Businessmirror august 24, 2017

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Thursday, August 24, 2017 Vol. 12 No. 315

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PPPs no longer exempt from full project scrutiny ₧2.5B T By Cai U. Ordinario

2016 ejap journalism awards

Social protection unlimited?

@cuo_bm

he National Economic and Development Authority (Neda) is rescinding an Aquino administration policy exempting publicprivate partnership (PPP) projects from scrutiny of the Investment Coordination Committee (ICC) Technical Board to speed up the approval process.

Rene E. Ofreneo

laborem exercens

The cost threshold for PPP projects that need to be evaluated by the Investment Coordination Committee Technical Board

T

he passage of the law providing free tuition for students of state universities and colleges is a historic addition to an expanding umbrella of social-protection programs in the Philippines.

Socioeconomic Planning Secretary Ernesto M. Pernia told the BusinessMirror on Wednesday that as long as a PPP project meets the cost threshold of P2.5 billion,

Continued on A11

Continued on A12

Bird flu fails Japan Tobacco targets smoker-heavy zones Smartphone distributors to dampen need fresh strategies to W demand for survive China onslaught yellow corn By Jasper Emmanuel Y. Arcalas

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@jearcalas

he outbreak of bird flu in some towns in Central Luzon did not depress the farm-gate price of yellow corn as demand remains stable, according to the Philippine Maize Federation Inc. (PhilMaize). Despite the decline in the farmgate price of broilers, PhilMaize President Roger V. Navarro told the BusinessMirror that the price of yellow corn remained at around P12 per kilogram (kg) to P13 per kg. Yellow corn is one of the main ingredients used in manufacturing animal feeds. “Surprisingly, the price of yellow corn stabilized. It was not affected by the bird-flu outbreak,” Navarro said. He noted that the price of yellow corn in Central Luzon stabilized at P12 kg even after bird flu struck poultry farms in San Luis, Pampanga. The price of yellow corn in other Continued on A2

hile most tobacco companies have embraced smokeless products to survive ever-tightening controls, the Japanese maker of Winston and Camel cigarettes is pressing ahead with a more lowtech strategy: selling smokes to emerging markets. Japan Tobacco Inc., whose domestic market is predicted to shrink 27 percent in the decade through 2021, on Tuesday announced plans to buy a second Southeast Asian rival to expand in a region where cigarette prices are lower, smoking rates are higher and the population is growing. The $1.6 billion that the Tokyo-based company said this month it will spend on acquiring traditional cigarette makers is at odds with a global industry shifting away from such products. The US Food and Drug Administration said last month it intends to regulate the level of addiction-causing nicotine in tobacco products. Japan Tobacco, which has fallen behind in the market for next-generation a lter natives, is betting emerg ing markets will take longer to respond to globa l effor ts to prevent tobacco-induced harm, providing opportunities for growth. “We want to establish ourselves

PESO exchange rates n US 51.3770

By Lorenz S. Marasigan

S

in markets like Brazil, Bangladesh, Indonesia and the Philippines, and grow sustainably to strength our business foundations,” spokesman Kana Miyauchi said via phone on Tuesday, when the company announced its largest Asian deal yet: paying about $936 million for Mighty Corp.,

the No. 2 cigarette maker in the Philippines. That followed the purchase earlier this month of Indonesia’s PT Karyadibya Mahardhika for $677 million. “The purchases in Indonesia and the Philippines are consistent with the strategy,” Miyauchi said. See “Japan Tobacco,” A2

@lorenzmarasigan

MARTPHONE shipments to the Philippines dropped by a tenth during the second quarter of 2017 due to the downscaling of local vendors who experienced stiff competition with Chinese producers. Data from International Data Corp. (IDC) showed that there were only 4 million smartphones shipped to the Philippines in April to June. Jerome Dominguez, a market analyst at IDC, attributed the decline to the disruption caused by Oppo and Vivo, which both launched a cash-rich marketing program. “This challenged the traditional vendor-dealer relationship smartphone vendors have been accustomed to. Smaller players with less marketing and merchandising budget at their disposal were unable to do so, thus, suffering drops in market shares,” he said. Dominguez noted that the rise of t he t wo C h i nese vendors further affirmed the “ importance of combining an expansive

sales and distribution approach with strong marketing and advertising strategies to capture consumer mindshare.” To preserve brand equity among consumers, leading global and local vendors—those who have previously cut down on marketing spend back in 2016—were seen to divert their resources to funding actively on integrated marketing campaigns this year, he added. “As the battle for mindshare intensifies, top global and local mobile-phone vendors were left with no recourse but to double down on marketing spending to maintain the brand presence,” Dominguez explained. He added: “Aside from the tried-and-tested formula of appointing A-list celebrity endorsers and conducting road shows, new marketing strategies, such as cobranding and strategic product placements, are being explored by local and global vendors as means to remain competitive against Chinese vendors.” Names, such as Filipino singer Sarah Geronimo and American See “Smartphone,” A2

n japan 0.4689 n UK 65.8910 n HK 6.5647 n CHINA 7.7119 n singapore 37.7162 n australia 40.6238 n EU 60.4399 n SAUDI arabia 13.7002

Source: BSP (23 August 2017 )


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