5 Dashboard to Measure Ecommerce Optimization

5 Dashboard to Measure Ecommerce Optimization

3/14/2019

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Why to measure dashboard for ecommerce optimization?

With a growing array of technologies available to track, optimize and convert on websites, the list of business-critical metrics to track and report on in ecommerce is growing.

Metrics like customer lifetime value (CLV), order gap analysis, and the series of conversion rates by purchasing stage are no longer elusive, and can be combined and optimized with marketing intelligence.

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5 Dashboard to measure ecommerce optimization Product analysis

Ecommerce overview

Ecommerce search

Ecommerce by channel

Website analysis

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1- Ecommerce Overview This overview shows bottom-line metrics, attainment to goal, and the most key ratios to balance like customer acquisition cost (CAC) and CLV.

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2- Product Analysis A level below an executive overview, drilling down to product, product category or channel will help reveal over and underperforming groups.

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3- Website Analysis Ecommerce and website analytics go together like lock and key. Monitor how various channels perform, as well as the acquisition costs of paid efforts across channels.

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4- Ecommerce by channel Still keeping your bottom-line metrics in view, it’s important to set targets across channels in addition to those set broadly.

You may be surprised by channels that are consistently easier to hit targets for.

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5- Ecommerce Search Ecommerce is highly competitive in terms of paid and organic search. This dashboard shows high-level view example .

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In Conclusion With the ecommerce industry expected to hit $4.5 trillion in 2021, now is the time to invest in scalable analytics that can seamlessly integrate new data sources and deliver insights as your business grow.

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Video contributed by Buy Your Kart, one of the leading Ecommerce Development Platform. To know more visit www.buyyourkart.com & launch your eCommerce website or app in one click.

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3/14/2019

www.buyyourkart.com

3/14/2019

www.buyyourkart.com