How ecommerce retailers transforms i beacon technology

How Ecommerce Retailers transforms iBeacon Technology?

5/29/2019

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How Ecommerce retailers can transform the iBeacon Technology?

It wasn’t too long ago when retailers actually spoke about the importance of location-based marketing. Now, we can clearly see retailers all set to comprehend the benefits of location-based

marketing services using retail app development in a better and quicker way. This has resulted in the growth of iBeacon technology.

The technology has brought about a shift in retail marketing paradigm by incorporating special promotional messages and alerts

for consumers and offering big data analytics for enterprises.

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Ways in which retailers can use iBeacon Technology Welcome your customers

Better product showcase

Indoor mapping

Track impact of your campaign

Relevant mobile retargeting

Send right notification

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1- Welcome your customers When your customers enter the store, they will automatically be greeted with a notification in their smartphone. Customers will get such greet notifications as soon as they enter your store. It is a unique and smart way of greeting your customers.

All you have to do is set up the notification in the backend and let your Beacon device do some action.

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2- Better product showcase Let your customers experience the way of checking out the new products in a unique way; video. Show your product demo in a video rather than the conventional shelf display.

Your Beacon device can successfully deliver the product video

to your customers’ smartphone and let them see the product in a real model via video.

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3- Indoor mapping If your store is too big then your customers might not be able to find items just like that. So help them with indoor mapping.

It will give your customers a good view of the store location and that makes it easier for them to search items what they

are looking for.

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4- Track impact of your campaign Unlike conventional ways, with iBeacon device in the hand, retailers can get a better picture of their customers. By utilizing a Beacon management platform, store owners can

send opt-in contextual messages and product & service promotions to customers when they enter a particular location in your store. In addition, such platforms make it simple for store owners to track the impact of their marketing campaign.

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5- Relevant mobile retargeting Not just customers in the store, but with big data analytics provided by Beacon devices, retailers can now retarget customers that are outside the store. Now, Beacon devices

deployed in that store will provide the store owner details like what product she looked at, whether she tried any clothes, etc. And with such customer information in hand, the store owner has a great opportunity to reach out to the customer in the real world.

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6- Send right notification Retailers can utilize the Beacon devices to their full potential by sending messages and notifications that are based on a better understanding of the customer’s buying behavior, location, demographics, etc. The retailer can now utilize this

information to their benefit by sending them a 10% off an all Lavie bags. Therefore, Beacon devices can assist retailers to identify both the right consumer and the right intent.

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Information contributed by Buy Your Kart, one of the leading Ecommerce Development Platform. To know more visit www.buyyourkart.com & launch your eCommerce website or app in one click.

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