6 Factors to Consider When Hiring an SEO Company Online Google has put a lot of importance on search engine optimization because they know that when people search the web, they are expecting top results from the first page. While many companies claim to be experts in SEO and make lofty claims about rankings, it's best to be wary of anyone that's promising perfect success. Here are some questions you can ask yourself so you'll know what it's like to work with an SEO company that offers quality work time after time.