Best Innovative Pharmaceuticals Firm_ 2020

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BEST

INNOVATIVE PHARMACEUTICALS

FIRM 2020

Mr. Janak Sheth CEO

CENTURY

PHARMA

A THIRTY YEARS OLD TRUSTED NAME IN THE PHARMACEUTICAL WORLD

Cover Story

7

CO BLOGS NT 22

JANAK SHETH CEO

11

Challenges facing Pharma Industries The Future of Biopharmaceutical Industry

INTERVIEW Mr.ABHINAV THAKUR MD at Accurex

Dr.SHRINIVAS SHINDE Orthopaedic Physiotherapist CEO Founder

EN TS

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19

Dr.GAURAV CHANDOLKAR Physiotherapist Cofounder (CEO)

People behind this issue Editorial in Chief

Swapna D.

Managing Editor

Arnav Singh

Senior Editor Project Manager Sales Head Business Development Executive Art Director Visualiser Graphic Designer Head of Distribution and Productions Head of Operation Research Analysis

Pranali Sarkar Steve D’cruz Sophia Smeeth Vicky Patil Sweety Pande Jennifer Margaret Varsha Srivastav Vivek Shastri Jacob M. Kalpana P.

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al history of India and the rest of the world traces its roots back to Gupta Period circa 400 CE in mediev t civiliza like Chinese, Indus Mediterranean where tr methods were employed to treat ailments and other purposes. However, the modern shape of the al Industry is due to the developments caused by the Industrial Rev as a source of raw materials for the industry, products were manufactured in the foreign na ere exported back to India again. The first al industry, Bengal Chemical was established in the early 20th cen a. At the near end of 20th century, Indian scien ts like P C Ray, T K Gajjr, and A S K ar laid the founda or the al industry in India. Amidst this Shazam, the founda tury Pharma was laid in the district Panchmahal, Gujarat 1982 with a purpose of manuf al Ingredients.

Today al Industry ranks third in the world in volume and 14th in terms of value. The real

facility. The firm is a 100 people strong family-owned firm and atpresent a closely held public limited company. Their factory is located in Halol near Vadodara.

Our editorial team spoke to Mr. Janak Sheth, Owner manager of Century Pharma and CEO of the Biotechnology research. Mr. Janak is an Industry veter al world with a total experience of 42+ years. He had a s t of an interna t to execute a greenfield al project before st Products, Services and Differen

growth was experienced only a er the embracement of Neo-liberal reforms introduced in the last decade of the 20th century. With corporate office and Headquarters in Vadodara, Gujarat, the firm is led by a chemical engineer, Dr. Janak Sheth, an alumnus of IIT Delhi and the managing director of the firm. The firm offers various kinds of ser o the manuf als Ingredients undertaking long-term contracts for producing intermediates and development of ne e al Ingredients as per the industry requirements. The firm pays a strong emphasis on rendering value added services to its customers at a reasonable cost. Cen als Limited manufactures and dev al Ingredients in their own Research and Development

actors

Century is a customer-focused organiza primarily involved with the manufacturing of API Products at ' reasonable prices. API Research, Animal Health, Biotechnology, Contract Manufacturing, Contract Research, Method Development, and Stability Studies are the other products and services rendered by Century Pharma. Their major revenues come mainly fr e ingredients to the al finished product manufacturers.

Steps in biotechnology domain The firm has not limited itself to the manufacturing of API products but has recognized the poten Biot al Industry and enhancing the specificity and eff eness of drugs, improvement of lifestyle quality and working on the unmet needs of the Industry. The firm is involved with the crea ant biotechnology research ea of targeted human ther c proteins. Currently, the firm's R & D department is also involved in developing more API products. The firm jointly developed a Biotech drug discovery Research and Development program with an Israeli partner to develop Recombinant fusion proteins for the treatment and cure

of Asthma and Mastocytosis. They are also working in the preclinical area, established the proof of concept and have undertaken toxicology studies and animal studies while in the process of filing NBE with the Indian government. Theyundertook the responsibility of supplying research grade biotechnology products in a cost-eff e manner with assured confiden .

Century Pharma's interest domain extends to undertaking contract resear al development of Recombinant proteins for biotechnology companies. They are also engaged in stem cell research and its clinical trials.

Clients and Rivals Their client list of more than 750 customers expands over more than 60 countries and include pres e Pfizer eva ge corporates like Cipla, Zydus Cadila, Macleods, and Glenmark as well as various MSME units. They ar als ingredients since last 4 decades. Some of their major customers operate in India and export their products to other countries. Our customers like Cadila

als, Lincoln Pharma, Hetero Drugs, FDC, Wallace Pharma, Int als, Aristo als, JB Chemicals and other Indian players al industry regularly source their APIs from Century. Century have several compe ors of various sizes in this field, but they take them as o improve the quality of their products and services while maintaining their marke The Milestones and Rec The firm has been earning profits con ompany has a green concept by making investments for a green future with lower emissions while genera enewable solar electricity. Century have a WHO GMP quality manufacturing plant and have successfully achieved a pres industry. Other honorable accolades are or Fair *Fair Business Pr Businesses) • Gold Medal for excellence in Business Pr (Switzerland) • Excellence for Innova , Pr S, India)

• Gold Award fr ech technology • FGI award for excellence "outstanding MSME" -2011 Leaders of tomorrow by ET NOW — October 2013 • Conferr ate of Excellence for smart innova esponsible business in a leading business Magazine —January 2015 Quality Mark Trust Award — May 2015 Century Pharma selected as fastest growing al Company of 2016 in a leading business magazine Winner of Quality Mark Trust Awards 2016 at a om QCI India company by Dun and Bradstreet Excellence for Innova , Pr , Management (IES, India) ISO 9001 for many years. ISO 14000 and EHS systems.

The Road Ahead On the future road, Century hopes to find a remedy for asthma and allergies and the future of medicines through stem cell therapies for various ailments.

Century is also working on a personalised cancer treatment with a targeted therapy technology.

Currently, they are looking for a strategic partners to work with them for comple esearch for asthma and look for out-licensing the technology once they get a e valua y hope that the government approves stem cell therapies as an alterna e therapy soon and hence they could commercialise their research and benefit from it. On Century's revenue model, they hope to reach Rs 500 crores in five years from today.

The company is looking forward to capitalizing the opportunity created by Chinese companies who have not c down or reduced pr or the company as several overseas customers have approved Century as their approved source which will bring good prospects for the company. Century is expanding it's product and will start serving new markets.

7

Mr.ABHINAV THAKUR MD at Accurex

Enhancing the Safety of Diagnostic Lab Tests- Accurex In an interview with BusinessShouts, Mr. Abhinav Thakur, the Managing Director of Accurex Biomedical Pvt. Ltd with a means to diminish the hole between the Indian diagnostic industry and the remainder of the world.

Since its foundation in 1984 has utilized these profoundly trends innovations with a mission Saving Live Through Quality Medical Diagnostic Solutions.

Please brief our audience about your company, its values, vision, and mission.

What are the prominent services and products that your company offers?

In 1984 almost 100% of the diagnostic reagents were imported into India. Mr. A.J. Thakur founded Accurex in 1984 to indigenise the manufacturing of imported reagents in India.

Accurex was the first company in India to manufacture urine test strips and enzymatic clinical chemistry reagents. This was the beginning of the IVD clinical chemistry manufacturing industry of India.

The journey of Accurex since 1984 has been on a growth trajectory. With the continuous launch of innovative products Accurex has created a brand name in the Indian IVD Industry.

Vision: To be one of the Top 3 world class Indian medical diagnostics companies that adds value to all its stakeholders.

Mission: Saving Lives Through Quality Medical Diagnostic Solutions Values: Honesty, Perseverance, Prosperity, and Innovation.

Accurex provides a plethora of innovative and trustworthy medical diagnostic solutions. In the laboratory diagnostics space, Accurex offers the entire range of clinical chemistry and hematology reagents. In instruments, it offers semi-automated, fully automated clinical chemistry, and 3 part & 5 part hematology analyzers. The company also offers urinalysis test strips, urinalysis meters, and immunology rapid tests.

Besides these, Accurex offers blood glucose meters, hemoglobin meters, HbAlc meters, immunofluorescence meters, uric acid meters, and respective test strips in the Point of Care (POC) segment. Moreover, it has recently launched hand sanitizers, face masks, face shields, infrared thermometers, viral transport medium, and COVID-19 rapid antibody tests to fight against the pandemic and fill the void caused by a drop in sales of its routine products.

Brief us about the featured person(s) and their journey in the pharma industry.

The company operations are spearheaded by Abhinav Thakur, Managing Director at Accurex Biomedical. He graduated from the world-renowned University of California-Davis before completing his PGDM at NMIMS University, Mumbai. When he was studying in the USA, unfortunately, his father died untimely at a young age of 49, that led him to join the family business.

Since his appointment as the Managing Director, the company has grown 4.2 times in revenue and the size of the team also increased from 90 to 170 individuals.

Over the past decade, Accurex has grown from a diagnostic reagent company to a diagnostics reagents and instruments company.

Being an experienced leader, what is your opinion on the adaptation of newer technological developments to sustain business competency?

“It is very important to grow an organization to satisfy the aspirations of all the stakeholders. Growth is like what oxygen is for life. Growth is important to sustain

an organization,” Technological developments is oxygen for a business. Without it the business will cease to exist.

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INNOVATE PHARMACEUTICALS

FIRM 2020

Spine problems/Postural probinjured area from moving, rehabilA neurological disorder is any lems itation, and sometimes surgery. disorder of the nervous system.

The spine is our body’s central Structural, biochemical or electrisupport structure. It keeps us Pre & Post Cardiac cal abnormalities in the brain, Taking into consideration, the needs caused by the pandemic, upright and connects the different Rehabilitation spinal cord or other nerves can current pandemic, and its impact Accurex plans to sustain and overparts of our skeleton to each other: Cardiac rehabilitation doesn’t result in a range of symptoms. economies, come thebutchallenges our on head,global chest, pelvis, shoulders,how are change your past, it can help caused by the armsyou and driving legs. Although spine you your heart’s future.

Geriatric and Women’s health your the organization to improve pandemic. is made up of a chainoperations of bones, it Cardiac rehab is asafety medically Geriatric physiotherapy treatment sustain and For the of our office employis flexible due tosafety elastic of ligaments supervised offers prevention and intervention ensuring your employeesprogram in the designed COVID to hotspot Mumbai and spinal discs. improve your cardiovascular measures to protect and enhance ees at the same time? we will continue with work from Because of lifestyle issues nowahealth if you have experienced their quality of life. Physiotherapy Adapting to the New Normal “As home until it's safe for employees days more than 80% of people heart attack, heart failure, angiofor old people offers to improve an organization, we need to be agile to travel to work. suffer from the back pain or lower plasty or heart surgery. mobility & balance, build strength, adapt to the changes happening backtopain.

Posture is an important boost confidence in their physical As Post we Fractures partin of the yourexternal long-termenvironment. health.

Whereorthopedic/ do you envisioncondition, your boosts joint range, and Making thatin youmillions hold yourof yearstraumatic rehabilitationto be in the long enhances havesure seen of organization run strength & flexibility. bodyevolution the right way, Physiotherapist Afterare a fracture, Women’s health physiotherapy, thatwhether it’s theyou species that and what your future goals? are moving or still, can prevent be ordered to she says, is all about ‘muscle adapt survives the longest and Physiotherapist the In themay next decade we want to pain, injuries, and other health help ensure you return to optimum coordination’ and treating pelvic species that don’t adapt go extinct,” become the #1 Indian diagnostics problems. function as quickly as possible. floor muscles that have become asserts Abhinav. He believes that company.

You may encounter a physical either underactive. Women’s businesses Joint disorders that innovate and adapt therapist at different times after Health Physiotherapy refers to the to the changes caused by the panus a few testimonials of your A joint is where two or more bones sufferingGive a fracture. non-surgical therapeutic treatment come together, the knee, hip,some may specific to various health problems demic willlike survive and clients that accurately highlight elbow, or shoulder.

Pulmonary Rehabilitation affecting even prosper. Treatment of your organization’s position in women. During the jointFor problems depends Pulmonary course of therapy, specially instance, due on to the the pandemic, therehabilitation market. is a cause. If you have a sports injury, supervised program that includes designed exercises and equipment Accurex has converted most of its On google we have 1,146 reviews. treatment often begins with the exercise training, health education, are used to help patients restore fixed costs into variable costs since This is the highest number of RICE (Rest, Ice, Compression, and and breathing techniques for their normal physical activities. the top-line forecast was uncertain. reviews in our industry.

Elevation) method to relieve pain, people who have certain chronic The Physionic Clinic can possibly This helped the company maintain We are proud our google reviews reduce swelling, and speed heallung conditions or respiratory change the lives of millions of cash flowtreatments to sustain its opera4.8/5.

This validates our over the globe to ing. the Other possible problemsrating due to is other conditions. individuals include painConsequently, relievers, keeping Neurological improve things. tions. bythechanging high disorders levels of customer service.

its business model to cater to the

Dr.Shrinivas Shinde Orthopaedic Physiotherapist CEO Founder

The Physionic Clinic: Improving Quality of Healthcare Era Dr. Shrinivas Shinde is a known Orthopaedic Physiotherapist and Chiropractor in Nanded and has experience of more than 5 years . he has completed his Bpth (Bachelor Of Physiotherapy) from Krishna Institute of Medical Sciences Deemed University, Karad, Maharashtra. After which he completed his (Mpth) Master in Orthopaedic/Musculoskeletal under the roof of the same Institute. Followed by his studies he has actively participated in all the activities/research/medical camps and has also Worked as resident in the department of Orthopaedics for 2 years.

After which he went to Pune for his further studies and practice. He worked as consultant physiotherapist in The Physio9 Clinic at Viman Nagar &

Magarpatta, Pune. In the same year he completed his DNS (Dynamic Neuromuscular Stabilization) from Prague, Czech Republic. Then again joined the Osteopathy Fellowship Programme in The Physio9 Clinic under the guidance of one of the senior and leading physiotherapists and chiropractor Dr. Mahesh Chakor.

Later on in the year of 2020 he wanted to give his contribution to the society and opened his own “Physionic Clinic” in the heart of Nanded, Maharashtra.

Spine problems/Postural problems The spine is our body’s central support structure. It keeps us upright and connects the different parts of our skeleton to each other: our head, chest, pelvis, shoulders, arms and legs. Although the spine is made up of a chain of bones, it is flexible due to elastic ligaments and spinal discs.

Because of lifestyle issues nowadays more than 80% of people suffer from the back pain or lower back pain. Posture is an important part of your long-term health.

Making sure that you hold your body the right way, whether you are moving or still, can prevent pain, injuries, and other health problems.

Joint disorders A joint is where two or more bones come together, like the knee, hip, elbow, or shoulder. Treatment of joint problems depends on the cause. If you have a sports injury, treatment often begins with the RICE (Rest, Ice, Compression, and Elevation) method to relieve pain, reduce swelling, and speed healing. Other possible treatments include pain relievers, keeping the

injured area from moving, rehabilitation, and sometimes surgery.

Pre & Post Cardiac Rehabilitation Cardiac rehabilitation doesn’t change your past, but it can help you improve your heart’s future.

Cardiac rehab is a medically supervised program designed to improve your cardiovascular health if you have experienced heart attack, heart failure, angioplasty or heart surgery.

Post Fractures orthopedic/ traumatic rehabilitation Physiotherapist After a fracture, Physiotherapist may be ordered to help ensure you return to optimum function as quickly as possible.

You may encounter a physical therapist at different times after suffering a fracture.

Pulmonary Rehabilitation Pulmonary rehabilitation is a supervised program that includes exercise training, health education, and breathing techniques for people who have certain chronic lung conditions or respiratory problems due to other conditions.

Neurological disorders

A neurological disorder is any disorder of the nervous system.

Structural, biochemical or electrical abnormalities in the brain, spinal cord or other nerves can result in a range of symptoms.

Geriatric and Women’s health Geriatric physiotherapy treatment offers prevention and intervention measures to protect and enhance their quality of life. Physiotherapy for old people offers to improve mobility & balance, build strength, boost confidence in their physical condition, boosts joint range, and enhances strength & flexibility.

Women’s health physiotherapy, she says, is all about ‘muscle coordination’ and treating pelvic floor muscles that have become either underactive. Women’s Health Physiotherapy refers to the non-surgical therapeutic treatment specific to various health problems affecting women. During the course of therapy, specially designed exercises and equipment are used to help patients restore their normal physical activities.

The Physionic Clinic can possibly change the lives of millions of individuals over the globe to improve things.

Dr. Gaurav Chandolkar Physiotherapist Cofounder (CEO)

Dr Gaurav Chandolkar is a renowned Cardiopulmonary Physiotherapist in Nanded and has experience of more than 5 years . He has completed his Bpth (Bachlor Of Physiotherapy) from Krishna Institute of Medical Sciences Deemed University, Karad, Maharashtra. After which he completed his (Mpth) Master in Cardiopulmonary/Cardiorspiratory Physiotherapy under the roof of the same Institute. Following his studies he has actively participated in all the activities/research/medical camps and has also Worked as resident in the department of CVTS (Cardiovascular and Thoracic Surgery) for 2 years.

After which he went to pune for his further studies and practice. He worked as consultant physiotherapist in The Physio9 clinic at viman Nagar & Magarpatta, Pune.

In the same year he completed his DNS (Dynamic Neuromuscular Stabilization) from Prague, Czech Republic.

Then again he joined for Osteopathy Fellowship Programme in The Physio9 Clinic under the guidance of one of the senior and leading physiotherapists and chiropractor Dr. Mahesh Chakor.

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INNOVATE PHARMACEUTICALS

FIRM 2020 Later on in the year 2020 he wanted to give his contribution to the society and started his own “Physionic Clinic” in the heart of Nanded, Maharashtra.

Our aim is to deliver the best effective treatment in the field of physiotherapy / Chiropractic / Osteopathy / Dynamic Neuromuscular Stabilization (DNS).

Chattanooga™ intelect mobile 2 combo With the help of well prescribed exercises along with best in class electrotherapy Chattanooga™ Intelect Mobile 2 Combo will help you to recover from pain, return to function and maximise performance.

Matrix Rhythm Therapy Matrix-Rhythm-Therapy is an innovative therapeutic approach at the core of modern 21st Century medicine. It is german technology and based on the cell regulation treatment that all cells of biological systems oscillate rhythmically as long as they are alive.

a variety of ways, using a mixture of gentle and forceful techniques.

Chiropractic treatment Complementary medicine based on the diagnosis and manipulative treatment of misalignments of the joints, especially those of the spinal column, which are believed to cause other disorders by affecting the nerves, muscles, and organs.

Osteopathy An osteopath aims to restore the normal function and stability of the joints to help the body heal itself. They use their hands to treat your body in

DNS DNS is a manual and rehabilitative approach to optimize the movement system based upon the primitive reflexes & scientific principles of developmental kinesiology (DK).

Longwave Therapy Long Wave Diathermy generally decreases pain, increases metabolic functions, increases deep tissue temperature and increases range of motion.

Soon, “Physionic Clinic” will give more greater advantages to a lot more patients with better innovation and granular information on what is successful.

Challenges facing Pharma Industries

The Independent physical association (IPA) stats that there are few roadblocks for the Pharmaceutical industry.

During this COVID- 19 pandemic period, pharmaceutical companies/ Industries are facing a rapid challenges which are arising from disruption in supply chains and that leading to the change in the business processes. If the current situation (COVID-19) pandemic may for a medium/long duration of time,

which might impact the supply of active material and ingredients (mostly exported from China), as well as the import and export of pharmaceuticals.

There may be a high negative impacts for both short and longer term on Research & Development and manufacturing processing, and also a drastic delay on projects/programmers not related to the core supply chain/data management operations.

Lack of stable policy and pricing.

With the local government policies and terms to the Pharmaceutical industry/ companies facing many challenges in India that have created an uncertain environment for investments and innovations.

Independent physical association suggests that each and every government as well as stakeholders should work together to develop proper plan to produce affordable

drugs for Indian patients with affable prices. New start up industries didn't get environmental clearance from the local governments this leads to a major problem for the local environment and sometimes leads to a major damage in the industry, as we see few incidents happen recently in India by not following the basic rules and that effect the major loss.

Lack of capabilities in the innovation space The resent report states that the governments should invest in research & development, initiatives and talent of the individual in order to grow India’s innovation. Insufficient trained and manpower for operating reactors in Automation mode for final API product. Clinical trials should also be supported and subjectivity in certain regulatory decision-making that should not affect the environment and should follow the terms of IPA. External markets India is majorly depending on other neighbor countries for intermediates and active pharmaceutical ingredients (APIs), with is closely to 80 percent of the APIs used in India fulfilled by China. Insufficient financial budget in Indian pharmaceutical market for critical reactions during production of costly medicines. India should start improving the infrastructure that can help in the development of internal facilities to stabilize supply and also to reduce the cost of the medicine.

Quality compliance scrutiny From a decade India has experienced the highest number of FDA inspections and also continued investment into upgrading quality standards. This investment will divert capital away from other areas of development and distract from growth, says the alliance.

Demand Forecasting One of the biggest challenges companies in the pharmaceutical industry face is to devise reliable market forecasts and enhance the customer service levels, which is due to inefficient demand forecasting. Demand forecasting is an essential component for the pharma companies to stay ahead in the competition and match the supply on demand. Additionally, ensuring that all the goods are produced at the desired time and delivered seamlessly and poses a big challenge to the pharma companies. The inconsistency and errors in supply process is a significant hurdle that companies in the pharmaceutical industry are facing.

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Conclusion The IPA highlight that “Indian pharmaceutical companies need to take Clear moves into uncharted territories.” In the report, the association suggests some actionable steps to encourage the growth of the industry.

Establishing a Ministry of Pharmaceuticals was suggested as an effective way to help the Indian pharmaceutical industry grow.

This would be an independent body that would enable better coordination and faster decision-making.

A further suggestion is for the Indian pharmaceutical industry to focus on API manufacturing, so that there is less reliance on imports into the country. This could

FIRM 2020

be completed several ways, including constructing dedicated zones for the manufacture of APIs. The report further highlights a step already being undertaken by the Indian government to encourage industry growth.

In provinces such as Telangana State and Uttar Pradesh, local governments have announced their intention to build ‘pharma parks’, which will lend the industry a competitive advantage. However, more measures can be taken on the path towards growth.

The impact of the global pandemic is still unknown, pharma companies need to respond, recover.

The Future of the Biopharmaceutical Industry COVID-19 pandemic is not just a global health crisis, it is also a hard-hitting financial crisis for several economies. This unprecedented has been a hard time for the manufacturing industries in general, and highlighted the emergency for India to become self-reliant. Though the rhetoric of ‘Atmanirbhar Bharat’ gives some hope of growth after a brief pause, the ongoing pandemic has affected the “self-reliant” agenda quickly. The pandemic reiterated the fact that India is dependent on imports for much of the essential medical equipment. The irregularities in supplies not just skyrocketed the domestic prices for many of the medicines but it has also disturbed foreign trade because of the restrictions on exports.

The low presence of Key Starting Material in our country has highlighted the weak points of our pharmaceutical sector.

Over the coming years, we expect pharmaceutical industry models to be reshaped by some forces both from within and outside of the industry- that will demand present organisations to recognise shifting markets and figure out how they will compete in the changing market. Biopharmaceutical companies will continue to evolve in new ways to treat and cure a variety

of diseases. However, in future actionable health insights, driven by artificial intelligence and big data analytics, can help doctors and patients to identify illness much quicker than the time we require today. In first place, the newly invented vaccines and other early interventions due to technological advancements could prevent a greater number of illnesses from developing. Other diseases can be prevented through other than pharmacological treatments. Changes in how diseases are recognised, prevented, diagnosed, treated, or cured might lead to basically different business models for traditional pharmaceutical companies.

The future of health that we will witness in upcoming years will be a much different from what we have now. Based on evolving technologies, we can be much sure that digital transformation driven by big data analytics, artificial intelligence and through such secure platforms will be key in leading this change. Unlike today, we can expect that care will be streamlined around the patients, rather than around the institutions that drive our current health care system.

In next few years, streams of healthcare data, combined with data from a variety of other relevant

resources will probably merge to create a multifaceted and highly personalised picture of well-being of every patients. Many digital health organisations have already started to incorporate biosensors and software into devices that can create, gather, and integrate data.

Advanced cognitive intensive technologies can be developed to analyse a precisely large set of parameters and create personalised insights into health of the patients.

The availability of streamlined data and personalised AI can enable much precise well-being and actually real-time micro-interventions that will allow us to get ahead of illness and far ahead of catastrophic or chronic disease. By 2040, health is much more likely to revolve around preventing some illnesses from happening, and curing others. Many fewer people might have long-term conditions or chronic disabilities with continued need for medicinal needs to treat symptoms.

The few factors that may be the most important components of shaping the future of pharmaceutical industry can be: Prevention or Recognition and early detection, Streamlined or customised treatments, Curative therapies, Digital therapeutics, and Precision intervention.

Prevention and early detection: Vaccine and general improvements in wellness could help prevent illnesses, making treatment for some illnesses no longer essential. Progress in early detection will more likely enable interventions that halt diseases in the beginning stages before they progress to become more serious or chronic conditions.

Customized treatments: Personalised services in medicine driven by data-powered insights can effectively match patients with customised drug medicines, or design therapies that will work for just a few number of people, or even a specific person. The more customised treatments will be the most important part of the pharmaceutical industry in the future.

Curative therapies: As with prevention, treatments that cure the diseases can reduce or eliminate

the much demand for some prescription medicines. Developing, marketing, and costing these curative treatments may require the pharma sector to adopt new capabilities and strategies.

Digital therapeutics: Increasingly effective, pragmatic and scalable non-pharmaceutical (digital) interventions or methods including those focused on behaviour modification can also reduce or eliminate the demand for medications.

Precision intervention: Increasingly urbane or evolved medical technology such as precise or to the point medical intervention enabled by Big data analytics, robotics, nanotechnology, AI or tissue engineering can reduce the need for biopharmaceutical intervention.

As we move ahead the future of

health, biopharma starters should consider new strategic or more clever investments to set themselves for success. The changes that we see in general will likely require pharmaceutical companies to think of new types of markets, alternative creative business models, or a major change in how they precisely define what work they do.

Modern medicine is nothing short of miracles, especially in comparison to the medicine of even a decade or more ago. But medicine can always be much better, and the pharmaceutical branch of the healthcare industry plays a much bigger role than ever in our everyday lives and we all should recognize it, appreciate it for healthier lives and healthier contribution to our families, societies, nation and the world.

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