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A broader look at today’s business
‘Superstar of sabong’ www.businessmirror.com.ph
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Sunday, March 13, 2022 Vol. 17 No. 156
P25.00 nationwide | 2 sections 12 pages | 7 DAYS A WEEK
Online cockfighting wagers rake in billions in Philippines
CHARLIE “ATONG” ANG VEEJAY VILLAFRANCA/BLOOMBERG
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By Cecilia Yap & Clarissa Batino | Bloomberg
HE roosters stood inches apart, hook-shaped blades strapped to their legs. Cameras surrounded a dirt ring, streaming the fight to thousands of online gamblers huddled over cell phones across the Philippines.
A referee shadowed the animals as they tore out feathers, pounded air and nipped at vulnerable parts of the neck. Less than a minute later, the match was over and a winner declared. The victor squawked over the body of the defeated. Cockfighting, in which two roosters spar to the death, has become an online craze in the Philippines. Once a declining bloodsport, the centuries-old game is now a major industry across this Southeast Asian nation, pulling in millions of dollars in bets a day and attracting a new generation of gamblers. Its resurgence in the Philippines, the only country in the world that accepts online bets for game fowl, has shaken traditional players on the casino floor. Matches are drawing in more monthly revenue than the local ventures of gambling behemoths Melco Resorts & Entertainment Ltd. and Genting Hong Kong Ltd. Investors are taking notes, with countries from Mexico to Papua New Guinea mulling forays into online betting,
according to people in the industry. A taboo in much of the West, cockfighting holds no such stigma in the Philippines, where fights can attract crowds on par with US baseball games or British rugby matches. Cashing in on a surge in popularity, Resorts World Manila, which is owned by tycoon Andrew Tan, opened a betting station in its casino. Two other resort developers are expected to do the same. At the center of the phenomenon is Charlie “Atong” Ang, a freewheeling fitness buff and the brains behind Pitmasters Live, the top-shelf brand of online cockfighting. His group streams matches round-the-clock, averaging around 350 a day and partnering with breeders across the country. Digital payment platforms and hundreds of agents facilitate access to the Pitmasters webcast, take wagers and disburse winnings. With minimum bets set at less than $2, online cockfighting is affordable and instantaneous, a sellable diversion for the country’s video
PESO EXCHANGE RATES n US 52.1550
A COCKFIGHTING enthusiast collects his winnings. VEEJAY VILLAFRANCA/BLOOMBERG
game generation. But the industry’s rapid rise is also the story of ruined lives and addiction, of a tug-of-war with regulators and backlash from international animal-rights groups. A senior church official from the Catholic Bishops’ Conference of the Philippines called online cockfighting “one of the most disastrous things ever allowed by the government.” Lawmakers are investigating the disappearance of more than two dozen gamblers, prompting some to propose suspending the sport until
cases are solved. Ang waved off criticism. In the rough-and-tumble world of cockfighting, he said, bets should only be placed with “your laughing money.” “Anything that’s more than what we need is addiction—be it food or money,” he said. “Let’s not be hypocrites.”
The ‘NBA’ of cockfighting
COCKFIGHTING has an expansive history in the Philippines, predating the exploits of Ferdinand Ma-
gellan, the Portuguese explorer who landed on the shores of this island nation more than five hundred years ago. Though illegal in most of the world, sabong, as the game is known locally, has a devoted following in the Philippines. Every year, scores of people gather to watch the World Slasher Cup, a multi-day series of matches held in a coliseum in Metro Manila. The event has all the corporate trappings of a modern sports tournament, complete
with giant inflatable roosters and a soundtrack that tends to favor “Eye of the Tiger.” In recent years, the game has waned in popularity. Government rules limit fights with in-person spectators to Sundays and holidays. Cockpits raised entry costs for bettors. When Covid lockdowns shuttered businesses, the country’s most ambitious gaming operators, who had already started streaming matches, sensed an opportunity: Why not digitize many more of them? “Online cockfighting wouldn’t be this big were it not for the pandemic and the game’s accessibility through mobile phones,” said Claire Alviar, an analyst at Philstocks Financial Inc. in the Philippines. The sport’s spike in popularity is really the rise of Pitmasters, which has a near-monopoly on the business model. According to data from Ang, the group generates more than P700 billion ($13.4 billion) annually in wagers. That figure is more than double the estimated gross gaming revenue of the country’s casinos in 2019, based on figures provided by the Philippine Amusement & Gaming Corp. “We are the superstar of sabong. We are the NBA of this sport,” he said, likening his brand to the US National Basketball Association. The purported profits are staggering. The platform collects an average of P2 billion to P3 billion each Continued on A2
n JAPAN 0.4491 n UK 68.2605 n HK 6.6673 n CHINA 8.2500 n SINGAPORE 38.3775 n AUSTRALIA 38.3704 n EU 57.3027 n SAUDI ARABIA 13.9028
Source: BSP (March 11, 2022)