BusinessWeek
YOUR LOCAL ONLINE BUSINESS PAPER
Issue No. 11, Volume III • August 29-Sept 4, 2011
www.businessweekmindanao.com
P10.00
Primavera Residences banners Pueblo de Oro’s Green Revolution
By MIKE BANOS, Correspondent
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ITH the September 1st unveiling of its Showroom, Model Unit and Office, Primavera Residences now carries the banner for the “Green Revolution” that’s sweeping across Pueblo de Oro Township, Uptown Cagayan de Oro’s most progressive community.
“We are happy to have the region’s first eco-friendly condominium in our township,” said Rodolfo L. Meñes, senior vice president and general manager of Pueblo de Oro Development Corporation which has developed the 360-hectare master planned mixed-use township into Northern Mindanao’s first eco-friendly real estate development. “As the first truly ecofriendly condominium in Cagayan de Oro and Northern Mindanao, Primavera Residences is proud to carry the fire, so to speak for ecofriendly innovations in the Pueblo de Oro Township,” said Architect Romolo V. Nati, president and CEO of Italpinas (Euro-Asia EcoDevelopment Corp.)
As the exclusive marketing agent for Primavera Residences, Pueblo de Oro reports it has sold over 50 percent of its available residential and virtually all of its commercial units as buyers rush to purchase a hot property which now represents the cutting edge in eco-friendly technology among the region’s fast growing number of condominiums. AVP Trading and Construction, Primavera’s contractor said in its latest progress report construction of the innovative building is now over 30 percent complete and would proceed much faster with the tower crane and additional manpower onsite. The 10-storey twin-tower Italian-designed condomini-
um is designed by ITA PROJECT, an Italian architectural design firm based in Rome with a solid reputation for award winning eco-friendly buildings, and developed by Italpinas, a sustaining member of the Philippines Green Building Council. It’s the first building in Northern Mindanao to be purposely-built along the principles of sustainable architecture and boasts of novel features like the capability to generate renewable energy, reduce the temperature of internal units, and maximize shading and natural ventilation. Mr. Nati says these passive design elements could reduce Primavera’s energy consumption for air conditioning by approximately 32% or around 20% of total energy consumption, directly benefitting condominium residents. These include cross-ventilation, building orientation, an inner green courtyard and terrace, louvers and extended awnings to maximize natural light and shadow. PRIMAVERA/PAGE 13
Pueblo de Oro integrates Township’s Green e-nitiatives
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IVING in Cagayan de Oro is a balance of big city perks with nature at your doorstep. Such balance can be seen in the Pueblo de Oro Township’s adherence to the principles of New Urbanism, where it is possible to work where you live. As a masterplanned, selfcontained community with commercial centers and institutional areas carefully integrated with its comprehensive mix of first-class residential subdivisions (which give residents the convenience to merely walk a short distance away to shop, study, play and work), the Pueblo de Oro Township has all the means to promote balanced living. With prime residential subdivisions, booming business and commercial areas, and wide areas set aside for recreation, the
Pueblo de Oro Township is conducive for families. Top schools like Xavier University and Corpus Christi have also located in Pueblo de Oro, bringing quality education to the Township. In Pueblo de Oro, we are taking huge steps to help keep Cagayan de Oro green and encourage an eco-friendly lifestyle. By itself, Pueblo de Oro Township already had, from its very beginning, the wherewithal to be an ecofriendly undertaking with its 80-hectare world-class championship golf course and a 40-hectare urban rain forest, where we planeted thousands of tress in both areas. The drainage system of our golf course directs surface water and rainfall into our lakes, which serve as reservoirs for irrigation. What we implemented as a cost-saving measure at the start now goes around by the now fashion-
LIFE IN BALANCE
Rodolfo L. Meñes able moniker of “rainwater harvesting.” We have also begun maximizing the use of previously idle areas in our golf course as greens nurseries. For all our residential villages, we maintain open spaces such as parks and playgrounds not just to comply with government requirements but also to boost air circulation and so that our homeowners PUEBLO/PAGE 13