Businessmirror december 05, 2016

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Monday, December 5, 2016 Vol. 12 No. 54

S. Korea retains rules on PHL banana exports

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By Jasper Emmanuel Y. Arcalas

ilipino banana growers and exporters can now heave a sigh of relief after South Korea has decided not to push through with its plan of imposing stringent residue limits on some pesticides used in growing bananas.

inside

bata: shoemaker to the world D

The infinite goodness of God

EAR Jesus, we know that during the season of Advent, we try to humble ourselves even more than usual, as we consider the infinite goodness of God, who wanted to become so little with a human nature like ours. He hid Himself in the womb of the Immaculate Virgin. We do love this infinite good with the most gentle heart of that great Lady, Mary Most Holy. God will teach us how. O, Jesus, You were so little and wanted to be little. You loved children and associated with those who were little in the eyes of others. Let us rejoice in being little like You. Amen. LIVING WISDOM FOR EVERY DAY, REV. B. KELLY, C.P. SHARED BY LUISA M. LACSON, HFL Word&Life Publications • teacherlouie1965@yahoo.com

Editor: Gerard S. Ramos • lifestylebusinessmirror@gmail.com

AMBASSADOR

Life

Monday, December 5, 2016

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VALTINA Prima Ballerina

Bata: Shoemaker to the world TOTA PULCHRA @misscharlize

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T’S inevitable that the world’s first family in footwear, Bata, would partner with the Philippines’s premier retail family, the Sys of the SM Group. “First of all, their whole philosophy is business, their heritage coming from footwear. It’s particularly strong. Also, we have a friendship with the SM Group and the Sy family [going on] for some time. All these

[make them great partners], and we never hesitated. They were the only partner we were interested to work with in the Philippines,” Thomas Archer Bata said at the launch of the first Bata store in the Philippines, which can be found at the third floor of SM Megamall Building B. The Bata Shoe Co., which is the biggest in the world, originated in Zlin, in what is now the Czech Republic, on September 21, 1894. It was founded by Tomás Bat’a. His son, Thomas J., propelled the company to greater profitability after suffering losses in World War II. The grandson, Thomas George, is currently in the management board with his sisters Christine, Monica and Rosemarie. Thomas Archer (who will be referred to as Mr. Bata from hereon in the article), the chief marketing officer, belongs to the fourth generation of cousins who add vigor and vitality to the company. Bata has 5,000 retail outlets in 70 countries. In Senegal, Rhodesia and Zimbabwe, Bata became the

local name for shoes when in the 1950s, the company conquered the African continent. “Opportunities abound, everyone barefoot,” came one cable from a salesman to headquarters. It has a strong presence in Asia, particularly India. It also opened a factory in Thailand in the 1970s. But Bata’s entry into the Philippines came only recently. “To be completely honest, it’s because of legal reasons and legal complications related to our trademark here,” Mr. Bata bared. “It took many, many years to resolve. Fortunately, with the help of SM, we managed to resolve it and we’re back.” Mr. Bata, who strikes me as a mix of actors Chris O’Dowd and Aidan Quinn, is quite optimistic about his family’s prospects in the country. “We think our model and our proposal is very interesting. We think it’s fairly unique in the market today. We’re going to tread cautiously. We’re opening [between eight and 15 Bata stores in SM malls in Metro Manila], communicate and try to build our consumer base, teach people about our products. From there, we’ll see where we’re going to go.” The Bata business of “responsible capitalism” is guided by a “Moral Testament” left behind by its founder: The company should not be treated as a source of private wealth but, rather, as a public trust, a means of improving living standards within the community and providing customers with good value for their money. Bata prices curiously end in the digit 9. “Back over a hundred years ago, it was partially a marketing tactic to make the prices look even more affordable. It has been in our heritage and our blood ever since we started, and it’s just to emphasize the value [of our product],” Mr. Bata explained. The company has an “insistence on focusing on the local market not only as a matter of structure and strategy but, rather, as an essential aspect of the Bata brand and philosophy. Shoes always followed culture and climate.” Thus, the Weinbrenner sandals will be a hit for their tropical, outdoorsy appeal, in tune with the penchant of Filipinos who love flip-flops. By some quirk, towns with the company’s factories have the Bata name: Batanagar in India, Bataville in France, Bata-Kolonie in Switzerland, Batadorp in the Netherlands, Batapur in Pakistan, Borovo-Bata in Croatia and Batawa in Canada, a play on the capital Ottawa. If a factory were to be built here, it would most likely be in Batangas. “Never say never. You know, we have to see what opportunities come up. If we see the opportunity to produce shoes in the Philippines, it could happen,” Mr. Bata said of the possibility of Filipinos becoming “Batamen”, who are of every race, creed and nationality. A lot of the materials to produce the shoes come from Brazil. Italy is the source for premium products. Raw materials also come a little bit from China and India. These are the four main areas where Bata gets its materials from, depending on the shoes that you’re looking for. “We are very environment-friendly. Our factories on a yearly basis are audited for their sustainability. We manufacture our own shoes. We actually issue a Sustainability Report every year about the progress we’re making on reducing waste. We’re very lucky in so much, as our founder over a hundred years ago believed in sustainability, in producing as little waste as possible, and that exists till today. We always use environment-friendly materials, suppliers, recyclable papers in our boxes, to make as little negative impact on the environment as we can,” Mr. Bata assured. Bata has three creative teams, with the biggest one based in Italy. One is in Toronto, Canada and another in Singapore. “In the Philippines 50 percent of the products come from Italy, 30 percent from Singapore, 20 percent from Canada. Not all brands are here,” Mr. Bata said. “We’re bringing primarily Bata and a little bit of our other brands for the moment. We’re still very much in the learning stage for us, to see what the Filipino consumer likes the most before we commit to

The final maximum residue limit set by the MFDS for chlorpyrifos and buprofecin

Alberto C. Agra

Continued on A16

Life

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and the sun has come out for brighter tomorrow E4

Perspective BusinessMirror

Monday, December 5, 2016

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AND THE SUN HAS COME OUT FOR BRIGHTER TOMORROW By Leony R. Garcia

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016 has brought a bumper crop of wins, from Pia Wurztbach taking the Miss Universe Crown, Kylie Versoza being crowned as Miss International, Hidilyn Diaz taking home a silver medal from Rio Olympics, and Manny Pacquaio winning the WBO welter weight belt, among others. Adding to this harvest of wins is Resorts World Manila’s #BrighterTomorrow video, which won the top prize for Social Media Strategy Category in the recent Asia Pacific Communications Awards. Facebook users wouldn’t surely miss one of this year’s most viewed, liked and shared video (and counting!) -- the kids of the musical Annie singing the iconic song ‘Tomorrow.’ Using the hashtag #BrighterTomorrow as handle, the video opened with a quote from the song: ‘We’re only a day away,’ and closed with a message: Wishing our country a brighter tomorrow. Giving deeper meaning to the song’s lyrics, it was posted on June 29, one day before the inauguration of President Rodrigo Duterte, thus turning it into a message of hope for our country as we undergo a historic change. The video garnered a reach of over 10 million, over 1 million views, over 28, 000 reactions and comments and over 7,000 shares within the first 24 hours. As of this writing, data from RWM shows it already has over 2.3 million views, over 13 million total reach, over 54,000 reactions and comments and over 14,000 shares. The RWM management is elated that the social media activity has translated to a significant increase in traffic to the Annie webpage and helped turn the musical into RWM’s most profitable production in its seven-year history. But more than the financial gain, RWM is proud to have contributed to the winning streak of the country this year – by winning the Social Media Strategy prize at the 2nd Asia-Pacific Communications Awards (APCA) during the 2016 Asia-Pacific Communications Summit held in October in Singapore. “#BrighterTomorrow is RWM’s in-house production, and we’re very happy that it has added to our country’s top recognitions this year,” said Martin Paz, Chief Integrated Marketing Officer for Resorts World Manila (RWM). “We are beyond happy to get this award. It is not just a win for our team, but also a win for the Philippines. The message of Annie and #BrighterTomorrow is as relevant today as it was back in June and will be relevant for all tomorrows to come. Hope keeps humanity going, after all,” Paz continued. What makes the victory the sweetest is the fact that RWM’s campaign was notified by the award-giving body to be among the only three entries short listed in the

PINOY PRIDE. Team Resorts World Manila wore the colors of the Philippine Flag to the live defense of their #BrighterTomorrow campaign, which was shortlisted in the social media strategy category at the Asia Pacific Communications Awards held in Singapore.

to be different so we thought of wearing something to recognize us as Filipinos,” Paz recounted. On the second day for the gala and awarding ceremony night, the group stood out in among the crowd wearing the Philippine barong. “The funny thing was, the servers at Novotel Clarke Quay were wearing their uniform of camisa de chino-looking polos which resembled the color of our barongs! Nevertheless, we are proud of our Philippinemade barongs. At the end of the night, the #BrighterTomorrow campaign was announced as the winner in its category. “When we accepted the award, we were challenged by the audience if we really can sing. We accepted the challenge, and we sang the chorus of ‘Tomorrow,’ and that brought the house down.” Several factors during the two-day summit may have contributed for RWM’s win but for Paz it’s mainly because of the spirit of optimism which was vividly captured through #BrighterTomorrow. “We wanted to share our message of hope and positivity through the children of Annie as the country looks forward to a brighter tomorrow with the new administration. We wanted to come up with something to counter act the noise of the highly divisive political activity. Initially, we toyed on an idea of having kids from the country’s major regions and strategic places singing ‘Tomorrow’ simultaneously a day before the inaugural of the new president. We wanted to tie up with a telco for broadband use on this. It was a great idea but we didn’t have enough time to do it. So instead we came up with a video of the kids of Annie singing the iconic song and in the process turning it into a unifying video for all Filipinos wishing for hope for the new leadership,” Paz stressed. What was the team’s important learnings from their Singapore foray? “Come up with the best idea and campaign. Be prepared for your defense through practice and more practice. Give your all—and your best—leave no room for reservations. And be prepared to give some bonus or freebies to your defense like making use of your talents such as singing just like what we did,” Paz said. Paz has joined RWM in 2011 bringing with him 18 years of extensive experience in advertising as well as digital, events, and public relations in a wide range of industries. Prior to joining Travellers International Hotel Group, Inc., owner and operator of RWM, he also previously worked in advertising agency giants which past accounts have given him valuable insight in quick service restaurant operations, food and beverage, and telecommunications among others making him well prepared for his current RWM post. Based on the popular comic strip Little Orphan Annie by Harold Gray, Annie opened as a musical in 1977 and ran for a record-setting six years at the former Alvin Theater in midtown Manhattan, New York. Its popular musical numbers, aside from ‘Tomorrow’, also include ‘Maybe’ and ‘Hard Knock Life.’ The musical came to Manila in 1980 with now internationally acclaimed performer lea Salonga in the title role. More than 30 years later, with two girls—Isabeli Araneta Elizalde and Krystal Brimner—alternately donning Annie’s iconic red dress, ‘Tomorrow’ still reverberates the same message of hope and positivism in this time of the country’s divisiveness caused by politics and personal affiliations and preferences, among others. Catch Annie until December 10 and 11 at RWM’s Newport Performing Arts Theater.

perspective

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Exceeding expectations WINNING IDEA. Chief Integrated Marketing Officer Martin Paz, receiving the award for best social media strategy category in the region, got the opportunity to explain the idea behind the company’s winning #BrighterTomorrow campaign before the audience at the Asia Pacific Communications Awards in Singapore.

Social Media strategy category according to Paz. But unlike other industry awards recognizing achievement in advertising and business communications, the APCA required the shortlisted participants to defend their work in a live presentation before a panel of jurors. The international summit is one of the most prestigious gatherings of communications experts and professionals in the Asia Pacific region. An annual event, it is held for industry leaders to share best practices, discuss the latest trends and develop-

ments in communications. The summit hosts the APCA to recognize outstanding achievements, rewards innovative communication strategies and exemplary works. Thus the RWM team presented their campaign to a jury of top communications experts from the region on October 26 in Singapore. “It was a tough defense all for 10 minutes. We were given two minutes to setup—that was once you enter the defense room of four people you meet for the first time. Then we presented for 10 minutes followed

A WIN FOR THE PHILIPPINES. Head Copywriter Jeff Daroy, Director for Marketing Communications Gerald Magtoto, Chief Integrated Marketing Officer Martin Paz and Assistant Director for PR Archie Nicasio of Resorts World Manila pose with the trophy for social media strategy category won by the company's #BrighterTomorrow campaign.

by five minutes of question and answer,” Paz fondly reminisced. The experience felt like college days once again defending a thesis according to Paz. It was a teamwork with himself as main presenter. Together with his team, Marketing Communications Director Gerald Magtoto, Public Relations Assistant Director Archie Nicasio, and Head Copy Writer Jeff Daroy, Paz relentlessly practiced his presentation in the Philippines and a day before the judgement day in Singapore. “Instead of going out and enjoy-

ing Singapore, we stayed in our room the whole day revising and fitting in the speech for 10 minutes. I kept on rehearsing while my team listened, critiqued, and punched in their ideas until we came up with the best presentation. I think it paid off, practice makes perfect after all,” he said. “Somehow we felt that we already scored some victory when the jury lightened up to our comment that we are not a boy band with our uniform of Philippine flag-looking polo-shirt on during the defense. We wanted to stand out, we wanted

This file photo shows the façade of the Bangko Sentral ng Pilipinas building in Pasay City. Nearly a year after a transaction orchestrated by hackers was traced to the Philippines, the country is still playing a cat-and-mouse game with players in financial crimes. Nonoy Lacza

Sports

Kerr’s pot admission could spark dialogue

BusinessMirror

By Janie Mccauley The Associated Press

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AKLAND, California—David West has undergone four surgeries in his long National Basketball Association (NBA) career: left knee, right elbow and right foot twice to fix a couple of toes. “I don’t even like saying all that,” he said. So, yes, just like his coach who tried medicinal marijuana to get some relief, West knows real pain. Draymond Green has never needed an operation—he knocks on a table not once but twice as to not jinx himself—yet he considers that the option of using marijuana “makes a lot of sense.” “I’m always struck every time I’m home on the couch watching a sporting event, some drug commercial comes on, they show these happy people jumping in a lake, rowing a boat, then you just wait for the qualifier,” Warriors Coach Steve Kerr said a day after revealing he tried marijuana for severe back pain. “Side effects include suicidal thoughts and possible death. And you’re like, this is insane. Insane.” Kerr’s players believe his voice can go far in starting a serious, thoughtful dialogue in professional sports regarding pot use for pain relief. “You look at something that comes from gOLDEN State the Earth. Any Warriors head vegetable that Coach Steve Kerr’s comes from admission of using the Earth, they marijuana for pain encourage you to relief could start eat it,” Green said a serious dialogue at a shootaround on in professional Saturday. “It does make sports. AP a little sense as

| Monday, deCeMber 5, 2016 mirror_sports@yahoo.com.ph Editor: Jun Lomibao Asst. Editor: Joel Orellana

By Butch Fernandez @butchfBM

TIgER WOODS reacts after hitting on the 11th fairway during the third round at the hero World Challenge. (below) Leader hideki Matsuyama of Japan watches his tee shot on the first hole. AP

Part One

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EXCEEDING A bRIEf RUN bY TIgER, AND NOW EVERYONE’S ChASINg MATSUYAMA

opposed to giving someone a manufactured pill. If something takes your pain away like some of these pills do, it can’t be all good for you.... He talked about Vicodin. Toradal, you can be completely hurting and then take a Toradal shot and go through a game and feel nothing. Is that really good for you over the course of time? I doubt it.” The reigning NBA Coach of the Year acknowledged he tried marijuana twice in the past 18 months while dealing with debilitating back pain that still affects him this season. “First, I’m disappointed it didn’t work. I really wanted some relief and I didn’t get it. Having done the research it was well worth a try,” Kerr said on Saturday. “You can see it with our country, our country is starting to wisen up on the medicinal marijuana side. I hope we can wisen up on the prescription drug side. That’s scary stuff and it’s really not talked about often enough.” Kerr told Comcast SportsNet Bay Area’s Warriors Insider Podcast with Monte Poole on Friday that he used medicinal marijuana but it didn’t help—and painkillers have often been worse. On Saturday Kerr said he was surprised how a serious conversation about pain relief “turns into the headline ‘Kerr smokes pot.’” “I’m actually kind of glad it became an issue because I think it’s a very important issue to talk about, having gone through a tough spell over the last year with my own recovery back surgery, a lot of pain, chronic pain,” he said. “...The issue that’s really important is how do we do what’s best for the players? But I understand that it’s a perception issue around the country and the National Football League, NBA, it’s a business, so you don’t want your customers thinking, ‘These guys are a bunch of pot heads.’ That’s what it is. But to me it’s only a matter of time before medicinal marijuana is allowed in sports leagues because the education will overwhelm the perception.” Green said he hasn’t needed painkillers nor has he tried marijuana, never having a serious injury or requiring surgery. Guard Klay Thompson would support drugs for medicinal use only—this after he was arrested on charges of misdemeanor marijuana possession in early March 2011, in Pullman, Washington, during college at Washington State. He was suspended for a game. “Steve’s open-minded, and obviously with the way the world’s going, if there’s anything you can do that’s medicinal, people are all for it, especially when there’s stuff like Crohn’s disease out there, glaucoma, a bunch of stuff, cancer,” Thompson said. “But not recreationally, that should not be of its use ever. There’s a medicinal side to it that people are finding out have benefits, especially people with really high pain.” California was the first state to embrace legal, medicinal marijuana two decades ago. Twenty-eight states and Washington, D.C., now allow marijuana for medical or recreational purposes. The 51-year-old Kerr missed the first 43 games last season and the team’s record 24-0 start while on a leave of absence following complications from two back surgeries. A spinal fluid leak led to terrible headaches, nausea and neck pain among other symptoms that left him feeling frustrated and down. Kerr noted, “athletes everywhere are prescribed Vicodin like it’s vitamin C, like it’s no big deal.” “I think the league should look into medicinal marijuana for pain relief...that’s what should be in the CBA [collective bargaining agreement],” Kerr said. Green and West believe change can happen, that over time people might become more open-minded when the person speaking up is someone like Kerr, who was selected the Western Conference Coach of the Month for November. “He’s a public figure with some notoriety making a statement,” West said. “It brings more attention to a cause for something that people feel like there needs to be a shift in the way we monitor it and change things. Obviously somebody of his stature can give a little weight to the argument.”

EXPECTATIONS

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By Doug Ferguson The Associated Press

ASSAU, Bahamas—Tiger Woods raised his right index finger in the air when he holed a long bunker shot, his fourth birdie in five holes that put him within two shots of the lead early in the third round on Saturday of the Hero World Challenge. He couldn’t sustain it, missing too many fairways and too many putts inside 10 feet. He didn’t get to the number under par that he thought would give

him a chance to contend in his first tournament in 15 months. Turns out even a good finish wouldn’t have mattered—not the way Hideki Matsuyama is playing. Matsuyama, coming off seven-shot victories in his last two tournaments, holed out for eagle with a wedge and kept his mistakes to a minimum for a seven-under 65 to build a seven-shot lead over British Open champion Henrik Stenson (66) and US Open champion Dustin Johnson (72). Woods missed three straight putts inside 10 feet and hit into the water on the 18th for a double bogey that gave him a 70, leaving him 11 shots behind. Still, the opening hour was filled with big excitement and higher expectations when he pulled to within two shots of the lead. Jordan Spieth was playing in the group behind, heard the cheer of the holed bunker shot and saw the board with Woods four under through five. “It’s hard to say he’s exceeded any expectations because it’s Tiger,” Jordan Spieth said. “But I think he’s very pleasantly surprised. I’m not sure how he’s feeling. But taking off that amount of time, you can’t expect to get right into it. “I’m pumped to see what he’s doing this week.” Woods has made 19 birdies in three rounds of his first tournament since August 2015. Asked what he would have said at the start of the week to hear that he was eight-under par through three rounds, Woods replied, “I’d have said I’d be pretty far behind. And I’m right.” Matsuyama was at 19-under 197, matching the 54-hole score by Bubba Watson last year at Albany. A year ago Watson had a two-shot lead. No one is close to Matsuyama, the hottest player in golf over the last two months. “I knew somebody was going to go low, but I thought it was going to be probably three, four guys that would post this kind of a score,” Woods said. “But Hideki is just playing unbelievable golf.” Johnson tried to stay with him, but had a hard time keeping it out of the sandy areas off the tee. Matsuyama was two shots ahead when he laid up on the short seventh hole, which played downwind, and then one-hopped his wedge into the cup for an eagle. Just like that, the lead was up to four. And when Johnson kept making mistakes,

ending with a double bogey on the 18th, the margin only got wider. Brandt Snedeker (69) and Matt Kuchar (71) were at 11-under 205. Matsuyama took notice early when he saw Woods made a brief run up the leaderboard. “Only Tiger could take a year-and-a-half off and put up the numbers he’s putting up this week,” Matsuyama said. “I don’t care how many strokes I’m leading over him, I still worry about him, fear him.” That was more respect than reality. The winners of golf’s two oldest major championships this year don’t sound like they have much of a chance from seven back. “Anything’s possible, but I’m going to have to shoot a really special round,” Johnson said. Matsuyama won his first World Golf Championships title last month in Shanghai at the HSBC Champions, winning by seven shot over Stenson and Daniel Berger. He won the Taiheiyo Masters in Japan two weeks later, again by seven shots. He has won three times in his last four events. The only player to beat him in the last two months was Justin Thomas in Malaysia. Thomas was in the Bahamas, but only for a birthday party. “That’s exactly what he did at HSBC Champions, and it was not much to do at that time,” Stenson said. “And possibly, that could be the same tomorrow. I’ll just try to focus on my game and we’ll see where it takes us.” Woods still captivated the small island crowd, at least with his start. He three-putted for bogey to slow his momentum, and he missed a pair of 6-footers for par early on the back nine. Still, most players said his score was above their expectations given the injuries he had and the rust he accumulated. Woods said he had no expectations at all, though he was surprised about his start. Typically after a long layoff, Woods said he struggles to get going. Now it’s about finishing a round. “That’s the most concerning part of the game, is getting off to I guess halfway decent starts,” Woods said. “But I’ve been into the round early, and I’ve been able to build a significant amount of positive shots and go under par early. And unfortunately, I haven’t been able to keep it going, except for yesterday. I didn’t hit the ball that poorly today, but hit bad putts in the middle part of the round.”

Sports

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CURRY LEADS WARRIORS VS SUNS

AKLAND, California—Stephen Curry scored 20 of his 31 points in the third quarter and the Golden State Warriors ran their National Basketball Association-record streak of regular-season games without consecutive losses to 106 by beating the Phoenix Suns, 138-109, on Saturday night. “It’s an incredible mark of consistency,” said Coach Steve Kerr, who spoke in depth before the game about his admission to using marijuana for chronic back pain. Curry hit five three-pointers and Klay Thompson added 26 points and a season-high six threes. Kevin Durant had 20 points and eight assists, and Draymond Green a season-best 13 assists to go with nine points. While Curry and Green could not remember their last regular-

season back-to-back losses, they came in April 2015 to San Antonio and New Orleans during its championship season, the Warriors realize how remarkable it is, that brilliant, NBA-best ability to bounce back. You bet this bunch gets mad about losing. “We’re a bunch of real pros. We don’t have letups that often, but when we do, we respond the best we can,” Klay Thompson said. “I thought tonight was a perfect example of that. I don’t know how long we can keep that streak alive. It’s really impressive, I’m not going to lie. It’s something we’re really proud of because it shows the world that we respond when we have an off night. The other night was one of those and tonight we made up for it.” The Warriors beat Phoenix for the 10th straight time, the longest winning streak by either team in the series, and 11th in a row at home.

In Memphis Troy Daniels scored a career-high 31 points as the Grizzlies hung on for a 103-100 victory over the Los Angeles Lakers on Saturday night after Julius Randle missed three free throws with 5.9 seconds left. Lou Williams converted a three-point play with 51 seconds remaining to pull the Lakers within one possession, and they had a chance to tie when Gasol fouled Randle on a three-point attempt. Daniels shot 12-of-23 from the field, including six-of-12 from three-point range. Marc Gasol had 19 points, and JaMychal Green added 16 points and 13 rebounds. Williams scored a season-best 40 points for the Lakers. In Charlotte Andrew Wiggins scored 29 points, while Karl-Anthony Towns added 27 points and 15 rebounds as Minnesota erased a 10-point, fourth-quarter deficit to beat Charlotte 125-120 in overtime. AP

Collins and Poras in Built to Last describe a BHAG as a “commitment to challenging, audacious—and often risky—goals and projects toward which a visionary company channels its efforts” to stimulate progress. This small municipality wants to do big and high-impact projects, and innovate and engage the market. Continued on A15

THOMAS ARCHER BATA, the chief marketing officer of the Bata Shoe Co., is all smiles at the opening of the brand’s first store in the Philippines at SM Megamall.

specific product ranges.” Are they open to designer collaborations? “Yes, absolutely. We’re interested to do that. We’re actually talking to potential partners in the Philippines to work on some collaborative projects.” What about celebrity endorsers? “It’s a possibility. We’ll see. We believe the best kind of endorsement is user experience and word-of-mouth. So we tend to focus on ‘loyalizing’ people who come to buy with us more than anything else. I won’t rule it out but for the time being, it’s not on the agenda.” Has the company learned that “bata” here means “child”? “Yes, I’ve heard that.” So is there a possibility to have a Bata Children’s Program here? “Very high probability. We actually intend to do that. It’s a big part of our legacy and it’s very important for our family. We have our own schools and, specifically, we focus on the education of young girls. So we’re actually planning and discussing this with SM, how we can roll this, especially in the rural communities in the Philippines.” Thomas J. Bata would often wear a different type of shoe on each foot as a way of constantly testing their products. At the launch, his grandson Thomas Archer wore a pair of leather brogues. “These are Bata shoes from our factory in India, in Calcutta. Very comfortable. It’s from the Ambassador line but not yet available in the Philippines, but they will be in a few weeks’ time,” Mr. Bata said with delight. Did you also learn how to make shoes? “Yes, I did. My holidays as a child were going to factories, making shoes and visiting stores. I’m lucky I grew up with shoes. I like shoes. Not everybody who grew up in the shoe business actually likes them!” ■

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hat are the three big-hairyaudacious-goals (BHAGs) of Cordova, Cebu? How can public-private partnerships (PPPs) achieve these BHAGs?

buys Mexico’s Regulators and bank scams: Emperador Pernod Ricard, wine biz A game of cat and mouse E

THE BEST HAIR STYLING PRODUCTS, ACCORDING TO MODELS D2

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Go Cordova! Go BHAGs via PPP! PPP Lead

Maria Alilia G. Maghirang, head of the Philippine Agriculture Office in Seoul, said South Korea’s Ministry of Food and Drugs Safety (MFDS) favorably considered Manila’s requested pesticide maximum residue limits (MRLs) for bananas.

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ENATORS stung by the $81-million Bangladesh Bank cyber heist that dragged Philippine banks and casinos into the fray are close to wrapping up plenary deliberations to fast-track passage of a law plugging loopholes in the Anti-Money

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Laundering Act (Amla) to shield the banking system from potential sanctions by the Financial Action Task Force (FATF). The Paris-based FATF is set to review in June next year the Philippines’s compliance with international safeguards against money launderers. Sen. Francis G. Escudero confirmed that Congress is committed to frontload early approval of the re-

medial legislation that would finally include casinos in the list of covered institutions to make the Philippines compliant with the prescribed regulatory framework, in time for the upcoming assessment by the FATF. The international watchdog earlier raised concern on the exclusion of casinos from the coverage of the existing law.

MPERADOR Inc., the liquor unit of businessman Andrew L. Tan, said it is buying the Domecq brandy and wine business of Mexico’s Pernod Ricard. Emperador said its Spanish joint-venture unit Bodegas Las Copas will be used for the acquisition of Pernod Ricard, which makes brands including Absolut Vodka and Chivas Regal. Both brands, however, are not part of the deal. Tan’s liquor unit is only buying the brandy and wines of Pernod Ricard, as the Mexican company said it wants to simplify its portfolio for growth and focus on its priority spirits and wine brands. It reinforces the presence of Bodega Las Copas in the global brandy category, Emperador said. The transaction includes the brand portfolio of Mexican brandies Don Pedro, Presidente and Azteca de Oro, as well as the winery related to the production of Mexican wines in Ensenada, together with the relevant inventories related to the Domecq brands in several markets, including Spain, the United States, Belgium and the Netherlands, among others. This gives Emperador access to the brandy market in Latin America, particularly Mexico, where the Domecq brandies take half of the entire brandy market, the company said. Latin American countries have a combined population of over 600 million. “This recent acquisition fits perfectly with our strategy to fortify Emperador’s status as the No. 1 brandy company in the world,” Emperador President Winston Co said in a statement. The deal was announced last Friday. The company did not disclose the amount of the deal. The closing of the transaction is subject to customary conditions, including its clearance by the Mexican Anti-Trust authorities. Pernod Ricard was advised in this transaction by BBVA bank and Cuatrecasas Spanish law firm. Bodega Las Copas, a 50-50 joint venture between Tan and Gonzalez Byass, was advised by Uría Menéndez, a Spanish law firm, and Galicia Abogados, a Mexican law firm. Early this year Emperador acquired Fundador brandy maker Beam Spain SL. The company also operates a global Scotch whisky business of Whyte & Mackay, which Tan bought in 2014.

This recent acquisition fits perfectly with our strategy to fortify Emperador’s status as the No. 1 brandy company in the world.”—Co

Continued on A2

n japan 0.4366 n UK 62.6356 n HK 6.4175 n CHINA 7.2278 n singapore 34.9095 n australia 36.9224 n EU 53.0840 n SAUDI arabia 13.2752

Source: BSP (2 December 2016 )


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Businessmirror december 05, 2016 by BusinessMirror - Issuu