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Thursday 18, 2014 Vol. 1016, No.2015 40 Wednesday, September Vol. 10 No. 342
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JFC still not withdrawing proposal to cut tax rates
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oreign business groups are not withdrawing their petition for tax reforms, particularly the lowering of individual and corporate income-tax (CIT) rates, despite the repeated pronouncements from Malacañang that the administration is against the proposal.
a.l.i. project in cavite BusinessMirror E1 | Wednesday, September 16, 2015 • Editor: Tet Andolong
VERMOSA master plan
VERMOSA Green strip
VERMOSA Retail Center
ALI launches colossal project in Cavite
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OPNOTCH developer Ayala Land Inc.’s (ALI) mammoth projects in the past have proven to be catalysts in development. A prime and classic example is Makati City; a former grazing land during the older times that became one of the premier business districts in the country. Right now, ALI is ready to replicate its winning formula in Vermosa, a 700-hectare integrated, mixeduse development that is ready to seize the opportunities of growth in the South. Anna Maria Margarita Dy, vice president and strategic head of landbank management of ALI, said the company is confident that Vermosa will be a success, as the southern
part of the metropolis is poised for growth because of the presence of economic zones in the nearby areas, plus the development of infrastructure projects such as the Cavite-Laguna (Calax) Expressway. Dy said Vermosa will have 124 hectares for its future central business district. She said Vermosa’s central business district will have various business and commercial
VERMOSA Clubhouse
establishments, hotels, shopping, entertainment, dining, as well as medium-to high-density residential developments. It will also have space for educational institutions. At full development, Dy said Vermosa will have over 3 million builtup area with 30,000 residents and about half-a-million workers. Dy said Vermosa is a development project geared for the next generation emphasizing sustainability through a pedestrian-focused environment and allotment of 165 hectares, or 24 percent, of the entire development to parks and gardens. Featuring a 14-kilometer greenway, Dy said Vermosa will have a landscaped promenade stretching north
to south of the project that would encourage people to walk, run and explore their neighborhood or take a bike to work. To reduce the carbon footprint, the masterplan ensures that neighborhood retail centers are accessible within a 10-minute walk or bike ride from any residential development within the project. She said Vermosa is going to be highly accessible as it is a major beneficiary of the newly opened Muntinlupa-Cavite Expressway (MCX), the government’s first public-private partnership project bagged by the Ayala conglomerate. MCX Tollway connects the Daang Hari Road to the South Luzon Expressway and shortens the travel
time to Cavite by 30 percent—making Vermosa 55 minutes from Makati during peak hours. Soon, Manila will also be a few minutes away via the upcoming Calax. Just like other Ayala Land estates, Dy said Vermosa epitomizes the mark of a true sustainable community just like its predecessors Makati commercial business district, Bonifacio Global City and Nuvali. Dy added that the P70-billion project is the first mixed-use development that will focus on the Filipinos’ increasing active and healthy lifestyle. Its special feature, the Vermosa Sports and Lifestyle Complex (VSLC), highlights the goal of building a suburban community
that integrates a healthy and active lifestyle with everyday living. Furthermore, Dy said the first of its kind VSLC sports-science laboratory will primarily cater to the growing triathlon market and related sports, such as marathon, swimming and cycling. It will have an Olympic-size pool, 400-meter track and field, and the most advanced and complete sportsscience laboratory in the country. VSLC will also have a motocross track and the first purpose-built mountain-bike skills track in the Philippines. The sports-science lab, targeted to be opened in the fourth quarter of 2016, will also offer facilities to athletes and fitness enthusiasts to raise the bar of their performance using a scientific and technology-based approach. Completing its health and lifestyle amenities is a 10,000-square-meter sportsthemed retail that will feature various athletic and sport shops, as well as an array of healthy dining options. This megadevelopment is set for completion in the next 12 to 15 years. Prices of the properties will range from P3 million to P12 million. “We have a winner in our hands,” Dy concluded.
ITH the availability of office spaces in Metro Manila nearing a saturation point and with office-space rental continuing its upward trend, research firm CBRE Philippines is touting Clark in Pampanga to be the next emerging business-process outsourcing (BPO) hub in the country. According to Rick Santos, CBRE Philippines CEO, chairman and founder, “Foreign appetite for investment in the Philippines continues to be vibrant as more foreign firms are eager to have their slice of the cake.” “We have a lot of momentum in the market now. Not only are we seeing over 6 million square feet a year of takeup, we’re also seeing a lot of opportunities in terms of marketing the Philippines across all sectors in the run-up to the Apec [Asia-Pacific Economic Cooperation] that the country is hosting. Also, we see the devaluation of the Chinese renminbi as a big win for the Philippine BPO sector. Obviously, the
weaker peso definitely helps the growth of call centers, shared services and KPO [knowledge-process outsourcing].” All these positive developments complement the continued success of the country’s real-estate market that the firm is seeing. And coming on the radar screen is Clark. “Clark is a gold mine for investors. We see a vote of confidence on Clark as an option out of Manila as it, together with Cebu, comes on the radar screen. And with congestion on Edsa, we see a rise in new central business districts (CBDs). The rapid urbanization, overseas Filipino remittances and the growing BPO sector are the main drivers for the Philippine real-estate sector,” Santos added. Developer-driven CBDs in Clark, Cebu, Davao and Iloilo are also creating new demand for better location and appropriated zoned office districts as BPO companies, such as Convergys, Accenture and Teletech, continue to reach out to provincial areas. Morgan McGilvray, director for Corpo-
rate Real Estate at CBRE Philippines, noted that as BPO companies locate in Metro Manila and Cebu—these companies also have multiple offices in both Metro Manila and Cebu, usually in the business park, but we are actually seeing some different locators up in areas like Clark. “Startek, Tata, Australian companies such as AusPhil Solutions, Clark Digital Valley—these are names that aren’t as familiar in Metro Manila but these guys have been located and doing quite well for years now [in Clark]. That’s why we’re encouraged by Clark and the fact that there is a BPO industry up there,” McGilvray said. “Historically, if companies were looking to go outside of Metro Manila and to the provinces and to Cebu, they were sometimes limited in terms of the quality of the buildings that they could move into and sometimes they are apprehensive about doing so. We’re now seeing developers, like Megaworld and Ayala, who are putting up new BPO-style buildings of the highest quality to reassure tenants
that they can move out to the provinces and get the kind of building quality that they need to feel confident with starting or start operations there. That’s the new development in the market that we’re encouraged by because it should drive demand out to the provinces, outside of Metro Manila,” he added.
Development pipeline for Cebu and Clark
property
THERE is an expected 1.3 million direct employment by BPOs in 2016, which will lead to about $25 million of revenues from the BPO sector. According to CBRE, there are about 500,000 full-time employees in the BPO in the National Capital Region. Their study suggests that there is even more absorptive capacity in the provinces. So as Metro Manila continues to grow, there will also be growth in the provinces and plenty of bandwidth to do so. In fact, full-time employment in—the Central Luzon/Northern Luzon hub—which includes Metro Clark and Metro Subic—is seen
CBRE Philippines Chairman and CEO Rick Santos (from left), CBRE Director for Corporate Real Estate Morgan McGilvray, Head of Global Research and Consultancy Group Jan Custodio, and Manager for the Investment Properties and Capital Markets team Kash Salvador.
at 38,882, with an absorptive capacity of 133,000 and a theoretical capacity of 461,529. In terms of gross leasable area (in square meters), Metro Manila is still the biggest office market in the Philippines by far with about 3 million sq m of Grade A and prime estate. Cebu is a little shy of a million sq m and Clark is on its way with about half a million sq m. Clark, because it is a bit smaller, commands about P400 to P500 per sq m, so the bandwidth is not that wide because there
aren’t as many buildings to diversify the rent. But as we look at Cebu, companies are now seeing some cost-efficient buildings that can be at P300 per sq m. “We’re actually seeing the development of prime-quality buildings in Cebu for the first time and that will actually push rent or companies who want to be in the nicest buildings in Cebu. So we might see rent in the P800 per sq m range,” McGilvray said. The office lease rates in Clark still post a lower rate with P456.74 per sq m.
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apple tv steals show D
Please share
EAR Lord, help us understand the true meaning of poverty and its consequences. Poverty is prevalent when there is no sharing of resources. In our modern world, may the group of “haves” share to the people of the “have nots.” Amen. GEORGE CHOWRIMOOTOO AND LOUIE M. LACSON Word&Life Publications • teacherlouie1965@yahoo.com
Editor: Gerard S. Ramos • lifestylebusinessmirror@gmail.com
Life BusinessMirror
By Lorenz S. Marasigan
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New iPhones, iPad unveiled, but Apple TV steals the show APPLE CEO Tim Cook introduces the company’s newest products during a media event at the Bill Graham Civic Auditorium in San Francisco on September 9. TNS
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B P M San Jose Mercury News
AN FRANCISCO—Apple’s new $99 Pencil will bring out the inner Van Gogh in every iPad user. Its newly empowered Apple Watch can monitor a baby’s heartbeat and send it to the doctor. And Siri is moving into the living room. In a two-hour extravaganza, Apple last week unveiled a veritable bounty of new and at times mindboggling products, including two new iPhones and a new larger iPad Pro, that should keep every fanboy busy for months. And grabbing top billing amid a chorus line of shimmering new designs and powerful technologies was the souped-up and Siri-controlled Apple TV, which CEO Tim Cook unveiled with a rousing setup reminiscent of the stagecraft of the guy whose job he took, Apple cofounder Steve Jobs.
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close to national elections, especially the value-added tax [VAT], which, at 12 percent, is the highest of the Asean-6,” the JFC pointed out. But the group opposed the Bureau of Internal Revenue’s (BIR) position that the restructuring of taxes should be a “tit for tat” for the amendments to the bank-secrecy law that Internal Revenue Commissioner Kim JacintoHenares is pushing. Slashing the rates, particularly on CIT, JFC said, is in accordance with what competing Asean neighbors are doing. Continued on A8
PHL-UAE air agreement to benefit Filipino consumers, but poses threat to local airlines
8 COMMON WORRIES THAT AREN’T WORTH STRESSING ABOUT »D4
Wednesday, September 16, 2015
The Joint Foreign Chambers (JFC), in a position paper, said the country needs to adjust its tax rates to be competitive in an integrated Asean setting. The JFC, however, agrees with policy-makers that any rate cut in individual income tax and CIT should be packaged with compensating revenue measures, like an increase in consumption tax. “The JFC also advocates raising consumption taxes in parallel with reducing income taxes. However, we recognize that raising taxes can be unpopular and difficult to achieve
special report
CLARK AS THE NEXT EMERGING BPO HUB W B I Q
By Catherine N. Pillas
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SUPERMAN! It is difficult to give proper perspective to the achievements of 28-year-old Novak Djokovic. When he took the court, he was not only facing a tennis legend in Roger Federer and his record 17 major titles, but he was taking on one of the most popular players in the history of the game. Story on C1. AP
Conclusion
RUTH be told: Competing with Middle Eastern carriers, ultimately, is a losing battle for local airlines; but no matter how stark the situation might look, there remains a tinge of hope for the underdogs. But this speck of light will require airlines to double their efforts and expand their tents. This might even require them to fly to so-called uncharted territories. Since Gulf carriers generally operate under the hub-and-spoke system, the only way Filipino airlines could compete is to use the entitlements given to them by the recently signed air-services agreement with the United Arab Emirates (UAE). “Aside from requiring UAE carriers operating such additional flights to Manila are bound to also operate separately to Clark or Cebu within one year from signing of the memorandum, we got on a unilateral basis additional fifth freedom traffic rights to the United Continued on A2
PHL PUSHING GENDER GOAL IN NEW ASEAN TOURISM PLAN TOURISM Secretary Ramon R. Jimenez Jr. said the Asean integration by end-2015 would mean a “tightening or streamlining of standards.”
By Ma. Stella F. Arnaldo
Special to the BusinessMirror
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HE Philippines is spearheading the preparation of a new strategic plan for tourism in the Association of Southeast Asian Nations (Asean), and is bent on including gender parity and inclusive growth as regional objectives. This developed as the Department of Tourism (DOT) believes the integration of the Asean into one economic community will help boost gender equality across the region by standardizing hiring and promotion guidelines, especially in the tourism sector. The Philippines is the acknowledged leader in the region in terms of gender equality, with a number of female chief executives and other managerial positions filled up by women. The country ranked ninth among 142 countries in the Gender Gap Index of 2014 by the World Economic Forum. In an interview with reporters on the sidelines of the recent Asean Gender and Development (GAD) Forum on Tourism at the Diamond Hotel Manila, Tourism Secretary Ramon R. Jimenez Jr. said the Asean integration by end-2015 would mean a “tightening or streamlining of standards. For Filipino women especially, they have played a significant role in upgrading those standards…. Gender equality, when you get to the bottom of it, is just about standards; meaning having precise and nonsubjective reasons to choose one person over the other. When you standardize, you don’t rely on one’s personal bias.” See “Gender goal,” A2
PESO exchange rates n US 46.7710
n japan 0.3893 n UK 72.1443 n HK 6.0350 n CHINA 7.3448 n singapore 33.2558 n australia 33.4079 n EU 52.9494 n SAUDI arabia 12.4749 Source: BSP (15 September 2015)