BUS TOURS Magazine Volume XLII, Number 1 • September/October 2020

Volume XLII, Number 1 • September/October 2020

Shopping, Dining, Lodging page 11

Historical Attractions page 16

Places for Summer 2021 page 22

contents

SEPTEMBER/OCTOBER 2020

11

Volume XLII, Number 1

22

STAFF

Editor & Publisher . . . . . . . . Larry Plachno Business Manager . . Nancy Ann Plachno Typesetting/Page Layout . . Sherry Mekeel Web site . . . . . . . . . . . . . Jake Ron Plaras Bus Tours Magazine 9698 W. Judson Road Polo, Illinois 61064-9015 (815) 946-2341 Fax: (815) 946-2347 Web site: bustoursmagazine.com

16

Advertising

Central/International West

midwest@busmag.com – (815) 946-2341 Midwest

eric@freerpub.com – (281) 384-8793

25

Northeast

midwest@busmag.com – (815) 946-2341 Southeast

midwest@busmag.com – (815) 946-2341

Guides 11

16

22

SHOPPING, DINING & LODGING From handmade soaps and candies in Madison County, Indiana to local wine tastings in Jefferson, Texas, groups can indulge in some of the best shops and restaurants around.

HISTORICAL ATTRACTIONS & MUSEUMS Life in the United States has been changing long before there even was a United States of America. These museums show local change as well as national impact over the years.

PLACES FOR SUMMER 2021 Looking to make summer bus tours extra exciting? Explore the life of historic light keepers, learn about Amish influence on small towns, and maybe even play catch with a few athletic ghosts in these small Midwestern towns.

Features 4

25

BUZZ ON THE BUS The discovery of diamonds, the creation of safety measure and the reopening of attractions have taken the world by storm.

REGIONAL ROUNDUP Groups will love learning about rodeo stars in Fort Pierre, South Dakota, “sugar on snow” in Montpelier, Vermont and everything else these attractions have in store for them.

And More 28 29 30

SOCIAL MARKETING FOR TOURISM

by Catherine Heeg

TIPS FOR TOUR PLANNERS

Getting People Back on the Bus

by Larry Plachno

ADVERTISERS INDEX

An Important Note Our forthcoming November/December issue is your last chance for inviting bus tours for Summer 2021. See page 31.

midwest@busmag.com – (815) 946-2341

COVER PHOTO

Atlantic City is known for fun, adventure and nonstop excitement. As the sun sets over this exciting city the lights begin to come alive. From spectacular shows to beautiful sunsets on the beach, this city has it all. MEET AC.

BUS TOURS MAGAZINE (ISSN 0199-6096) is published six times annually by National Bus Trader, Inc., 9698 W. Judson Road, Polo, Illinois 61064. Subscriptions, $15 (in US funds) annually, Canadian & International $20 (in US funds). Printed in U.S.A. Periodicals postage paid at Polo, Illinois 61064 and at additional mailing offices.

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The contents of this publication may not be reproduced either in whole or in part without the written consent of the publisher.

The name BUS TOURS MAGAZINE and the logo incorporating the passengers, bus and destinations are trade marks of National Bus Trader, Inc.

Bus Tours Magazine / September, 2020 • 3

Buzz on the Bus News and notes for bus tour planners Clearwater Marine Aquarium

Clearwater Marine Aquarium Scheduled for completion in 2020, Clearwater Marine Aquarium’s

• Expanding research into saving the lives of more marine animals and protecting the environment.

expanded facility is home to famous dolphins Winter and Hope, from

• Meeting the needs of the tens of thousands of children and

the Dolphin Tale movies, and their friends Nicholas, Hemingway and

wounded soldiers who have bonded with Winter and the other rescued

PJ.

animals through their own adversity.

There are five connecting pools featuring an enhanced, more nat-

ural habitat offering sweeping underwater views of all non-releasable

• Educating the next generation on marine and environmental conservation.

dolphins in their home. the increased capacity and capabilities within

• Providing compelling, educational experiences for groups.

the new facility will also support multiple programs simultaneously,

Highlights of the expansion include:

increasing the educational impact and allowing CMA to establish an environmental legacy for generations to come.

For tickets and information on how to support the non-profit mission, visit SeeWinter.com.

The expansion will meet the increasing demands of: • Rescue, rehab and release of marine animals.

4 • Bus Tours Magazine / September, 2020

• Tripling the Rescued Dolphin Habitat space – consisting of five connecting pools, with approximately 1.5 million gallons of water, nearly tripling the current amount. This enhanced, more natural habitat will be home to non-releasable dolphins Winter, Hope, Nicholas and PJ.

Buzz on the Bus • New Hospital Facilities and Expanded Education Areas – Doubling the education space and capacity to provide specialized care for residents and animals in rehab.

• Quintuple the Guest space – Total new guest space of 197,500 square feet; provide 400 more parking spots.

• The nine viewing windows offer sweeping underwater views of all five residents, including the 40-foot wide by 14-foot tall and 12.5inch thick, Kate Tiedemann and Ellen Cotton Main Dolphin Pool and Observation Window.

Arkansas State Parks

by Kim Williams

Arkansas State Park Pinnacle Mountain

For nearly nine decades, Arkansas State Parks have been a destination for generations of residents and visitors alike. During the

Working closely with the Arkansas Department of Health and the

pandemic, parks throughout Arkansas were a respite during unprece-

Centers for Disease Control and Prevention, a plan was developed

dented times. The department’s mission, to “enhance the quality of

to ensure the safety of guests and staff yet expanding park services,

life through exceptional outdoor experiences, connections to Arkansas

all while monitoring and addressing the changing situations caused

heritage, and sound resource management,” has never been as impor-

by COVID-19.

tant or necessary for visitors than over these last few months.

Over the past few months, Arkansas State Parks shifted regular

In the early days of the health emergency, Arkansas State Parks

protocols to ensure safety for all involved. Reservations at lodges,

realized that safety of its guests and staff needed to become paramount

camper cabins, cabins, YURTs and Rent-A-RVs are managed to allow

as thousands headed to the parks in efforts to maintain some sem-

24-48 hours between guests, allowing thorough cleanings after each

blance of normalcy.

use. Day-use areas remain open with limited capacity and limited services when necessary for public safety. Social distancing messaging

Bus Tours Magazine / September, 2020 • 5

Buzz on the Bus is posted in parking lots, trailheads and other high-traffic areas throughout the parks.

As of September 2018, 16 sculptures, mobiles, stained glass windows, murals, mosaics, benches and photographs are now on display.

Restaurants are open with limited capacity and social distancing

To see some of the pieces with your own eyes, you can follow the Art

measures. Swimming beaches and pools are open at 50 percent

in Public Places (discovermartin.com) hotspots that are scattered

capacity, first-come, first-served. Physical distancing should be

throughout the vibrant communities.

observed in all pool areas, including slides and diving boards. All

Let your imagination run wild as you drive form place to place

state park museums and visitor centers are open and welcoming vis-

taking in these glorious masterpieces. Some of the stops along the

itors.

way include the Sea Life Mural of Sailfish Splash Waterpark

Playgrounds and enclosed pavilions are now open with restrictions.

Group lodging remains closed for the safety of visitors and staff.

Most important, all visitors must wear cloth face-coverings inside any Arkansas State Park building.

During this challenging time, why not explore some of the “offthe-beaten path” parks that you may not have visited before?

(martin.fl.us/SailfishSplashWaterpark) in Stuart; the Poet Sculpture at the Hoke Library (martin.fl.us/hoke-library) in Jensen Beach and the Avian Muse Mobile on display at the Morgade Library (martin.fl.us/robert-morgade-library) in Port Salerno.

Martin County’s Rich Historic Legacy – Incorporated on August 5, 1925, and named after Governor John W. Martin, Martin County is

From the Ozarks to the Delta, the 52 Arkansas State Parks feature

comprised of many uniquely charming small towns. Take a journey

some of the best experiences Arkansas has to offer – biking, hiking,

back in time and visit the cultural and historic landmarks that make

water adventures, digging for diamonds, interesting history – and so

Martin County a one-of-a-kind destination. Visitors can set off on a

much more. From the lodges and cabins to some of the most beautiful

self-guided Historic Preservation tour (discovermartin.com) to explore

campsites you will ever find, you will have an unforgettable stay, sur-

all of the special sites. Some of the most popular tourist attractions

rounded by the beauty of The Natural State, all while knowing that

include the House of Refuge on Hutchinson Island, Captain Henry

numerous protocols are in place to keep you and your loved ones

Sewall’s House in Jensen Beach and the Historic Seminole Inn of

safe.

Indiantown.

To learn more about Arkansas State Parks’ COVID-19 response, visit arkansasstateparks.com/covid-19-update.

Hobe Sound Murals – Hobe Sound is more than just a beautiful South Florida beach town. It is a tight-knit community full of creativity and local culture. There is no better proof of Hobe Sound’s artistic

Martin County Offers Groups a Diverse Assortment of Self-Guided Tours Some groups prefer to follow a step-by-step itinerary, while others

flair than the stunning murals found scattered throughout the city.

Martin County Beach

like to wing it without any plans set in stone. In Martin County, groups are allowed to do both. While plenty of operators offer guided experiences, multiple self-guided tours for people looking to explore Martin County at their own pace are also offered. Here are a few of the favorites.

Treasure Coast Wine and Ale Trail – Feeling thirsty? Then do not miss out on the Treasure Coast Wine and Ale Trail (tcwineandaletrail.com). Spanning across Indian River, St. Lucie and Martin counties, the ever-growing collection currently includes 10 craft breweries, one winery and even a cidery. Some of the most well-known players include Islamorada Beer company in Fort Pierce, Walking

The goal of the Hobe Sound Murals Project (discovermarting.com)

Tree Brewery in Vero Beach and Ocean Republic Brewing (oceanre-

is to beautify specific locations, enhance civic pride, encourage positive

publicbrewing.com) in Stuart. The trail is only available to participants

networking and plant seeds for future cultural accomplishments.

at least 21 years old and guests are reminded to always drink respon-

Since 2009, this “paint-the-town” initiative (spearheaded by profes-

sibly.

sional artist Nadia Utto) has provided creative opportunities for more

Martin County’s Art in Public Places Tour – Martin County is

than 40 skilled regional artisans along with approximately 100 indi-

best known for pristine, uncrowded beaches, but there is also a cre-

vidual residents and visitors. New additions are regularly added to

ative side marked by gorgeous artwork, dazzling sculptures and

the ever-growing collection, but there are currently more than 25

impressive mural pieces.

murals.

6 • Bus Tours Magazine / September, 2020

Buzz on the Bus Tour groups can stop by the chamber of commerce for a mural

Arkansas Welcome Centers Reopen

tour map and spend the day on a self-guided tour walking or driving

Bus tour groups can now stop at an Arkansas Welcome Center for

around town trying to spot each of these lovely landmarks. Consider

trip planning advice, tourism information and the opportunity to

its a real-life scavenger hunt throughout the vibrant Hobe Sound

stretch their legs while on the road. After temporarily closing March

community. For the directionally-challenged, there is also an option

20th to prevent the spread of COVID-19, the Natural State’s Welcome

for participants to join a guided tour.

Centers are once again open to the public.

To safely reopen, the centers are monitoring the number of visitors

Grand Rapids Public Museum

inside the building at one time, frequently cleaning restrooms and

Announces New Exhibit

common areas and requiring the use of face masks when a safe phys-

The Grand Rapids Public Museum (GRPM) is excited to host a

ical distance cannot be achieved.

new exhibit, Under the Arctic: Digging into Permafrost, beginning

The centers are located at strategic points of entry on major high-

September 26. Under the Arctic addresses the subject of climate

ways and interstates coming into the state. Twelve of the 14 are a

change through the lens of a thawing Arctic environment. The

partnership between the Arkansas Department of Transportation and

exhibit features interactive components including a 30-foot-long

the Arkansas Department of Parks, Heritage and Tourism. One center,

Alaskan permafrost tunnel replica, fossil research stations and

Mammoth Spring, is a partnership with Arkansas State Parks. All are

interactive games.

staffed by certified U.S. Travel Association travel counselors.

Under the Arctic is a collaborative effort between the Oregon

Welcome center staff share their expertise of Arkansas with more

Museum of Science and Industry (OMSI) and the Geophysical

than one million travelers annually. Each center offers free Wi-Fi as

Institute at the University of Alaska Fairbanks (UAF) that transports

well as interesting exhibits spotlighting local history. Complimentary

visitors to the Arctic using the sights and smells of the nation’s

travel magazines and guides, various brochures and highway maps

only permafrost research tunnel. Visitors step into the boots

are available to guests. Arkansas Welcome Centers are open 8 a.m.

of climate science researchers to explore real Ice Age fossils,

-5 p.m. seven days a week and are closed on major holidays.

ancient ice cores and engineering challenges posed by thawing

For more information visit arkansas.com.

permafrost.

This exhibit strives to educate visitors about permafrost’s fascinating characteristics and its greater implications. Permafrost is soil that has been frozen for at least two years, and it traps an enormous amount of carbon dioxide. As it thaws, carbon is released into the atmosphere, which in turn has drastic repercussions for the planet.

Under the Arctic will be located on the second floor of the GRPM and is free with general admission. The exhibit will be on display from September 26 through spring 2021. All hands-on components of the exhibition will be under a rigorous cleaning schedule, given the COVID-19 pandemic. To learn more about Under the Arctic visit grom.org/arctic.

Alcatraz East Crime Museum Exhibit During the pandemic closures, one of the most popular activities is binge-watching crime shows. In fact, Nielsen reports that the series Tiger King: Murder, Mayhem and Madness was watched by 34.3 million people during the first 10 days it was released. Now, Alcatraz East fans can see a new exhibit What’s Your Crime? featuring some of the favored crime docuseries. This new display located in the museum’s Pop Culture section also gives fans a chance to share their opinions through their social media platforms. The new pop culture museum opened July 24.

Beyond the new bing-worthy crime show display, the museum is also currently featuring a temporary exhibit with the Tennessee Bureau of Investigation (TBI). This exhibit showcases the important work that the bureau does across the state on a daily basis. The exhibit fea-

Under the Arctic

tures information on some of TBI’s most famous cases, as well as provides an indepth look at the bureau’s work and ongoing cold cases.

Bus Tours Magazine / September, 2020 • 7

Buzz on the Bus The museum’s updated safety measures include reduced hours, enhanced cleaning, spatial distancing protocols, employee health screenings and employee PPE. Guests are encouraged to review all safety rules prior to their visit (alcatraz.east.com).

Large Diamond Found at Arkansas State Park Confirmation of two large diamonds found at Crater of Diamonds State Park made for a busy week last week at the park, one of the only places in the world where the public can search for diamonds in their original volcanic source.

Dr. Mindy Pomtree of Benton, Arkansas was at the park in June and found her diamond near Beatty’s Hill when she spotted a glittering

for their size. When it rains, runoff washes away small rocks and min-

pebble on top of the ground. She put the stone in a zippered pocket

erals and sometimes uncovers larger diamond, such as Dr. Pomtree’s.

and continued searching, not knowing what it was. When she returned

Diamonds have a natural metallic shine and are often easy to see on

home, Pomtree took the4 stone to a jeweler who confirmed that she

top of the ground. All it takes is being in the right place at just the

had indeed found a genuine diamond. Park Superintendent Caleb

right time to find one.”

Howell arranged for her to return to the park to have it weighed and

William “David” Dempsey from Athens, Alabama, was wet sifting

registered. Howell confirmed that it is one of the biggest diamond

with his youngest daughter when he found the diamond. “I was run-

finds during his tenure at the park. The diamond weighs 6.39 carats

ning my finger through some gravel I had just sifted, and the diamond

and is about the size of a pumpkin seed.

popped right out. My son had come over to tell me lunch was ready,

Park interpreter Waymon Cox noted that many of the park’s large diamonds tend to be found on the surface. “Diamonds are a bit heavy

and he saw it at the same time I did.”

Cox noted, “Mr. Dempsey’s diamond has a very clear, water-white appearance. It has a beautiful rounded shape and a brilliant shine. It reminds me of many other large, white diamonds that have been found here and is absolutely stunning to see.”

Diamonds come in all colors of the rainbow. The three most common colors found at Crater of Diamonds State Park are white, brown and yellow – in that order.

In total, more than 75,000 diamonds have been unearthed at the Crater of Diamonds since the first diamonds were discovered in 1906

by John Huddleston, a farmer who owned the land long before it became an Arkansas State Park in 1972.

The largest diamond ever discovered in the United States was unearthed here in 1924 during an early mining operation. Named the Uncle Sam, this white diamond with a pink cast weighed 40.23 carats.

It was later cut into a 12.42-carat emerald shape and purchased by a private collector for $150,000 in 1971.

Typically, one or two diamonds are found there each day. To date, 171 diamonds have been registered at Crater of Diamonds State Park in 2020, weighing more than 35 caras; six diamonds registered this year have weighed at least one carat each.

Admission to the park’s diamond search area is currently limited to 800 tickets per day, due to COVID-19 restrictions. Visitors are encouraged to purchase tickets in advance at CraterofDiamondsStatePark.com to ensure access.

Crater of Diamonds State Park is located on Arkansas Highway 301 in Murfreesboro.

8 • Bus Tours Magazine / September, 2020

Buzz on the Bus Gateway Arch National Park Has Increased Recreational Access Following guidance from the White House, Centers for Disease

Gateway Arch

Control and Prevention (CDC) and state and local public health authorities, Gateway Arch National Park is increasing recreational access to the Tram Ride to the Top and Documentary Movie experiences.

The National Park Service (NPS) is working service-wide with federal, state and local public health authorities to closely monitor the COVID19 pandemic and using a phased approach to increase access on a park-by-park basis.

Beginning July 8, Gateway Arch National Park reopened access to: • Tram Ride to the Top • Documentary Movie • Outdoor National Park Service programming Outdoor spaces at Gateway Arch National Park remain accessible to the public in accordance with the latest federal, state and local health guidance. In addition, the following spaces that reopened in Phase I continue to be available: • Arch Visitor Center • Museum at the Gateway Arch • The Arch Store • The Arch Cafe With public health in mind, the following facilities remain closed at this time:

Tram Ride to the Top • Bi-State Development, which operates the tram, requires face coverings for tram riders, ages nine and up. Guests with pre-existing

• Old Courthouse

health conditions unable to wear a mask/face covering for medical

“The Tram Ride to the Top is one of the most unique experiences

reasons are exempt.

in the world,” said Pam Sanfilippo, chief, Museum Services and Inter-

• Significantly reduced capacity throughout tram ride experience.

pretation, Gateway Arch National Park.

• Floor markers and signage to encourage social distancing.

The health and safety of the visitors, employees, volunteers and partners continues to be paramount. At Gateway National Park, the operational approach will be to examine each facility function and

• Tram cars and observation deck windows assigned by family/group.

Solo visitors will be assigned their own tram car and windows.

• In order to maintain directional flow and ensure one way

service provided to ensure those operations comply with current

in/one way out of the observation deck, one tram will transport

public health guidance, and will be regularly monitored. We continue

visitors to the top, while the other tram will transport visitors to

to work closely with the NPS Office of Public Health using CDC guid-

the ground level.

ance to ensure public and workspaces are safe and clean for visitors,

• Time limit in Arch observation deck (no more than 10 minutes).

employees, partners and volunteers.

• Plastic coverings below observation deck windows.

The CDC has offered guidance to help people recreating in parks and open spaces prevent the spread of infectious diseases. Monitoring

• Plexiglas barriers between grouped observation windows.

• Periodic disinfecting and sanitization of tram car surfaces, seats

of all park functions to ensure that visitors adhere to CDC guidance

and handrails as well as surfaces and windows in the observation desk.

will continue.

Documentary Movie

In addition to previously-announced health and safety protocols

• Significantly reduced capacity in the theater.

that have been implemented throughout the Arch facility

• Rows closed to ensure social distancing.

(nps.gov/Jeff), Gateway Arch National Park has made the following

• Reminders to follow health and safety guidelines.

modifications in the Tram Ride to the Top and Documentary Movie and outdoor programming. These modifications are subject to updates in later phases.

• Increased disinfecting and sanitizing of surfaces and handrails.

Outdoor Programming • Free, 30-minute ranger-led walking tours offered daily at 10:15 a.m., 1:15 p.m. and 3:15 p.m., starting at the Arch west entrance plaza Bus Tours Magazine / September, 2020 • 9

Buzz on the Bus Brick Plantation

(weather permitting). Tour reservations are strongly encouraged by phoning (877) 982-1410. Park rangers will use a portable audio system to allow social distancing.

Free timed ticket reservations are required to enter the Arch facility.

Ticketing for Arch entry is a temporary measure until the park becomes fully operational. Reservations should be made at gatewayarch.com or by phoning (877) 982-1410. Tickets for the Tram Ride to the Top and Documentary Movie are also required and can be purchased online or by phone.

Visitors to the Arch must enter the monument at the new glass west entrance, which faces the Old Courthouse. The Arch legs are exists only, providing great opportunities for photo ops with the Arch structure and direct access to the park grounds. The Arch Visitor

River Parishes Tourist

Center and Museum at the Gateway Arch are free to visit.

Commission Launches New Name

Gateway Arch National Park does not have designated on-site visitor parking. A list of parking locations near the park can be found at

On June 18, the River Parishes Tourist commission (RPTC)

getaroundstl.com. Metered street parking is also available around

unveiled its new promotional name, Louisiana’s River Parishes.

the park.

Details and updates on park operations will continue to be posted on our Web site at nps.gov/Jeff. Updates about NPS operations will be posted on nps.gov/coronavirus.

Louisiana’s River Parishes encompass the complete story of the River Region.

In 2018, the RPTC began intensive research and analysis into the promotional name of the organization. It started with the removal of the house from the New Orleans Plantation Country logo. In 2019, the board funded a strategic plan, brand analysis, and increased grants to local organizations and made way for new initiatives to be launched in 2020, including a new promotional name.

This year, despite a 60 percent decline in revenue, the Commission maintained the funding needed to complete the strategic plan, the brand journey and new initiatives. The new name unveiling was set for the end of 2020, but the organization felt it was imperative to move in a new direction.

Whether it is exploring one of the rarest varieties of tobacco, cruising the Manchac Greenway on a one-of-a-kind swamp tour, sitting under a 300-year-old cypress tree at a plantation or visiting the andouille and catfish capitals, the River Region has plenty to offer groups. Under its new promotional name, RPTC will encapsulate all the various accounts of its people, attractions and history spanning centuries throughout Louisiana’s River Parishes, a place where history, adventure and flavor collide.

Additional initiatives launching later this year include the Andouille Trail, the 1811 Slave Revolt Trail, New Orleans Swamp Country and the Bonfire Country experiences. Louisiana’s River Parishes has attracted visitors from around the world for decades and the RPTC will continue telling the story of the region through its new promotional name.

For more information about Louisiana’s River Parishes, visit LARiverParishes.com.

10 • Bus Tours Magazine / September, 2020

q

Shopping, Dining & Lodging Rediscover Atlantic City

Atlantic City

tunities and diverse budget appeal.There

largest wheel in the United States lights up

Atlantic City is a hidden gem along the

has been a pivot to outdoor dining, and

the ever-changing skyline of Atlantic City

New Jersey shoreline, offering visitors much

restaurant owners have been extremely cre-

and offers sweeping views.

more than a seaside destination. The nine

ative, while focused on the required safety

casino resorts have reopened with in-depth

guidelines.

health and safety guidelines along with addi-

Of course the favorite pastime is shop-

tional restrictions following the governor's

ping, and it is tax-free. Do not forget about

restart and recovery phased reopening.

the hottest shopping around – Tanger Outlets

Complete Atlantic City information and knowledgeable staff are available to assist you. For more information, visit touratlanticcity.com.

Jefferson, Texas CVB

Just a short drive away. The seaside des-

The Walk. The Walk has more than 100 retail

tination is the perfect location for visitors to

establishments including, Pandora, Coach,

Come see why BuzzFeed designated Jef-

Michael Kors, Guess, Kate Spade, Vera

ferson, Texas as the Number Two “Best Small

Bradley and more.

Town in America, According to Travelers.”

travel

to

in

the

comfort

of

a

motorcoach. Atlantic City is located within a few hours drive of nearly one-third of the

Located on the world-famous Boardwalk

Imagine a historic town, hidden in the

nation's population and is easily accessible

and steps from the casino resorts, the his-

East Texas Piney Woods making it an ideal

from many cities along the Northeast.

toric Steel Pier will channel your inner youth

spot for a truly unforgettable stay. A town

Take a stroll on the world-famous Board-

with amusement rides and games. One pier,

with fine dining, award-winning inns, historic

walk, bask in the glowing sun or take a dip

one wheel, endless fun. Step onto one of the

downtown shops and boutiques, and muse-

in the Atlantic Ocean. The culinary scene

40 climate-controlled gondolas on Atlantic

ums filled with history.

in Atlantic City offers a wide range of oppor-

City’s newest attraction, The Wheel. The third Bus Tours Magazine / September, 2020 • 11

Guide: Shopping/Dining & Lodging could travel, thanks to the local port. This traffic helped make Jefferson into one of the largest cities in Texas by 1870 and gave it enough “colorful” characters to fill the many taverns, brothels and gambling parlors peppered throughout town.

Today, Jefferson offers motels that are popular with bus groups, top-ranked restaurants, a diversity of nature, recreational adventures and a one-of-a-kind shopping experience.

The impact of history can be felt and experienced all over Jefferson today. The Jefferson Historical Museum is full of incredible pieces of history from bygone days in Marion County. Along with Jefferson’s four museums, you will also find hundreds of historic landmarks and an original Carnegie Library. You might even find yourself face to face with one of Jefferson’s earliest residents as you tour The Grove, also known as “the most haunted place in Texas.”

If you are looking to spend a day in the great outdoors, take a trip to one of the two beautiful lakes located within a 20-minute drive of Jefferson: Lake O’ the Pines and Caddo Lake. This is Texas' only natural lake, is a favorite with birders and wildlife photographers.

Whatever your interest, Jefferson has something interesting to do or experience, from motorcycle rallies and car shows to historic home tours. Or how about savoring a wine tasting at a local vintner on the Piney Woods Wine Trail?

Jefferson is truly a great year-round destination for romantic weekend getaways, family outings and a wide variety of entertainment

Jefferson Shopping Founded in the early 1840s, Jefferson is the fifth-oldest city in the state of Texas. Known as the “Queen of the Bayou,” the city was for a time the westernmost destination that steamboats from New Orleans 12 • Bus Tours Magazine / September, 2020

Guide: Shopping/Dining & Lodging and events from Mardi Gras to a picture-perfect Christmas.

York, Nebraska This year York and York County celebrate their 150th anniversary as both the “Crossroads of the Midwest” as well as the “Crossroads of America”. York has been one of the largest rest stops for travelers all the way back to when covered wagon trains set out to find new life out west. Now its location at the intersection of Highway 81 and Interstate 80 allows York to connect travelers from all over North America.

Clayton Museum of Ancient History

York’s prime location is the perfect rest stop during a longer trip or even an exciting visit on its own. The city itself lays claim to the small hometown feel while also giving visitors access to larger city amenities. Being

like silent films or new music or anything else

toric town. Whether you are on a group tour,

located near Lincoln, the seat of the state

in-between, York has it all.

attending a convention, have a family

government, provides opportunities to visit

York has everything from restaurants to

reunion or simply passing through, York must

performance halls, such as the Lied Center

entertainment to historical impact. There is

be a stop along the way. Create new tradi-

for Performing Arts, shopping and more.

so much to explore and celebrate in this his-

tions and memories with all you meet there.

The Clayton Museum of Ancient History is a perfect stop for those who wish to learn about not only U. S. history, but also explore ancient middle eastern cities, learn about a

Come experience all of our amazing attractions in York, Nebraska!

Roman soldier’s life and study tools from the time of King Tut. The museum is located on the campus of York College. If museums are not exciting enough, York also boasts Junction motor speedway. A racetrack full of fast cars and cheering fans, with plans of expanding its number of seats to 12,000.

Not only does York boast of premium attractions, it also was home to prominent figures in U.S. history. Fred Niblo, a director, actor, producer and pioneer for the film industry, was born in York, Nebraska. He was one of the main directors of the silent film Ben-Hur as well as one of the original founders of the Academy of Motion Picture Arts and Sciences. York has more than old claims to fame however. Logan Lynn, a musician, writer and activist, spent most of his childhood in the city of York. Lynn has helped to raise awareness for mental health and has recently released a new EP. Whether guests

York County Visitors Bureau

601 North Lincoln Avenue, York, NE 68467 Bob Sautter: yorkcountyvisitors@gmail.com | 402.362.4575 Bus Tours Magazine / September, 2020 • 13

Guide: Shopping/Dining & Lodging Nebraska invites you to “Experience York” to see what an amazing town it is for yourself.

To find out more information about what the city has to offer, you can contact the York County Visitors Bureau. You can visit the bureau yourself by going to its location at 601 North Lincoln Avenue, or contact Bob Sautter at yorkcountyvisitors@gmail.com or by phoning (402) 362.4575.

Starved Rock Lodge After months of quarantine and being deprived of adventures, a new approach to travel requires several safety precau-

Starved Rock Lodge

tions, but it is still possible. There is a unique destination nestled in the middle of the flatlands and cornfields of Illinois where deep sandstone canyons and sea-

ride or short, guided hike. The cafe opens

food, gluten-friendly options, salads, wall-

sonal waterfalls are a welcomed surprise

early, and the Back Door Lounge is open

eye and a wide variety of choices for break-

to every visitor.

late so travelers can find their happy place

fast, lunch and dinner.

There is only one place to stay within

under one roof. The menu in the Main Din-

The indoor pool complex is a relaxing way

this National Historic Landmark known as

ing Room includes Midwestern comfort

to rejuvenate with its oversized lap pool, hot

Starved Rock State Park. Perched upon a bluff overlooking the scenic Illinois River is Starved Rock Lodge, with its stunning Great Hall featuring a massive, two-sided limestone fireplace, cozy rooms and cabins, a restaurant, bar, indoor pool, gift shop and more.

Hotel guests can enjoy all the lodge amenities while they spend the night in the middle of a thick forest. Activities might include a trolley ride to a Land & Water Cruise (after lunch in the rustic Main Dining Room) or a short, guided hike to see one of the picturesque canyons in the park. The 2021 “Tribute to the Stars” schedule of musical tribute shows is ready to launch pending COVID-19 restrictions. Each of the guided tours and hikes is highlighted by the stories of how Starved Rock got its name and details about the rich cultural, geological and architectural history of the region.

A one-night stay is barely enough time to take in the 13 miles of hiking trails. All of the canyons can be seen in one day, but those less mobile should opt for the boat 14 • Bus Tours Magazine / September, 2020

Guide: Shopping/Dining & Lodging tub and saunas. For a breath of fresh air, the rocking chairs on the Veranda are the sweet spot

Soap and Sunshine

for those who love to read and listen to the sounds of nature. Learn more at starvedrocklodge.com or phone (815) 220-7386.

Anderson/Madison County Indiana Small towns have the best places to shop and eat. There is a specialty shop for every budget on the “Shop ‘til You Drop Madison County Trail.” Begin your shopping adventure in the town of Elwood at Gypsy Soul where you will find a place to relax, grab a coffee or chai tea and shop for gifts and fashion.

Next, you will travel to Simple Goodness Soaps. Nestled in the country, this specialty shop features hand crafted goat milk soaps, lotions and hand sanitizer made with aloe vera. In addition to viewing the

shops include Falls Perk Coffee, Sophie’s Bagels, Burmeister’s Old

goats on the farm, your group will be able to see how these hand-

Towne Antiques, B’Dazzled Boutique and Willow by Greg Adams.

crafted items are made.

There are beautiful creations of art glass at Prestige Art

Contact Maureen Lambert, CTIS at (800) 533-6569 or visit visitandersonmadisoncounty.com for your custom itinerary.

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Glass/Carol’s Legacy Crystal. No two works of art are exactly the same. Whether creating a family heirloom, lamps, paperweights or memorial pieces, every piece shows the beauty and quality of these items. The workshop is open during the week and you can watch them create their designs.

Ready for lunch? The Tin Plate in Elwood offers Indiana’s favorite, breaded or grilled tenderloin sandwiches. On the lighter side, check their menu for their salads and wraps. After lunch, on the road to Primitive Blessings, a rustic barn holding treasures of popular items, custom pottery, lanterns, vintage antiques and primitive decorating ideas.

Other stops include the town of Alexandria. There you will find Soaps and Sunshine Apothecary, amazing scents greet you as you walk in the door and Vintage Road Candles, made with their own blend of soy and paraffin waxes. Cotton wicks are used to make fragrant and long lasting candles.

Between Perkinsville and Anderson, you can not miss Open Gate Design and Décor. Located in a 7,500-square-foot building, Open Gate will meet any of your gift and decorating needs.

Check into one of Anderson’s hotels to relax and freshen up before going to dinner. A few local favorites include: Farm Society in Downtown Anderson, 1925 Pub House, The Edge at Edgewood Country Club, Oakley Brothers Distillery.

There is more shopping in the towns of Pendleton and Lapel.

Downtown Pendleton is listed on the Historic Registry and their

Bus Tours Magazine / September, 2020 • 15

Jackson

Historical Attractions and Museums Jackson, Michigan Jackson, Michigan wasted no time leaving

tales that happened at what was once the

auto manufacturers and has since been

largest walled prison in the world.

known as the original Motor City. Ye Ole Car-

an impression on both state and national cul-

Housing Michigan’s first state prison put

riage Shop provides a first-hand look at 18

ture. As the birthplace of the Republican Party,

Jackson on the map. It brought tremendous

one-and-only cars that were made right in

it represented a turning point in the events lead-

growth and success as it beckoned the need

Jackson.

ing up to the Civil War. A key stop on the Under-

for rail lines to pass through and provided

ground Railroad, you can trace its footsteps

the workforce needed for manufacturing. To

through town on an intriguing self-guided walk-

this day, you can board a train in the heart of

If you want a unique destination that is

ing tour. If you find prison history as fascinating

downtown Jackson from the oldest contin-

unforgettable, look no further than Jackson,

as we do, then you are in for a real treat.

ually operating passenger rail station in the

Michigan. Conveniently located at the inter-

country – Jackson Station.

section of Interstate 94 and U.S. 127, it has

A Prison Experience You Never Expected Jackson is most well-known for our impact

Your Group Tour Starts Here

become a go-to overnight stop for many The Original Motor City

groups touring the Midwest. While in Jack-

on Michigan’s history as the place selected to

Our start in the transportation industry

son, you will see there is something for every-

house Michigan’s first state prison in 1837. Jack-

began with wagon wheels, but quickly

one. Your entire group, big or small, will enjoy

son Journeys will take you behind these impos-

evolved into the manufacturing of automo-

spending one, two, or three days experienc-

ing stone walls to tell you the unimaginable

biles. At its height, Jackson was home to 25

ing planned tours.

16 • Bus Tours Magazine / September, 2020

Guide: Historical Attractions & Museums With five tours to choose from, there are plenty of fascinating attractions to keep everyone busy. Group tour options include: Prison History, 1850-1900, 1900-1950, Arts & Culture, and Civil War & the Underground Railroad.

Download

all

the

tour

itineraries

today

at

ExperienceJackson.com/Tours.

Museum of the Cherokee Indian Even before you set foot inside the Museum of the Cherokee Indian, named a “Best Native American Experience" by USA Today, you can tell it is a special place. At the entrance, a hand-carved statue of Sequoyah, the inventor of the Cherokee alphabet, stands 20 feet tall; a powerful landmark in town.

At every turn, the exhibits in the Museum of the Cherokee Indians are as informative as they are stirring, tracing the story of the Cherokee from 11,000 years ago to the present.

The self-guided tour begins in the Story Lodge, where the ancient Cherokee creation myth is told through computer animation. The water spider, a symbol of Cherokee creation, and an emblem for the museum, brings fire to the earth in a basket on her back and a soft “fire” glows in the heart of the lodge. Audio tours are available in English by Cherokee Nation Citizen Delanna Studi, Spanish, German and French.

Bus Tours Magazine / September, 2020 • 17

Guide: Historical Attractions & Museums From the Paleo Period to the Trail of Tears

Cherokee Museum

From there, visitors move through the Paleo period, where mastadons – large, tusked, ancient elephant-like creatures – were hunted with simple spears. The mastodon vertebra shows where it was worked on with stone tools.

The displays in the Archaic period show more sophisticated tools and how the Indians begin to cultivate plants and use gourds as containers. As the food supply incrases and more crops are cultivated, including the Three Sisters – corn, beans and squash – the Mississippian Period provides more leisure time, reflected in the refined arts and crafts of the period.

throughout history, it Is more than a cultural

More Than a Museum

and resource center, offering a rich set of pro-

Blooms and beauty every day of the year.

attraction. The museum is also an education

All together, the Museum of the Cherokee

graming, including classes covering Chero-

Indian is a moving experience with visually

kee archeology, history, anthropology, folk-

stunning displays capturing the look and feel

lore, literature and geography, and Cherokee

(Closed Thanksgiving, Christmas & New Year’s Days)

of the journey of the Cherokee people

Experiences workshops covering storytelling,

800-247-8420 / 251-973-2217 bellingrath.org

18 • Bus Tours Magazine / September, 2020

Open Daily, 8 a.m. to 5 p.m.

Guide: Historical Attractions & Museums National Museum of Nuclear Science & History

dance, crafts and traditional Cherokee food, for school groups and individuals.

For education and research, it is by appointment, giving users access to the museum archives with more than 4,000 books, black and white photographs from the 1880s and 1930s, old manuscripts, microfilm foreign archives and more.

For

information,

visit

cherokeemuseum.org.

National Museum of Nuclear Science & History

by Jennifer Hayden, deputy director and director of communications You are invited to the National Museum of Nuclear Science & History – an intriguing place to learn the story of the Atomic Age, from early research of nuclear development

Mexico’s only national museum, serving as

amazing world of nuclear science and history

through today’s peaceful uses of nuclear

America’s resource for nuclear history and

to life.

technology.

science through thought-provoking exhibits

This congressionally-chartered, Smith-

and engaging family programs that bring the

sonian Affiliate is located just south of Inter-

The National Museum of Nuclear Science & History, located in Albuquerque, is New

state 40 on Eubank Boulevard in Albu-

Book The Cumbres & Toltec Scenic Railroad!

Come and see how glaciers carved, and volcanoes formed the Authentic West. With 64 Steam-driven miles of untouched history, the Cumbres & Toltec Scenic Railroad transports you back in time to 1880. Don’t miss your chance to see the 700’ deep gorge, cross 100’ tall trestles, see the light at the end of our tunnels, and enjoy the splendor in between.

Group Rates Available ~ Includes Lunch ~ Group Friendly Facilities Trains Run Daily out of Antonito, CO and Chama, NM Memorial Day Weekend Thru Mid-October www.cumbrestoltec.com/groups * 1-877-890-2737

Bus Tours Magazine / September, 2020 • 19

Guide: Historical Attractions & Museums querque and was established in 1969 on Kirt-

Pop Culture, Nuclear Energy, Nuclear Medi-

land Air Force Base. Due to heightened secu-

cine and many more.

rity after 9/11, the museum moved and now

The National Museum of Nuclear Science

resides in its 30,000-square-foot facility sur-

& History truly has something for everyone

rounded by nine acres of outdoor exhibit area

and hosts “Little Albert’s Lab,” an area where

filled with historic airplanes and more. This

young, inquisitive minds can explore hands-

incredible museum welcomes visitors to

on science activities. Visitors also will not

explore the compelling stories of our atomic

want to miss the nine-acre outdoor exhibit

past, present and future in exhibits that focus

area, known as Heritage Park, where guests

on the Manhattan Project, Cold War, Atomic

can walk right up to such historic artifacts as the B-29 Superfortress and B-47 Stratojet, a

Come Visit the Hidden Treasures of Clay County!

• Home to 21 conservation areas for camping, hunting, fishing, canoeing, swimming, hiking, and more!

• Where you can visit the “World’s Greatest County Fair” in September.

• Plus many historical museums, shopping, and other attractions!

20 • Bus Tours Magazine / September, 2020

C

Guide: Historical Attractions & Museums behemoth nuclear submarine sail, the 100foot replica of the Trinity Tower – the steel structure that held the world’s first atomic bomb for testing in 1945 – and those are just to name a few.

Visit the National Museum of Nuclear Science & History, and explore a museum where you can learn, think, imagine and draw your own conclusions.

The National Museum of Nuclear Sci-

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ence & History is open seven days a week from 9 a.m. to 5 p.m. To learn more about this not-for-profit, educational entity, visit nuclearmuseum.org.

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Visit our website at: visitfortmadison.com

1-800-210-TOUR (8687)

Bus Tours Magazine / September, 2020 â&#x20AC;¢ 21

The Field of Dreams Movie Site The Field of Dreams Movie Site played host to the 1989 Academy Award nominee for Best Picture of the Year – Field of Dreams.

Since the film’s premier, just as foreshadowed in the movie, people from around the world have visited this mystical ball field to experience the magic for themselves. Groups are invited to play catch on the diamond, explore the gift shop and take a tour of the main floor of the recognizable farm house. To view hours and calendar of events, visit the Web site at fieldofdreamsmoviesite.com.

Sable Points Lighthouse Keepers Sable Points Lighthouse Keepers invites you to come and explore and climb one or

The Field of Dreams Movie Site

more of the four iconic Lake Michigan lighthouses. They are the Big Sable Point Lighthouse and the Ludington North Breakwater Lighthouse in Ludington, Michigan. Little Sable Point Lighthouse is located in Silver Lake, Michigan and the White River Light Station and Museum is located in Whitehall, Michigan. Their mission is to preserve, promote and educate

Places for Summer 2021

the public and make the lighthouses accessible to all.

challenging. The Ludington North Break-

pines and dunes, just a short two-mile walk

The two lighthouses that are the most

water Lighthouse is a three-quarter-mile

along a breathtaking trail through the Lud-

accessible for bus tours are Little Sable

walk on the Ludington North Breakwater

ington State Park.

Point and the White River Light Station and

wall out into Lake Michigan while the Big

On certain days throughout the summer

Museum. The other two are a little more

Sable Lighthouse is nestled among jack

special bussing through the dunes to Big

White River Light Station

Sable is offered. For those who ride the bus an extra $5 per person is collected to help the organization pay for the buses. The lighthouses are open to the public 10 a.m. to 5 p.m. daily for touring and climbing. Lights are manned by volunteers who come and stay to work at the lighthouses for a week or two weeks at a time. These volunteers take real pride in making sure that each guest to the lights will be fully informed and have an enjoyable experience. Lighthouse specific gifts shops are located at all four of our locations as well. Group tours are available at each light. Contact Rachel at (231) 845-7417 or splkaoperations@gmail.com to reserve the group space and set up group tours. The Web site address is splka.org.

22 • Bus Tours Magazine / September, 2020

Guide: Places for Summer Shipshewana, Indiana

shewana where you can browse more than

Shipshewana, Indiana is a place known

50 locally-owned shops. Let one of the local,

for its incredible people, sites and foods.

knowledgeable step-on guides lead you to

Awaken your senses to a much deeper

discover handcrafted treasures on the back-

understanding of the uniqueness of this

roads before feasting on a family-style meal

quaint town. Enjoy a guided tour through

in an Amish home.

Shipshewana’s Amish countryside as you

Cap off the evening with a Blue Gate The-

experience the tastes, smells, sights, touches

atre musical or world-class live entertain-

and sounds of the amazing town.

ment at the all-new Blue Gate Performing

Stroll through the Midwest’s largest flea

Arts Center that attracts nationally known

market before venturing to downtown Ship-

artists covering a variety of genres. At the

Bus Tours Magazine / September, 2020 • 23

Guide: Places for Summer

N I AG A R A P O W E R V I S TA

Welcomes Bus Tour Groups Exhilarating, Educational & Electrifying

• Student, Group & Senior Tours • A USA Today “10 Best in Niagara” • Energy & STEAM Exhibits • Driver Rest Area & Bus Parking • Indoor & Outdoor Dining

Shipshewana end of the day, rest your head at one of the clean, unique hotels conveniently located right in the heart of Shipshewana.

Pride is taken in crafting itineraries that offer insider tips, off-the-

Areas for Catered or Brown Bag Lunches

• Open Daily 9 am — 5 pm, Except Certain Holidays

beaten-path suggestions, and customized tour planning for group 55 55 5 55 5 planners from around the country. Discover the scents and senses of

• Handicapped

Shipshewana. Whether you are planning a quick stopover, day trip

Accessible

or a multi-night stay, there is always more to discover.

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Transportation Trails has Bus Books for You Modern Intercity Coaches (US coaches 1953-1993, 300+ pages, many photos) . . . . . . . . . . . . . . . 70.00 Beginner’s Guide to Converted Coaches (Basic information on converted coaches) . . . . . . . . . 30.00

To Preregister Groups: teresa.martinez@nypa.gov

• 1-716-286-6652

Entertainment on Wheels (on-the-way on-board bus activities and games) . . . . . . . . . . . . . . . . 25.00

ALWAYS FREE ADMISSION & PARKING

fitt (How to Tracking the Group Sales Trail for Profi sell rooms and services to bus tours). . . . . . . 15.00

Niagara Power Vista At the Niagara Power Project

Books are new and shrink-wrapped Order Online at www.busmag.com/books/

5777 Lewiston Road (Route 104) • Lewiston NY 14092 1-716-286-6661 or 1-866-NYPA-FUN

nypa.gov/niagarapowervista

Or send your check plus $9.00 postage (for up to three books) to: National Bus Trader, 9698 W. Judson Road, Polo, Illinois 61064.

For questions e-mail:

nancy@busmag.com 24 • Bus Tours Magazine / September, 2020 1

1/13/20 2:46 PM

Regional Roundup Central

Casey Tibbs South Dakota Rodeo Center Fort Pierre, South Dakota

Casey Tibbs

Just minutes from the interstate in cozy Fort Pierre, South Dakota, a cowboy treasure of epic proportions waits for hungry groups. Both a historical rodeo museum and a rentable venue for western-style entertainment and catered meals, the Casey Tibbs South Dakota Rodeo Center will prove to be a feast for the eyes, mind and belly.

Seated atop Verendrye Drive and across the river from South Dakota’s

The Casey Tibbs Center is bus group ready with ample parking and wheelchair-accessible facilities. Discounts for bus groups apply.

For more information, visit caseytibbs.com or phone (605) 494-1094.

state capitol, Casey Tibbs Rodeo Center presents the state’s rich rodeo culture from the past and present day. Take a stroll through the outdoor garden, featuring life-size sculptures; admire memorabilia from champion rodeo performers, including the amazing, nine-time world champion

Northeast

rodeo performer Casey Tibbs, exhibits on the Great Plains Indian Rodeo, Olympic Rodeo and more. Learn about world-famous cowgirl trick rider extraordinaire – Mattie Goff-Newcome. Want to be a rodeo star? Do not miss the chance to ride a virtual bronc at the Casey Tibbs Rodeo Center.

Have dinner with a view at the Casey Tibbs Center’s conference area. Through the windows, historic Fort Pierre and the beautiful Missouri River vie for guests’ attentions against the dazzling cuisine, which can be catered to specific South Dakota fare such as bison steaks, and entertainment. Upon request, the Casey Tibbs Center can bring the heart of South Dakota to life before bus tour groups’ eyes with presentations from Lakota dancers, Rodeo Ambassadors and more. Ask about adding a Lewis and Clark historical presentation to

Morse Farm Montpelier, Vermont

a conference center rental to increase the educational factor of a tour.

“Let me explain something about farm people – we share a deep

There is something inherently American about the rodeo, and per-

physical connection to the earth. We all work hard and are proud as

haps that is why Fort Pierre is also a “gold mine” of historic sites.

can be about what we do,” says Burr Morse, the current owner of

Learn about Lewis and Clark, Wild Bill, the settlement of the native

Morse Farm. This family-owned maple sugarworks began in 1814,

Lakota people, Casey Tibbs and much more. View one of the most

when James Morse first settled in Vermont. Today, the maple syrup

important historical discoveries of the region via the tale of the

is made by Burr and his family, whose ancestors were taught to tap

Verendrye brothers, a duo who stealthily claimed part of South Dakota

maple trees by Native Americans.

for France in the 1700s.

Bus Tours Magazine / September, 2020 • 25

Regional Roundup Morse Family

well as a full array of gift items. Selections can be mailed from the store or carried out.

Morse Farm welcomes bus tours anytime of year, with 20-minute guided tours avail-

The two most popular seasons for tours are

able for a small fee (self-guided tours are

spring and fall. Tree-tapping (or sugarin’) takes

free.). Because of the volume of visitors dur-

place in the spring, has a short three- to five-

ing autumn, reservations are required from

week run, and begins anywhere from late Feb-

mid-September to mid-October. Buses can

ruary to mid- March and goes through early

drop off and pick up passengers at the main

April, depending on weather conditions. Dur-

entrance and park in the adjacent lot. Tour

ing this harvesting, tour passengers can wit-

planners should allot at least one hour for

ness the maple sap being boiled down into

the stop. For more details and reservations,

Morse Farm is open year-round, and each

syrup in the Sugar House and get a taste of

e-mail Glee@MorseFarm.com.

season offers a memorable outing for bus tour

“Sugar on Snow” – hot maple sugar that turns

passengers. Visitors can enjoy a live presen-

to taffy when it is drizzled over shaved ice

tation or video about maple sugaring and the

(served with a fresh donut).

Morse family in the woodshed theater; exam-

Of course, fall is the prime tourist season

ine the equipment used for maple sugaring in

in Vermont. At Morse Farm, tour passengers

the Sugar House; trek the Maple Tree Trail and

can enjoya maple creemee (soft serve ice

witness how the sap is collected. Visitors can

cream flavored with authentic Vermont

also sample a variety of maple syrups and

maple) and stroll the nature trail to take in

maple-flavored treats, visit an outdoor

the brilliant colors of the sugar maple leaves.

museum that includes an antique replica of

No on-site dining is available,but maple

the Vermont State House and shop for authen-

creemees, Sugar on Snow and other treats,

tic maple syrup and other specialty foods, as

such as milkshakes and floats, are offered for sale (drivers and escorts get a free sample).

26 • Bus Tours Magazine / September, 2020

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From the Road Miss being on the Road? So do we!

We would love to see memories from some of your favorite trips. Send in some great pictures and they could be featured in our next segment of “From the Road.” Or maybe even featured on the cover. Simply e-mail pictures (at least 1500 pixels wide) to editorial@busmag.com and include a little information about your tour and company to be considered for publication.

Top: John Hall’s Alaska Cruise & Tours has been taking bus tour groups off the beaten path for years now. From relaxing cruises to exciting expeditions, Alaska has all a tour could want and more. In the center, founder, president and CEO John Hall Sr. stands with a happy group in front of a bright and snowy Mount McKinley. To learn more about John Hall’s tours visit kissalaska.com.

Bottom: North Country Tours of Lake City, Michigan has made exploring the Upper Peninsula and many other locations across the U.S. easy, beautiful and safe. It is easy to forget how much fun it can be to simply tour the world around us. A group of nature lovers enjoys a trip around Lake Superior.

Bus Tours Magazine / September, 2020 • 27

Social Marketing for Tourism by catherine Heeg

27 Minutes to a Savvier Social Presence Do you feel like you have a lot on your plate?

• marketing • selling • researching • webinars • writing proposals and blogs • cancelling and rebooking groups • the list seems endless at times…

Then you have to add in social marketing – stressful, right?

Wouldn’t you rather feel like you have it all covered – that you are a savvy marketer?

Here are some social marketing tactics you can do in 27 minutes or less to market your social presence, earn new fans and skyrocket your marketing savvy.

Socially Savvy Signatures If you are feeling like your clients just are not finding you on social, start with this one easy tactic.

• Bonus:Do you have a theme of the week for your social marketing topics?If so, change your e-mail signature line weekly to reflect your weekly theme.An ever-changing e-mail signature line will catch the attention of your readers.

• Add an invitation to connect socially right in your e-mail signature. When you add a benefit statement, you will create the reason and incentive for your readers. Super easy. You may want to say something like this: “Inspire your travel planning! ‘Like’ my Facebook page to learn more about unique destinations that will relax and rejuvenate you.”(remember to hyperlink the word ‘Facebook page’ as highlighted so readers can connect right to your social site.)

• Here is a collection of ideas for you to choose from: Simply copy and paste these sentences into an e-mail or newsletter substituting the highlighted text with the hyperlink to your social site URL. • Do you love to travel and need the latest tips?Like my Facebook or Twitter page and be inspired.

• Are you looking for unique travel destination information?Once you ‘like’ my Facebook or Twitter page you will be privy to the latest destination information, travel updates as well as tips to travel in style.

•“ Is New Orleans on your bucket list?Learn the inside scoop on the culture and food in New Orleans when you like my Facebook page”.

(Remember you can insert any destination or travel style here, not just New Orleans.You may focus on your top selling destinations or niche markets.

• Join our conversation on Facebook/Twitter and you will learn more about exciting destinations and travel tips.

• Are you interested in the latest travel tips? Follow me on Twitter.

• Imagine finding a site that offers information on new destinations as well as travel savvy tips?‘Like’ my Facebook page and you’ll have access to photos, videos and information on the hottest destinations to plan your next trip.

• Twitter is the place to connect with me!Follow me and learn about new destinations, update your travel accessories and learn 28 • Bus Tours Magazine / September, 2020

which travel apps will work for you.

• Check out the latest travel tips.‘Like’ my Facebook page and learn the inside scoop on destinations, tours and ___ (fill in the blank with your specialty) (Please create a hyperlink for the highlighted information leading the reader to your Facebook or Twitter page, whichever is appropriate for you. Here is a guide “How to Create a Hyperlink. If you have questions about doing this, please let us know.Go to this Website for the guide to create a hyperlink (https://bit.ly/3iXFcqJ ).

Video Vitality Okay, so you’ ae saying that you really hate to write, right?

But you love to be on camera and video is your best friend.

Here is a quick way to marry video and blogging without much writing.(https://bit.ly/2JsODh6 ) Get creative with your video content and save some time with these tips: Ace your next video with these tips.(https://bit.ly/2ASz2Xw ) Boost your social savvy by putting these tactics into your to-do list.Taking less than 27 minutes, each of these tactics is easy to accomq plish and work into your busy schedule.

Catherine Heeg, international speaker and trainer, focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at cmsspeaking.com and socially.

Tips For Bus Tour Planners by: Larry Plachno Getting People Back on the Bus

When introduced just prior to the turn of

Increased use of private autos will be good

the century, ownership of a private auto was

for the auto industry. Expectations are that

In our previous July/August issue we talked

substanitally limited to the rich. Not only were

used cars will start selling again and new cars

about the basics to get things moving again.

they expensive but there was a lack of roads

will move faster after a couple of months. But,

This included Return to Work Safety Rules,

outside of larger communities going any sub-

this same situation is expected to cause major

Motorcoach Requirements and Bus Tour

stanital distance. Henry Ford built his Model

problems in bigger cities where the increased

Stops. In this issue we will move into what is

T from 1908 to 1927. Eventually, mass pro-

number of cars will exceed road and parking

obviously the most important topic for bus

duction reduced the price to where more peo-

space. The experts are warning of forthcoming

tour operators and the bus industry – getting

ple could afford to own one. However, reliable

increases in commute and travel time because

people back on the buses.

long distance roads were a long time coming.

of this. This may not significantly impact bus tours but it could be important.

Bus tour planners and operators are faced

Testing the roads, a military convoy rolled

with the same major problem as the rest of

from Washington, D.C. to San Francisco along

This may or may not affect autonomous

the bus industry – the need to get people

what became known as the Lincoln Highway

and electric vehicles. It has been noted that

back on the bus. However, bus tour planners

in the summer of 1919. It took them two

while autonomous vehicles on public road-

and operators have two advantages and one

months. However, both roads and autos have

ways have proven to be more challenging than

disadvantage. One advantage is that tours are

improved since then, making them competi-

expected. Autonomous operations on farms

more than just basic transportation – they

tion to public transportation and to bus tours

and in industrial applications have shown suc-

provide an enjoyable outing, vacation or new

to some extent.

cess because of the absence of traffic lights,

experience. The second advantage is that

When the pandemic hit, the number of

other vehicles and lack of regulations on pri-

there is a pent-up demand for travel following

autos on the road declined because businesses

vate property. The move to electric vehicles

months of isolation. There is also a negative

were closed and some people could work from

could depend on fuel costs, which are

factor since tours need to be planned as much

home. This hurt both public transportation

expected to remain low for several months.

as six to 12 months ahead. We can look at the

including bus tours as well as the auto indus-

As you can guess, this increased use of pas-

basic problem and then deal with the pros and

try – which already was faced with the ride-

senger cars will be harmful to buses and other

cons.

hailing startups as well as the movement

forms of public transportation. There are two

Those who have done historial research

towards electric and autonomous vehicles.

basic alternatives. One is to simply hold off

in transportation can tell you about early days

However, as the situation eases the experts

until a vaccine and improved treatment is

when the railroads, electric interurban lines

are predicting that the pandemic will foster a

available. The second is to find ways to make

and buses all battled for passenger miles. The

substantial increase in the ownership and use

buses more acceptable to passengers. There

reality was that it was less of a battle between

of private passenger cars. People used to

may not be one answer for all since state and

different modes of transportation than a battle

social distancing and concerned for the trans-

local laws can vary from place to place. But

between public transportation and the pas-

mission of the virus will opt to travel alone in

there are a number of different things currently

senger car. Because of the pandemic, we are

autos rather than join others on buses and

available and I am sure that more will be avail-

substantially in that same position today.

trains.

able as time goes on.

Bus Tours Magazine / September, 2020 • 29

Tips for Bus Tour Planners If you do not own and operate your own

ing planning to the day the tour actually

buses, you can work with the bus companies

departs. This issue of Bus Tours Magazine is

that provided buses for your tours.

essentially geared to Summer 2021 tours.

Many of the bus manufacturers and sup-

Hence, we need to get started planning now

pliers have devices and products available

if we want to operate tours next summer.

to help isolate passengers. A couple of the

There are already bus tours running today

bus manufacturers have shields and similar

that are meeting applicable requirements.

devices of several kinds that will isolate the

These will undoubtedly be reduced as the

driver from the aisle or serve to separate the

pandemic eases.

passenger seats. Marco Polo from Brazil has

q

Good luck.

even offered a three-row interior of individual seats separated by antimicrobial curtains. A few operators are using double deck buses because they provide more distancing between passengers because of the additional seats.

You can also get a UV light kit that mounts in the ductwork of the bus that reduces bacteria, viruses and mold while being unobtrusive to the passengers. Irizar has a device that checks the temperature of boarding pas-

$PHULFD V 6WRU\ /LYHV +HUH

sengers and whether they have a mask.

There are several systems and products that clean the interior air in different ways.

There are even disinfecting and fogging

Advertiserâ&#x20AC;&#x2122;s Index

systems that can be used when the bus is empty that are very effective in removing viruses and bacteria from surfaces and in the

Atlantic City . . . . . . . . . . . . . . . . . . . . .32

National Museum of Nuclear

Belingrath Gardens & Home . . . . . . . .18

Science & History . . . . . . . . . . . . . . .20

Casey Tibbs Rodeo Center . . . . . . . . . .26

New York Power Authority . . . . . . . . .24

buses will be the biggest challenge right now

Castle Farms . . . . . . . . . . . . . . . . . . . .18

North Carolina Transportation

to getting the bus tour industry rolling again.

City of Ft. Madison . . . . . . . . . . . . . . . .21

Museum . . . . . . . . . . . . . . . . . . . . . .10

Clay County Heritage Center . . . . . . . .20

North Dakota Tourism . . . . . . . . . . . . .23

Columbia Gorge

Ronald Reagan

air.

Getting people out of cars and back into

Look around and see what options, products and systems are available to do this. Bus operators might also want to see if you can get help from municipalities that are

Interpretive Center . . . . . . . . . . . . . . .8

swamped with an increased number of pri-

Cumbres & Toltec Scenic Railroad . . .19

vate cars and are willing to work with bus

Presidential Foundation . . . . . . . . . . .5 Sable Points Lighthouse Keepers

Experience Jackson Michigan . . . . . . .17

Association . . . . . . . . . . . . . . . . . . . .23

Field of Dreams Movie Site . . . . . . . . .23

Ships of the Sea Maritime Museum . .20

get people back on tour buses because of

Heartland Travel Showcase . . . . . . . . .2

Starved Rock Lodge . . . . . . . . . . . . . .17

pent up demand and the urge to travel. While

Jacksonville Area CVB . . . . . . . . . . . . .26

Texan Theatre Greenville . . . . . . . . . .15

Jefferson, Texas CVB . . . . . . . . . . . . . .12

Tudor Place . . . . . . . . . . . . . . . . . . . . .30

McKinney CVB . . . . . . . . . . . . . . . . . . .14

West Point Tours . . . . . . . . . . . . . . . . .21

But a real concern may be timing.

Morse Farms . . . . . . . . . . . . . . . . . . . .30

York County Visitors Bureau . . . . . . . .13

Depending on the tour and who you ask, it

Mt. Washington Cog Railway . . . . . . .21

operators in various ways.

On the positive side, it may be easier to

some people may be afraid to join a crowd on the bus, you will find others who are interested in traveling again.

takes as much as six to 12 months from start30 â&#x20AC;˘ Bus Tours Magazine / September, 2020

Donâ&#x20AC;&#x2122;t Miss the Buses for Summer 2021 Tours Tour planners start work on tours as much as six to 12 months ahead in order to have time for arrangements, confirming the itinerary and marketing their tours prior to the departure date.This means that the forthcoming November/December issue of Bus Tours Magazine is your last opportunity to invite bus tour groups to stop in during the summer of 2021.

Call now to find out what print and digital opportunities are available to help bring bus tour groups to your front door. As always, programs can be tailored to suit your needs and preferences. Mention this page to receive a special editorial bonus offer on three insertions or more.

Bus Tours Magazine Serving the bus tour industry since 1977 Phone: 815-946-2341 â&#x20AC;˘ e-Mail: midwest@busmag.com www.bustoursmagazine.com

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9698 W. Judson Road, Polo, Illinois 61064 September, 2020

• Experience Jackson, Michigan page 17 • Texan Theater Greenville page 15 • Sable Points Lighthouse Keepers page 23 • North Dakota Tourism page 23 • Castle Farms page 18

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