOPMEN T, SUPPL Y & DISTRI B UTIO N
F&B CONCEPTS & BRAND
FRANCHISE DEVELOPMENT SUPPLY & DISTRIBUTION
ME IN GROUP
ME IN KITCHEN BANH MI ME IN ME
NOODLES ME IN .....
CENTER CENTRAL
PRODUCTION
IN
R&D
KITCHEN
DISTRIBUTION
B usiness structur e
BEP ME I N
“Bếp Mẹ Ỉn” is a Vietnamese restaurant offering Vietnamese
family-style food, showcasing street food & classic dishes, with a twist.
02 Branches
Nguyen Thai Binh
165/50 Nguyen Thai Binh St., Nguyen Thai Binh Ward., 1 District, Ho Chi Minh City, Le Thanh Ton
136/9 Le Thanh Ton St., Ben Thanh Ward., 1 District, Ho Chi Minh City
2015
SINCE
B usiness structur e
B A N H M I ME I N
“Bánh Mì Mẹ Ỉn” is a place that specializes in selling not only traditional but also upgraded Vietnamese bread such as Beef Rib, Lobster, Caviar, etc .
02 Branches Le Thanh Ton
136/13 Le Thanh Ton st, Ben Thanh ward, district 1, HCM city
136/21 - 136/21 Le Thanh Ton, Ben Thanh ward, distric 1, HCM city
Business structure
01 Branches
136/9 Le Thanh Ton St., Ben Thanh War., 1 District, Ho Chi Minh City, Viet Nam
our brand
BEP ME IN BANH MI ME IN ME IN NOODLES
Bep Me In
ABOUT BEP ME IN
BEP ME IN is a Vietnamese restaurant that
B e p Me I
A BOU T BEP M E i
BEP ME IN @ Nguyen Thai Binh 165/50 Nguyen Thai Binh St., Nguyen Thai Binh Ward., 1 District, Ho Chi Minh City
BEP ME IN @ LE THANH TON 136/9 Le Thanh Ton St.,
Ben Thanh Ward., 1 District, Ho Chi Minh City, Viet Nam
Bep Me In menu
ABOUT BEP ME iN
banh mi Me In
ABOUT BANH Mi ME iN
A BOU T B AN H M i ME i N
banh mi m e i n Interi or
BANH MI ME IN @ LE THANH TON
136/13
Le Thanh Ton St.,
Ben Thanh Ward., 1 District, Ho Chi Minh City, Viet Nam
BANH MI ME IN @ NGUYEN THAI BINH 136/9 Le Thanh Ton St.,
Ben Thanh Ward., 1 District, Ho Chi Minh City, Viet Nam
banh mi me in menu
ABOUT BANH Mi ME iN
Me In noodles
ME IN NOODLES
as a testament to the harmonious
me in n o odle s Interi or
A BOU T ME iN N OODLE S ME IN NOODLES @ LE
136/13 Le
THANH TON
Thanh
Ton
St., Ben Thanh Ward., 1 District, Ho Chi Minh City, Viet Nam
ME IN NOODLES @ LE THANH TON 136/13
Le Thanh Ton St.,
Ben Thanh Ward., 1 District, Ho Chi Minh City, Viet Nam
our brand
VISION MISSION CORE VALUES
our core team
Fo o d i s a fun d amental part of any cu l ture a nd c a n bring peopl e
t o gether a n d create a s ense of commun i ty. A t Bep Me In, we don’t ju s t
co o k f o o d . Thr o ugh tho s e d e l ic i ous, time l e ss yet i nnovat i ve di s hes, w e
w ant to b r i ng the cu l ture r i chnes s , the heart and so u l o f the Vietname s e
peop l e an d the d ay s of their live s to the w or l d .
- Ho a , F ound e r of M e in Gr o u p
f o un d e r
PH A M T H AN H H OA
Wi th a bac k ground in Ho s pita l ity Management, Ph a m Th a nh Ho a b r i ngs over 1 0 ye a rs o f ex p er i ence i n F& B i nve s tment, s ucce s sful l y l ea d ing multip l e c o ncepts t o become thr i ving cha i ns. A dd i t io n al ly, She ha s over 1 5 ye a rs of ex p erience manag i ng investment p roject s in he a lthc a re, F M C G, and F&B s ector s both domest i ca ll y an d internationa l ly . P assi onate a bout commun i ty- d r i ven a nd s usta i n a b l e project s , Pham Thanh Ho a focuses on deve lo p i ng creative cu li n a ry venture s rooted in p re s erving tr a diti o nal cu l ture. Her uni q ue b l en d of creativity a n d su s t a in ab i li ty set s her a p a rt i n the F &B i ndu s try, w here she ai m s to del i ver exceptional ex p erience s w h i le upho l d i ng cultur a l v a lue s .
ADVISOR
A LB iN DE F OR G E S
A lbi n has been arme d w ith a B a che l or s d egree in Ho s p i ta l ity M a nagement from the reno w ned Lau s anne H o tel Schoo l . He d r a w s hi s i nsp i r a tion a nd e
g l ob al journey began i n New Yor k , Sa i nt M a rtin, a nd C an a da before sett l ing i n V ietn a m over 2 0 ye a r s a go. W ith ne a r l y 3 0 ye a r s of i n d u s try e x perience, Al b in h as cu l t i v a ted a d eep un d er s t a nding of the F & B s ector, p a rticul a r l y i n Vi etn a m, w here he s p ent a s a n entrepreneur an d p l ayed a pivotal r o le a s a founder, c o nce p t creator, a n d pa rtner i n over 15 s ucce s sful re s taur a nt ventures, s h ap ing them i nt o thr i ving culin a ry destin a t i ons .
Hi s e x pert is e e x ten ds to the org a nic sector, leverag i ng an internat i on a l networ k to d rive c o l l aborat i on s and i nnovation . P assi onate a b out su s tain a bi l ity and cu l tura l p re s erv a t i on, Al b i n cr a fts a vant-g a r d e cu li n a ry ex p er i ence s r o ote d i n
c o mmun i ty va l ues, s ho w ca s ing a un i que b l en d of cre a tivity and bu s ine s s in s ight .
fr o
l ho
p i t ali ty venture s .
a r l y v o cation a l cho i ce
m h i s fami l y 's successfu
s
H i s
Hoa h a s s t a rted h i s c a reer i n h o s pi t a l i ty fie l d s i nce 2 00 1 w hen he first set f oo t i n the US. After achieving hi s Bache lo r i n Ho s p i t a l
Management
journey
the be s t-e
, H
returne d to V i etn a m in 20 1 2 a nd
contr ib ute d to the major development o f the in d ustry. W ith the c a pac i ty i n l ea d ersh i p a n d bu s iness management, Ho a ha s contri b ute d gre a t l y t o the succes s es of many esta bl i s hments, wi th a v a r i ety of concept s a n d cuis i nes .
r bo r,
ch i g a n ( o ne o f
i t y
and e x per i enc i ng a gre a t
in A nn A
M i
d ucated to w n i n the US )
oa
gre a t l y
16 YEAR’S EXPERIENCE IN FOOD AND BEVERAGE HOSPITALITY WITH THE FOLLOWING POSITION
+ FRANCHISE LEADER
+ EXECUTIVE MANAGER
+ AREA MANAGER
+ GENERAL MANAGER
BE TRAINED AND COACHED BY EPIKUREAN HOSPITALITY
C o O PHUC M Ai NG OC
LEO CHENG
8 YEARS OF EXPERTiSE iN DiGiTAL MARKETiNG
OVER 4 YEARS OF COLLABORATiON REMOTELY ACROSS BORDERS
OVER 3 YEARS WiTH TECH BRANDS STATiONED iN ViETNAM AND SiNGAPORE
CmO
thank for watching thanks for watching
thank f o r w a tchin g
M E I N G RO U P
BR O CHU R E
