BusinessMirror November 2, 2015

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BusinessMirror

THREETIME ROTARY CLUB OF MANILA JOURNALISM AWARDEE 2006, 2010, 2012

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Life

To hear God’s word

LIVING WATER, BLESSED ELIZABETH OF THE TRINITY AND LOUIE M. LACSON Word&Life Publications • teacherlouie1965@yahoo.com

ALL ACCESS: A THANKFUL TESSIE TOMAS »D3

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Editor: Gerard S. Ramos • lifestylebusinessmirror@gmail.com

HELLIN ABX

SOLES WITH HOLES TOTA PULCHRA MISS CHARLIZE

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T’S the footwear that appeals to royals (Queen Rania, Infanta Cristina), prime ministers (the UK’s Gordon Brown, Italy’s Mario Monti), popes (Benedict XVI, John Paul II), supermodels (Cindy, Claudia, Helena), actors (Crowe, De Niro, Jackman) and icons (Angelina Jolie, Sarah Jessica Parker). Geox (which combines the Greek word meaning “Earth” and the letter “X,” denoting technology) is the Italian brand founded in 1995, which revolutionized the footwear industry with “the shoe that breathes.” Inspired by Nasa lunar space suits, its new-generation rubber sole is “perforated and incorporates a breathable and waterproof membrane, which lets your feet

Monday, November 2, 2015

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PATRICK COX FOR GEOX

AMPHIBIOX

breathe but prevents water from penetrating. This allows natural thermoregulation and creates an ideal microclimate within the shoe.” Mario Moretti Polegato, the founder and chairman of the Geox Group, was in town recently to be a speaker at the 15th Forbes Global CEO Conference, which was attended by 400 global CEOs, tycoons, entrepreneurs, up-and-comers, capitalists and thought leaders. With a fortune of about $2.3 billion, Forbes magazine ranked Polegato 13th among the richest men in Italy, and 764th in the world. I had the privilege to interview him at City of Dreams, with Juan Carlos Venti, head of institutional and external relations of Geox, serving as de facto interpreter. “Every year the Forbes organization invites me to the international Forbes meeting because my story is really interesting. I represent the value of the idea, because Geox’s success came from my idea. It’s me,” Polegato said. “In the early 1990s, I invented the breathable shoe. A lot of my colleagues— entrepreneurs—want to know the secret of our success because Geox now is the leading shoe brand in Italy, in the world in the lifestyle classification.” Corporate lore has it that Geox came into being because Polegato was frustrated with his rubber shoes while going on a run in the Nevada desert. He was greatly worried about his sweaty feet, so he punched holes in the soles to let the air through. To date, Geox is sold in 120 countries, in 1,200 stores. The company has 50,000 direct employees and is a public company listed at the Milan Stock Exchange. The Polegato family owns 71 percent of the shares. In 2014 about 20 million pairs of shoes were produced. Polegato said Geox grew 9.6 percent last year. For the first semester this year, the company grew more than 6 percent, this despite the ongoing international crisis. “Geox now represents the new generation in the footwear business. Ninety-five percent of the world’s population, including the Philippines, uses rubberbottomed soles. Only 5 percent of consumers prefer leather soles. Children, lady, man, military, athletes, everybody use rubber-bottomed soles. We solved the problem of rubber-bottomed soles with breathability. Geox introduced the holes in the soles,” Polegato explained, while showing a shoe’s features. “It’s waterproof and breathable at the same time. With two elements, I created the breathable rubber-bottomed sole in the world. It is patented in 100 countries worldwide. Every shoe that Geox produces includes this technology, with Italian style.” Polegato, 63, is also an associate professor who

LIFE

C  D

MARIO MORETTI POLEGATO

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SYRIA DEPLOYMENT Perspective BusinessMirror

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PRESIDENT Barack Obama, accompanied by Joint Chiefs Chairman Gen. Joseph Dunford, Defense Secretary Ash Carter and Vice President Joe Biden, speaks about Afghanistan on October 15 in the Roosevelt Room of the White House in Washington. Obama announced that he will keep US troops in Afghanistan when he leaves office in 2017, casting aside his promise to end the war on his watch and instead ensuring he hands the conflict off to his successor. AP/PABLO MARTINEZ MONSIVAIS

Monetary Board Member Armando L. Suratos said the IMF is in need of funds to lend to other member-countries. He said the Philippines is a country that does not have outstanding loans from the IMF and that, in fact, Manila lends the multilateral agency money. “The IMF is short of funds to lend to members who are in need. That’s why the IMF has tapped countries that are relevantly well-off, [which] include us the Philippines, fortunately,” he said. He noted that the IMF chooses those countries with sound macroeconomic underpinnings. “We’re fortunate that our economic condition has improved. We’re capable of lending to the IMF. We’re

SURATOS: “We’re fortunate that our economic condition has improved. We’re capable of lending to the International Monetary Fund.”

B J P | The Associated Press

His deployment of up to 50 US special operations troops into northern Syria to assist in the fight against the Islamic State is the kind of incremental move that has defined Obama’s approach to the Middle East in his second term. While the US military footprint in the region grows, each step is taken on a small scale so as to re-

assure the public that Obama isn’t plunging the country into another large, open-ended conflict. The strategy may help ease Americans back into the realities of war, but regional experts as well as some of Obama’s political allies say his slow ramp-up may be insufficient in defeating the fast-moving militants.

“Deploying a handful of US special operations forces to Syria will not change this situation significantly,” Frederic Hof, Obama’s former Syria special adviser, said of Friday’s announcement. “It is a Band-Aid of sorts.” Sen. Brian Schatz, a Democrat from Obama’s home state of Hawaii, said the latest escalation “is unlikely to succeed in achieving our objective of defeating IS and instead threatens to embroil the United States in Syria’s civil war.” The military campaign against the Islamic State is nowhere near the size and scope of the wars in Iraq and Afghanistan. Obama has repeatedly used the costly and unpopular Iraq war in particular as an example of what he’s tried to avoid in the region. But the significance of Friday’s announcement was more about the location of the deployment, not the number of troops. It marks the first time the US has openly sent forces into Syria, expanding the geographic reach of Obama’s military efforts in the Middle East.

For years, the president has cast the chaos in Syria as exactly the type of situation he was elected to keep the US military out of. Washington has no partners in the Syrian government and few good options among opposition leaders. There is no ground force that the US can quickly train. But the crisis has become unavoidable for Obama, particularly since the Islamic State grew out of the chaos and crossed the border into Iraq. What the president could once cast as a civil war that needed to be solved by Syrians has threatened to upend the whole region. Obama’s first move was to deploy a few hundred US troops to Iraq to train and assist local forces in the fight against the Islamic State. It marked a return to Iraq for the US military after the 2011 withdrawal, which was a fulfillment of Obama’s campaign promise to end the war he inherited from President George W. Bush. But over the past year, the number of US troops in Iraq has expanded to about 3,300. In an-

other escalation, the US also began launching airstrikes against the Islamic State in both Iraq and Syria. Despite killing as many as 12,000 militants, the bombing campaign has not significantly weakened the Islamic State’s capacity to hold territory, and the group’s ranks have been replenished by foreign fighters and others. Obama had hoped the strikes in Syria would be complemented by a ground force trained by Americans elsewhere in the region. But the train-and-equip program failed spectacularly and the president abandoned it earlier this fall. The new US deployment into Syria essentially replaces that effort. The decision allows Obama— who has been under pressure by the Pentagon and international partners to make progress against the Islamic State—to contend he’s seeking new ways to address the crisis. The White House also argued the president wasn’t backtracking on his commitment to keep US troops out of Syria because the presence was narrow in size and scope.

But to some, the White House appears to be more concerned about being able to keep that political promise than in taking action that could have a more substantial impact in resolving the situation on the ground. “War has a harsh reality in that in order to have an effect you have to be present,” said Jerry Hendrix, a retired Navy flight officer and the director of the Defense Strategies and Assessments Program at the Center for a New American Security. The White House put no timetable on how long the American forces would stay in Syria, though Obama has previously said he expects the campaign against the Islamic State in Iraq and Syria to last beyond his presidency. The escalation of the Pentagon’s campaign against the Islamic State follows Obama’s announcement two weeks ago that he was reversing course and keeping American troops in Afghanistan beyond next year. That means the president who inherited two military conflicts will likely hand his successor three.

Nations agree on new Syria talks, but say little about Assad B B K The Associated Press

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IENNA—The United States, Russia, Iran and more than a dozen other nations agreed on Friday to launch a new peace effort involving Syria’s government and opposition groups, but carefully avoided any determination on when President Bashar Assad might leave power— perhaps the most intractable dispute of the conflict. There was no guarantee that either Assad or the vast array of rebel groups fighting against him would join the push for peace. The plan was hashed out after two days of discussions in Austria’s capital among some of the fiercest geopolitical foes on the planet,

including governments fighting directly or by proxy on opposing sides in a civil war that has killed more than 250,000 people, uprooted 11 million from their homes, led to the emergence of the Islamic State and sparked a refugee crisis throughout Europe since beginning in 2011. Although details were vague, the approach has clear differences with previous such efforts. Chief among them: The US and allies including Saudi Arabia softened calls for Assad’s quick removal from power. Russia and Iran didn’t rule out his eventual departure. “Four-and-a-half years of war, we all believe, has been far too long,” US Secretary of State John Kerry told reporters. “I did not say that Assad has

to go or that Assad has to stay,” Russian Foreign Minister Sergey Lavrov said at the news conference with Kerry and the UN special envoy to Syria, Staffan de Mistura. The new diplomatic push coincided with a US announcement that a small number of American special operations forces will be sent to northern Syria to work with local ground forces in the fight against Islamic State militants. It would mark the fi rst time American troops would be deployed openly on the ground in the country. Kerry said the US was intensifying a “two-pronged” effort. Diplomatically, it wants to see peace between the government and rebels as quickly as possible. Militarily, it is determined to defeat the

Islamic State. For Washington, the new, UN-led process reflects a realization that stopping the bloodshed ought to be the top priority, even if that means relegating its longstanding demand for Assad to step aside so that a peaceful, secular and more inclusive Syria can be established. It may be seen as a concession by rebel militia groups determined to defeat Assad on the battlefield as well as by American critics of President Barack Obama who believe he hasn’t acted forcefully enough against Assad or his international backers. Kerry said the foreign ministers present in Austria’s capital all vowed to maintain Syria’s institutions, to protect the rights of all its citizens, to assure humanitarian

access and to strive to defeat the Islamic State. He said the process should lead to a new constitution for Syria and internationally supervised elections, as well as an end to violence between Assad’s military and rebels so that the world community can focus on the counterterrorism challenge. But no agreement was reached on Assad, whose future lies at the center of the conflict. Obama demanded that Assad leave power only months into the fighting, but the US has done nothing in terms of direct military action and little in support of the rebels to advance that goal. Russia resisted the push by blocking attempts at the United Nations to pressure the Syrian leader and insisting that any new government

be established only by mutual consent of both the government and the opposition. That essentially gave Assad veto power over his would-be replacements. Underscoring the continued violence, Syrian opposition reported that a government missile barrage killed more than 40 in a Damascus suburb as diplomats were meeting in Vienna. In the Austrian capital, officials described tense talks, particularly as bitter regional rivals Iran and Saudi Arabia took turns lambasting the Syria policies of the other. Iran has actively fought on the ground alongside Assad’s forces and the Iranian proxy militia, Hezbollah. Saudi Arabia has been among the main providers of military assistance to the rebels.

PERSPECTIVE

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I BusinessMirror MEDIA PARTNER

F the Philippines will adopt simpler rules and regulations for businesses, the World Bank said the country can attract an additional P5 billion to P10 billion worth of new investments annually. World Bank Philippines senior economist Karl Chua earlier told reporters that cumbersome rules and regulations cost businesses P100 billion in opportunity costs and P40 billion worth of foregone investments. “Simplifying business regulations

HIGH TAXES, POLITICAL DYNASTIES AND OTHER UNFINISHED BUSINESS IN 16TH CONGRESS B J M N.  C

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First of three parts

can unleash the potential of the private sector—in particular, small and micro businesses—as they are important contributors and beneficiaries of inclusive growth,” Chua said. “Business regulations tend to be cumbersome, they limit the growth of innovative entrepreneurship and investments; contribute to large-scale informality, which covers 75 percent of employment; and, hence, prevent the country from creating more and better jobs that can reduce poverty at a faster rate,” he S “I,” A

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earning from it, and [the funds still form] part of our international reserves,” he told the BusinessMirror. Suratos said quotas are capital contributions of member-countries, and are the source of the lending operations of the IMF. S “IMF,” A

‘Business-friendly rules to hike new investments by P10 billion’ B C U. O

SPECIAL REPORT

ESPITE strong support from the Palace, and local and foreign business groups, several important measures are now being considered dead at the House of Representatives. These are Resolution of Both Houses 1 (RBH 1), or the economic Charter change (Chacha); Rationalization of Fiscal Incentives (RFI) bill, a bill lowering income and corporate tax rates; Freedom of Information (FOI) bill; Anti-Dynasty bill; and Basic Law on the Bangsamoro Autonomous Region. Speaker Feliciano Belmonte Jr. and other lawmakers admitted that the lower chamber is expected to face a quorum problem when session resumes on November 3, as members of the lower chamber are now busy for the upcoming 2016 national and local elections. As author of the economic Cha-cha, Belmonte said he will leave to the next administration the passage of his proposal amending the economic provisions of the 1987 Constitution, or RBH 1. Belmonte, who will seek reelection next year, said he is hoping that the next Congress would consider amending the economic provisions of the Constitution. The House leadership did not push through with the

With Syria deployment, Obama crosses own red line

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ASHINGTON—Even as President Barack Obama sent US troops back to Iraq and ordered the military to stay in Afghanistan, he insisted Syria would remain off limits for American ground forces. Now the president has crossed his own red line.

P.  |     | 7 DAYS A WEEK

PHL bats for quota hike to support IMF lending

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SOLES WITH HOLES EAR Lord, give us a greater hunger for Your word. May we seek out wise men who will teach us Your ways. We know that our heart is always with You, day and night, it feels unceasingly of its heavenly and divine friend, to whom it wants to prove its affection. Stories of saints had people go to them in droves to hear God’s word. May we be in the proper state of life and holiness to hear God’s word all the days of our lives. Amen.

Thursday 2014 Vol.2, 10 2015 No. 40 Vol. 11 No. 25 Monday,18, November

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HE Philippines does not object to the proposed doubling of the so-called quota share of countries under the International Monetary Fund (IMF).

INSIDE

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A broader look at today’s business

Vista Land to construct two-tower hotel, condo in Cebu City B VG C

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ISTA Residences Inc., the vertical developer of Vista Land & Lifescapes Inc., said it will put up a twotower hotel and condominium in the heart of Cebu City. The company said the 32-story tower will be called Vista Suarez Cebu, which Vista Land said is one of its “ambitious” vertical projects in the Visayas.

The company added that the development offers 27 units per floor for the first tower, and only 14 units per floor in the second tower. “This will allow more privacy, much less crowding in the public areas, and more breathing space—a huge premium in condominium living. Its unique L-shape was created to make sure every single unit shares in the incredible views of the city and the mountains that fringe the Visayan metropolis,” the company said. At the street level, the

PESO EXCHANGE RATES n US 46.8900

building will house retail and commercial shops and restaurants for the residents and guests. The next two levels will be allotted for offices and business centers. Vista Suarez will both be a hotel and a residential development. The sixth to the 14th floors will run as a hotel, offering both studio and one-bedroom selections. The 15th to the 28th floors, meanwhile, make up the tower’s condotel floors or serviced residences, allowing owners to have

their units leased out to short- or long-term staying guests for investments. The top four floors will be for residential studios, which will have one- and two-bedroom flats. The company said monthly rental rate in the area will rise by P800 to P1,000 per square meter, allowing investors to lease out their units and get returns in investment in a short period of time. Vista Residences started its operations 12 years ago, and is considered as one of the

top 5 developers in the country. Vista Land, the property development company of the Villar family, said that both its income and revenues rose 10 percent during the first half of the year on strong take-up on its products. The company said its net income reached P3.11 billion, from last year’s P2.83 billion; while revenues rose to P12.18 billion, from last year’s P11.02 billion. Reservation sales reached P28.3 billion.

n JAPAN 0.3871 n UK 71.7980 n HK 6.0506 n CHINA 7.3765 n SINGAPORE 33.4046 n AUSTRALIA 33.2035 n EU 51.4758 n SAUDI ARABIA 12.5030

Source: BSP (30 October 2015)


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BusinessMirror November 2, 2015 by BusinessMirror - Issuu