Ultimate SEO Guide For Beginners

Ultimate SEO Guide For Beginners Source: https://www.bthrust.com/seo-basics-that-you-should-know.html

What exactly is SEO? • Search Engine Optimisation (SEO) refers to the process of generating free, organic, and authentic traffic on websites by ranking higher on the results that appear on the search engines.

What is Search Engine?

•

All search engines are a massive collection of web pages and content. They pick up the most relevant websites and rank them according to their performance, so customers can get answers to what they are searching for. For example SEO Singapore try to rank site on Google.com.sg

Why is SEO Important?

• The better the rankings, the more your customers will trust your business • Good SEO also improves the user experience • The world of SEO has substantial opportunities for growth and improvements • SEO is actually not that expensive to incorporate in the business

Difference Between SEO and PPC? • PPC word stands for Pay Per Click • PPC Actually Brings Paid Traffic • SEO is concerned with improving the visibility of the brand in the online way.

• PPC involves placing sponsored advertisements on search results.

• Both SEO and PPC are concerned with generating traffic to your site

Types of SEO WHITE HAT SEO

• Follows all the search engine guidelines and rely on ethical techniques to boost the ranking on search engine results • Focus on user experience • Content is generally of great value and interests, which other sites prefer to link as a resource • Long-lasting technique due to the quality of the content • Lesser or no risks involved

BLACK HAT SEO

• Involves the manipulation of rankings and a whole lot of deceiving • Send substantial amount of traffic using bots to deceive the search engine at the first instant • Rely on sources like Private Blog Networks (PBNs) by which the link is added in the content after paying a hefty amount • Content is also copied from other sources and spammed with keywords • Effective in the short term only as search engines discover them quickly • More risks involved

KEYWORD RESEARCH Here are some standard metrics associated with this ever-so-important SEO framework.

• Search Volume • Relevance • Competition

Keyword Research Tools • • • •

Soovle Ahrefs Keywords Explorer Google Search Console Jaaxy

ON-PAGE SEO On-Page SEO refers to the process of optimising

separate web pages to give them higher rankings and generate more traffic on the site.

• • • • • • • • •

Site Structure URL Optimisation Content Optimisation Title Tag Meta Description Keywords Density Duplicate Content Interlinking Track & Fix Issues

• • • • • • • • •

XML Sitemap HTTP vs HTTPS Page Speed Mobile Friendly URL Structure Image Optimisation Schema Markup Robots txt Meta Robot Tags

OFF-PAGE SEO Opposite to On-page SEO, off-page SEO refers to all the strategies that are employed outside a site to improve its rankings on SERPs.

Backlinks • • • • • •

Natural Backlinks Backlinks by Outreach to Authority Sites Local Citations (Business Listings) Google Listing Content Posting Sites Social Media Sharing

MEASUREMENT AND ANALYSIS OF SEO EFFORTS The ultimate success of an SEO strategy also comes down to measurement and analysis. You cannot identify what is working and what is not without analysing the performance of the tools and techniques you have employed.

Therefore, you can Key Performance Indicators (KPIs), identify organic search traffic with Google Analytics, understand keyword rankings, and measure social shares to measure your SEO efforts.

You can also measure conversion rate, backlink volume, and organic click-to-rate for the same purpose. Obviously, there are more strategies you can employ to do so. There are various tools and resources available on the internet that can help you to measure and analyse your performance.

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