5 areas where ecommerce business struggles

5 Areas Where Ecommerce Business Struggles

4/3/2019

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Why Ecommerce Business Often Struggles?

There is so much more to ecommerce than just selling products online. You have to build trust with your customers, streamline your order fulfillment process, secure your website, create and follow a content marketing and SEO

strategy and much more. The good news is that you can always learn from the past victories and failures of others.

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5 Areas where Ecommerce Business Often Struggles Building trust & loyalty

Website security

Mobile Commerce

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Order Fulfillment

Returns, exchange & refunds

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1- Building Trust & Loyalty It doesn't matter how fancy your website looks. If you're just getting started in the online space, building trust and loyalty with the customer will often be a struggle. This occurs because nobody knows who you are. People work with those

they know, like and trust, and it takes time for a new site to reach that point. Recognize that people aren't automatically going to trust you with their personal information.

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2- Website Security Many business owners never anticipate having to deal with hackers and security breaches. But if you're running an ecommerce business -- no matter how small it is -- you are a target and you need to start preparing for this eventuality. If

customers' sensitive information is leaked, you're going to have a hard time earning back their trust, and also building trust is tough enough as it is.

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3- Order Fulfillment It's not that order fulfillment is complicated. Rather, it's nuanced and idiosyncratic. Different products are going to need to be packed in different boxes. Some couriers are going to be faster and more reliable than others. Shipping logistics

aren't always going to be obvious. And what might at first appear to be the fastest delivery method may turn out to be the slowest.

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4- Mobile Commerce Smartphone and tablet device use is through the roof.

Unfortunately, many online retailers are not keeping up with this trend. It isn't enough to make your website mobile friendly. You also need to optimize your checkout process, as

this can be a major bottleneck. What may appear to be a completely streamlined process on a laptop or desktop computer can be painstaking and even broken on a mobile device.

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5- Returns, Exchange & Refunds These items go hand in hand with order fulfillment. You might have your picking, packing and shipping processes working like a well-oiled machine, but if you don't have a system for handling returns, exchanges and refunds, you might be caught

off guard. Returns, exchanges and refunds also tie in with customer service. If your goal is to create a great experience for your customers, you have to think about how to process returns, exchanges and refunds as quickly as possible.

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Final Thoughts Tremendous opportunity is available in ecommerce. And the more organized and prepared you are, the easier it will be for you to scale and grow. It's important to be aware of these issues. You can deal with them as they arise, but that

approach may slow your progress. For some online retailers, not paying attention to present challenges can actually be disastrous.

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Information contributed by Buy Your Kart, one of the leading Ecommerce Development Platform. To know more visit www.buyyourkart.com & launch your eCommerce website or app in one click.

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