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Sunday, July 30, 2017 Vol. 12 No. 276
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NUMBER OF MOBILE-FIRST CONSUMERS RISING RAPIDLY IN PHL
Screen shopping: The new window shopping By Roderick L. Abad | Contributor
M
ARK ZUCKERBERGLED Facebook (FB) urged local businesses to start planning now on how they could leverage on the power of mobile—the new “shopping cart” for the current breed of Filipino consumers—in preparation for the so-called Ber months, when “screen shopping” usually picks up in time for the holiday season.
“Christmas is culturally important for the Filipino people. What’s interesting is that shopping and consumer spending increase during this time of the year,” Facebook Managing Director for Southeast Asia Kenneth Bishop told reporters during a media briefing for new insights on mobile-first shoppers held recently at the Bonifacio Global City in Taguig. Given this trend, he said, businesses are paying attention and focus shar ply on w inning over the online buyers dur ing this per iod. Based on the “Facebook 2016 Holiday Study” conducted by Ipsos Marketing and commissioned by FB that was released in January, the Philippines saw the highest growth of 83 percent on average in mobile-first shoppers. This is more than double the 30 percent average figure across the globe.
Proof that the holiday season is celebrated the longest in the country, Filipinos start their shopping binge as early as September, with half of them continuing on past Christmas and New Year to benefit from January sales. “So t he hol id ay consu mp tion period starts in September, it peaks in late November, and also it’s very high in December. So you can see that consumption and shopping online significantly increase throughout Q4 [fourth quarter],” the executive said. The research, likewise, showed that mobile now plays a pivotal role in the Filipino consumer’s shopping journey, as three of five shoppers utilize their phones to discover what to buy for their family members, friends and loved ones, and even for themselves. In fact, two of three Filipinos use FB, where they could get inspiration on next purchases, and 63
percent use FB to research for gift ideas. About 91 percent admitted FB has influenced their holiday shopping. One in two buyers, on the other hand, said they turn to Instagram when purchasing during the period. Bishop said many people in their platform are buying products after engaging them with the business. To wit, three of five Filipinos buy online after they discover a product or brand posted on FB. Of the conversions from this social-networking site, 70 percent use their mobile gadget. W hat’s more, FB users made 17 percent more online conversions on FB than the average in September 2016, and 18 percent more in January versus 2016 pre-holiday average. Beyond online, mobile is also complementing Filipinos’ onground shopping experience. Per
the study, 50 percent of Filipino purchasers, or 1.27 times more than the global shopper average, tap their smartphones when shopping in-store to take advantage of the best deals during the holiday period. Around 53 percent of those sur veyed ag reed that smar tphones enabled them to make more-informed buying decisions. Respondents who use their smartphones in-store said they do it to compare prices (70 percent), compare products (61 percent), read product reviews (60 percent) and take photos (53 percent). But for the majority, it’s all about convenience, as 42 percent of those who use mobile prefer it over going to the brickand-mortar store on the busiest time of the year. Three of five order online, then pick up their purchases in-store. Continued on A2
Mindanao banana growers winning war vs Panama disease By Jasper Emmanuel Y. Arcalas
T
he Department of Agriculture (DA) is now seeing a better future for banana growers in the Davao region, as the area starts to recover from the infestation of the fusarium wilt two years ago. DA R eg ion 11 sc ience re search specialist Virgilio Gutierrez said the government is now monitoring the outcome of the inter ventions it had undertaken to resolve the incidence
of fusarium wilt that affected at least 15,500 hectares of plantations in southern Mindanao. “We are just monitoring now the interventions that we gave to the affected farmers. We are making the follow-ups, despite the lack in budget, as part of the high-value crop development program of the regional office,” Gutierrez, who is also DA’s focal person for fusarium wilt, told the BusinessMirror. Dav ao d e l Nor t e w a s t he most affected prov ince in the
PESO exchange rates n US 50.5460 n japan 0.4545
The good thing we can do is that we should be aware on how to manage the disease. For example, we should be knowledgeable on how it spreads and what can be done to prevent it from spreading to unaffected areas.”—Gutierrez
reg ion, fol lowed by Compostela Va l ley, Davao Cit y, Davao del Sur and Davao Or ienta l, according to Gutier rez. The DA has poured in P102.2 million worth of interventions throughout 2015 and 2016 to the farmers affected by Panama disease, a type of fusarium wilt popularly known as fusarium wilt tropical race 4 (TR4). Under the Panama-disease control program of the DA, a farmer would be paid P500 for every wilted plant or stump of banana
that would be burned according to quarantine protocols. The payment was intended to encourage farmers to obser ve proper disposal of each banana plant affected by the fusarium wilt, a soil borne fungus that attac k s t he roots of t he banana plants and turns leaves into wilted yellow. The original strain of the disease was already virulent that it had wiped out t he pl a nt at ion s i n Pa n a m a , hence its common name. Continued on A2
n UK 66.0485 n HK 6.4725 n CHINA 7.4984 n singapore 37.1935 n australia 40.2498 n EU 59.0276 n SAUDI arabia 13.4797
Source: BSP (28 July 2017 )