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here’s scant reason to hope that the Islamic State will soon be destroyed, Vladimir Putin will see the light, or Kim Jong Un will agree to appear on The Daily Show. However, if one suspends disbelief, it’s possible to imagine how some of the grim conflicts of the past year could ease. So here are the hopeful signs to watch for (and why they probably won’t materialize) in 2015.
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Global glimmers of hope
BusinessMirror
three-time rotary club of manila journalism awardee 2006, 2010, 2012
U.N. Media Award 2008
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A broader look at today’s business
Tuesday, November 18,2015 2014Vol.Vol.1010No.No.8840 Monday, January 5,
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TETANGCO SAYS PHL’S ‘PULL FACTORS’ TO SHIELD PESO FROM IMPACT OF STRONGER DOLLAR
PAPAL VISIT 2015
Peso ‘fundamentally supported’
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he Bangko Sentral ng Pilipinas (BSP) expressed confidence the economy could withstand the impact of a stronger dollar, which has thus far hit a nine-year high against all major currencies.
9 DAYS INSIDE
YEAR-END YEARNINGS The hallmarks of our life
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EAR Jesus, You come as a baby because babies are irresistible and adorable. You come as a baby because You want our first impression of God incarnate to be that one who does not judge. How we long to be united with You in every way. May we never be attracted to the allurements and charms of the world. May we love You always, at every moment with all our heart, soul, mind and strength. May the tenderness, the dependency and the mercy that You reveal in Your infancy become the hallmarks of our life. Amen. THE MAGNIFICAT ADVENT COMPANION AND LOUIE M. LACSON Word&Life Publications • teacherlouie1965@yahoo.com
Editor: Gerard S. Ramos • lifestylebusinessmirror@gmail.com
Life
In an e-mailed response to the BusinessMirror, BSP Governor Amando M. Tetangco Jr. said the peso would remain “fundamentally supported” amid the strengthening of the dollar this year and the volatility that comes with it. “As the US economic growth gains traction, we may see the US dollar further strengthen. Like other EME [emerging-market economies] currencies, the peso is sensitive to external developments. There will, therefore, likely be bouts of volatility and potentially sharp movements in the peso as the US dollar strengthens,” the governor reiterated.
MAKE ROOM, SKINNY FIT: ’70s-INSPIRED FLARE-LEG STYLE IS NEW DENIM KICK »D2
BusinessMirror
Monday, January 5, 2015
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Year-end yearnings HAWK BAGS
HAWK eyes the active and the dynamic as its biggest market, promising to be a durable brand that gives close attention to the bag’s functionality, design and superior features. “We believe in having a passion for excellence, which is reflected in every single bag we produce. Attention is paid from the smallest to the biggest detail. We ensure that we meet the individual needs and lifestyle of our consumers,” declared Victor Ching, CEO of VKC Inc., the manufacturer of Hawk bags.
TOTA PULCHRA MISS CHARLIZE
MCJIM
MCJIM Classic Leather—for the metropolitan, contemporary Filipino men among your friends—is proud of its commitment in creating original leather products, its world-class quality being at par with those of global brands in terms of style and quality. One of its visions is to promote homegrown talents, helping them achieve world-class status. So it tapped rising fashion talent Jeffrey Rogador at the Mercedes-Benz Stylo Asia Fashion Week in Kuala Lumpur, Malaysia, and at the Philippine Fashion Week. “I believe McJim Classic Leather products suit the items in my collection with its urban lifestyle concepts. They are functional and of good quality, seamlessly blending with the style I want,” Rogador said. “I value our roots and heritage. McJim Classic Leather, having been in the industry for 40 years, deserves to be endorsed and embraced by the younger generation.” “McJim Classic Leather is always proud to support global artists like Jeffrey Rogador. We have a long-standing program that champions and celebrates the best that the Filipino can offer,” affirmed Bernadette Chang, McJim Classic Leather marketing head.
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HRISTMAS has just passed, but some thoughts haunt you like a bad hangover: Who did I neglect to give a gift to? What covetable item got away? Where can I buy the outfit that I should wear for the first day back at work? The answers, my friend, are just around the shopping corner—department store or digital.
OLIVIERS & CO.
FOR the gourmand in your group, the most unique items can be found at the French-based company Oliviers & Co. at Greenbelt 5 in Ayala Center, Makati City. It carries premium olive oil, vinegars, seasonings and condiments that can transform an ordinary dish into a gourmet piece. The high-end store also offers balsamic condiments and chocolate treats, perfect for culinary players and food enthusiasts.
LAZADA
HAMLEYS
NOTHING brings more guilt feelings than a godchild forgotten. Fortunately, the “finest toy shop in the world” has just opened at Central Square in Bonifacio High Street, Taguig City. Hamleys is a 250-year-old English shopping emporium that even royals fancy, where “over the squeaking, bleeping, whizzing and chiming of toys, you hear children laughing excitedly as they goggle at the sheer choice...of toys and games.”
WERE you miserable during the Christmas rush, when it was supposed to be the most wonderful time of the year? It used to be that shopping for gifts was a pleasurable activity, but with super malls sprouting on every available space, the ensuing traffic has turned shopping into an intolerable pain. So, don’t leave the comforts of your home but still get your shopping done. Lazada Philippines (www.lazada.com), the country’s biggest online shopping site, just widened its already considerable array of merchandise. It recently launched UK brands Bellfield, Motel Rocks, Your Eyes Lie and Religion, while other brands include Free People, Glamorous, Rock and Religion, Neon Rose and Dead Lovers, along with its own fashion
line called LZD. “This is about bridging the distance. No matter how far the brands are from the country, Lazada is there to bridge that gap and provide the best fashion lines for Filipinos,” said Inanc Balci, co-founder and CEO of Lazada Philippines. “We are very careful about selecting the kind of fashion brands we offer to our growing audience. And what made these brands unique is their high-street credibility which is very relevant to the tastes of our shoppers.” LZD high-street fashion offerings cover various key trends of the season, from global catwalk, vintage fashion and Asian influences, and were designed using Lazada’s three-F concept: Fit, Fabric and Fantastic Value. ■
See “Peso,” A12
Espousing real beauty among young Filipino girls IN December 2013 Dove revealed that only 7 percent of Filipino women see themselves as beautiful. As a brand that has been advocating and encouraging women to fully embrace their #RealBeauty since its inception in 1957, Dove sought to change this figure by launching the #IamBeautiful campaign. The response to the #IamBeautiful campaign has been staggering. In just a matter of months, beautiful has taken a shift in paradigm hinged on selfacceptance and self-worth. To date, the movement has reached over 1 million women declaring their beauty, which, in turn, has sparked public interest and brought to light the need to address the issues and anxieties that girls of all ages face. Now, Dove is ready to take another significant turn in its mission in espousing real beauty to the next level. By reaching out to the next generation of Filipino girls, the perception of beauty will now
be honed and positively influenced at a younger age. In a locally commissioned study by Dove on Filipino adolescent girls, the results reflected that two out of three girls feel pressured by peers and friends to look beautiful. Despite this, these same girls are still hopeful about the future. In fact 81 percent of the respondents still consider their mom as their role model, which is much higher than the global average of 55 percent. Exhorting moms to join the brand in inspiring Filipino girls to believe they are beautiful, is Dove’s newest film Dove Legacy. The touching video features moms who were asked how they felt about their bodies. The same question was posed to their respective daughters and the results were quite surprising. The insecurities harbored by the mothers were clearly mirrored by their children.
The film emphasizes the integral role that every mother plays in the formation of her daughter. Because daughters often mirror their mothers’ actions, moms
wield the power to mold their children into confident, empowered women. To that end, Dove has launched the #WeAreBeautiful Campaign, hinged on
the insight that how a daughter sees herself is exactly reflective of how a mom views herself. With this new movement, the brand wants to take the change it already started from the #IamBeautiful campaign to the next level, enlisting celebrity moms Maricel Laxa, Christine Jacob and Tintin Bersola in helping other moms realize that they have the power and the opportunity to change the way their children perceive themselves and their self worth. Do you believe that what your daughter feels about herself starts with you? What is your beauty legacy? Using the hashtag #WeAreBeautiful, Dove encourages moms to post a mother-anddaughter photo on popular social-media platforms (Instagram: @doveph; Twitter: @DovePH; Facebook: www.facebook. com/DovePH) with a caption that tells the world what makes you both beautiful. Now that’s a campaign we can all get behind.
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THE UNDERLYING PSYCHOLOGY OF OFFICE POLITICS BusinessMirror
www.businessmirror.com.ph
Monday, January 5, 2015
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OFFICE POLITICS B T C-P
LL organizations are political—and to some degree, they always will be. The underlying reasons are psychological. First, work involves dealing with people. That means finding a compromise between what they want and what we want. Second, humans are emotional creatures, biased by unconscious needs and riddled with insecurities. As a result, office politics tend to eclipse formal organizational roles and hijack critical organizational processes, making simple tasks complex and tedious, and organizations ineffective. Politics also account for a significant portion of work-related stress and burnout. It’s important to recognize that untrammeled politics have a corrosive impact on an organization. Because most organizations promote individuals who are politically savvy, managers and senior executives tend to perpetuate office politics. But to most employees, politics signal a discrepancy between what should be done and what is really done, defeating their own efforts. This leaves most employees demoralized and united only against their bosses or senior leadership...not a good position for a company to be in. In less toxic companies, leaders manage the tensions within groups to enhance team performance and
organizational effectiveness. The best managers manage the way they themselves behave. People who are perceived as apolitical display high levels of congruence between what they say and what they do. They reward others for what they were required to do, while holding them accountable for what they fail to deliver. Good leaders focus on social skills, emotional intelligence and intuition. They are driven to come across as competent, transparent, approachable and altruistic. They avoid pitting employees against one another and instead focus on outperforming the company’s competitors. They do this through articulating a meaningful mission—a vision that resonates and motivates people to achieve a collective goal. This keeps the team focused on beating their competitors, rather than each other. Dr. Tomas Chamorro-Premuzic is the vice president of research and innovation at Hogan Assessment Systems, and author of Confidence.
Making business school research more relevant B J C. W J E
Five changes would initiate a new era of highly relevant business school research:
N a landmark 2005 Harvard Business Review article, University of Southern California business professors Warren Bennis and James O’Toole argued that the skills imparted by most business schools were not relevant to students and their eventual employers. Ten years later, we believe this problem is even more acute. The best way for business schools to get serious about making research more relevant to business is to emulate the world of medical research: Conduct research and then put it into practice with real companies. Business schools have become increasingly disconnected from practice. Members of the faculty are almost exclusively rewarded for the number of scientific papers they write that are published in prestigious journals controlled by other academics. They are also rewarded by the number of times their articles are cited in articles from other professors. Far too often, the research doesn’t address the real problems of entrepreneurs, managers, investors, marketers and business leaders. In contrast, academic medical centers use “translational research,” which takes scientific research conducted in the lab and makes it useful to people. Fully integrated translational research faculty are tenured professors who practice medicine and use the latest scientific techniques to answer questions about those techniques from practicing physicians. They often coauthor research papers with basic scientists and collaborate on clinical initiatives with clinical faculty.
■ Create translational business faculty appointments for professors who are trained in scientific research techniques and want to be involved in business practice. ■ Create and treat as prestigious translational business journals. Make sure business school “scientists,” translational scientists and practitioners make publication decisions. ■ Create translational business doctoral programs to build a cadre of future faculty. ■ Actively seek out businesses to fund studies, and reward faculty who obtain corporate-funded research. ■ In evaluating faculty performance, include business consulting activity (that comes out of research) and its impact on businesses. Like corporate funding of medical research, corporate-funded business school research has the potential for conflicts of interest. The way to resolve them is through full disclosure of funding sources and high research standards. The academic journal referees should look closely at whether a study’s findings and research methodology was biased. Getting business professors to change their research agenda requires deans who embrace fundamental institutional change. Business schools need to apply their scientific capability to issues that are much more relevant to the organizations that will employ their graduates.
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YOUR BIGGEST SOCIALMEDIA FANS MIGHT NOT BE YOUR BEST CUSTOMERS B A S
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F you think your careful attention to social-media analytics, monitoring and customer relations means you know your customers better than ever before, think again. All that social-media data may actually be misleading you—because it’s only showing you a narrow and atypical slice of your socialmedia audience and customer base. That’s the big finding in What Social Media Analytics Can’t Tell You About Your Customers, which Andrew Reid, the president of Vision Critical, and I recently released. Even if your social-media audience is largely made up of people who are also your customers, the customers you actually hear from on social media are not representative of your customers as a whole. In fact, almost 90 percent of what you hear on social media comes from fewer than 30 percent of social-media users. That 30 percent—people we call “enthusiasts”—are the vocal social-media users who post five times a week or more. The quieter users who make up the vast majority of your social-media audience (and potentially your customers) include the “dabblers,” who post two to four times per week, and the “lurkers,” who post once a week or less. But don’t mistake quiet for irrelevant: The vast majority of lurkers and dabblers peruse Facebook at least once a day. Understanding the differences between these three kinds of social-media users is crucial not only to your social-media strategy, but to how you serve, market to or engage your customers. We worked with three global brands to combine detailed feedback from their customers, along with Facebook profile data
from those same people. This allowed us to develop the first data-driven picture of how vocal and quiet social-media users differ in ways that matter to your business. Enthusiasts are the people that socialmedia analytics do a good job of capturing because they actively participate on socialmedia sites. They tend to be eager shoppers, likely looking for that next great buy. They are avid users of their mobile devices and likely to comparison shop while inside a store. They’re selective about the TV programs they regularly view. Data on your dabbler and lurker fans and customers is much less likely to show up in your analytics. Lurkers tend to be more reluctant shoppers, and social media is less likely to have spurred them to make a purchase. They’re less interested in their mobile devices, watch more types of TV programming, and follow fewer topics on Facebook. Dabblers, like lurkers, account for only 10 percent of what you hear on Facebook, even though they make up almost 20 percent of the Facebook audience. These differences mean that you can’t use enthusiasts as a proxy for your customers as a whole. You need to fi nd ways to contextualize what you’re hearing on social media with other sources of customer insight, including transactional data, customer feedback, click tracking and conversations with a wide range of customers. It’s only when businesses combine all of these sources of insight that they really will know their customers better than ever.
WORKING TOO HARD MAKES LEADING MORE DIFFICULT
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N his 2007 book What Got You Here Won’t Get You There, executive coach Marshall Goldsmith made the case that many of the behaviors that initially propel high-achievers up the corporate ladder are paradoxically the same ones preventing them from reaching the very top. Those habits included “winning too much” (the need to win every workplace disagreement, even when it doesn’t matter) and “ goal obsession” (becoming so wrapped up in achieving short-term goals that you forget the larger mission). Since Goldsmith’s book, another doubleedged workplace habit has cropped up—“ failing to disconnect.” While working long hours is often beneficial to early career advancement, as you rise to a position of leadership, maintaining this practice can damage your career prospects. Now, success hinges more on interpersonal skill. What happens to our interpersonal skills when we work ourselves to exhaustion? Studies indicate that we tend to misread those around us, typically in a more negative fashion. We also find it harder to resist lashing out at perceived slights. So not only to do we incorrectly perceive the world around us more negativity, we’re also more likely to act upon that information. Impaired judgment is another danger of failing to disconnect. When it comes to navigating uncertainty and negotiating risk, the research is clear: Decision quality plummets when we’re tired. Overwork and the sleep deprivation it fosters prevent you from seeing problems clearly and identifying creative solutions.
MONDAY MORNING
James C. Wetherbe is the Robert G. Stevenson Professor in Information Technology at the Rawls College of Business Administration. Jon Eckhardt, PhD, is the executive director for the Weinert Center for Entrepreneurship at The University of Wisconsin-Madison.
© 2013 Harvard Business School Publishing Corp. (Distributed by The New York Times Syndicate)
Alexandra Samuel is vice president of social media at Vision Critical. She is the author of Work Smarter, Rule Your Email.
Ron Friedman, PhD is the founder of ignite80, and the author of the forthcoming book The Best Place to Work.
CHA-CHA STILL A GO EVEN WITHOUT PALACE BACKING By Jovee Marie N. dela Cruz
THE UNDERLYING PSYCHOLOGY OF
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By Bianca Cuaresma
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espite the lack of support from Malacañang, the leader of the House of Representatives said on Sunday that lawmakers would still approve a measure amending the economic provisions of the 1987 Constitution. Speaker Feliciano Belmonte Jr. said members of the lower chamber would continue their interpellations on Resolution of Both Houses (RBH) 1, or the economic Charter change, when session resumes on January 18. In June last year President Aquino said Charter change, or the Cha-cha, is not urgent, because the Philippine economy has managed to post strong growth in recent years, even if lawmakers did not tinker with the Constitution. Last Friday Communications Secretary Herminio B. Coloma Jr. told the BusinessMirror that he has yet to see the President change his stance on Cha-cha.
PESO exchange rates n US 44.6170
See “Cha-cha,” A2
papal visit Workers spruce up an avenue in Manila on Saturday in preparation for the five-day visit of Pope Francis from January 15 to 19. The pope will visit the Philippines primarily to comfort Filipinos devastated by Supertyphoon Yolanda (international code name Haiyan) and the 7.2-magnitude earthquake that hit the Visayas. The government has declared January 15, 16 and 19 as special nonworking days in the National Capital Region. AP/Bullit Marquez
‘SMC common-station bid to appease SM, Ayala’ By Lorenz S. Marasigan
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IVERSIFIED conglomerate San Miguel Corp. (SMC) will once again flex its financial muscle, as it seeks to undertake the additional requirements for the P1.4-billion common-station linking the three overhead railway lines in Metro Manila. It also proposed, according to Transportation Secretary Joseph Emilio A. Abaya, to construct two common hubs, instead of one, in order to appease both property giants battling to host the location of the infrastructure. SM Prime Holdings Inc. and Ayala Land
Inc., two of the country’s largest property developers, are contesting the location of the infrastructure, as this would increase the foot traffic at their malls, both located on North Edsa, Quezon City. The food-to-infrastructure firm, meanwhile, is the proponent of the future Metro Rail Transit (MRT) Line 7, which will run from North Edsa to San Jose del Monte, Bulacan. The construction of two common stations, the transport chief said, would entail an increase in the project’s cost. “There is a need to construct new rail, but it looks solvable. I don’t think it will cost us anything. MRT 7 will shoulder the cost,”
he explained, noting that the estimated cost for the additional investment has yet to be determined. The common alignment aims to link the Light Rail Transit (LRT) Line 1 to the MRT Lines 3 and 7. Earlier, the Department of Transportation and Communications (DOTC) entered into an agreement with SM Prime that provided for the common hub to be located in front of SM North Edsa Annex. The Sy-led property giant paid P200 million in naming rights for the said station. However, the transportation agency conducted a review of the project’s See “SMC,” A12
n japan 0.3706 n UK 69.4062 n HK 5.7489 n CHINA 7.1813 n singapore 33.6961 n australia 36.2063 n EU 54.3390 n SAUDI arabia 11.8899 Source: BSP (29 December 2014)