Businessmirror june 25, 2017

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A broader look at today’s business n

Sunday, June 25, 2017 Vol. 12 No. 255

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Still an uphill climb for gender parity, women empowerment

‘Unstereotyping’ women G By Roderick L. Abad | Contributor

ENDER gap has remained prevalent in the corporate scene, yet enterprises are becoming more aware and responsive to prop up policies that promote equality and defy biases against women and, eventually, realize the economic gains.

In “The Unstereotyped Mindset” study of the company, it cited that a recent business case for the positive presentation of gender revealed that forward-thinking advertising is 12 percent more effective in delivering better impact for the brand. Despite this, however, the multinational has found that 50 percent of the more than 1,000 advertisements studied globally in the past recent years had a stereotypical portray­ al of women. It, likewise, discovered that 40 percent of the female audience do not identify Continued on A2

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One way of breaking the stereotypes, ac­ cording to consumer goods giant Unilever, is through advertising, wherein addressing con­ cerns on the conventional portrayal of the fe­ male populace proves to be fair and rewarding. “It is important for business because cur­ rently consumers are shifting to subscribe to ‘purposeful brands’—supporting brands which are conscious of [their] footprint and foster a positive and inclusive message for ev­ eryone, regardless of gender,” Unilever Philip­ pines told the BusinessMirror through an e-mail interview.

Quest for food security H By Jasper Emmanuel Y. Arcalas

ard-earned money by overseas Filipino workers (OFWs) could just be the key to solve the country’s perennial challenge of achieving food self-sufficiency and security, according to the the Organisation for Economic Cooperation and Development (OECD). In its study, titled “Interrela­ tions between Public Policies, Mi­ gration and Development in the Philippines” (IPPMD), the OECD

recommended that the Philippine government should craft concrete policies and programs that could prove to Filipino migrant workers

PESO exchange rates n US 50.3270

that the agriculture sector is wor­ thy of their investments. “Stakeholder interviews high­ lighted the fact that the agricul­ tural sector is seen as one of sub­ sistence living rather than one of business and investment oppor­ tunity. The main challenge for the Philippine government is, there­ fore, to make the agricultural sec­ tor more attractive to investors and to move from a standpoint where food security is not only about purchasing power, but also about investment and production,” the OECD said in its study pub­ lished recently. “The Philippines’s migration strategy should also integrate these dynamics so that migra­

tion can be a force for greater re­ silience in the agricultural sector; similarly, agricultural policies need to be crafted to ensure they influ­ ence people’s migration decisions in a productive direction. Such steps will help to ensure that cur­ rent farming households remain interested and invested in the ag­ ricultural sector and new ones are drawn in,” the OECD added. Citing the 2008 global rice crisis, the OECD noted that the economic transition of the Philip­ pines is undertaking—from an agricultural to a more diversified economy—threatens the country’s food security, making it “heavily” dependent on commodity imports. Continued on A2

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Study urges govt to entice OFWs to invest in agriculture ventures

‘T

he main challenge for the Philippine government is, therefore, to make the agricultural sector more attractive to investors, and to move from a standpoint where food security is not only about purchasing power, but also about investment and production.”—OECD study

n japan 0.4521 n UK 63.8297 n HK 6.4536 n CHINA 7.3612 n singapore 36.2091 n australia 37.9516 n EU 56.1398 n SAUDI arabia 13.4184

Source: BSP (23 June 2017 )


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