How to become known as an authority by blogging

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How to Become Known As an Authority by Blogging

How to Become Known As an Authority

by Blogging A Beginner’s Guide to WordPress

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How to Become Known As an Authority by Blogging

How to Become Known As an Authority by Blogging: A Beginner’s Guide to WordPress About This Guide Many people start blogging as a hobby, a way to express themselves, to be part of a community, to make some extra money and a thousand other reasons. All of these reasons are legitimate reasons to start a blog, but we will be discussing how to brand yourself as an authority on a subject by starting a blog.

Publishing quality content on a consistent basis is an excellent way to become known as an authority on a subject. But it may seem a little daunting as to how to set up and start your first blog, or to create quality content on a consistent basis. It is actually much easier than you may think and this guide was created to help walk you through the process.

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How to Become Known As an Authority by Blogging

Chapter 1 Introduction to Blogging A blog is a type of web journal and it gets its name from an abbreviated form of weblog. Blogs have been around since the mid to late 1990s but really started gaining popularity since about 2009. Blogging, the act of publishing content to a blog, has really become a cultural phenomenon with millions of blogs now in existence.

Why People Blog Anyone wanting to start a blog has their own reasons, but here are a few of the most common.

To Share a Passion People who are passionate about a subject often start a blog to share their passion with the world. The subjects can be anything – crafts, surfing, fishing, reading, and cleaning for example. The point is that if you have a passion about something, you may want to start a blog about it.

To Educate Others This reason can be closely related to the first in that people who want to educate others about a particular subject often have a passion about that subject. People that have a particular expertise about a subject may want to teach others, so they start a blog.

To Create Awareness A lot of blogs are created to create political or social awareness of a cause. These type blogs are created by people looking to make a difference and to bring people together. If there is a cause that you wish to shed light on, then blogging may be the perfect platform for you.

To Rank in Search Engines Content is king and blogging provides an excellent way to create for your site. Each blog post should be targeted for a specific group of keywords or keyword intention. A blog post written around a group of informational intent keywords can be designed for information seekers to answer their question and then move them toward a second blog post, written around a group of transactional keywords, to move the reader toward purchasing a specific product to fulfil their needs.

To Build Authority Blogging is an excellent way to become known as an authority on a particular subject. As you create quality content about a particular subject, you will become thought of as an authority on the subject by your viewers.

As you cement your reputation as an authority, you may eventually become known as an influencer in your niche. An influencer is someone who is highly regarded as an authority and to whom many people look for advice and opinions.

There are many other reasons one may start a blog, but these are five of the most common.

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How to Become Known As an Authority by Blogging The Benefits of Blogging While there are many reasons why a person may want to start blogging, there are also many benefits to blogging as well.

Becoming a Better Writer Writing is a skill that requires constant practice. Blogging daily is a habit that will lead to better skills as a writer.

As you immerse yourself in your chosen niche, your knowledge will grow and blogging will provide experience at expressing yourself in a written format. While you may struggle at first to put together a simple blog post, with practice and consistency, you will grow as a writer and creating content will become almost second nature for you.

Establishing Yourself as an Expert If you consistently create quality content and/or have a unique view on a topic, your readers will start to think of you as an expert. As your readership grows, so will your scope of influence. Eventually, you may find other bloggers, businesses or corporation, magazines, and individuals reaching out to you for your opinions or to hire you to write something for them.

Making Money As you increase your readership and establish yourself as an expert in a niche, there will be opportunities to monetize your blog as well. While it’s not recommended that you try to monetize your blog immediately, once you have established your blog, you will be able to monetize your blog through advertisements, AdSense, promoting affiliate products, or creating and selling your own products.

Making Friends and Having Fun Not the least of the benefits of blogging, you’re going to meet new people, share new ideas, and have a lot of fun in the process. Blogging is a lot of work, but if you are blogging about a topic that you are passionate about, you will enjoy your work.

There are many more benefits of blogging – this is a very short list, but still pretty powerful.

Steps to Setting up Your First Blog Choose Your Niche If you do not already know what you want to blog about, selecting your niche is your first step. Make a list of topics by brainstorming subjects that you already know a lot about or subjects that you would like to learn about. You will be readings and researching this topic extensively and writing content almost daily, if not daily, so make sure to select topics that you are willing to devote a lot of time to learning.

Assess Blog Potential Reach The act of blogging can be therapeutic and unless that is the main reason you are blogging, chances are you want others to read your content. Assessing your blog’s potential reach is fundamental for your blog’s success.

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How to Become Known As an Authority by Blogging There are many opposing views as to how to select your niche, this is how I would do it. You want to find a niche that is neither too large nor too small. I recommend searching for keywords that have less than 10,000 monthly searches and more than 1,000. One way to test your niche’s potential reach is with the Google Keyword Planner.

If I enter the term “weight loss” into the Keyword Planner, I get 110,000 monthly searches. This niche would be too large (pun not intended). But on the Ad Group Ideas tab, Google suggests “diet plans.” The keywords “diet plan” has 8,100 monthly searches, “diet meal plans” has 9,900 monthly searches, and “easy diet plans” has 2,400 monthly searches. While the topic of diet plans may make a good niche for a blog, I personally find the keywords to be a bit awkward and would recommend further research into the niche before settling on your target keywords and launching your blog.

Assess Blog Potential Profitability Choosing your topic is arguably the most important step in this process. It’s important to select a topic that you can easily monetize as well. You may be very passionate and know everything there is to know about underwater basket weaving, but you may be limited as to your ability to monetize the topic. However, if you are just passionate about underwater basket weaving and want to share your knowledge with the world and don’t care about monetizing your blog, then feel more than free to blog about it. While this guide is geared toward establishing yourself as an authority on a subject, it’s also good to be able to monetize the blog as well.

Continuing with the previous example of “diet plans,” we will try to determine if this niche would be profitable.

By searching for “diet plans blog” in Google, we find that there are indeed several successful blogs targeting our niche. This is good, there needs to be some competition – that means there is an audience.

Then go to Facebook and search for groups around your niche. A search in Facebook reveals a lot of groups in the niche – many having 1,000 and more followers. This is also a very good sign as this proves that there are communities that have formed within this niche.

A search of Twitter also reveals several accounts in the niche with more than 1,000 followers. Another search reveals that there are magazines in the niche as well. All indicators suggest that this should be a profitable niche.

We will discuss more about how to monetize your blog later in this manual, so I would recommend reading through the entire manual first, then going back through the manual and work your way through it by taking action on the steps.

What Will Your Readers Want Another factor to consider when selecting your niche and before setting up your blog will be the type of content for which your readers will be looking to consume. There are typically three types of content your visitors want: navigational, informational and transactional. It is the informational and transactional content that will be the most important in being able to monetize your blog.

We will discuss keyword research a little later, but the kinds of keywords that we will be looking for will be informational and transactional. It will be better to spend some time studying these keywords and mapping out a visitor flow before publishing your first piece of content to your site. You will want to create content that provides answers to your visitors’ questions and employ a call of action to move them into your sales funnel.

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How to Become Known As an Authority by Blogging Choose Your Blogging Platform Of course, before you can have a blog, you must have some sort of hosting for your blog. There are three types of hosting you can have for your blog: free, subscription and self-hosted. A self-hosted account is recommended, but everyone’s needs are different and there are advantages and disadvantages to each.

Free Platforms If you are on a really tight budget and cannot afford your own domain and web hosting or you want to experiment with blogging before committing to it fully, then a free blog from someplace like Wordpress.com, Blogger.com or Tumblr.com may be a perfect choice for you.

The fact that you can start right away with your blog and at no cost can be a great advantage for you. Most of these platforms will allow for you to purchase your own domain name and you can then use your domain registrar for domain mapping your domain to the blog. Otherwise your domain will look something like yourdomain.wordpress.com, which is not very professional. The disadvantages to free blogs are that they own your blog and there are limited themes and plugins available for your blog.

Subscription Platforms If you really don’t want to concern yourself with the troubles of hosting your own website, then subscription based blog hosting may be a perfect choice for you. There are many great hosts, such as TypePad or SquareSpace, to host your blog for you. These hosting companies usually offer a free trial basis before charging you a monthly subscription rate for your blog.

Like the free platforms, you will have a domain that looks like yourdomain.typepad.com, but domain mapping is available as well if you own your own domain name. There are more features available on the subscription platforms, but you may have to pay a little extra for some.

Self-Hosted Platforms Although it takes a little more technical know-how, hosting your own blog with a web hosting company, such as Bluehost or HostGator, is the preferred method. When you purchase web hosting, you will need to install your blog, such as WordPress, but the process is fairly simple. You may also need to know how to FTP (file transfer protocol) files to your web host. You will, however, own your own content and you will be able to move your blog to another web host, if needed.

But much like owning a house rather than renting, the upkeep is up to you.

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How to Become Known As an Authority by Blogging

Chapter 2 How to Setup a WordPress Blog If you have elected to host your own WordPress blog, you will first need to install WordPress. In this chapter, we will look at choosing a domain name, selecting your hosting account, and installing and setting up your WordPress blog.

Domain Name Spend a little time in the process of selecting your domain name as that will be your blog’s unique URL (uniform resource locator) and a key component in branding your blog. This domain will be yours for as long as you pay the annual fee (usually around $10 - $15 a year) and keep your domain renewed.

8 Tips for Choosing Your Domain Name Here are a few tips to help you choose your domain name.

Brainstorm Keywords There really are two philosophies when choosing a domain name, the first being to have your keywords in your domain name; the second is to create a totally unique name to create a brand (think Amazon.com, eBay.com, and Zappos.com). With branding, since your domain name says nothing about your product or service, it will require extra effort.

If you choose to go the keyword route, try to come up with at least five of the top keywords that are closely associated with your niche and then try to work them into various combinations.

Set Yourself Apart with Branding A good brand name describes your product and or service and is compelling without being too literal. For example, Under ArmourÂŽ is a much better brand than Sportswear Apparel.

Choose a Unique Name It can be very difficult to create the perfect unique name for your blog. However, you will want to avoid a name that is similar to another existing domain. So try not to choose the plural, singular, hyphenated or misspelled versions of an existing URL. If weightlossplans.com is an existing blog and weightlossplan.com was available, you would need to come up with another name.

Try to Stick to Dot Com If Possible The rule of thumb in the past, when selecting your domain name, has been to go with a .com or .net TLD (Top Level Domain), but as the selection of these TLDs is quickly diminishing, a whole host of other gTLDs (generic Top Level Domain) have been introduced, such as .name, .blog, .wiki and a thousand others. While it may still be advisable to choose a .com if available, a country URL, like.uk or .ca, will work great if applicable. As the field of available .com continues to diminish, in the future, I predict some of the other gTLDs will become more acceptable.

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How to Become Known As an Authority by Blogging

Make It Easy to Type If it requires a little bit of effort to type your URL, whether because of a unique spelling, difficult to remember words or hard to spell, then you may want to reconsider your domain name. You don’t want your visitors typing in the wrong URL and going to a different site. An infamous example of this is the popular social site, Flickr.com.

Started in 2005, just four years later, Flickr.com had to purchase Flicker.com for a large sum of money because people were tying in the URL incorrectly.

Keep the Name as Short as Possible Shorter names are generally easier to type and to remember. It’s nearly impossible to come up with a single word domain name today, so try to limit the domain name to no more than three words, such as EasyDietPlans.com.

Avoid Numbers and Hyphens Including numbers and hyphens in your URL is only going to create confusion, so avoid them whenever possible.

Hyphenated URLs were popular a few years ago (and didn’t perform very well in the SERPs), but hyphens make the URL harder to remember and to type. Even a URL like, Top10DietPlans.com, would cause confusion when telling someone the URL. Avoid Copyright Problems You are a big fan of a particular brand and want to blog about it – you will likely receive a Cease and Desist notification from the brand’s legal department if you try to use the brand’s name in your URL. For instance, you like Honda automobiles and HondaCarNews.com is available. You would not want to invest your time and money into purchasing and developing that blog to only have it shut down because of copyright infringement.

Once you have selected your domain name, you will need to register your domain at a domain registrar, such as Godaddy or Namecheap. You will use their search tool to check if your domain is available. If it’s already taken, you may have to try a few variations or try a whole new name. If you don’t mind paying a premium for the perfect domain name, you can also check the domain auctions for an available domain name.

Web Hosting Once you have registered your domain name, you will need to sign up for web hosting (assuming that you didn’t elect for the free or subscription hosting options). A web hosting company is basically a collection of servers that host the files for your website so that people may visit your site.

How to Choose Your Web Hosting Provider What are some of the things you should look for when choosing a web host? Choosing the wrong web host can be detrimental to your site if the server is down or the host has poor customer service and is slow to respond to your needs. Here is a list of things to consider when choosing your web host.

Tips for Choosing Your Web Host Most hosting companies offer similar services, but here are just a few things you need to keep in mind when choosing your host.

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How to Become Known As an Authority by Blogging Reputation Of course, you want a hosting company that has a good reputation. Does the hosting company website create confidence by displaying a physical address, phone number, company information and customer testimonials?

Are they listed with the Better Business Bureau, and if so, what is their rating?

Support If you are new to hosting your own website and you think you will need additional help setting up and maintaining your blog, you are going to want a web host that offers phone support. A lot of hosting companies only offer support online through a ticket system. If you don’t think you’ll need the extra support, then that may be fine.

Uptime There is nothing worse than discovering in the middle of an advertising campaign that your site has been down for the past three days. The industry standard is a 99% uptime and most hosting companies have the technology in place to make sure your site is up and running at all times. But it is still a good idea to check Google for your web host’s uptime.

Money Back Guarantee Does your web host offer a money back guarantee (most offer a 30, 45, or 90-day guarantee) if you’re not satisfied. Be sure to read their Terms of Service.

Features If you are looking for a particular content management system (CMS), such as WordPress, Joomla, or Drupal, you want to make sure that your web host offers it. The more features they offer, the better. There may be features you don’t need now, but may grow to need later down the line. Web hosts that offer cPanel, a hosting control panel, will have a lot of the most popular features ready to be installed.

Email Accounts Most hosting companies offer unlimited email accounts and a variety of webmail clients. You will likely want to be able to create a variety of email accounts for your site, such as admin@yoursite.com or newsletter@yoursite.com, plus your own or other employee email accounts, so make sure that email is included.

Automatic Site Backups Web hosting servers are not infallible and files can be lost or corrupted. Some web hosts offer automatic backups for free or for an additional cost. There are also WordPress plugins, like WordPress Backup to Dropbox, that allow you to backup your site and your database.

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How to Become Known As an Authority by Blogging Installing Your Blog Installing your blog on most web hosting servers is very easy. Most have cPanel hosting, which allows for easy one-click installations of a number of different CMS platforms, including WordPress. It really is just a matter of navigating to WordPress in the cPanel, clicking, and installing.

My favorite web host is Bluehost.com, which offers an easy installation of WordPress, but allow for a few preinstallation customizations that help create a more secure installation of WordPress.

At this point, we should have a domain name, web hosting, and WordPress installed on our website. In the next chapter, we will discuss how to manage your blog.

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How to Become Known As an Authority by Blogging

Chapter 3 How to Use WordPress Now that we have WordPress installed on our website, we’re going to look at managing and customizing our blog, along with making our first blog post or page, plus a lot more.

There are really two areas to your blog – the part the visitor sees when they view your site and the dashboard, which allows you to manage your blog.

The Dashboard The administration of the website takes place from the dashboard and will need an administrator username and password to access it.

Figure 1 - The dashboard is broken into three areas, the top toolbar, the left side menu and a content area.

Most of your administration work will be accessed through the left side menu. Here are the menu items and how to use them.

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How to Become Known As an Authority by Blogging Updates The Updates menu will inform you when there are updates to the WordPress platform, and any themes or plugins that you may have installed. You are responsible for updating these items when an update is available.

Most updates will include security and bug fixes, so it’s recommended that you update when needed.

Figure 2 - An update to the Jetpack plugin is available.

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How to Become Known As an Authority by Blogging Posts The Posts menu is where you will add new posts to your blog or edit existing posts as needed.

All Posts All Posts shows a list of posts published (or pending to be published) on your blog. It shows the title of the post, the author, which category the post is published under, and tags you may have assigned to the post, how many comments the post has received, and the date which the post was published or is scheduled to be published.

Figure 3 - All Posts menu shows default “Hello World� post.

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How to Become Known As an Authority by Blogging Add New The Add New menu allows you to add a new post to your blog. It is here that you will assign your title, write your content, select the category, assign tags and/or a featured image to the post, and either save a draft, publish immediately, or assign a future time and date to automatically publish a post.

Figure 4 - Add New Post

Categories You may add new categories or edit existing ones from this menu. New categories may also be created from the Add New Post menu when creating a new blog post.

Tags You may add new tags for your posts or edit existing ones from this menu. New tags may also be created from the Add New Post menu when creating a new blog post.

Media The WordPress media manager allows you to upload images, video, and audio clips to be used within your blog posts and pages. The media can also be previewed, edited, or deleted from here as well.

Library You may view all media that has been uploaded to your site here.

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How to Become Known As an Authority by Blogging Add New You may upload new photos, video, and audio files to your site here.

Pages WordPress pages are like regular pages that you would have on a typical HTML site. Pages are generally reserved for static information and are useful for About, Contact, Legal or any other pages you may want for your site.

Figure 5 - Shows default "Sample Page" in Pages menu.

All Pages The All Pages menu shows all pages currently published or pending publishing. You can see the page title, author, comments and date published or scheduled to be published. You can easily edit, add, or delete single or multiple pages at a time.

Add New Add a new page or save a draft.

Comments Comments allow visitors to interact with the author of an article and with each other. It’s really what sets a blog apart from just a website. It is this interaction that help create the sense of a community. The comment functionality is built into WordPress, but it is up to you whether you allow visitors to comment at all or if they have to register with your site before commenting. You also have to power to allow comments to be Page | 16

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How to Become Known As an Authority by Blogging automatically published or have to be manually approved before being published to the site or even deleted entirely.

Appearance One of the awesome features of WordPress is how easy it is to change your blog’s appearance with just a few clicks of the mouse. There are thousands of great themes available for free to download from the WordPress site or directly within your dashboard. If you want a more unique look for your blog, there are premium themes available to purchase online from various theme developers.

Figure 6 - Appearance menu with default themes shown.

Themes The Themes menu is the default view for Appearance. You are able to view and select between themes that have already been installed or add new themes by browsing the WordPress theme directory or uploading a purchased theme from your computer.

Customize Features that are customizable with a theme will depend upon the theme itself, but common things that you are able to customize include: site title, tagline, icon, theme colors, header and background images, menus, widget placement, and a static or posts front page option.

Menus Most themes include one, two or more areas for a menu. You can create multiple menus based on pages, posts, custom links, and categories. These menus may then be assigned to an available menu location for your theme.

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How to Become Known As an Authority by Blogging

Header Upload an image to your header here. Image size will depend upon individual theme specifications.

Background Upload a background image for your blog or change background colors.

Editor Users with advanced knowledge of HTML, CSS, and PHP can easily make edits to the code for your blog. Edits made here are immediately shown on the site, so unless you know what you’re doing, it’s recommended that you leave this section alone. It is highly recommended that any edits to the code be made and tested offline and then uploaded to the site.

Plugins Another awesome feature to WordPress is the ability to add functionality to your site through the use of plugins.

A plugin is code that was created to either add a certain function to your site or change its appearance in some way. There are thousands of great plugins available to download for free through the WordPress website or to install directly through the dashboard. Some premium plugins are available for purchase through individual developers as well.

Figure 7 - List of plugins installed on blog.

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How to Become Known As an Authority by Blogging The Installed Plugins menu is the default view for Plugins. You are able to view which plugins are installed on your WordPress blog here. You are also able to easily add, activate/deactivate or delete individual or multiple plugins here.

Add New You can either search the WordPress plugin directory for new plugins to install or upload plugins from your computer here. The WordPress dashboard also shows a list of plugins with details, ratings, active installs, and last updated date by Featured, Popular, Recommended and Favorites.

Editor You can edit the code for your installed plugins hereif you are an advanced user and knowledgeable in coding.

Users You can create, edit, delete, and assign user privileges to people within your company, guest bloggers or visitors.

All Users The All Users menu is the default view for Users. You are able to view, edit or delete users. This is especially useful if you have multiple writers or positions within your organization that need different levels of access to your content. Each user can be identified with a username, first and last name, email address and website and can be assigned a role of subscriber, contributor, author, editor or administrator.

Your Profile Each user has access to their own Your Profile page where they are able to edit their profile and choose personal options for their profile, such as color scheme, biographical info, profile picture or avatar, and change their password.

Tools The Tools section extends the use of WordPress.

Available Tools The Available Tools menu is the default view for Tools. Available tools adds a Press This function that allows you to grab clips, images and videos from another website, edit the content and post on your blog. There is also a Categories and Tags Converter that allows you to convert categories to tags and vice versa.

Import The Import menu allows you to import content from other blogging platforms you may have into your WordPress blog. The other blogging platforms you may import from include: Blogger, Blogroll, LiveJournal, Moveable Type and TypePad, RSS, Tumblr or content that has been exported from another WordPress site.

Export Export content from your WordPress site into an XML file that can then be used to import to another WordPress site or used as a backup for your current site. You can export all posts, pages, comments, custom fields, terms, navigation menus and custom posts or elect to export only posts, pages, or media.

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How to Become Known As an Authority by Blogging Settings The Settings section allows you to customize the WordPress settings for your blog. Many of the settings are user preference, but there are some settings that are SEO impacting, so we will take a closer look at many of these settings.

Figure 8 - General Settings menu.

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How to Become Known As an Authority by Blogging General These are the general settings for your WordPress blog.

Site Title The site title will be the name of your blog. This is an opportunity to either include a keyword associated for your site or to help brand your site.

Tagline The tagline is like a subheading;common uses are to include a keyword or strengthen your brand with a slogan.

WordPress Address (URL) Enter the full URL of the directory containing your WordPress files. If you installed WordPress into your web root (a typical installation), your URL would read http://www.yourdomainname.com. If you installed WordPress under a separate directory, such as “blog,” your URL would read http://www.yourdomainname.com/blog.

Site Address (URL) This is the URL you want visitors to enter into their browser to visit your site. This is often the same as the WordPress Address, unless you installed WordPress in a separate directory, such as “blog,” but still want users to enter www.yourdomainname.com into their browser to reach your blog.

Email Address This is the email address you want WordPress to send administration notifications, such as when a new user registers or a new comment needs to be approved. This can be a different email address than the email used to create your admin user.

Membership Check this box if you want to allow anyone to register for your site.

New User Default Role This drop-down box allows you to choose which role you want to assign to new users when they register for your site. The subscriber role is default.

Timezone The drop-down box allows you to set the timezone for your site.

Date Format Select the date format you prefer or create a custom format.

Time Format Select the time format you prefer or create a custom format.

Week Starts On Select the day of the week you want your week to start. Monday is the default.

Site Language Select the language in which you want your display to be displayed.

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How to Become Known As an Authority by Blogging Writing The Writing menu allows you to specify some default features when publishing new content to your blog.

Default Post Category If content is published without a category being specified, the content will be published to the default post category. The default category is Uncategorized. It is highly recommended that another category is added and Uncategorized is deleted from categories.

Default Post Format If content is published without a format being specified, the content will be published with this format. The default format is Standard. Each format affects the style and format of the post. Other formats include: Aside, Chat, Gallery, Link, Image, Quote, Status, Video and Audio.

Post Via Email This option allows you to post content via email. This is a great option if you are traveling frequently or as a way for guest bloggers to submit content to be published. Setting up the Post Via Email option is a little technical, so you may need assistance from your web host or email provider is setting it up.

The feature has a warning that you need to set up a secret email account with POP3 access. Any email received on this account will be published, so it is a very good idea to keep that email account secret.

In order to set this feature up, you will need your mail server URL, port number, your login name and password and assign a default category for articles published by email.

Update Services Whenever you publish new content to your blog, a notice (a ping) is sent to each of the update services listed to notify them of the new content so that they may send their spiders to come crawl the new content. The default update service listed is http://rpc.pingomatic.com/, but there are many more available.

This is actually a very good SEO tip for your site. You want these different search engines to crawl your site as quickly as possible. A long list of update services may be found online, but many of them notify several search engines at once, so you want to avoid listing all of them to prevent multiple pings to one service.

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How to Become Known As an Authority by Blogging Here is a recommended list of update services to include. You may either copy and paste the list or enter each service into the box on its own line. http://api.moreover.com/RPC2 http://bblog.com/ping.php http://blogsearch.google.com/ping/RPC2 http://ping.weblogalot.com/rpc.php http://ping.feedburner.com http://ping.syndic8.com/xmlrpc.php http://ping.bloggers.jp/rpc/ http://rpc.pingomatic.com/ http://rpc.weblogs.com/RPC2 http://rpc.technorati.com/rpc/ping http://topicexchange.com/RPC2 http://www.blogpeople.net/servlet/weblogUpdates http://xping.pubsub.com/ping Another tip: If you publish an article and then edit it, each time you hit save, you will be pinging these services.

To avoid being penalized for spamming the ping services, a WordPress plugin, like WordPress Ping Optimizer, will limit the number of pings sent in a certain time period.

Reading There aren’t many options available in Reading Settings, but they are important to how your site displays your content.

Front Page Displays You can have your site either display the latest posts on your home page or you can designate a static page shown as the home page. If you elect to have a static page as your home page, you will need to specify which page to use as the home page and which page to use to display the blog posts.

Blog Pages Show at Most You can specify how many blog posts you want to display on your home page or the blog post page, if you choose a static home page. The default is 10.

Syndication Feeds Show the Most Recent You can specify how many recent blog posts you want to display on your RSS feed. The default is 10.

For Each Article in a Feed, Show When displaying articles in a feed, such as on the home page, you can elect to display the entire article or a summary.

Search Engine Visibility You can check the box if you wish to discourage search engines from indexing your site, such as when you first publish your site and have not added any content.

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How to Become Known As an Authority by Blogging Discussion The Discussion menu allows for you to change the settings for comments, such as whether or not to allow visitors to comment at all or to register and login before being able to comment, or whether to allow pingbacks and trackbacks.

Default Article Settings The settings here may be overridden for individual articles in the Posts > Add New menu. The options here are checked by default.

Attempt to notify any blogs linked to from the article.

When this is checked, WordPress will send out a ping to the website or article which you have linked to in the article. The ping will show as a comment on the article if the other website allows for pingbacks. The comment may have to be approved by the other website depending upon their WordPress settings.

Allow link notifications from other blogs (pingbacks and trackbacks) on new articles.

When this is checked, your articles will allow for pingbacks and trackbacks when another website links to your article and will show in the comments section of the article. Depending on how you have your settings, you may have to approve any comments before being published.

Other Comment Settings Comment author must fill out name and email.

When this is checked, commenters must fill out their name and email address before commenting. The information is not verified, but it forces spammers to have to make a little more effort before commenting.

Legitimate users wanting to leave a comment generally are completely willing to fill in this information. This is checked by default.

Users must be registered and logged in to comment.

When this is checked, only users that are registered and logged into the website will be able to leave comments.

Automatically close comments on articles older than – number – of days.

When this is checked, you must enter the number of days after which an article has been published that it will automatically close the ability to leave comments. The default is 14 days.

Enable threaded (nested) comments – number – levels deep.

When this is checked, you allow for threaded comments and must select the number of levels deep (maximum of 10) the comments may run. The default is 5. This is checked by default.

Break comments into pages with – number – top level comments per page and the – first/last – page displayed by default. Comments should be displayed with the – newer/older – comments at the top of each page.

When this is checked, comments – after reaching a specified number – will be broken into pages. You must assign the number of comments after which the comments will be broken into page as well as which page will be displayed first and the order, by age, that the comments will be displayed upon the page. The defaults are: 50, last, and older.

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How to Become Known As an Authority by Blogging Email Me Whenever Anyone posts a comment.

When this is checked, an email will be sent to the email address set under the Settings > Email Address menu to notify whenever a comment has been left. This is checked by default.

A comment is held for moderation.

When this is checked, an email will be sent to the email address set under the Settings > Email Address menu to notify that an email has been left and is waiting for moderation. This is helpful for site administrators, when there are multiple authors who have to approve comments left on their articles, to see which comments are being approved and which are not. This is checked by default. This is also a great setting to leave on to counter spam comments on your website.

Before a Comment Appears Comment must be manually approved.

When this is checked, any comment left must be manually approved by a user having the proper Role before being published to the site.

Comment author must have a previously approved comment.

When this is checked, if the comment author (based upon email address) has a previously approved comment, the comment will automatically be published. Any comment failing to pass the Spam check will be held for moderation regardless of approval history. Any comment left by an author who has not been previously approved will be held for moderation. This is checked by default.

Comment Moderation Set rules for requiring comment moderation here, such as if a comment has a certain number of links (2 by default) and/or create a list of words when used in a commenter’s content, name, URL, email or IP will cause the comment to require manual approval.

Comment Blacklist Set a list of words when used in a commenter’s content, name, URL, email or IP will automatically place comment in trash.

Avatars Create and manage rules regarding the use of a user’s avatar. An avatar (or gravatar) is the use of an image next to a user’s comment to represent a user.

Avatar Display Show Avatars When this is checked, if a user has an avatar, the image will appear next to a user’s comment. This is checked by default.

Maximum Rating

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How to Become Known As an Authority by Blogging If you allow the use of avatars, you may restrict the maximum rating of the avatar image to G – Suitable for all audiences, PG – Possibly offensive, usually for audiences 13 and above, R – Intended for adult audiences above 17, or X – Even more mature than R. G is selected by default.

Default Avatar If a user does not already have an avatar a default avatar may be generated for the user depending on which setting is selected here. The choices are: Mystery Person, Blank, Gravatar Logo, Identicon, Wavatar, MonsterID, or Retro. The last four will generate a random avatar from their catalog of avatars for the user. Mystery Person is the default setting.

Media The Media Setting menu allows you to set default settings for any media uploaded to your website for use in pages and posts.

Image Sizes Set the default image size.

Thumbnail Size Set the default size for a thumbnail’s width and height. Also select whether or not image is cropped to exact dimensions or resized proportionally. Default thumbnail size is set to 150 pixels width and height and “Crop thumbnail to exact dimensions” is selected.

Medium Size Default medium size is set to 300 pixels width and height.

Large Size Default large size is set to 1024 pixels width and height.

Uploading Files When selected, images are uploaded into folders organized by month and year. This is selected by default.

Permalinks All content in a WordPress blog is stored in a database and in order to retrieve a page or a post a query must be made to the database. Permalinks allow for a permanent URL to be assigned for each page or post, which may then be used to retrieve that page or post.

Without permalinks, to pull up a page, your URL would look something like this: http://yourdomainname.com?p=1, where the “?p=1” is the query. URLs with this configuration are not able to be indexed by a search engine.

Permalinks allow for the previous URL to become http://yourdomainname.com/page-name, which is search engine friendly and allows for the page to be indexed.

Common Settings

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How to Become Known As an Authority by Blogging These are some common settings for permalinks. The name and example of how the URL would look on your site are listed below.

Plain http://yourdomainname.com?p=1 Day and name http://yourdomainname.com/2016/03/12/sample-post/ Month and name http://yourdomainname.com/2016/03/sample-post/ Numeric http://yourdomainname.com/archives/123 Post name http://yourdomainname.com/sample-post Custom structure http://yourdomainname.com/(enter custom structure tags here).

The custom structure tags are: %year%, %monthnum%, %day%, %hour%, %minute%, %second%, %post_id%, %postname%, %category%, and %author%.

Here is an example of what a custom structure could look like: /foldername/%year%/%monthnum%/%post_id%/%category%/%postname%/.

The recommend setting I use personally and most bloggers use is " Post name" Optional You can create custom URL structures for your categories and tags.

Category base Enter custom structure for category URL here. For example, if you enter “topic,” your category URL will look like this: http://yourdomainname.com/topic/category-name/.

Tag base Enter custom structure for tag URL here. For example, if you enter “tag,” your category URL will look like this: http://yourdomainname.com/tag/tag-name/.

This chapter was designed to acquaint you with the WordPress dashboard and to give a general explanation as to what the settings are. To really become familiar with the dashboard, you will need to log into your site’s dashboard and play with the settings yourself to see how they change your blog’s appearance and functionality.

Now that we are at least a little familiar with the dashboard settings, in the next chapter, we will go into how to create and post content to your site.

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How to Become Known As an Authority by Blogging

Chapter 4 How to Create and Publish Content It may be tempting to want to start writing and publishing content to your new blog right away, but there are a few more things that we need to take care of first.

Preparing Your Blog for Content While WordPress is a wonderful platform for blogging and creating websites, the default installation of WordPress has a lot to be desired in terms of SEO. Here are a few things we need to do immediately upon installing WordPress.

Stop Search Engines from Crawling Google does not like duplicate content on a site. Each installation of WordPress comes with the same exact content. Half of all the websites on the Internet are WordPress installations. You do not want the search engines to crawl your site with the default installation of WordPress. In fact, if possible, it’s best to develop your blog offline first and then upload the site to the Internet. That, however, is a more advanced tactic, so for now, we will go to our dashboard and select Settings > Reading > Search Engine Visibility and check the box. We will leave that box checked until we are ready for the search engines to crawl our site.

Delete All Default WordPress Content Now that we have told the search engines not to crawl our site for the time being, we want to start deleting all the default WordPress content.

Delete Pages and Posts From the dashboard, go to Pages > All Pages and hover over the “Sample Page” page. Select “Trash” to delete the page.

From the dashboard, go to Posts > All Posts and hover over the “Hello world!” post. Select “Trash” to delete the post.

While we are already in the Posts menu, let’s select Categories. You can either add a new category and delete the default Uncategorized or edit the name and slug for Uncategorized.

Deleting the default pages and posts will also delete the default comments.

Update Settings Now we are going to want to update the settings for our blog. If needed, refer to Chapter 3 for explanations of each of the menu options. Since most all the settings depend on personal preferences, I will not go over all the settings except for those settings that are SEO impacting.

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How to Become Known As an Authority by Blogging General Under Settings > General we want to update our site’s Site Title and Tagline. This can be an opportunity to either incorporate a keyword or reinforce your branding. For instance, if your site was TopDietPlans.com, the site title could be either “Top Diet Plans” or “TopDietPlans.com” and the tagline could be “The best diet plans for you” or “Because your health matters.” The first examples being keyword oriented and the second more branding oriented. (Not the best examples, but you get the idea.)

Writing You should have already deleted or edited the default Uncategorized category, but if you haven’t or you have already added several categories, you’ll want to make sure that you have the correct Default Post Category selected here.

You will also want to copy and paste the list of update services provided in Chapter 3 into the Update Services box here.

Reading We should already have checked the Search Engine Visibility box to prevent search engines from crawling the site until we are ready. If not, be sure the box is checked for now.

Permalinks Setting up your permalinks is another critical component in your site’s SEO. Here, there are really two choices that are best, depending on how large you expect your site to become. Shorter URLs are better, so selecting Post Name under Common Settings is the best choice for most sites. However, if you anticipate publishing tons of content, another choice may be better. Select Custom Structure and use /%category%/%postname%/ as your URL structure.

Under the Optional menu, you have the ability to set up a permalink structure for your categories and tags. As the name indicates, this is optional, but something that I like to do. WordPress does not require you to assign tags to your posts, but you must assign a category.

An example of a category could be “Recipes” and the tags could be salads, chicken, casseroles, and desserts.

In the dashboard, WordPress gives an example of using “topics” for the category base, which is fine if you elect not to use tags. However, my personal preference is to use “subjects” for categories and “topics” for tags.

Adding Plugins Plugins can add much-needed functionality to your WordPress blog, especially when it comes to SEO. There is a fine line though when it comes to adding plugins to your site. The more plugins you add to your blog, the slower it may become when loading the site. While plugins can add the functionality you need, too many plugins can become a detriment to your site.

The plugins listed here are can help with the SEO for your site, but are only suggestions. Each site has its own needs and some themes may have certain functions built into them, making certain plugins redundant. It’s up to you to decide if the following plugins are relevant for your site and need to be installed. Also, the plugins listed Page | 29

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How to Become Known As an Authority by Blogging are just suggestions that perform a certain function. There are thousands of plugins available that may provide the same functions. You may know of a plugin that performs the same function but that you like better than the suggested plugin. The plugins that you use are entirely up to you.

An SEO Plugin What we want is a plugin that will allow for custom title and meta tags for each page and post. Two of the most popular plugins that do this and a whole lot more are All in One SEO and Yoast SEO. The All in One plugin is more popular among less advanced users and Yoast is more popular with more advances users as it has a lot more functionality built into it.

A Cache Plugin Faster websites rank better in SEO and one way to help speed your site is by caching the pages and posts on your site and serving these cached pages and posts to your visitors. This reduces the number of requests to your database and speeds up the loading time. A popular plugin is W3 Total Cache.

Image Optimization Plugin Another way to speed your site is to have your images optimized for the web. The wrong image types and image sizes can drastically slow your site down. EWWW Image Optimizer and WP Smush are two popular plugins for optimizing your site’s images.

Social Media Sharing Plugin You want visitors to share your content to help drive extra traffic and to create those much-needed organic backlinks. To help facilitate this, you need to provide your visitors with the most popular social media buttons.

AddThis and AddToAny are two popular social media sharing plugins.

Sitemap Plugin A sitemap is an index of your entire site to make it easier for search engines to crawl your entire site. The Google XML Sitemaps is a popular plugin that generates a sitemap of your site, updates the sitemap every time new content is added, and notifies the search engines of an update.

These five plugins will provide a good foundation for your site’s SEO. There are many other plugins available not only for SEO but that will provide functionality to your site. Browsing through the WordPress plugin catalog and a little research will help uncover other plugins that you may want to add to your site as well.

Adding Necessary Pages There are certain pages every website should have, such as a Contact page and an About page, and certain pages that are highly recommended, such as a Privacy Policy page and a Terms and Conditions page. Depending on your business, there may be other pages that you want to include or legally need to include. It is highly recommended that you go ahead and add these pages now.

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How to Become Known As an Authority by Blogging To create a Contact page, Contact Form 7 is a plugin that helps create a variety of contact forms for your site.

It is also highly recommended that a lawyer be consulted for any legal pages. There are generic legal pages available to be copied on the Internet, but the repercussions could be great if the generic page doesn’t cover your business properly.

Now that we have properly prepared our blog, it is time to create our first blog post.

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How to Become Known As an Authority by Blogging Selecting Your Theme There are thousands of free themes available on the WordPress site and many developers offer premium themes as well. If you can afford it, a premium theme will help set your website apart as fewer people will be using it. An even more expensive alternative is to have a custom theme created for your site.

Whether you go for a free, premium or custom theme, you want to make sure that the theme you select has all the components you are looking for. One of the most important things you will want in a theme is whether or not it is mobile friendly. Responsive websites are mandatory to doing business on the Internet as mobile users surpass pc users.

Remember that many free themes tend to carry footer links that you are not allowed to remove which tends to appear quite spammy. I highly recommend that you purchase a high quality premium theme that suites your business, brand and what you are looking to achieve with your WordPress website.

Having a very good theme that has lots of features can save you from needing unnecessary plugins and developments needed to meet your needs. And most of a the best premium themes come with one time payments, so you purchase it once and get future updates too. Although every theme provider differs so be sure to check how long your theme provider will provide you with updates for your chosen theme.

Here are some premium theme providers that I use personally when I need a new theme for one of my WordPress websites: MyThemeShop - Great for bloggers, lovely clean and well developed themes.

OptimizePress 2.0 - Great for marketers looking to quickly create landing pages, squeeze pages and membership websites.

Thrive Themes - Great for marketers looking to quickly create beautiful landing pages for WordPress.

Theme Forest - A massive collection of the highest quality premium WordPress themes on the market created by the top WordPress developers around the world. They offer WordPress themes to suit the needs of almost every type of website and their prices are very reasonable.

Creating Your First Blog Post We have put a lot of work into setting up our blog and we may be tempted to sit down and crank out a few blog posts. But before we start, let’s first understand the components of a blog post, the types of content we can create for our blog, and a few of the best blogging practices.

Components of a Blog Post There are certain components to a blog post that will not only make your page look better to the viewer, but rank better for the search engines. As HTML has progressed over the years, search engines no longer just use contextual clues from the content to determine what an article is about; they now use clues from semantic HTML as well.

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How to Become Known As an Authority by Blogging In previous versions of HTML, to make text italicized, you would use a <i> tag. Semantic HTML now provides emphasis to the text by using an <em> tag instead. WordPress incorporates the new HTML standards, so you don’t have to worry about the tags and what they mean, but your use of various headings, bold and italics words, lists, and other elements will help define your text to both the reader and the search engines.

Headline The headline, or title, of your page or post should capture your reader’s attention. It is recommended that you spend almost as much time crafting your headline as you do writing the article itself. The headline is one of the most important components of your blog post.

The title of your post should use an <h1> tag. This is a heading tag and shows that this heading is the most important heading on the page. Sub headings will use the <h2> tag and so on until an <h6> tag if needed.

Introduction The first paragraph on an article is critical for the article’s success. Most visitors will just read the first paragraph to decide whether the article is worth reading or not. If the first paragraph doesn’t capture the reader’s interest immediately, the visitor will leave.

A good introduction will not only grab the reader’s attention, but explain the purpose of the article and how the article will help address the problem. Give the reader a reason to continue reading.

Main Content The purpose of the main content of the article is to fulfill the promise of the headline and introduction.The content should have an in-depth and detailed explanation of the purpose of the article. Articles that complete and in-depth will tend to be longer articles in general. However, not all content is the same, so while it is a good practice to strive for articles of 1,000+ words, some articles could provide the needed content within 300 – 500 words.

It is not so much the length of the article, but the quality of the information. It could be equally possible to provide a 3,000 word article without providing a clear resolution. Length does not necessarily equal quality.

Subheadings Another great practice is to break your content into smaller sections. A majority of visitors scan an article rather than read it from start to finish. By breaking the content into smaller sections with informative subheadings, the visitor is still able to grasp an understanding of the article without having to read every word.

Bolded Text The selective use of bolded text within an article can highlight an important point. Because of the semantics, the search engines will also gain a deeper understanding as to the meaning of the content. This tactic should be used sparingly as bolded text throughout an article distracts the reader and dilutes its impact.

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How to Become Known As an Authority by Blogging Lists Numbered lists or bullet points are another way to break information up into smaller bite-sized segments that are easier for the reader to consume and highlight important information. Numbered lists are especially effective for creating a list of steps for the reader to take.

Media Another way to keep the readerâ&#x20AC;&#x2122;s attention is through the use of images and videos. It can be difficult to read through 3,000 words of content, even for the most determined of readers. Images and videos can break the content up, explain a key point, and keep the reader engaged with the content.

Conclusion The last paragraph or two of the article should give a summary of all the information provided in the main content. By providing a summary of the article at the end, skimmers are sure to get all the information they need, plus readers may see a point they missed and go back and reread a section. Skimmers will almost always read the first and last paragraphs of an article.

Call to Action After the conclusion, there needs to be some kind of call of action, whether it is to get the reader to purchase a product, to click on a link, comment, share or register for your newsletter. Each article needs to have some sort of purpose, some kind of goal that you want it to achieve, and the best way to achieve that goal is to simply ask the reader to perform that action.

Every article that you write does not have to include all nine of these elements, but it should have most of them.

As always, the main focus of each article should simply be to provide quality content.

Making use of after post widgets, exit popups, footer bars and sidebar widgets are a great way to entice visitors to become subscribers.

The best way to achieve this is to offer a high quality information products, also known as a lead magnet as a freebie to bribe your visitors to sign-up to your email list. And then deliver the freebie lead magnet in your welcome email of your autoresponder series.

You can browse our PLR store to find a massive range of lead magnets.

Just make sure you choose products that can be used to build your list.

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How to Become Known As an Authority by Blogging Types of Content As a blogger, you don’t have to limit yourself to just articles. There are many forms of blog content and not all blog content necessarily lends itself to the written word. In fact, it is a recommended tactic to repurpose popular articles into other media forms to maximize its exposure.

Videos Videos can be a great way to demonstrate something to your viewers and keep your visitors engaged on your site as well. Posting videos to YouTube and including them on your blog is a great way to earn new visitors as well. YouTube is the second largest search engine now! Most people, when searching for how-to information, will turn to YouTube. Having videos on YouTube is a great way for people to then learn about your blog as well.

Podcasts Whether you like to interview people on the phone, rip the audio from your videos, or just speak into a microphone, podcasts are another popular option for sharing your content and gaining new visitors to your blog.

You can also transcribe your podcasts or write a summary for your blog.

Infographics You can either create or have someone create infographics from your content and share on sites like Mashable.

Presentations You can create PowerPoint presentations of your content and share on sites like Slideshare. You can also turn those PowerPoint presentations into video.

Ebooks or Whitepapers You can take a collection of your articles and turn them into an ebook or create a whitepaper. This content can be given away as an incentive for joining your newsletter or publish to Amazon to be downloaded.

The point is, you don’t have to limit yourself to just writing articles for your blog. Get creative and offer a variety of formats for your content and watch your traffic and your authority increase.

Best Blogging Practices Here are a list of best blogging practices to help grow your authority and influence within your niche.

Goal Setting Goal setting is fundamental to your success in blogging or anything you wish to accomplish in life! This is an important concept not to be taken lightly. If you don’t know how to set a goal, there are tons of courses out there available on setting and achieving your goals.

One of the most important goals you will want to keep in mind is what you hope to accomplish with your blog.

Are you looking to make money? Are you looking to support a cause? Do you just want to make new friends?

Keep whatever reason you want to start blogging in mind and then periodically ask yourself, “Is what I am doing helping me achieve my goal?” If not, then determine what you need to do differently or how you may need to change your goal.

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How to Become Known As an Authority by Blogging Become an Expert One of the best ways to be known as an expert in your niche is to actually become an expert. Dedicate yourself to continually learn more about your subject. As you learn and develop, you will become recognized as the expert you are.

Reading and then writing about what you learned is the quickest and best way to cement that knowledge into your brain. The more content you create, the more you learn and the more others will come to recognize you as an expert.

Engage with Your Audience Interact with your audience through social media and reply to comments left on your blog. The more you interact with your audience, the better you will get to understand what they want and need, and the better they will get to know and like you.

Publish Consistently Whether you decide to publish daily, weekly, every Wednesday and Friday, or whatever schedule you create, stick to that schedule. Once your readers know your schedule, they will expect it on time. There is no better way to lose readers than to be inconsistent with your publishing schedule.

Plan Your Content One way to help maintain a consistent schedule is to plan your content days and weeks ahead of time. If needed, use a spreadsheet or some other kind of software to plan the content you are going to write and publish. Knowing today the topic and title of the article you wish to publish next week will relieve a lot of stress and give you plenty of time to prepare.

You can browse through our massive range of niche ready-to-go PLR articles. This will help to have lots of readymade articles that you can schedule on your WordPress website and keep your readers enticed with lots of new quality content. If you're planning on using PLR as blog posts, just make sure to add some of your own insights and edit the content so that it appears original and not 100% duplicate, since Google loves unique content, you'd be far more likely to get lots of SEO value and see them appear higher in the search results.

Proofread and Edit Another good reason to know well ahead of time what you are going to publish on a certain day is that it gives you time to write, proofread, and edit your content. Don’t think for a minute that you can sit down and bang out a quality article on your first try. Your writing doesn’t have to be perfect, but if it is filled with too many errors and spelling mistakes, you will lose some of your credibility. If you aren’t able to proofread and edit your own content, it’s best to have a friend or hire someone to do it for you. If needed, look into getting an online personal assistant.

Review Your Analytics Install Google Analytics as soon as you create your blog. You need to know how people are interacting with your website, what content they are consuming on your site, and the kind of phrases they are searching for when they enter your site. It’s a great way to know which social media platforms or other traffic sources are driving visitors to your site. Analytics will help you learn what your visitors want so you can give them more of it.

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How to Become Known As an Authority by Blogging

Conclusion In this eBook, we have uncovered your path to becoming an authority in your niche through blogging. We have covered everything from selecting and registering your domain name, to installing, setting up and configuring WordPress, to understanding the components of a blog post, the types of content you can create for your blog and the best practices for blogging.

It is up to you to take this knowledge and put it into practice. Knowledge without action is useless.

Don’t worry about making mistakes, they’re going to happen. The most important thing is to learn from those mistakes and improve from it.

It’s more important that you get your blog started and start creating quality content. The quality of your content is going to be more important than the quantity. It would be better to put out one quality article a week or a month than to try putting out content daily or weekly and produce lesser quality content. As you consistently produce quality content on a schedule, over time, it will become easier for you and you might be able to increase your production. But it is the consistent schedule and quality content that is going to earn you more subscribers that are going to view you as an expert.

Some other helpful resources for WordPress bloggers: WordPress eStore - A Plugin to create your own WordPress shop.

WordPress Income Formula - A Video course showing you how to make money with WordPress websites WordPress Tutorials with PLR - A yearly membership that offers huge database of high quality step by step PLR WordPress videos that you can sell to your customers or add to your monthly coaching membership.

YouZign 2.0 - The best graphics design tools for beginners to create beautiful graphics with no design experience or skills. They offer a one-time payment option to create unlimited graphics using lots of readymade templates and images. I personally purchase this product and use it almost daily.

Pixel Studio PRO - The best tool for creating lovely graphics for your lead magnets, PLR and any type of information products you need to rebrand or create state of the art graphics for at a low one-time cost.

I use this tool daily and love it, it's one of the best investments I ever made in my online business.

Optin Monster - A great plugin for capturing emails and building your list with WordPress, it's a bit pricey but worth every penny since one of the biggest assets in your business is your email list.

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How to Become Known As an Authority by Blogging Long Tail Pro - Doing keyword research in your niche will help you create blog posts based on how many people are already searching for keywords and will help you to include these targeted keywords into your post. I use this tool everyday to help me select the best keywords with lowest competition.

EZ Popups - A great new tool launched focusing on helping marketers to build their list and they have a great WordPress plugin to help you integrate popups into your WordPress website with ease.

They currently have a one-time payment option which I plan to buy for myself soon because tools like this can cost around $20-$47 per month and I prefer keeping my businesses overheads lower.

This tool also integrates with all major email autoresponder tools like Aweber and GetResponse.

CodeCanyon - They offer the best and largest selection of premium plugins for WordPress website owners to help you achieve things with your WordPress site that you didn't even know was possible!

I hope you enjoyed this WordPress guide. I'd love to hear that you're going to use it and setup your first WordPress website today.

If you get stuck with anything along the way, email me on internetmarketingmozie@gmail.com and let me know how I can help!

To Your Blogging Success!

Mozie

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