Baskin-Robbins Introduces a New Logo and New Items as Part of a Major Rebranding
Baskin Robbins, the well-known American ice cream and cake specialty shop and restaurant business, rebranded on April 11, 2022. A Baskin Robbins new logo, limited-edition items, three new flavors, and a new motto to appreciate every moment are all part of the rebranding of the iconic and long-standing ice-cream company. The brand rebranding is intended to match an environment better continually disrupted by the epidemic and move forward with a streamlined, realigned message.
Baskin Robins tagline and logo rebranding:
The global ice cream firm has done its Baskin Robbins logo evolution by replacing its blue logo with a brown one and a simpler typeface with the company’s name entirely capitalized and a dot in place of the hyphen. New packaging is also being implemented. However, the blue color scheme used by the chain will be visible on specific packaging and branding.
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