20 Tips Unusual and Specialty Buses, Marketing Without Money, Art of Gifting, Teaching and Training, Photography, Packing and Giving Back. 6. Planning Holiday Trips – JanuaryFebruary 2017. Advantages of booking early in the year and booking late. Ten national holidays where employees get day(s) off with pay. Major sporting events and parades on holidays. Mentioned bus passengers who are lonely without friends or family may enjoy holidays with new friends. My Thanksgiving family photo was included in the article. 7. Touring Canada – March-April 2017. Canada was named top travel destination for world travel in 2017. Consider weather and seasons when planning. Summer is high season. December through March ski resorts are open. Comply with border crossing laws. Places described included Nia-
Charleen and Dan spend their winters at Vencie Beach, Florida, where they enjoy the sun and their many friends.
gara Falls, Montreal, Quebec City, Maritime Provinces of Nova Scotia and Prince Edwards
10. Botanical Trips – Sept-October
Thank you for your kindness, letters and
Island, Toronto, Vancouver, Canadian Rock-
2017. Awesome botanical trips can be made
suggestions. I have enjoyed meeting many of
ies, Banff National Park and Lake Louise.
in almost every major city, state and country.
you at Lakefront’s offices, on buses, at travel
8. Touring Alaska – May-June 2017.
Examples included tours of greenhouses,
conventions and at your attractions. You can
Alaska is the largest state, larger than all but
botanical gardens, zoos, butterfly houses,
reach me at cdjaeb@wowway.com. We spend
16 sovereign countries. People visit Alaska
national parks, state parks, arboretums, retail
winter on Venice Island in Florida, where I set
to experience its scenery, wildlife, mountains,
gardens and desert gardens. Some are open
up parties for our “senior dorm.” (Since I
glaciers, tax-free shopping, sights above the
year-round. Others such as Tulip Time in Hol-
started college at 39 with a husband and four
Arctic Circle, Denali Tundra Wilderness Tour,
land Michigan in May or the Rose Bowl
children at home, I never lived in a dormitory.)
lodge in Talkeetna, panning for gold, hunting,
Parade and Float Decorating tour package
Happy Thanksgiving. I will be celebrat-
hiking, fishing, dog sledding, seeing the Trans
around January 1 occur in less than a week.
ing my 80th birthday with our family on
Alaska Pipeline and meeting Alaskan natives
that day.
❑
and learning their customs. Alaska is on the bucket list of people who want to visit all 50
With degrees from four universities, Dr. Charleen Jaeb was a business professor at Cuyahoga
states and it is the “last frontier.” Its history
Community College. After her retirement in 2000, she became a trip planner for the CCC
and major cities are detailed.
retirees and Middleburg Heights Women’s Club, filling as many as 15 buses each year. Jaeb
9. Naming Your Bus Business – July-
and her husband escorted trips for Lakefront Lines in Cleveland, Ohio. She says, “It was won-
August 2017. Choosing the right name for
derful and somewhat unbelievable in retirement to be able to do what you love to do and get
your bus company, travel agency, or group
paid for doing it.”
can be the most important decision you will make. Start by making a list of your busi-
A Thank You and Farewell
ers who said that Charleen Jaeb’s column was
ness’s purpose and objectives. Decide the
to Charleen Jaeb
their favorite or the first they read in BUS TOURS
people you want as customers. Consider
It is with a heavy heart that we take a
MAGAZINE. Having retired from teaching in 2000,
enlisting expert help. Do a trademark search.
moment to offer our thanks to Charleen Jaeb
Charleen has decided to retire from writing to
Consider an easy-to-pronounce short name,
for her years of writing her “20 Tips” column
spend more time with her husband, family and
a one-word name, an adjective-noun phrase
for BUS TOURS MAGAZINE. She started in 2005
friends.
or a proper name. Choose best ways cus-
and soon became a favorite of our readers. We
There may be several reasons why Charleen
tomers can find you, including the Internet.
have long ago lost count of the number of read-
Jaeb’s column has been so popular over the
32 • Bus Tours Magazine / November, 2017