A Case Study on Domino’s

A Case Study on Domino’s

Dominos Pizza

Article Overview      

Target Audience StrategIized Business Model Revenues and Current Performance Data Marketing Techniques of Domino’s Conclusion Further Reading

Domino’s Pizza is a global pizza ordering brand that has franchises and stores spread all over the globe.

The brand has established itself as a pizza delivery brand and a fast-food franchise in India and across the globe. Aside from their impeccable quality pizzas, they also serve excellent sides.

In the United States, the company was founded in 1960. In 1960, Tom Monaghan and his brother James assumed control over Dominick’s, a little pizza café near Eastern Michigan University, originally owned by Dominick DiVarti at 507 Cross Street (currently 301 West Cross Street).

Dominos was the name proposed by an employee named Jim Kennedy. Monaghan quickly revered the idea and named the company Domino’s Pizza, Inc. in 1965. The original logo of the organization was three dabs, symbolizing the three stores it operated in 1965. By 1978, Domino’s Pizza had expanded to 200 stores, its first franchise opened in 1967. An American coffee and donut chain Dunkin’ Donuts granted Jubilant Foodworks a franchise agreement to open its stores in India in 2011. The first store opened in 2011.

Target Audience Domino’s fast-food franchise in India is primarily aimed at young adults between 18-35 years of age.

Domino’s strategy is designed to reach the larger portion of consumers who would ultimately buy pizza, regardless of what the reason is. Pizza is among the most popular eating options for people of all ages, from college students who just order a pizza for a night in with friends to gym freaks who use it as a cheat meal, to working professionals who order Domino’s while they are going over-time. Domino’s offers a lot of discounts and offers to people who are in this age group and are big users of social media apps.

You can read the full content: https://businessupside.com/2021/09/20/a-case-study-ondominos/

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