Business Sights Topmost Thriving Entrepreneurs to Follow 2021

JANUARY 2021

SIGHT

INSIDE THE BUSINESS WORLD

The Coronavirus Pandemic The Revolutionary Changes in the Businesses

Business Sight's

2 0 Entrepreneurs 2 1 to Follow Topmost

Thriving PRADEEP LALA

Managing Director & CEO

Embassy Services

Celebrating 25 Years of Excellence in Facility Management

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INSIDE THE BUSINESS WORLD

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Eva Smith

Executive Editor

Tony Rubin

Assistant Editors Contributing Editors Visualiser

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COMPANY OR INDIVIDUAL ADDRESS ZIP CODE EMAIL

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INSIDE THE BUSINESS WORLD

BOOKLET MEDIA AND TECHNOLOGY LLC

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04

COVER STORY

Pradeep Lala

Managing Director & CEO

Embassy Services

20

The Coronavirus Pandemic

28

The Revolutionary Changes in the Businesses

CONTENT

18 10 Karun Tadepalli Co-founder & CEO byteXL

12 Ganesh Natarajan

22 12

Chairman 5F World

16 Vamsi Udayagiri

Founder Hesa Enterprises Pvt. Ltd.

18 Nagma Abbasi

Founder & CEO Nextgen Life Sciences Pvt. Ltd

16

22 Tanmoy Banerjee

Director RT Network Solu�ons Pvt. Ltd.

26 24

24 Monish Bhandari

Execu�ve Director SS Medical Systems India Pvt. Ltd.

26 Kishor Sonawane

Founder & CEO Varutra Consul�ng Pvt. Ltd.

Embassy

Celebrating 25 Years of Excellence in Facility Management

Services Did you know what was one of the first things mankind did once he found himself shelter – Facility Management; An art that involves a plethora of tasks such as Housekeeping, Safety, Hygiene, Security, Surveillance, Energy Management, Pest Control… what not are these but for necessi�es and primi�ve ins�ncts we garnered through evolu�on, right?

Owing to its essen�ality for sustenance, we can say with utmost surety that the FM Industry is one that is driven by genuine need and value brought to a system. Professional and compliant Facility Management is a cri�cal role integral to the ethos of a healthy ecosystem. Many of us have further understood and realized this amidst the restraints of the COVID pandemic, where safety and hygiene are priori�es that define our existence.

Uncertainty aside, we can foresee a great rise in demand for Facility Management Services in India from a current value of over 150 Billion USD with an es�mated CAGR of 20%.

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Foreseeing this future poten�al of the FM Sector way back in 1995, Embassy Services was established as the Property Management arm of the Embassy Group, one of the real estate mammoths of the country. While the ini�al focus was to cater to the need of managing the group owned assets and proper�es, through the leadership of Mr. Pradeep Lala, today ESPL services over 170 clients across the Real Estate spectrum.

COVER STORY

Pradeep Lala Managing Director & CEO

www.embassyservices.in

DRIVING THE

UNPARALLELED

SUCCESS

At the forefront of the company is Mr. Pradeep Lala – the Managing Director & Chief Execu�ve Officer of Embassy Services. He took the office in 2013 and within a short �me, he has taken Embassy Services to become one of the largest business units within the Embassy Group. Under his leadership, Embassy Services has expanded its opera�ons to mul�ple domains and ensures business con�nuity to over 170 clients across 70 Million sq. �. of space.

DYNAMIC

PERSONALITY

Mr. Pradeep has ensured that Embassy Services has become known in the Integrated Facili�es Management industry for its opera�onal excellence and dedica�on towards customer service.

Driving the organiza�on on values of ‘integrity’ and ‘people-centricity,’ Pradeep believes that when these are approached with Genuity, it kindles a humane spirit that the whole system can thrive on.

Mr. Pradeep holds mul�ple degrees with B.E. in Mechanical and an MBA To further the success quo�ent of the organiza�on, Mr. Pradeep has set a in Finance. He began his career at milestone of 100 million sq. �. by 2021. The pursuit of this goal can be best Ingersoll Rand, where he worked for described by a quote from Swami Vivekananda, “Awake, arise, and stop not un�l over 14 years. In early 2000, he was the goal is reached!” given an opportunity to become their channel partner in India.

Grasping it, he founded the Horizon Group where he started his entrepreneurial journey.

In early 2013, he was presented with a new challenge to lead Embassy Services to its next growth phase. Despite his comfort and ongoing success, honoring the grant from his childhood buddy, well-wisher, and Chairman of the Embassy Group - Mr. Jitu Virwani, he con�nues to propel the organiza�on to newer zeniths.

Few recent memories under his leadership have been the receipt of the ‘Best IFM company of the year’ by the Times Group and the Embassy Group Chairman’s award, one of the highest honorary of the Embassy Group. “Since both involve mul�ple successful ventures driven by extremely competent leaders, they were certainly great recogni�on for myself and ESPL. Another great achievement would be my organiza�on’s comple�on of 25 years in 2020. Knowing that I am at the forefront and responsible for a company carrying a legacy of 25 plus years is overwhelming and mo�va�ng,” states Mr. Pradeep.

As the leader holding the responsibility of the organiza�on’s future, Pradeep also believes that it is necessary to guide the youth of the firm as it is they who will further elevate the company to future success. He invests as much �me possible in mentoring the leaders of tomorrow.

STELLAR LEADERSHIP Mr. Pradeep employs another adage – ‘the strength of the wolf is the pack!’ Whenever the organiza�on is presented with a challenge, he approaches them without denial by seeking advice from his team.

Ci�ng his management and hard-working employees as his biggest strengths, he believes teamwork makes dreams work.

Understanding the biggest challenge in life is life itself, he recalls the coronavirus pandemic and the hard �mes it brought. He supposes the COVID ba�le has been the ul�mate test of his and his team’s abili�es. But he is also grateful for having to constantly adapt and find solu�ons to new challenges. He feels immensely proud to be part of a team that stood by humanity at such a tough �me.

STANDING APART FROM THE CROWD Mr. Pradeep has a different perspec�ve when it comes to compe��on. He does not see any player in the FM industry as a compe�tor but rather as an opportunity to collaborate and work towards the be�erment of the world and its space. He leverages his organiza�on’s experience in managing owned assets and proper�es, customized technology tools, and a 100% owned manpower firm that has over 8000 professionals PAN India to prove his managerial excellence. By enhancing on the core strengths of flexibility, reliability, and scalability, he leads the organiza�on to deliver its mo�o of opera�onal excellence, every day, every �me.

“Our biggest strengths that set us apart from the rest is the experience managing owned assets and integra�on of technology. Known under the name of ‘E-Spectrum,’ we developed a set of over 12 tools that con�nue to reshape the way we look at the day to day opera�ons in facility management.

While we were at it, we had to ensure that the tools aid our Manpower toward be�er delivery and not replace them as such. This was important as our business is a very people-oriented business that requires a very personal touch, delivered with a smile. A�er all, facility management is about giving life to spaces,” asserts Mr. Pradeep.

NEW HORIZONS The future is bright for the FM industry.

Given that safety and hygiene are the utmost priori�es needed for our sustenance, professional FM services such as Embassy Services will see a great rise in demand. They will cater to this need and expand their footprint across the open markets and venture into the Northern regions of the country where the future poten�al is at its peak.

“Whilst I am certainly excited on what the future has to hold and look forward to our clients resuming full occupancy at the office, it will be interes�ng to watch the dynamic change of our work culture and modules. Uncertain�es aside, we will con�nue to focus on what we do best and innovate newer tools and technologies that elevate our delivery in FM opera�ons.

We are also eagerly wai�ng on the delayed launch of our own FM training ins�tute. Educa�on is one of our key areas for CSR and since there is a huge need for skilled manpower in the FM sector, people can look at pursuing FM as a career and this will also boost opportuni�es for educa�on and employment in the country, thus contribu�ng to a growing economy.”

Business Sight's Topmost Thriving Entrepreneurs to Follow 2021

COMPANY NAME

MANAGEMENT

Embassy Services

Pradeep Lala Managing Director & CEO

“The Marketing Wizard Aiding Organizations Skyrocket their Business with Ideas that Click”

byteXL

www.embassyservices.in

Karun Tadepalli

“Fuelling Imagination From Insight To Foresight

By Making Meaningful Discoveries That Drive Impact

Co-founder & CEO www.bytexl.in

5F World

Ganesh Natarajan

Hesa Enterprises Pvt. Ltd.

Vamsi Udayagiri Founder

“The One-stop Financial And Business Advisor For Managing The Challenges Of The Modern Fast-changing Business World.”

“A Forerunner Advisory Platform Proffering Wealth Management Solutions”

NextGen Life Sciences Pvt. Ltd.

Chairman www.5fworld.com

www.hesaglobal.com

Nagma Abbasi

“Offering Unparalleled Value for Human Eco-system”

Founder & CEO www.nextgenlife.com

RT Network Solu�ons Pvt. Ltd.

Tanmoy Banerjee Director

“A System Integrator Designing & Deploying Industry-Specific Infrastructure to Streamline Business Opera�ons Head Quartered in Dubai with a branch in Cairo and Dominica”

SS Medical Systems India Pvt. Ltd.

www.rtns.in

Monish Bhandari

“A Life-Changing Platform Equipped with Smart Choices, Global Arena & Highest Earning Opportunities”

Execu�ve Director www.ssmedworld.com

Varutra Consul�ng Pvt. Ltd.

Kishor Sonawane

Lymbyc

Satyakam Mohanty

Automated Workflow Pvt. Ltd.

Arsh Maini

“A Fastest Growing Agrotech Start-up Organization”

“An LTI Company”

“Transforming the Way Business Works”

Founder & CEO www.varutra.com

Founder www.lymbyc.com

CEO www.awpl.co

Ganesh Natarajan Chairman

“

Building the World of Tomorrow & Enabling Sustainable Digital Future

W

ith the rise of digital era, businesses are migra�ng towards digital space. The latest technologies are bringing a paradigm shi� in the digital domain. Digital transforma�on has become necessary for all businesses to stay afloat.

Through innova�on, there are several companies that are helping various organiza�ons on this transforma�ve journey.

Among such fine firms is 5F World that has been delivering digital transforma�on via innova�on. The company has a balanced approach to processes, technology, and data. By integra�ng technology and culture, 5F World has built solu�ons that accelerate digital transforma�on. By doing so, the company is building a digital future.

The company enables organiza�ons to reap the benefits of digital transforma�on via its human-centric approach. It also enables its customers to act flexibly that creates a friendly environment. It is crea�ng the success stories of Digital India 2.0. The company is making Digital India 2.0 a reality by taking ini�a�ve and bringing corpora�ons, innova�ve start-ups and SMEs, civil society, and every ci�zen on a transforma�ve journey.

5F World moves fast with a focus on results and building digital futures.

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www.5fworld.com

Business Sight's Topmost Thriving Entrepreneurs to Follow 2021 STELLAR ENTREPRENEUR At the helm of 5F World is Dr. Ganesh Natarajan – the Execu�ve Chairman & Founder. Dr. Ganesh has a Masters in Industrial Engineering from NITIE Mumbai, a Ph.D. from IIT Bombay, an AMP from Harvard Business School.

He has received the Dis�nguished Alumnus Award of IIT Bombay and NITIE and has been recognized by EY and the Asia Pacific HR Forum for excellence in technology entrepreneurship and people-centric leadership.

He has completed two successful CEO tenures over twenty-five years at APTECH and Zensar Technologies.

Harvard Business School (HBS) has wri�en and teaches two case studies on Dr. Ganesh Natarajan and his success through Vision Communi�es.

Dr. Ganesh is also Founder of Global Talent Track and Skills Alpha and co-founder of two Indo-US Joint Ventures of 5F World– Kalzoom Advisors and the Center for AI and Advanced Analy�cs. He is Co-Founder and Chairman of Lighthouse Communi�es Founda�on, which pioneered the Pune City Connect model of social transforma�on. He is also a Board member of the State Bank of India, Hinduja Global Services, Principal Asset Management, Global Talent Track, Asian Venture Philanthropy Network, and Social Venture Partners Interna�onal.

DYNAMIC LEADERSHIP

”

SETTING HIGHER BENCHMARKS IN THE INDUSTRY Dr. Ganesh started 5F World to make an impact on the digital and social landscape of India. He also had envisioned to help young entrepreneurs to spread their wings in the global market. He brings a breeze of fresh air to help young succeed beyond their own limits of thought and aspira�on. His biggest strength is the relentless quest for opportuni�es to make a difference – to young people and the country.

He defined 5F World as Fast, Focused, Flexible, Friendly, and Fun. His vision is to look deeply at scope of his company in all businesses and thereby, making a difference in the lives of others.

Dr. Ganesh is poised to build the CEOs of tomorrow that will be self-confident and will lead each part of the company to a tryst with a global des�ny. With his vision, he is aiming to touch the One Trillion-dollar Digital economy in India that will enable Indian youths to find a sustainable livelihood in the country.

STRIVING A DIFFERENCE With his unique Digital reengineering approach where makes his company focus on Customer & Employee Journeys, Core & Edge Technologies, Business Process Redesign, Data & Analytics, and Culture & Skills sets he is making his company stand apart.

Dr. Ganesh is always seeking the opportunity to make a difference in the world.

“I became CEO of APTECH when I was 33 years old. I may not have been ready then to lead and build an organiza�on but the confidence that I could learn on the job helped APTECH to grow from ten centers in India to 1200 centers across 41 countries with market leadership in China and 20 other countries. At Zensar, I had the opportunity to do an Advanced Management Program at Harvard Business School and the network I built there created two successful case studies about the company and my style of leadership and also generated tens of millions of dollars of business from friends I made there,” states Dr. Ganesh.

| January 2021|

SIGHT

INSIDE THE BUSINESS WORLD

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Vamsi Udayagiri Founder

“

Working Towards Providing An Equitable Life And Livelihood To India’s Rural Population.

I

ndia being an agricultural country, over 70% of employment is dependent on agriculture and allied ac�vi�es. It is only the niche that is experiencing the touch of technology, thanks to those enthusiasts who are determined to do something for pain-stricken farmers and others in the hinterland.

Hesa is a company dedicated to leveraging technology and human capital to empower those in rural areas of India. Team Hesa believes that while there are many Agri-Tech and Fin-Tech companies, their efforts make Rural Tech come alive.

As aptly put by its founder, Mr. Vamsi Udayagiri, “Hesa is a Rural Genie connecting Bharat with India and India with Bharat Phygitally. ” The core offering is a physical network of micro entrepreneurs spread across villages who are connected

digitally through Hesa’s Tech pla�orm. The company’s unique approach is its integrated pla�orm with forward and backward linkages which connects both ends and establishes the buying and selling process with doorstep access.

Hesa is a hence a rural market place which is sector or brand agnos�c. It is a win-win-win for businesses wai�ng to tap the rural markets, village level entrepreneurs, including farmers, wan�ng to sell their produce and the rural customers requiring products and services including financial transac�ons. By doing so, Hesa is enabling livelihoods at mul�ple levels irrespec�ve of genders.

DRIVING SUCCESS & UPSCALING Hesa Mr. Vamsi Udayagiri – Founder & CEO of Hesa, is at the forefront of the company. He has always been highly fascinated with rural value chain and is on a mission to empower millions of rural livelihoods. He believes that the rural popula�on should also ride the fast-growing technology.

16

www.hesaglobal.com

Business Sight's Topmost Thriving Entrepreneurs to Follow 2021 With his ability to convert ideas into ac�on, which are scalable, and his earnest desire to take people along, he helped solve the pain-points of his customers. This way, he earned their trust which further encouraged him to scale-up to undertake larger challenges.

His focused efforts are indeed going in the right direc�on and therefore, Vamsi can create a major impact at scale.

”

“I am very keen on bridging the gap to help the world’s largest customer base that resides in rural India have an equitable life and lifestyle to their counterparts residing in metros and cities.

Through Hesa, we are creating sustainable livelihood opportunities for thousands of people right at their villages and aim to enable millions more,” asserts Mr. Vamsi.

STELLAR ENTREPRENEURSHIP When the coronavirus pandemic hit the country, Mr. Vamsi was advised to stop all ac�vi�es and retain minimum staff to cut losses. But the thought about how will people who were homebound sustain themselves if they don’t get necessi�es and how will farmers be able to sell their produce during lockdown; pushed him to go against the �de. It truly was a defining moment for him.

“So, instead of slowing down or closing opera�ons, I pulled in my years of experience in working with rural ecosystems and started expanding Hesa’s rural outreach,” states Mr. Vamsi.

He further adds, “Since commencing operations in April 2020, we have cemented over 35 B2B partnerships and 7.5 Lakh rural consumers have already availed our services and products”. With that renewed rigor, Vamsi is targe�ng to reach 50,000 villages in the next two years and thereby enable several sustainable livelihoods.

SHAPING THE JOURNEY Mr. Vamsi began as an entrepreneur in 2001 by establishing his first start-up – Riddles ‘n’ Clues. When the en�re IT industry was focused on a wide spectrum of ERP and CRM, he carved a niche in the Supply Chain domain. He built relevant tools and solu�ons in Supply Chain and A�er Market Supply Chain and partnered with large corporates like Pepsi Co, Gille�e, Luxor, and Ray-Ban. A�er six successful years, Mr. Vamsi sold this firm at a profit of 3X. A�erwards, he joined Ramco in 2007 as Pre-Sales Head for India’s first On-demand ERP. During this s�nt he sharpened his understanding of ‘Go to Market Strategies’, ‘Bo�om of the Pyramid’, etc. Despite the progress and posi�on he enjoyed, the urge to put the experiences into the rural ecosystem stayed close to his heart.

Finally, in 2010, he honored this urge and went on exploring nearly 4,000 villages across the length and breadth of the country. His understanding of the real India, the market dynamics, and the gaps was sharpened during this phase. By the end of the two years, Vamsi had made up his mind and the vision was clear.

He decided to blend his passion for Rural and experience with Supply Chain.

| January 2021|

SIGHT

INSIDE THE BUSINESS WORLD

17

The biotechnology sector has become the fastest-growing sector in the industry and has been innova�ve. The life Sciences sector is bringing a huge transforma�on and is enhancing the na�on’s global profile and is adding to its economy. To this and to cater the untapped opportuni�es in the industry, Dr. Nagma Abbasi founded NextGen Life Sciences in the year 2014 to bridge the gap between the needs and the pains of the researchers of the Life Sciences/ Biotech Industry and assist the scien�sts to gain insight on the recent innova�on and technologies, assuring a sound knowledge of the subject ma�er.

DR. NAGMA ABBASI, A DYNAMIC LEADER Dr. Nagma Abbasi, CEO and founder of NextGen Life Sciences is leading the development and execu�on of long-term strategies with the vivid vision of expanding the Organiza�on’s footprints across the global market. She has a�ended IMT Ghaziabad for Business Administra�on, A.M.U., Aligarh for Doctoral studies in Molecular Gene�cs and Indian Agricultural Research Ins�tute for Post-Doc studies in Molecular Biology. She has a decade of experience working with the Esteemed Research Ins�tutes and renowned Mul�na�onal companies in the Life Sciences/ Biotech industry across various ver�cals like Product management, brand management, customer segmenta�on and strategic marke�ng.

Dr. Nagma loves to spend �me with people who aim high and love to exchange ideas. She always learn from her failures. She believes that if you’re not learning constantly, you are not growing and if you are not growing, you are not 18

Nagma Abbasi Founder & CEO

“

The Best way to predict the future is to create it

www.nextgenlife.com

Business Sight's Topmost Thriving Entrepreneurs to Follow 2021 succeeding. Decision making plays an integral part in her life. She believes that Communica�on, Integrity, Accountability, Empathy, Resilience, vision, influence, posi�vity, delega�on and confidence are the most important quali�es to be a good leader.

NEXTGEN, AN INNOVATION IN LIFE SCIENCES Being a scien�st, Dr. Nagma knew the pain points of Indian scien�sts in the Biotechnology, Life Sciences and healthcare industry. This helped her in cura�ng the services of NextGen Life and transforming it into a successful establishment.

At first, NextGen try ge�ng insight on the customer requirements by exchanging ideas about workflow and expected results which in turn helps them to suggest customers best possible customised solu�ons. Their methods of measuring success are not conven�onal. Dr. Nagma says, “I measure success in different scales like Conversa�ons with clients, ROI, Conversion rate, Customer sa�sfac�on, and others with parameters like referrals from existing clients, growth, profit from the revenue, conversion rate, sales target and a lot more of organisa�onal benefit factors.

The organiza�on maintains a long-term rela�onship with clients by providing quality services-TAT (Turnaround Time) and by managing inventories with microanalysis of basic needs of customers and addressing their problems in �me with the best available solu�on. Founded in the year 2014, NextGen Life Sciences follows three principlesService, value and support. The firm aims to provide high quality and innova�ve products and services in �me to its clients.

INNOVATING PROFFERED SERVICES NextGen Life sciences aim to provide innova�ve solu�ons in Reagents, Bioinforma�cs, Consumables and Instrumenta�on that are used by the researchers in scien�fic inves�ga�on and diagnosis. It also provides products for Cell Culture & Transfec�on, Cell Analysis, DNA & RNA Purifica�on, PCR, Protein Expression & Analysis, Real-Time PCR, Gene Expression Analysis and Genotyping, RNAi, Synthe�c Biology, Sequencing, Cancer Research, Drug Discovery and development, epigene�cs and Services for sequencing and Next-Genera�on Sequencing.

| January 2021|

SIGHT

INSIDE THE BUSINESS WORLD

A GLIMPSE OF FUTURE NextGen is keen to bring innova�ons in Biotechnology like Next Genera�on Sequencing (NGS) in clinical laboratories, NGS Data analysis and interpreta�on of unknown gene�c variants. It has embarked its presence in North India and is looking forward to expanding its business in West and South India. The firm is excited about CRISPR technology and the applica�on. The CRISPR technology is simple and a powerful tool for edi�ng genomes. The company also aims to add more of its own-brand products of interna�onal standards as some products has been already launched last year and have been greatly appreciated by clients.

NextGen is also researching complex analy�cal challenges in the food, pharmaceu�cals, biotechnology, environment, industrial and clinical research. The mission to discover and deliver high-quality products with excellent services to help millions live a be�er and healthy life makes the company unique and stand out.

EMBLEM OF EXCELLENCE Dr. Nagma Abbasi has been an excellent leader and her achievement in the last 6 years has been remarkable. Her growth has been consistent all through the years and she has been felicitated with numerous awards. Here are a few awards she has been felicitated with: • India’s Inspira�onal Leader 2020 by WCRC. • Decisive Women Leaders 2020 by Business APAC. • India 500 CEO Awards 2020 • Entrepreneur of the Year Biotechnology and Healthcare Industry 2020 by Power Brands.

• Listed as India’s Most influen�al CEO of the Year 2020 - Life Sciences by Corporate Vision Magazine, UK • Listed among 30 Most Influen�al CEO to watch Year 2020 by CIO Bulle�n.

• Featured by Forbes India among Top 10 Women Entrepreneurs of India 2020.

”

NextGen is growing consistently in all terms including revenue, profitability and clients. NextGen Life Sciences has made its presence in the industry and is spreading in branches all across the na�on.

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THE CORONAVIRUS PANDEMIC

The Covid pandemic has opened up new challenges for all of us, which we usually prefer to call the "New Normal". The OOH industry is also not an excep�on to this challenge, especially in India. Even before the pandemic, this medium of adver�sing has a history of negligible audience research data in India. The basic tenet which is expected from any form of adver�sing – "The Audience/ Target Group", having the OTS, was ques�onable and disorganised, just like the OOH industry itself.

Now the industry has come to face the harsh reality of answering these difficult ques�ons: Lockdown, Work From Home, Par�al Unlock – So who exactly is the Target Audience who has got the Opportunity to See? In this worst Economic Downturn following the Great Lockdown, there is only one ques�on in every investor's mind: " What is the ROI? How to measure the increment in sales revenue if I am spending a huge chunk of my adver�sing budget in OOH medium? " But, if we look at this as an opportunity, then "New Normal" can act as a catalyst that the OOH industry has been wai�ng for.

The OOH industry is on the cusp of undergoing mul�ple shi�s - Eco-friendly material specifica�ons, standardisa�on of OOH: from billboards to Smart city projects / Cityscapes / Street furniture / U�lity driven media at des�na�ons, etc.

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The industry has got a unique opportunity to upgrade, standardise and innovate, upgrade to assets that are both u�lity-based and technologically advanced. It needs con�nuous innova�on to make the content and the media relevant to the audience rather than just a sta�c form of adver�sing which showcases a product/service.

Our solu�on to all the unanswered ques�ons lies in the Smart City. We are living in an era of "everything Smart".

In ci�es with old structures, people waste a lot of �me by doing repe��ve ac�vi�es like wai�ng in the queues, travelling long distances to buy goods, ge�ng stuck in traffic jams, etc. Not to forget the other problems like pollu�on, non-standard urban infrastructures, telecommunica�on infrastructures, and many more. To rise to all these challenges, countries around the globe are inves�ng heavily in providing smart solu�ons and an easy lifestyle to their ci�es and ci�zens. One such endeavour by the Government of India is, the Smart City Mission launched in 2015, which aims to develop 100 ci�es across the country that can provide the ci�zens utmost comfort with the smart economy, smart transporta�on, smart environment, smart lifestyle, and smart administra�on.

Smart city landscapes provide ample opportuni�es for Digital OOH Media which can display Virtual Reality/ Augmented Reality content based on analy�cs using Ar�ficial Intelligence.

The role of DOOH in these smart city projects is very far-reaching. The OOH industry must prepare to gain insights from the vast amount of data that is being available to them, mainly to predict new consumer behaviour and avoid poten�al nega�ve outcomes.

These smart city DOOH is ready to offer mul�ple smart concepts to the public. Let us take a look at some of the most basic and immediate deliverables in the New Normal :

5. Smart bus stops: To ease the crowd at these loca�ons, with a �me-integrated service network, displaying the detailed bus schedule.

6. Smart people: Interac�ve kiosks to Provide directory informa�on at malls and amusement parks, updated with the latest news 7. Digital Signage wayfinding solu�ons to be deployed in hospitals and shopping malls to ease naviga�on And the list con�nues to ease the various chores in the life of the general public.

But more importantly, Smart city projects bring in a wealth of data, real-�me data. The industry currently has a wealth of informa�on from mul�ple touchpoints, star�ng from the �me a person steps out of his home to the �me he steps back in and beyond.

Various private companies have successfully analysed, mined, and within the gambit of law u�lising the same for profits.

Therefore, why can't the Government authori�es u�lise the same to generate revenue for public welfare.

If and only if the OOH industry works towards iden�fying this opportunity immediately and comes together to standardise and structure this growth in a systema�c manner along with the government, local bodies, and the adver�sers, we have a wonderful MAKE IN INDIA opportunity in hand.

And this is just the beginning. The future of DOOH is more than just connec�vity. The world around them will be sensed by the DOOH screens, thereby becoming more aware of their audience and context. They can be managed remotely and will require mul�ple technologies to analyse the data gathered, like ar�ficial intelligence, data mining technologies, data analy�cs, deep learning, etc. With the help of this, the OOH industry will be able to reach out to the target audience like no other medium.

We would have transgressed to "The New Normal"

1. Live updates zone/ward wise, instant dissemina�on to the public.

2. Smart & Safe Environment: Con�nuous update to the public on the D0's & Don'ts at various touchpoints, as each unlock phase is announced 3. Con�nuous updates on essen�al service openings: Train / Bus services etc to the public 4. Smart Mobility: Live updates on traffic, conges�on, etc to ease traffic movement and recommend alternate routes www.skyrams.com

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Tanmoy Banerjee Director

“

Don’t be afraid to TRY. You might fail at times but if you don’t try you will never reach where you want to be.

T

anmoy Banerjee, the CEO of RT Network Solu�ons Pvt. Ltd. always dreamt of doing something of his own and making his presence in the industry. Comple�ng his engineering in Electrical and Electronics in the year 1999, Tanmoy started working in HCL and rose in ranks constantly but his childhood dream always reminded him as to what he aimed to be and therea�er in the year 2004 he le� his stable job in HCL and started his own company named RT Network Solu�ons Pvt. Ltd with just 3 trusted people and taking up a loan of INR 3 lakhs.

RT Network Solu�ons Pvt. Ltd is the IT Enabled and digital service company that holds exper�se in Network Services, IT Security, Digital Marke�ng, Facility Management, GIS Services and Custom So�ware. Tanmoy aims to make his company the most sorted a�er service Delivery company in India having their engineers in all districts of the na�on for any service requirement like server, desktop, printer, router, so�ware implementa�on, Wi-Fi deployment, ATM installa�on, Link maintenance, Telecom links implementa�on and many more.

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www.rtns.in

Business Sight's Topmost Thriving Entrepreneurs to Follow 2021

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Talking about his childhood dream, Tanmoy quotes, “Since childhood, I have always wanted to do something of my own and make a mark. I have never been afraid to take a risk and try something new in life. So, I le� a stable job and started this company. I wanted to generate employment and give chance to hundreds and thousands of those candidates who are maybe not the top 1 % so far as the educa�onal degree is concerned but have an urge to succeed and make it big in life. All my colleagues who work with me in my team have the same dream and the same energy level. I always believe that a captain is as good as his team.”

Being the first-genera�on entrepreneur of his family, Tanmoy had no idea about the work-arounds of a business nor had money to start his company but the zeal and the idea remained firm. Ini�ally, Tanmoy used to go to the client site to work along with his engineers to get them trained. He used to maintain all the expenses incurred in an excel sheet on the daily basis, note down his daily revenues in a notebook, went to the bank to deposit money to the bank account of his engineers for their travelling expense (as it wasn’t an era of net banking). He quotes, “I was the peon as well as the CEO of the company”. The early days have been

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a bit challenging where he had to manage and generate funds for the company, understand taxa�on and simultaneously move with the ever-changing technology.

Among various innova�ve projects, one that he remembers is when they got involved in the Socio-Economic Caste Census (SECC) in 2011 Project when the Govt Of India did the census paperless with the help of Tabs having ques�onnaire. The demand was for a huge pool of Data Entry Operators (DEO’s) whose duty was to collect data from home to home. They deployed approximately 10000 DEO’s in 4 districts of West Bengal, 3 districts of Bihar, 1 district of Jharkhand and 1 district of Orissa.

Planning the en�re ac�vity with so many people on the daily basis and then uploading the data to the server needed huge planning and a lot of smart work clubbed with technology and automa�on.

The company has spread its branches in the field of services and has opened few ver�cals which include Digital Marke�ng and Rancho’s, the EdTech startup having highly experienced IIT pass outs with 2 decades of experience in educa�on and industry.

The philosophy of doing business for Tanmoy is very simple and crystal clear. For him, keeping commitment to the client, hard work, dedica�on and the urge to do things crea�vely is important.

Sincerity, pa�ence, planning, keeping transparency and �melines with the client are the core values which the en�re team incorporates. Today, RT Network Solu�ons Pvt. Ltd. Has 1000 employees on rolls and 3000+ people on a contractual basis. The company today has spread the branches strong and firm all across India and world.

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Sacrificing a bright career abroad, Mr. Monish Bhandari chose to bring innova�on to India. Being born to a business family in Lucknow, U�ar Pradesh; Monish did his schooling at La Mar�niere College, Lucknow and has always been a bright student looking up to innova�on.

Eventually, he founded SS Medical Systems India Pvt. Ltd. Which now has completed successful 20 years of its opera�on in the business.

ABOUT SS Medical Systems India Pvt. Ltd. SS Medical Systems India Pvt. Ltd. is a passionate manufacturer of Medical devices and specializes in make in India Ultrasound , Pa�ent Monitoring & similar technology, design & develop to augment pa�ent experience (in healthcare unit). The Parent company was established in the year 1941 and been ranked amongst the fastest growing MSME , OEM importers and manufacturers of high-end Medical equipment in India with more than 40000 installa�ons, 100+ employees and 8 offices across the world. The Medical devices offered by SS Med hold salient features that make them unique such as advanced scanning system, efficient data managing system, secure creden�al system, sophis�cated pa�ent monitoring with induced implementa�on of new technology.

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Monish Bhandari Executive Director

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Innovation Survives Across Borders and Has No Discrimination www.ssmedworld.com

Business Sight's Topmost Thriving Entrepreneurs to Follow 2021 OFFERED PRODUCTS SS Medical Systems India Pvt. Ltd. offer’s high-end medical devices that are designed & developed using the advanced produc�on techniques at factories located in industrial area Bhimtal, Lucknow & Jodhpur (Rajasthan). SS Med devices are highly efficient & designed as per the latest regulatory requirements & pa�ent care comfort.

The offered products categorized under :

career in engineering and opted for Electronic Engineer from Madras Ins�tute of Technology (MIT) in the year 1986. Post his gradua�on, he got selected by Siemens Medical Engineering division via campus placement and worked ac�vely for 8 years. During this period, he was in England to complete his Masters in Electronics and was also posted in Nuremberg, Germany for medical division in Siemens for 1.5 years.

(I) Human Products includes Pa�ent Monitors, Infusion Pumps, IR Thermometers, Color Dopler & Ultrasound , ECG Machine, etc.

Coming back to India in the year 1989, Monish worked in Siemens’ Lucknow office for almost 3 years and therea�er, worked as a consultant for Japanese medical equipment giants, Chimazoo and Toshiba. Therea�er, he also worked for Toshiba for a short while.

(II) Biomedical Waste Products, they offer Waste Disposables, Incinerator Systems ,Microwave disinfect management products, Biomedical Accessories & all material is as per Central Pollu�on Control Board stringent quality requirement.

Eventually, he joined his family business, Bhandari Scien�fic Stores, which was established in the year 1941 and in the year 2001, SS Medical Systems India Pvt. Ltd. came into ac�on. It has been 20 successful years since its incep�on and the company has established itself as the best in the industry.

(III) Veterinary Products, wherein SS Med is the largest manufacturer in the country with diverse product range including but not limited to Ultrasound, Monitors, Anesthesia and OT/Examin. Tables. Apart from these, they also offer Innova�ve Technologies that include Op�Maser®, Puraneer™ and SwachhLab™.

Mr. Bhandari defines himself as workaholic who used to stay available in the ini�al stages star�ng 9 am & concluding 4 am next day. He is an animal enthusiast and owns 6 horses. He is passionate about music and has played for his college band.

Spending �me with his family is what he loves the most.

MASER TECHNOLOGY Year 2018 saw the forma�on of SS Maser Technology Pvt Ltd. simultaneously registered in India & United Kingdom for Co-Na�on technology development for disrup�ve steriliza�on process using microwave. Maser Technologies steriliza�on device designs defied exis�ng methods & was duly recognized by the honourable Prime Minister Mr. Narendra Modi.

A COMPREHENSIVE LEADER Mr. Monish Bhandari was born and brought up in the city Lucknow, U�ar Pradesh and was always a�racted towards the hardcore engineering field. Therefore, he decided to make his

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CHALLENGES FACED Monish had to face many challenges while establishing his company. The lack of support and understanding from the innova�on sector in the country stood as his major challenge.

Financial constraints was another challenge where he had to manage his own funds for the research. Once the product was developed, the lack of transla�onal research which is an integral part of any successful company also stood as a challenge to him. In India, innova�on and end-user work in silos and therefore, research does not reach the evitable end of the discovery since failure for not being clinically tested of its compliance, u�lity, purpose and experience.

A GLIMPSE OF FUTURE Monish looks ahead to make his company a 100 Cr company in the coming future. He intends to setup their mfg units abroad to maximize the benefits of innova�ons worldwide.

He also looks forward to be a global player in steriliza�ons which presently is controlled by a 100-year-old legacy steam technology. They have also innovated a microwave device that is used for reusing PPE Kits and N95 masks.

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Kishor Sonawane Founder & CEO

Varutra Consulting Pvt. Ltd.

T

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Securing Digital World by Incorporating Offensive & Defensive Security Tactics

he onset of the digital era brought a set of challenges that threatens the founda�on of organiza�ons. Cybersecurity is a big concern for several firms because the consequences of cyber-a�acks are devasta�ng. To make themselves safe and secure, organiza�ons need sophis�cated cybersecurity in place as well as when incorpora�ng the digitaliza�on within the organiza�on for smoother execu�on of the businesses.

Leveraging cybersecurity, Pune-based Varutra Consul�ng is one of the leading companies in the cybersecurity niche. Its tailored services help in protec�ng organiza�ons against cyber threats. With its ground-breaking cybersecurity solu�ons and services, the company serves Indian clients as well as interna�onal ones from Singapore, Middle East, North America, and Australia.

Varutra Consul�ng offers its services across ver�cals such as technology, BFSI, manufacturing, telecom, pharmaceu�cal, private and government organiza�ons. Its services include Business & IT Services, Strategic Consul�ng, Big Data Solu�ons, Web & Mobile Applica�ons Development with IT Security Services, Audit & Compliance, and Professional QA & Staffing Services.

Recently, Varutra Consul�ng being part of Infoshare has also developed AI integrated products for healthcare and is working on a few IT security products as well.

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www.varutra.com

Business Sight's Topmost Thriving Entrepreneurs to Follow 2021 THE PERSONA PROPELLING COMPANY TO NEW HEIGHTS At the helm of Varutra Consul�ng is Mr. Kishor Sonawane – Founder & CEO. He has a Master’s degree in Computer Science from the University of Pune. Star�ng his career in a start-up before moving to MNC, he experienced challenges that were opportuni�es in disguise to create a service, write a business plan, build a team to front-end security assessments for numerous clients.

These challenges and two decades of experience in IT Security and specializa�on in Penetra�on Tes�ng, Network Security Assessment, Web and Mobile Applica�on Security Assessment to Social Engineering ac�vi�es, InfoSec audits, formed the founda�on for star�ng his company.

In 2013, Mr. Kishor embarked on his entrepreneurial journey. In October 2018, Infoshare Systems Inc., USA acquired the company and Mr. Kishor was appointed as the CEO. This acquisi�on opened new and big market opportuni�es.

Riding on the wave, Mr. Kishor began offering various services to the industry like IT Consul�ng, Skilled Staffing, Informa�on Security Services, Trainings. The company is CERT-In empaneled organiza�on that enables it to help and secure the Indian government organiza�ons and PSU.

DYNAMIC LEADER

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“I always wanted to bridge the gap between the client’s expecta�on, the services they need and the services industry offers. I strongly believe that being into consul�ng you need to not just understand what is the client’s requirement but also iden�fy what is needed to achieve security in totality by applying your exper�se. My goal is to keep providing best-in-class Cyber Security Services consis�ng of technical assessments, managed SOC services, and create innova�ve solu�ons making today and tomorrow’s digital world safe for everyone,” asserts Mr. Kishor.

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Being passionate since childhood, Mr. Kishor’s belief of doing things differently he persistently plans to improve the solu�ons, services and offerings at Infoshare- Varutra. He got introduced to cybersecurity in 2002 and since then, he found himself awestruck by this prominent and demanding field. Down the line, his passion only grew and he began to push boundaries for the IT Security industry.

Along with a passion for cybersecurity, he has employed key values such as teamwork, customer first, quality, commitment, and trust. These key values form the core of the company and everyone in Varutra follows the example. Mr. Kishor is constantly encouraging individuals to enjoy working, be more crea�ve, achieve growth while contribu�ng to the company’s success.

VISIONARY LEADERSHIP Since Varutra is now part of Infoshare Systems Inc., Mr. Kishor has determined to augment the services por�olio. He has proposed to con�nue the exis�ng services. Under his leadership, the company has set up a dedicated managed SOC platform for security monitoring and threat intelligence services.

Aggressive plans are being set up for its security and healthcare product solu�ons enabled with AI/ML technologies.

“We con�nuously try to improve our processes to deliver be�er results to our clients. Infoshare-Varutra has been very successful in providing uninterrupted services during the ongoing COVD-19 Pandemic and gains more trust in terms of reliability from the industry. We are now a 24X7, 365 days services provider into SOC monitoring, development, etc.,” states Mr. Kishor.

Mr. Kishor along with his team is vigorously researching and innova�ng to help the technology accelerate business func�ons, enhance work efficiency, and produc�ve environment and provide increased ROI to customers.

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REVOLUTIONARY

The

rapid and signiďŹ cant technological advancements have uncovered endless opportuniďż˝es and revoluďż˝onary changes in the business arena. Whether we talk about informaďż˝on communicaďż˝ons technology (ICT), arďż˝ďŹ cial intelligence (AI) or nanotechnology, the breakthroughs have been enhancing the regular operaďż˝ons of any business while bringing a transformaďż˝ve shiďż˝ in how an enterprise funcďż˝ons. The major shiďż˝ in the current way of working with the unprecedented has further made a global impact in improving the standards of technology by almost making it a mandate to adapt these innovaďż˝ons for their organisaďż˝on to thrive. Undoubtedly, there is no machine or technology to replace human intelligence, however, the innovaďż˝ons and revoluďż˝ons have fairly made convenďż˝onal operaďż˝ons easier by acďż˝ng as a cherry on the cake!

Despite the cu�hroat compe��on and con�nuous developments, few enterprises are guilty of ignoring the poten�al of these innova�ons which can certainly be proven to be useful if embraced smartly in the current scenario. With the shi� of "normal" in our daily lives, it has also demanded a change in the approach of businesses and thriving startups, wherein u�lising the power of innova�ons is the new rule of the business game!

Go Digital Embracing the digital world will be the most convenient and smart choice for any business in the current space. When today's world starts while sipping coees and mindlessly scrolling through the feeds which have probably become a major part of anybody's rou�ne, it's never a great choice to not create your brand's virtual world.

Know your "new normal" customers Indeed, customers manage to become oxygen for any business and thus, knowing their preferences and where to mostly ďŹ nd them can be a major game-changer for your enterprise. A Business must develop new strategies of maintaining data of their customers where big data revoluďż˝on by leveraging technology can opďż˝mise your oerings and maximise your proďŹ ts in no ďż˝me!

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Let the AI's impact roll into the business Ar�ficial Intelligence is another prevalent and disrup�ve boon of technology to upli� any company's growth. It can be a whole new way of enhancing your customer sa�sfac�on techniques owing to interes�ng voice and chat-based assistance. This technology does not just reduce manual interven�on but also accelerates quick and easy solu�ons for your customers.

Managing transac�ons through Blockchain The increased usage of Blockchain in closely managing the transac�ons has simplified the tracking of supply chains that are extensively spread in the market. Leveraging the freshness and safety of these technologies have rela�vely reconstructed the ability of opera�ons in the businesses while managing to secure mul�ple transac�ons across the internet.

5G is the rescue The transi�ons in upda�ng networks to bring people and businesses closer to innova�on, internet speed has played a major role in fueling up any enterprise's performance. Thus, another new technology shaking up mul�ple industries is 5G which solves the hassle of slow internet. While the current growth depends on instant results, speedy internet is always a great rescue!

In conclusion, the revolu�onary changes in the businesses are indeed a great way of upli�ing the growth of any enterprise when ideally leveraged with the combina�on of human intelligence. And, a�er the pandemic, the recent innova�ons and increased efficiency of technology has astutely been fixing the crisis of complex markets while giving a fresh chance to every business to thrive even during the roller coaster rides of the economy

About the author The recent Indian startup ecosystem has redefined the entrepreneurial journey by accelera�ng growth and success through disrup�ve technologies. While leaving the prominent impressions of contribu�ng towards the growth of such startups, the founder and CEO of Chatur Ideas, Devesh Chawla, has been mentoring and inves�ng into the thriving startups while adding useful insights into technological advancements. With his startup enabling pla�orm and numerous investments in flourishing startups, he has been significantly encouraging technological transforma�ons in the current business market. As his mantras seem to focus on building an adaptable, impac�ul and sustainable startup, his strategies have been all about adequately harmonizing the mentorship programs with strategizing solu�ons for entrepreneurs to remain func�onal even during the unfavourable markets like for the current ones! His endless contribu�on to startup space has been recognized by mul�ple accolades including Youth Leadership Award” by Trade Commissioner of Canada, “Mahatma Gandhi Samman Award”, “Entrepreneur of the Year 2018” and “CEO of the Year 2019.” He was also chosen as one of the speakers of the popular TEDx stage where his success stories and the entrepreneurial journey was summed up with a �tle of "Don't just start a startup."

DEVESH CHAWLA Founder & CEO

Chatur Ideas

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