Strategy to Win over Online Shoppers through a Personalized Customer Experience
In today’s digital world, marketing success largely depends on providing a superior customer experience which is increasingly gaining importance. Consumer behavior has undergone a sea change since buyers started shifting to online buying, which is the mainstay of omnichannel eCommerce. The Covid19 pandemic gave a massive thrust to e-commerce as more buyers took to online buying as visiting physical stores was impossible. It also focused on customers as businesses realized the importance of developing customer-centric business models. To survive the intense competition of the online marketplace, brands must meet the customer expectations of practical and easy interactions with a personal touch. All exchanges must be relevant to the context that addresses their needs and not just chit-chatting.