‘CHEF JOLLIBEE’ TO PUSH FOOD TOURISM
The DOT and Jollibee are partners in a food tourism campaign showcasing the richness and diversity of Filipino cuisine and the joy of eating in the Philippines. Photo shows Jollibee’s mascot with (from left) Mikey Bustos, Jollibee Foods Corp. CEO Ernesto Tanmantiong, Tourism Secretary Bernadette Romulo Puyat, JFC Philippines Country Head Joseph Tanbuntiong, Jollibee Philippines President JJ Alano, Jollibee Global Brand CMO Francis Flores, Chef Jordan Andino, and Chef JP Anglo. The event was held at Double Dragon Mall,in Parañaque City. ROY DOMINGO
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@akosistellaBM Special to the BusinessMirror
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ANY foreign food critics and renowned international culinary experts have been saying in the last few years that Filipino dishes comprise the new “it” cuisine in the world. Helping spread that word and promoting the Philippines as a key food destination in Asia is the country’s most popular chef, Jollibee.Z Jollibee Foods Corp. and the Department of Tourism (DOT) on Saturday launched “Eats. More Fun In the Philippines” (a play on DOT’s slogan It’s More Fun in the Philippines), a joint campaign promoting food tourism to foreign travelers. The event was held at Islas Filipinas, a food hall featuring Filipino dishes from around the country, at the Double Dragon Plaza in Pasay City.
Under the partnership, Jollibee has created a threeminute audiovisual presentation (AVP) showcasing the country’s rich cuisine and dining culture, with a variety of dishes representing the fusion of flavors—sweet, salty, sour, and savory—that make Filipino dishes delicious and memorable. It also shows popular Jollibee offerings like the burgers, Jolly Spaghetti, and Chickenjoy. The AVP stars Filipino-Canadian celebrity chef Jordan Andino, host of the Food Network’s Late Nite Eats; Chef JP Anglo (Sarsa), famous for his Ilonggo dishes; and Filipino-American comedian/YouTuber Mikey Bustos. Jollibee also created 30-second TV commercials, also featuring Filipino dishes and dining habits. The materials were all created by BBDO Guerrero, the advertising agency of Jollibee. The AVP is currently playing on Jollibee Studios on YouTube as well as Jollibee’s and DOT’s Facebook pages.
See “Chef Jollibee,” A2
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Monday, September 2, 2019 Vol. 14 No. 327
Dar: PHL agri sector needs nontariff menu $850B A By Jasper Emmanuel Y. Arcalas
@jearcalas
GRICULTURE Secretary William D. Dar said he is keen on implementing nontariff measures (NTMs), such as the grant of subsidies, to hike the productivity and boost the competitiveness of Filipino farmers.
Dar made the policy statement during a forum organized by the Philippine Chamber of Agriculture and Food Inc. (PCAFI) where he served as keynote speaker on Saturday. “If we need to subsidize, we must subsidize. That’s a policy
direction. There are many ways, not only subsidy, that may be used under the WTO [World Trade Organization],” Dar said in a statement released by the PCAFI on Sunday. “New equations, when you promote these in a big way, [will
benefit farmers]. We will take this route so we can become productive and competitive,” he added. More stringent sanitary and phytosanitary rules for imported goods and investments in farm-to-market roads and post-
Budget set aside by the US government, including subsidies, for American farmers through the farm bill, according to PCAFI President Danilo V. Fausto
harvest facilities are other NTMs that may be implemented to support farmers. PC A FI sa id Da r m ade t he statement in response to the group’s position that the Phili p p i ne go v e r n me nt h a s not supported the local farm sector through NTMs that are “openly practiced ” by developed countries like the United States, Japan and European countries. See “Agri sector,” A2
Mystery hog disease struck 4 sites–DA
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HE Department of Agriculture (DA) said there are four sites tagged “ground zero” where scores of hogs were killed after the still unidentified swine virus struck backyard farms. Agriculture Secretary William D. Dar revealed this piece of information during his speech at the Philippine Chamber of Agriculture and Food Inc.’s (PCAFI) forum last Saturday. This is the first time that the DA disclosed more details on the suspected animal disease outbreaks in the country. However, Dar stopped short of identifying the exact location of the four “ground zero” sites. The DA has been tight-lipped about details related to the hog deaths caused by a “mysterious” disease, which officials described as a “major economic disease.”
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BSP VOWS TO HELP MSMEs GAIN ACCESS TO CREDIT By Elijah Felice E. Rosales @alyasjah
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HE Bangko Sentral ng Pilipinas (BSP) has vowed to push for the legislation of measures and implementation of programs that will improve the access to credit of micro, small and medium enterprises (MSMEs). In a forum with exporters last week, BSP Governor Benjamin E. Diokno said the review and the eventual amendment of the AgriAgra Reform Credit Act will boost the operations of MSMEs. The BSP is batting for the amendment of the law to expand the projects that banks can fund to comply with their agricultural financing obligations. Under the law, banking institutions, whether state or private, are required to set aside at least 25 percent of their total loanable funds for agriculture and fisheries credit in general, of which 10 percent should be allocated for agrarian reform beneficiaries. Fur ther, Diok no said the
passage of the Personal Property Security Act will enhance the access of MSMEs to business and consumer credit by enabling the use of alternative collateral, such as equipment, inventory and warehouse receipts. Signed into law last year, the implementing rules and regulations of Republic Act 11507 have not yet been completed. “The introduction of updated and more flexible provisions in these laws would help MSMEs, especially those that are agricultural-oriented, to gain access to credit; leverage innovative models; and induce banks to venture into MSME and agriculture financing with better terms and standards for compliance,” Diokno said at the forum. He added the BSP, along with the Cooperative Development Authority, is implementing the Credit Surety Fund program. The CSF seeks to boost the credit worthiness of MSMEs by providing surety cover of up to 80 percent for their bank borrowings.
Staff, funds lack to delay full UHC coverage
“There are ground zeroes in four areas but I will not disclose the location,” Dar said in a mix of English and Filipino. He said he will not reveal the exact location to discourage people, especially the media, from going there and possibly spreading the disease. “Why will I not tell? If the public finds out the exact location, then people will go there. The media will go there and if they enter the 1-kilometer [radius], they may spread the virus. We don’t want that to happen,” Dar added. BusinessMirror’s sources said the ground zero sites are located in Rizal province, where the government has already put up stringent animal quarantine checkpoints and culled all affected pigs. See “Hog disease,” A2
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H E Ph i l ip pi ne He a lt h Insurance Cor p. (Phi lHealth) said it may take three more years to fully implement the Universal Health Care (UHC) law due to lack of funds and personnel. PhilHealth President and CEO Ricardo C. Morales said this was their estimated period before the government could raise the sufficient funds and recruit the people needed to ensure every Filipino will be covered by PhilHealth. “PhilHealth cannot implement more than what the budget allows. But what we can do is to organize to be able to implement the universal A FEMALE hog tends to her piglets in this BusinessMirror file photo. NONIE REYES
US 52.3390 n JAPAN 0.4915 n UK 63.8117 n HK 6.6710 n CHINA 7.3273 n SINGAPORE 37.7245 n AUSTRALIA 35.1927 n EU 57.8817 n SAUDI ARABIA 13.9563
See “UHC,” A2
Source: BSP (30 August 2019 )