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Dudley Products Louisville/Natural Hair Seminar Packet


Contents Media Release Community Flyer Seminar Flyer Sponsorship Letter, Registration Form, and Guide Vendor Form Ad Space Form

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MEDIA RELEASE For Immediate Release

LOCAL MEDIA CONTACT: Tami Charles 502-338-4456 Going Back To Our Roots

Dudley’s “Natural Hair” Seminar educates and empowers the community Louisville, KY | August 4, 2012, 2012 – A recent article titled “Hair in the Black Community: Roots of a Debate”, goes on to state… African Americans have diverse, deeply held opinions about their hair and what to do with it. Dudley’s “Natural Hair” seminar will provide a viable education for local cosmetologists, barbers and salon owners, as it relates to the proper care and maintenance of “natural” hair. Hair Trends, Product Knowledge, and Styling Tips will be among some of the topics covered at the seminar. Independent Dudley Distributor, Tami Charles, will host the event on August 27th, 2012 from 10:00 am to 2:00 pm at the Hotel Louisville, 120 West Broadway. In keeping with the spirit of giving back to the community, Dudley Products Louisville will also sponsor a pre-seminar community event on August 26th from 3 p.m. to 6pm. This event will be held at the Millers Lane Flea Market, 2401 Millers Lane. The pre-seminar event is free and open to the public. Natural Hair Encompasses a Movement of the Community Dudley Products Corp, LLC, a company that was founded in 1967, has been listed, respectfully, as one of the...Top 50 in Black Enterprise Magazine’s, Top 100 Black Owned Businesses, every year since the list began back in 1970. The Dudley brand has been one of the most recognized names in textured hair care for over four decades. This recognition stems from Dudley’s commitment to providing quality health and beauty products to people of African descent. The company has a long standing history of contributing to the economic development of local communities via its education programs for hair care professionals and entrepreneurs. Dudley’s educational seminars, keep local cosmetologist and barbers abreast of the latest techniques and products that have been perfected in order to tend to the needs of ethnic hair. Natural Hair encompasses a movement of the community to embrace not only ethnicity but an awareness that our lifestyles determine, ultimately, the HEALTH of our hair…states Tami Charles, who is the sole independent distributor for the state of Kentucky. The seminar will be facilitated by Dudley Educator and Natural Hair Care Expert, Lawanda Madison, from Chicago, IL. Surprise Dudley Dignitaries are also scheduled to attend. For additional inquiries about the seminar, please contact Tami Charles at 502.338.4456 or forward an email to tamicharles1000@gmail.com.

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Namaste Potential Sponsors: My Name is Tami Charles, the President of Dudley Products Louisville. We are seeking your support and sponsorship for our upcoming community event and professional educational seminar on Natural Hair. The free community event will be held Sunday August 26,2012 at the Millers Lane Flea Market and the Education Seminar will be held at the Wayside Mission’s Hotel Louisville on Monday August 27, 2012. A generous portion of the proceeds will go to support The Fighting Chance of Louisville, a local nonprofit that is dedicated to empowering youth via the following; community service, academic tutoring, college test prep, and the promotion of healthy lifestyles and choices. Meeting The Needs of The Community Dudley Products is a African American owned business that was founded in 1967 by Joe L. Dudley Sr. and Eunice Mosley Dudley. At its inception, Dudley products built a quality product specifically designed for hair of African descent. This task meant that all things that were culturally and genetically typical had to be taken into account for excellence. Hypertension, obesity, diabetes, alcoholism and street drugs is prevalent among Americans of African descent. This statement is as true today, as it was in 1967, when the Dudley’s created products that included essential oils and botanicals to provide quality hair care for the community. The Dudley’s had a quality product made with natural ingredients to meet the need of the community Subsequently, they moved to building entrepreneurs and responding to the call of economic development in the community. Natural Hair encompasses a movement of the community to embrace not only ethnicity but an awareness that our lifestyles determine, ultimately, the HEALTH of our hair. The beauty industry imparts a confidence and common ground for mankind, like no other industry. The industry unites people from all walks of life and our licensed professionals are truly in service to all. Dudley’s education for the community and professionals extends from infants to elderly. This education reminds them that our hair is an extension of our skin and our skin is the immediate reflection of spirituality, personal interactions, eating habits and water consumption. It also reminds the community that going natural and being natural is a process that requires a partnership with a licensed professional. Who is Dudley Products Louisville ? Dudley Products Louisville, a subsidiary of Dudley Beauty Corp. LLC, is an Independent Dudley Distributor that serves the state of Kentucky. Dudley Products Louisville, whose motto states…Ask, Believe, Receive, was created in response to a local market niche that had become void of providing quality health and beauty products and business education to a growing segment of professional cosmetologists and barbers. The company is led by Tami Charles, a service connected disabled Gulf War era Veteran, who is still providing assistance for the community via a company that has a long history of economic development. The main goal of this local company is to ...enrich peoples’ lives while helping local beauty professionals build their businesses by providing education and quality Dudley Products.

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Why you should be a sponsor? It is always good to support events that build and enrich the community in which you serve, as well as provide avenues for visibility. Sponsors will be mentioned in all event marketing efforts, which will include, but not be limited to the following: o o o o o

Event promotion on Local Radio Stations Event promotion in the Media (Courier Journal, Local TV) Social Media Marketing (Facebook, LinkedIn, and Twitter) - over 3,000 networked contacts in the online community. 5,000 brochures and fliers will be distributed in the local community Please refer to the sponsorship guide, to review the seminar’s sponsorship levels and benefits

We need your support o Dudley Products Louisville needs your support in order to present this seminar to the community. Your monetary support will go towards the following:   

Venue/ Wayside Missions-Hotel Louisville & Millers Ln. Flea Market Community Event Event Expenses- (Educators, Speakers, Talent, Print media, Buffet, Backpacks, Direct mailing, Event staff) Partial Proceeds- Benefits Fighting Chance of Louisville/Local Non Profit. (Donations qualify as a tax write off.)

Please join me in this community effort, as we thank our licensed professionals for what they help provide for our community. Your support will help us bring Natural Hair Education and Healthy lifestyle information to the community and to the licensed professionals that serve us. Attached, you will find a registration form. Please pay special attention to the deadline and where to send your advertisement information. I want you and your business to be a part of this historic event and prayerfully first of many. Let’s stand together to always find new and different ways to reach our community and to “Love One Another.” Wishing you and your loved ones Good Health, Prosperity and PEACE. Tami Charles

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Seminar, August 27,2012 10a.m. -2 p.m. Hotel Louisville 120 W. Broadway Louisville, KY 40202

5 free tickets to seminar    

For more information about Dudley Products Louisville’s Natural Hair Seminar, visit www.dudleyproductslouisville.com

Sponsors, please forward all graphics/logos to: Jason Ross, Marketing Representative LIMELIGHT info@limelightimage.com 502-409-LIME (5463)

Sponsor Mention via Event promotion on Local Radio Stations Sponsor Mention via Event promotion in the Media (Courier Journal, Local TV) Sponsor Mention via Social Media Marketing (Facebook, LinkedIn, and Twitter) - over 3,000 networked contacts in the online community. Full page ad in the Event Program Guide

Silver Sponsor $500.00 5 free tickets to seminar  

Sponsor Mention via Event promotion on Local Radio Stations Sponsor Mention via Social Media Marketing (Facebook, LinkedIn, and Twitter) - over 3,000 networked contacts in the online community.

½ page ad in the Event Program Guide

Bronze Sponsor $250.00 2 free tickets to seminar 

Sponsor Mention via Social Media Marketing (Facebook, LinkedIn, and Twitter) - over 3,000 networked contacts in the online community

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REGISTRATION FORM T i t l e: Mr. Mrs. Miss. Dr. O t h e r (please specify): Contact Name

Company Name

Address:

City

Phone

Fax (optional)

State

Zip

Vocation/Title Licensed Cosmetologist Cosmetology Student

Salon Owner

Cosmetology Instructor

Other/please Specify:

For More Info Contact:

Tami Charles Dudley Products Louisville Ph. 503-338-4456 Tamicharles1000@gmail.com

For more information about Dudley Products Louisville’s Natural Hair Seminar, visit www.dudleyproductslouisville.com

Sponsors, please forward all graphics/logos to: Jason Ross, Marketing Representative LIMELIGHT info@limelightimage.com 502-409-LIME (5463)

Return This Form By Mail: Attn: Natural Hair Seminar

Dudley Products Louisville | 811 South 2nd Street | Louisville, KY 40214 | BY FAX: 1.502.992.0397

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Please check the level of sponsorship Bronze Sponsor/ $250.00 2 free tickets to the event Sponsor Mention via Social Media Marketing (Facebook, LinkedIn, 

and Twitter) - over 3,000 networked contacts in the online community ¼ page ad in the Event Program Guide

Silver Sponsor/ $500.00 5 free tickets to the event Sponsor Mention via Social Media Marketing (Facebook, LinkedIn, 

and Twitter) - over 3,000 networked contacts in the online community ½ page ad in the Event Program Guide

Gold Sponsor / $1000.00  5 free tickets to the event 

  

Paying by check or money order, make payable to: Dudley Products Louisville nd 811 South 2 Street Louisville KY, 40203 All payments are due by August 17, 2012 to allow ample time for marketing/advertising (payment due date applies to Gold, Silver, and Bronze Sponsors). This signature authorizes Dudley Products Louisville to charge the below card for the sponsorship fee due by this Registrant for the Education Seminar.

Sponsor Mention via Social Media Marketing (Facebook, LinkedIn, and Twitter) - over 3,000 networked contacts in the online community Sponsor Mention via Event promotion on Local Radio Stations Sponsor Mention via Event promotion in the Media (Courier Journal, Local TV) Full page ad in the Event Program Guide

Other Donations/

Visa

MasterCard

Credit Card Payment

AMEX

Master Card

Discover Name as it appears on credit card:

Card Number:

(Last 3-4 numbers on

Security Code:

Exp. Date

back of Visa,MC & Discover cards. On the front of Amex Cards.)

State

City

Card Billing Address:

Zip

Card Owner’s Authorization Signature:

Return This Form By Mail: Attn: Natural Hair Seminar

Dudley Products Louisville | 811 South 2nd Street | Louisville, KY 40214 | BY FAX: 1.502.992.0397

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Natural Hair Seminar

VENDOR FORM Name of Company/ Vendor Address E-mail Phone

(

)(

) (

)

Describe your business and the type of products that you will be selling @ the event: Please note that this is an event that supports the Natural Hair and Beauty Industry. Dudley Products Louisville reserves the right to decline a vendor’s products/ and or services that does not fall in step with the purpose of the event.

Vendor Terms: Vendor Fee Payment of 30.00 (due August 17th, 2012 by 5 pm). Payment can be dropped off at or mailed to the following address: Dudley Products Louisville 811 South 2nd Street Louisville, KY 40203 * Please arrive 30 min before the event/ to allow ample time for product/table set up.

Agreement/Receipt: By signing this form, it will be stated that the facts set forth in it are true and complete. Your signature serves as an agreement to the vendor terms, per this event. This form also serves as a receipt for payment of the vendor fee.

Signature

Date

Return This Form By Mail: Attn: Natural Hair Seminar Dudley Products Louisville | 811 South 2nd Street | Louisville, KY 40214 | BY FAX: 1.502.992.0397

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Dudley Products Louisville Natural Hair Seminar Packet