Survival of the 'Fitness' Brands
"Have a mindset to not be scared to take risks, fail and know you will be willing to get back on your feet"
- Sebastien Vanderlinden 2021 Budget: what it means for SMEs Page 20 - 21
Keeping fit whilst working from home Page 4 - 5
Franchise fitness: the 'healthy' option Page 18
Health & Fitness Apps
Unsurprising 2020 saw a boom in health and fitness apps, as lockdown meant millions of people were stuck at home with daily exercise being their only escape. According to mobile data and analytics provider App Annie, 71,000 new health and fitness apps were launched in 2020. We take a look at some of the most popular health and fitness apps we've been using to burn calories:
1) Fiit
2) Komoot
Fiit is the #1 rated fitness app with hundreds of classes led by the most in demand trainers — from HIIT to yoga. If you love progress and data, it even comes with a heart monitor, which registers crucial data including your reps.
Embrace the great outdoors with Komoot, a community-led app that logs and lists the best tracks and trails for users to explore by foot or bike. From ready-built routes that reveal all of nature’s best-kept secrets, to superior route planning and navigation tech that lets you decide what you want to discover, komoot makes it easy to explore more of the great outdoors— wherever and however you want.
Find out more at: www.fiit.tv
Find out more at: www.komoot.com
5) Sanvello
3) Zombies, Run The ultimate in running gamification, Zombies, Run! plunges you into a world where the undead run amok and you are the key to humanity’s survival. Each run is one of over 400 missions where you attempt to gather supplies for your base in a bid to rebuild civilisation. Find out more at: www.zombiesrungame.com
Battling stress, anxiety, depression? This mindfulness meditation app based on cognitive behavioural therapy will help keep your mental health in check. In collaboration with therapists, doctors and researchers, they are working to build the most effective behavioral health care solution in the world. Find out more at: www.sanvello.com
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According to Statisa, Fitness App downloads were up 10% in the first quarter of 2020 compared to the previous year
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4) Charity Miles
Battling stress, anxiety, depression? This app lets you choose your charity and pledge some pennies for each mile you run, walk or cycle each day. With a variety of charities to choose from, you move for the causes and people you feel most passionate about.
Deadlifts Sets: 3 x 10 reps Bend knees, keep back straight and lower to bar.Grip bar and ensure legs are spaced shoulder width apart. Lift whilst keeping back straight and strong. Repeat 10 times.
Find out more at: www.charitymiles.org
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Feature In - Sebastien Vanderlinden What made you take the first step into the business world? At a time when nearly every inch of the world has been discovered, entrepreneurialism, business and innovation still remain as humankind’s greatest adventures. I have always been adventurous, independent and loved taking risks. During my adulthood, I went through tough spells that were out of my control; running a business with the ambition to become independent, provide for family and myself if ever a dire situation cropped up, gave me a sense of control. Since then, I have always sought to have as much control in my life as possible whether it is a good thing or not, I don’t know.
What advice would you have for someone starting their own business? If you are starting with no money and have a full-time job, I would advise you to start a business that you are passionate about, so it does not feel like work and actually ends up adding balance to your lifestyle. Also, provide a product or service that people are already actively looking for. You may come up with the best service or product but if there is no demand for it you are going to need a lot of investment and Page 8
With YUMI N
time to make people aware of that service or product. It can be done but be aware that you will need a lot of money and time. Get a proof of concept, validation from your market as quickly as possible, fail and try again until you find the one! Have a mindset to not be scared to take risks, fail and know that you will be willing to get back on your feet until you find the one business that will succeed. This was my mindset, and it has worked for me. Fail fast, get back to the drawing board and keep pushing!
Do you believe it is just as important to have a healthy mental health as well as physical? Yes, both work together. The healthier, the harder you work, the more caring and sympathetic and the more willing you are to make sacrifices will all increase your chances of becoming successful.
Where do you see the business going in 5 years time?
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change the narrative ns. We will continue eople to become eir vitamins as well as ople as possible in the business growing s and markets as well a worldwide
recognised brand.
Do you have any tips for someone wanting to lose weight in a controlled way? Find what works for you - not all these weight loss diet plans are sustainable for your lifestyle. Try a few, find which one works the best and that you can sustain for a long period of time. When losing weight, consistency and healthy habits are your friends!
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Sebastien Vanderlinden is the co-founder & CEO of leading chewable supplement brand Yumi Nutrition. Having built Yumi from his one bedroom flat into a successful brand with products stocked in major retailers in the UK and the US, Sebastien has a passion for business and the health and wellness sector, bringing commitment and drive to everything he does.
Fitness franchising has exploded over the past few years. With more and more people focusing on their health, the appetite for keeping fit and working out has created a demand causing a sharp rise in the number of health centres and gyms. One area that has particularly benefited from the surge in demand is the fitness franchise industry turning over more than $6.2m per year in the UK (Statisa, 2019). Even despite COVID-19 the franchise fitness industry continues to adapt and thrive.
“Fitness franchising, the ‘healthy’ option” Entrepreneur’s Fastest-Growing Franchises list in 2021 featured two fitness franchises in the top 10 and more than ten in the top 50 list. F45 Training and Anytime Fitness. The forced closure and impacts on lockdown has certainly pressed fitness companies into pivoting their businesses in order to maintain profits (and by the looks of things, the fitness sector has cottoned on to the #homeworkout trend). F45 Training, have adapted by creating their ‘45 day challenge’; a nutrition and training programme focused on holistic well-being. the combination of f45’s style of training and the challenge meal plans is designed to help members transform their lives. The platform features a comprehensive set of home training programmes alongside nutritional tips and a meal ordering platform, allowing customers to choose healthy meals that complement their workout, whilst getting them delivered straight to their door, all of which is found via the F45 ‘challenge’ microsite. Another fitness franchise taking the country by storm is Trib3, a fitness studio aimed at making you sweat through their instructor-led, hardcore HIIT workout sessions. Trib3, a relatively new concept in the UK, has become a popular hit
with many young adults wanting to tone-up, lose weight and get fit, fast.
S S E N FITANCHISING Their ‘mixology’
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bars offering a range of postworkout ‘shakes, their state of art studios with neon lighting, and their ‘hit the wall’, post workout photo wall (each new member has their sweaty polaroid picture clipped on the wall) are all crafted with the intention that guests share snaps of the business across social media.
Trib3 has capitalised on the sentiment of belonging and ‘togetherness’ (‘we sweat together’ is a phrase widely used across their website and studios) through their lockdown initiative by expanding their online retail store of Trib3 branded clothing, captioning the phrase ‘working (out) at home never looked so good’. Whether you're looking for a health, nutrition or fitness franchise, the options are endless at the UK’s largest International Franchise Show, London ExCeL on October 1st and 2nd. Fitness franchising is an area in the UK that continues to thrive, and with concepts from body shaping studios, HIIT workout centres and traditional gym venues, you’ll find a diverse range of brands at the Franchise Show, including these brands and many more.
Source: https://www.statista.com/statistics/308822/revenue-of-the-health-club-industry-european-countries/
T E G UD
B
The Chancellor of the Exchequer presented his Budget to Parliament on Wednesday 3 March 2021. Some of the key points he outlined included the extension of the furlough scheme until September, the launch of a Help to Grow digital training and grants scheme aimed at small business and the extension of self-employed Covid-19 financial support to a further 600,000 people. Commenting on the budget announcement, Paul Brown, CEO of Mail Handling International (MHI) remarked that “the biggest positive from the budget for MHI will be improvement in capital allowances which will help us invest in equipment to deal with the Exporting Challenges of Brexit. We are also interested to see how the “Recovery Loan Scheme” will be structured as this would give us the confidence to borrow for the investments needed to help keep the e-commerce exporting economy moving. The biggest disappointment was that Port of Bristol (one of the UK’s oldest Gateways to the world) was not selected for Freeport Status. This feels like a political move rather than commercial logic. Some of the Ports selected are so remote and badly served by infrastructure in comparison to Bristol.” Oliver Thompson, Director of CCCit commented;
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2021 BU "
In regards to the recent budget, I would say that the biggest impact to our business is the announcement that in April 2023, the rate of corporation tax will increase to 25%, a 6% increase from the current 19%. While it is good that they introduce a small profit rate for companies with profits less than £50k and a tapered rate for companies between £50k-£250, 000, this is still starting at the current 19% and will cost businesses like ours a great deal more, at our current profit level we are likely to see an increase of 4% to 5%, which leaves us with less money to grow as a business, which is surely vital for the UK economy right now.
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Thompson adds;
THE BREA
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This kind of policy is not in the UK, along with a consid to the dividend allowance (t reduced the tax free on dividends considerably. also add the same
UDGET
AKDOWN
the chancellor promised a corporation rate decrease of around 2%, which never materialised. It was surely structured like encouraging entrepreneurship this before to allow SMEs to grow and derable change back in 2016 to employ staff, as an owner operated ax on dividends), which company like many UK businesses are, it amount feels like you are being double taxed. We pay corporation tax, you then don’t expect I might to be taxed again as an individual on that at dividends which the company we own has time already paid taxes on,especially when you employ a number of staff, and pay their tax also. This coupled with the introduction of SMEs having to setup, run and pay for staff pensions, which I don’t think is a bad thing given that the government pension scheme is not fit for purpose, it just adds to an already unfavourable situation.
Although small businesses were recognised in the nation’s economic recovery plan and these new schemes will enable many SMEs to make it beyond the current lockdown restrictions, many still have concerns.
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