BusinessMirror July 13, 2015

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BusinessMirror

THREETIME ROTARY CLUB OF MANILA JOURNALISM AWARDEE 2006, 2010, 2012

U.N. MEDIA AWARD 2008

A broader look at today’s business Saturday 18,July 201413,Vol.2015 10 No. Vol. 40 10 No. 277 Monday,

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P.  |     | 7 DAYS A WEEK

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PNOY QUESTIONS PERSONNEL LAYOFFS, WHILE DE LIMA NOTES LACK OF BSP, PDIC APPROVAL

LandBank-DBP merger faces delay INSIDE

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RESIDENT Aquino hates the idea of putting a number of bank employees out of work, and has refused to sign the proposed executive order (EO) merging the Land Bank of the Philippines with the smaller Development Bank of the Philippines (DBP) on this basis, executives said on Sunday.

MARRIOTT TURNS ROMANTIC Forevermore

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EAR Father in Heaven, at the altar, the groom declares, “Forevermore I will love you till the end of time.” How thrilling! I heard it on May 4, 1972, and after 38 years of living and nurturing our marriage together, my husband passed away. I had him all for 38 years, but he has to go to God’s Kingdom earlier. Life must go on after our five children finished their studies and knotting the knot themselves in God’s mercy and grace. Now is the question, will Mr. Right come along and proclaim too “ I love you forevemore?” But one thing is for sure, I will be safer to say to You, Father, “ I love You, forevemore.” Amen. LOUIE M. LACSON, TEMPLETON DRIVE, CARMICHAEL CA, USA Word&Life Publications • teacherlouie1965@yahoo.com

Editor: Gerard S. Ramos • lifestylebusinessmirror@gmail.com

Life

ALL ACCESS:

BorN out of Love & PassioN

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Marriott turns romantic

JUN ESCARIO on Kris Tiffany Janson Jonas Yu

JC BUENDIA on Emerald Villahermosa Ash Reginald Evasco

RANDY ORTIZ on Kylie Versoza Bruce Casanova

ITH its grandiose claim that it holds the country’s biggest ballroom, the Marriott Hotel Manila in Resorts World Manila mounted the most romantic showcase of wedding finery so far this year. Called Marry Me at Marriot, top bridal designers unleashed a sumptuous selection of gowns, suits, accents and accessories that promise any exchange of “I Do’s” to be memorable. Randy Ortiz opened the regal proceedings with a collection he called Inamorata, followed by JC Buendia’s Edelweiss, Jun Escario’s Venus Rising-inspired suite, Rhett Eala’s dainty parade, Rajo Laurel’s Bridal Codes, and closing with Frederick Peralta’s Masquerade of Love. “I don’t think there’s a name for the collection,” Escario said. “I do prefer classic, wearable pieces for real people, but I guess I had this photograph in my mind of the Venus Rising painting [by Boticelli]. My collection is romantic, ethereal and soft in hues of bone, champagne, cream and white. No crazy, experimental shapes. Just real pieces.” Ortiz, who said that his peak months for weddings are from December to March, used layers and layers of silk tulle and silk organdy embellished with different patterns and incarnations of intricate embroideries

and subtle beadings. “Inamorata is inspired by a woman who loves and who has loved. Like her, my collection is romantic, dramatic, fragile and so full of love,” shared the seemingly lovelorn designer. A menswear master, Ortiz showed suits that offer “contemporary and classic options for grooms: well-fitted, dapper, bespoke tailoring that ranges from black to ivory jackets with waistcoats and cummerbunds, bow ties and pocket squares inspired by The Great Gatsby.” The always lovestruck Buendia, who limits himself to one wedding a month (“I avoid getting stressed and getting the bride stressed.”), did an all-new collection for the Marriott show, the theme of which was Secret Garden, concocted by director Robby Carmona complete with a beautiful set design. “I made use of pale rose, honeysuckle and lily-white silk gazar, organza and petit fleurs. I purposely sent my first model Emerald Villahermosa in a white gazar pantsuit to sort of announce it’s my portion already,” Buendia declared, “since I’m associated with good tailoring, and I was thinking the audience’s eyes would need a little break from embroidery and bouffant skirts.” Pantsuits are having a moment this fashion cycle, perhaps owing to the recent marriage equality triumph of the LGBT community in the US. Women who are getting married are now more emboldened to wear pants. It could be what spurred Karl Lagerfeld to send Kendall Jenner down his casino-set runway in a double-breasted, satin trouser suit with flowing shoulder veil for his Chanel show. Not particularly lovely, though, but a positively gay statement nonetheless. For a reversal of roles, see

FREDERICK PERALTA on Ana Buquid Evasco

RAJO LAUREL on Melanie Angeles Evasco

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RHETT EALA on Grace Tagle Evasco

Thom Browne’s 2015 Paris menswear gender-bending macabre collection which includes veils and skirts. “I’ve done two gay male weddings in the past six months. I haven’t done a lesbian wedding yet, but I’ve often made pantsuits for gay women who are part of the entourage. Sometimes there are women who are really more comfortable in pants, like mothers who would go for soft, flowing pants and tops,” Buendia said. “I’d say these women, the lesbians and mothers, are…how do you say it? Nagpapakatoo! [Living their truth!] They go for comfort and wouldn’t want to suffer in corsets and petticoats.” Laurel, society and celebutante favorite, hasn’t had “the pleasure of doing a lesbian bride, and perhaps one day this will happen and I’m excited for the blessed day. It is very rare that I get requests for brides to wear pants. My clients are still quite conservative in the way they would like to get married and have remained classic in their choices.” One of his models, Melanie Angeles, wore a silk damask brocade in bisque and wedge wood blue enhanced by matte-gold thread. It was a jumpsuit featuring a square neckline and full-length cathedral train. Laurel averages six wedding gowns a month, with his peak season between September through February. “The collection really is a collective of my current state of bridal mind. I wanted to play with certain ‘bridal codes’ and propose a new way of looking at weddings. I’m suggesting various renditions of wedding-gown premises, and perhaps see this in a new light. The codes are the princess bride, the midcentury bride, the partygoer bride, and the bride who would like to really wear her wedding gown again by

suggesting separates,” Laurel said. Frederick Peralta, hopeless romantic that he is, believes in forever. His collection, in collaboration with Gerry Sunga for the accessories and Teddy Manuel for the floral crowns, was a “whimsical journey to forever.” He sent down Kim Ross in a silk tasseled, sleeveless gown, with a potpourri bouquet headdress, which reminded me of an image of Jean Shrimpton bedecked in a similarly gorgeous flower arrangement in her hair.

THOM BROWNE Getty Images

Peralta also had Ana Buquid in a pair of pants—lace scalloped with dangling Osmeña pearls—and the top, a baroque off-shoulder gown, with cascading cape. “A designer helps a bride’s dreams come alive, but sometimes my designs need a woman who knows what she wants and who can carry the clothes with confidence,” he said. “Some brides are bored with classic designs. They want to have fun on their wedding day, so they end up ordering a different design from what they originally had their heart set to.”

LIFE

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Monday, July 13, 2015 E 1

HOW LEADERS KI KILL

CREATIVITY B D B

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HERE are a lot of myths and misconceptions about how to nurture and grow creativity. If your team is in the midst of solving a problem or generating a new idea, you might be killing their creativity without even realizing it. Three common mistakes:

1. Spending too much time on brainstorming. Brainstorming rep-

resents just one step in the creative process, a step often referred to as divergent thinking. Before such thinking can be beneficial, your team needs to research the problem thoroughly to be sure that their brainstorming answers the right question. The next step is convergent thinking, where ideas are combined and sorted out to find the best answers to be prototyped, tested and refined.

2. Fostering too much cohesion in the creative process. The best

teams fight a little (or even a lot). Structured, task-oriented conflict can signal that truly new ideas are being submitted. Too much agreement might suggest that people are self-censoring their ideas, or worse, not generating new ideas at all. As a leader, don’t be afraid to act as a referee —allowing the fight over ideas to unfold, but making sure that it stays fair and doesn’t get personal.

3. Judging ideas before they’ve been tested. How new ideas are treated can dramatically affect creativity. Research shows that we tend to favor ideas that reinforce the status quo and that managers often reject ideas that customers say they want. Once an idea is rejected, the likelihood that an individual or team will continue to think creatively is diminished. The result is the safe, stale ideas that our biases favor. The best leaders find ways to test ideas in the marketplace first and defer judgment until they have early results. A growing body of research suggests that these accidental creativ it y k il lers are causing more harm than good. So try the inverse and see how it affects your team’s creativity.

David Burkus is founder of LDRLB and assistant professor of management at Oral Roberts University, and author of The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas.

The risks of changing your prices too often B U M. D

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ODAY’ A S technologies allow digiAY’ tal businesses (as well as a growing roster of traditional companies) to change prices frequently, even minute-by-minute. It is not unusual for prices to change on sites like Amazon, Expedia and Priceline several times a day. But how often should companies change their prices? Historically, price changes were expensive and time-consuming. Price lists had to be recalculated and mailed to distributors and customers; new catalogs, labels and signs had to be printed. Throughout the 2000s, even as the Internet continued to grow, prices remained the same for months at a time. Technology has drastically changed the economics of price changes. In digital businesses, for example, price-change costs are virtually zero. Pricing optimization software now helps companies link cost, customer and sales-performance data. And dynamic pricing methods

allow firms to respond immediately to market factors, competitor actions and customer responses. In industry after industry, this capability puts pressure on managers to change prices frequently. Many marketers use short-lived price promotions, flash sales and daily deals to lure customers to their store or sites. Constant price shifts seem to be a good way to offer discounts selectively and to protect margins. But frequent price changes are destabilizing. Many airlines and supermarkets end up in bruising price wars as they match each others’ cuts and get caught in fast-moving downward price spirals. For many customers, fluctuating prices are confusing, frustrating and annoying. It makes the buying decision infinitely more complex. When customers don’t have clear reference prices, they don’t know when to pull the trigger. Research shows that when decisions become complex, many people delay making decisions or avoid them alto-

gether. Another problem: When prices fluctuate constantly (and other features don’t), customers turn their attention away from the product’s virtues—the very qualities that make a strong brand and allow the company to enjoy a price premium—and focus on price. Of course, there are legitimate reasons to change prices. A company may want to get rid of its inventory and introduce new versions of its products. Many products are seasonal: It makes sense to mark down sweaters in April and linen suits in October. And sale prices can encourage customers to try something new, or reward loyalty. But customer reactions to cavalier pricing shifts may inflict lasting damage to a company’s bottom line. Prices should change only as often as a company’s tactical objectives and overarching goals dictate.

That EO was due for signing this week under a timetable set by an interagency technical working group, headed by the Department of Finance, with the Bureau of the Treasury and the Bangko Sentral ng Pilipinas working closely with supporters in Congress. Executives said President Aquino understands the need to fuse the resources of the state-owned lenders for reasons of efficiency and economies of scale, but questioned the wisdom of downsizing by laying off bank staff.

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Forecasting demand and setting a mark markdown level or price for each store. This is no easy task when the closures involve hundreds or thousands of stores. Choosing where to sell the liquidated inventory. Some stores generate much higher revenues during liquidation than during the same period the prior year. Since inventory transferred to such a high-multiplier store may sell at a higher price, retailers should anticipate which stores will be most profitable during the liquidation. Deciding when to close a store. While legal restrictions set an upper limit on the length of a liquidation, managers may close stores early to save operating expenses. During liquidation, retailers can reach new demographics and markets by using bold signage and unconventional advertising methods. Stores often earn more revenue during liquidation than during Black Friday weekend or other high-demand periods. We have identified numerous ways in which net recovery rate (the store’s revenue

to enjoy GSP privileges until 2017. The law also provides for a retroactive reimbursement of all duties paid by US importers of Philippine goods, as the previous GSP program expired in July 2013. “The renewal of the GSP will enhance our exporters’ competitiveness. I’m confident that we’ll be able to see double-digit growth in exports to the US,” Export Manage-

ment Bureau (EMB) Director Senen M. Perlada told the BM in a telephone interview. The GSP is a program rolled out by the US in 1976 to promote economic growth in the developing world. It provides preferential dutyfree treatment for more than 5,000 products from designated beneficiary countries and least-developed

B P K, S M, H S  J T

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HANGE is the status quo. Companies realize that success depends on their ability to respond to new opportunities and threats, and to keep rethinking their strategies, structures and tactics to gain competitive advantages. As a result, companies must set up and oversee change initiatives more systematically than before. They must periodically evaluate projects against each other to ensure that they have deployed the right amounts of resources, people and attention across competing efforts. Executives must also find ways to catalyze the discussions that will result in reprioritizing or retiring change efforts that no longer serve the organization’s objectives. Many business leaders tell us that they lack tools to check whether their change initiatives are likely to work, or to identify the drivers of success and failure. That’s why we decided to

reintroduce a change management tool called the DICE assessment. With the DICE tool, companies can assess the probability of success of change initiatives early. By evaluating projects with a standard scoring mechanism and monitoring those scores over time, the assessment helps managers preserve the odds of success. The DICE assessment measures four elements that, according to our research, determine the fate of every change initiative: n Duration. The overall project time of the change initiative, or the time between learning milestones. The shorter, the better. n Integrity of team performance. An indicator of the team’s ability to complete the initiative on time based on members’ skills, traits and experience, as well as the leaders’ competencies. n Commitment. The support for the initiative at the senior management level and among the affected employees. n Effort. The additional workload that affected employees must bear because of the change initiative. The project team must score

each of those elements on a scale from one to four and combine the weighted scores; performance integrity and senior executive commitment have a larger weight than the other parameters. Having assessed literally thousands of projects, we find that every project will fall in one of three zones, indicating its likely outcome. 1. If the score is lower than 14, it indicates that the initiative has a high likelihood of success; welcome to the Win Zone. 2. A score in the middle (between 14 and 17) shows that there’s concern over the outcome’s likelihood; the initiative is in the Worry Zone. 3. Scores above 17 indicate that it’s unlikely that initiative will be successful; that’s the Woe Zone. By using the DICE tool to score change efforts that are under way, leaders can prioritize efforts, identify trouble spots and modify resource deployments to improve the odds of success.

MONDAY MORNING Nate Craig is an assistant professor of management sciences at Ohio State University. Ananth Raman is a professor of business logistics at Harvard Business School.

Perry Keena, Stéphanie Mingardon, Harold Sirkin and Jennifer Tankersley are all colleagues at The Boston Consulting Group.

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© 2013 Harvard Business School Publishing Corp. (Distributed by The New York Times Syndicate)

FAKES & GREEN CARDS Perspective BusinessMirror

E4 Monday, July 13, 2015

www.businessmirror.com.ph

FAKES&GREEN CARDS

A VISITOR takes a photo of a hand bag displayed at the flagship store of French luxury brand Louis Vuitton in Beijing. Counterfeiting is a big business, by one estimate, the global market for fakes will hit $1.7 trillion this year. AP/NG HAN GUAN

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B E K | The Associated Press

HANGHAI—This could be the story of an American dream. An immigrant family builds a successful business and buys a four-bedroom house in a quiet neighborhood with good schools for their young son. But not all is as it seems on the steep, curving streets of San Diego’s Rancho Penasquitos. A 45-year-old Chinese woman, Xu Ting, lives in a brown shingle house with a weedy driveway. She has been sued for counterfeiting by eight luxury brands, including Gucci and Louis Vuitton, and owes Chanel Inc. $6.9 million in damages. None of this has stopped her from becoming a legal permanent resident of the United States and achieving a comfortable suburban life. China is not the only country with a counterfeiting problem. Most fakes are made in China, but they are sold in America. Counterfeiting is not a priority on par with drug smuggling or money laundering, and is rarely prosecuted as a crime. The lack of legal cooperation with China makes it easy for counterfeiters to move their money beyond the reach of Western law enforcement—and hard to root out counterfeiting kingpins. As long as counterfeiters can stay out of jail and hold on to their profits—and consumers continue to buy—the trade in fakes will likely thrive. Despite spending millions on brand protection, companies often end up playing whack-a-mole, shutting down producers and distributors of fakes, only to see them pop up again. Xu Ting simply refused to show up in court over the years. Instead, doing graduate studies in statistics at San Diego State University, helped her family amass at least $890,000 in bank accounts back in China, and bought the $585,000 Rancho Penasquitos house with her husband, who has also been involved in selling counterfeit luxury goods, public records and court cases in China and the US show. “There’s a million ways to game the system,” said Dan Plane, an intellectual property lawyer at Simone IP Services in Hong Kong, who is not involved in litigation against Xu Ting. “Probably the only thing that’s going to stop her is when she passes away—probably on an island resort somewhere—or if she gets arrested.”

FINDING XU TING

IN the web of lies that counterfeiters weave— fake names, fake addresses, fake Internet domain registrations—one thing is always true: their bank account information. The need to get paid is the counterfeiter’s fatal flaw, and Xu Ting’s bank accounts were the first crack in her armor of misdirection. Her legal troubles began in 2008, when a federal judge in California ordered Xu Ting—who declined multiple requests for comment for this story—to pay Chanel Inc. $6.9 million in damages for selling counterfeits online. She still hasn’t paid the damages, according to Chanel spokeswoman Kathrin Schurrer. “The essential point for Chanel is really shutting down the counterfeiting operations, which we did successfully,” Schurrer wrote in an e-mail. But after the lawsuit, Xu Ting’s business continued to grow. In 2009, a Florida judge ruled against Xu Ting and shut down seven websites she was accused of helping run that sold fake Louis Vuitton, Marc Jacobs and Celine. She did not show up in court. That case didn’t stop her either. The next year, Gucci, Balenciaga, Bottega Veneta and Yves Saint Laurent—all brands belonging to France’s Kering group— filed a lawsuit in New York federal court against Xu Ting, her future husband, her younger brother, her mother and six others who the companies said sold more than $2 million worth of fake handbags and wallets online to US customers. Gucci alleges that the group shipped merchandise from China to a house in San Diego, where it was repackaged and passed off as genuine. Four days after the suit was filed, Xu Ting married a Chinese man, Xu Lijun, a civil engineer licensed in California who is six years her junior, according to her marriage license issued in the San Diego

A STREET vendor hawks counterfeit branded items to tourists on the streets of Beijing. AP/NG HAN GUAN

suburb of El Cajon. Gucci subpoenaed banking records. JP Morgan Chase handed over account records with a wealth of information about the couple: addresses, dates of birth, driver’s license, Social Security and passport numbers and a student identification card. In November 2010, Xu Lijun reached a settlement with Gucci—the only defendant to do so. He denied wrongdoing but agreed to let Gucci keep $400,000 in counterfeiting proceeds seized from accounts outside China. He also agreed to pay a $7,500 fine, according to a copy of the judge’s order. Eric Siegle, a New York City lawyer who represented Xu Lijun, said he was “a smalltime nobody,” and that Gucci’s lawsuit, like many others, failed to tackle the real powers behind the operation. “The people they are arresting or suing here in the United States are low-level people,” Siegle said. “If you can find where the money is going, you can get to the heart of the problem. It’s like the drug wars. Why are we arresting all these kids on street corners?” But Gucci, which is seeking $12 million in damages, couldn’t find where the money was going because Chinese banks, including the state-run Bank of China, refused to disclose transaction details about the counterfeiters’ accounts in China. “BOC cannot comply with such orders without violating Chinese law,” the Bank of China said in an e-mail. Kering declined to comment on pending litigation, but spokeswoman Charlotte Judet said in an e-mail that Gucci would “vigorously enforce any judgment eventually entered against individuals who seek to tarnish its worldwide reputation for excel-

lence no matter where they are located.” Meanwhile, in 2013, Xu Lijun bought the house in Rancho Penasquitos, according to property records. Two weeks after the sale, Xu Ting transferred her stake in the property to her husband. Immigration authorities have the Rancho Penasquitos address on record as her residence, said a person with access to immigration records who spoke on condition of anonymity because the information is not public. A slight man in wire-rimmed glasses who answered the door at the Rancho Penasquitos house identified himself as Xu Lijun. Behind him, in a two-story foyer, there were voices of a woman and young child. Xu Lijun asked an Associated Press reporter why he had come, then said, “I don’t want to talk to you.” At a sprawling company compound in Beijing, no one answered the door at Xu Ting’s family apartment. “After your colleague’s visit, we communicated and she still did not want to do the interview,” the family’s lawyer in Beijing, Chen Peng, said. He declined to comment in detail on the US court cases against Xu Ting and her family, but said they were not the prime culprits. “My client also thinks making counterfeits is illegal, but they did not make them,” Chen said. “She is exercising her rights when choosing not to appear in court, which shouldn’t merit any moral or legal judgment.”

dent by virtue of being married to someone with an advanced degree or “extraordinary ability,” according to the person familiar with the matter. US Citizenship and Immigration Services spokesman Christopher Bentley declined to comment, citing privacy concerns. Dan Kowalski, an immigration attorney and editor of Bender’s Immigration Bulletin, said immigration officials may not have known about Xu Ting’s legal problems but, more likely, didn’t consider them disqualifying. Grounds for denying a green card range from committing a serious crime to having communicable disease, but there’s nothing about civil liabilities. A vaguer requirement for “good moral character” is more commonly applied for citizenship, not legal residence. In the US, most counterfeiting prosecutions are civil cases brought by companies seeking to shut down websites selling fakes and get financial compensation. Criminal cases, which lawyers say are a far more effective deterrent, are rare. “A person is more likely to be struck by lightning than imprisoned for counterfeiting,” said Geoffrey Potter, an intellectual property lawyer at New York’s Patterson Belknap Webb & Tyler. In an e-mail, Justice Department spokesman Peter Carr said, “Large-scale commercial counterfeiting is one of the top enforcement priorities of the department’s Intellectual Property Task Force, which continues to have a number of significant prosecutions.” The Department of Homeland Security seized $1.2 billion worth of fakes at US borders last year, but the Justice Department filed just 91 criminal cases for selling counterfeit goods and services in fiscal year 2014. By comparison, the Justice Department filed 22,530 cases for immigration violations, 12,184 cases for drug-related offenses and 12,509 violent crime cases during the same period. The National Intellectual Property Rights Coordination Center, a multiagency group led by Immigration and Customs Enforcement, reports slightly more counterfeit-related crime—683 arrests, 454 indictments, 461 convictions in the 2014 fiscal year—because its tally includes local prosecutions and counterfeit-related activity, like wire fraud. Decisions about whether to prosecute criminally typically start with a US attorney’s office, whose priorities vary by district, said Bruce Foucart, director of the multiagency group. Some may give weight to the volume of faked goods, others to the suspect’s history. If the US attorney’s office declines a case, investigators try to persuade local prosecutors. China is the largest source country for seized counterfeit goods, and apparel and accessories are the largest category of merchandise. Foucart, who didn’t know about Xu Ting, said luxury goods are typically made in Guangzhou and sent by container or courier like FedEx to the US. They may be sold in stores or flea markets but are usually hawked online. “Unfortunately, once you shut one [website] down, they have 10 more ready to open up in a different name,” said Foucart. Brand owners also bear responsibility. Government agencies often rely on them for tips and investigative legwork. US law gives companies broad powers to enforce court judgments. Unpaid judgments accrue interest and last for 20 years, said Potter, the intellectual property lawyer. Even a bankruptcy won’t erase the debt. “The counterfeiter can’t own a business, buy a house, have a bank account or borrow money from a bank,” Potter said. “If the counterfeiter takes a regular job, the judgment holder can garnish her wages.” But doing the kind of work required to root out debtors like Xu Ting—public records searches to see whether they own real estate, subpoenaing credit-card bills to track spending habits, hiring investigators to determine whether they have jobs— takes relentless commitment, and money. Schurrer, the Chanel spokeswoman, declined to comment in detail on Xu Ting but said California law prohibits seizure of a primary residence in civil litigation. “The biggest game changer for me would be if foreign companies took a more aggressive attitude toward enforcing their rights,” said Mark Cohen, former intellectual property attaché at the US embassy in Beijing. “We need to close the loops. I think there are a lot of companies that care a great deal about counterfeiting but, at the end of the day, there may be an economic calculation about how much money it’s worth to pursue these people.”

PERSPECTIVE GREEN CARD? NO PROBLEM

XU TING’S legal troubles did not prevent her from getting a green card. In February 2014, she became a legal permanent resi-

SALES MILESTONE Toyota Motor Philippines Corp. (TMP) executives celebrate its 1-millionth-sales milestone. (From left) Executive Vice E4

B L L

C  A

Utpal M. Dholakia is a professor of marketing at Rice University’s Jesse H. Jones graduate school of business.

minus its operating expenses) can be improved by around 5 percent—a big number, given that billions of dollars of retail inventory are liquidated annually in the US. We found that: n Retailers frequently did not discount deeply enough early in a liquidation. n Managers discount too deeply toward the end of the liquidation to sell off the entire inventories. They would be better off retaining the product to sell in another market or donating it to charity. n Managers often don’t transfer enough inventory from low-multiplier stores to more profitable stores. n Managers should shut stores sooner than they typically do. Excelling at managing liquidation allows retail firms to renew themselves and ultimately thrive.

THE FEARED POWER SHORTAGE: WHY IT DID NOT HAPPEN

C  A

SHUTTING DOWN STORES NEEDN’T HURT BUSINESS A way to assess and prioritize your change efforts HEN The Gap recently announced plans to close 175 of its 675 stores in North America, it joined a number of other retail chains—including Staples, Office Depot, Target and Radio Shack—that have shuttered a slew of outlets. Managing the closures in a way that maximizes revenues and profits can be a major challenge. Our research shows that retailers could handle closures far better than they do. In retailing, most products, stores, business units and even companies go through a life cycle of birth, midlife and death. Managing the death stage more effectively can boost profits, lower the cost of capital and reduce complexity in operations, which can also improve the performance of ideas that are in the early and midlife stages. When retailers liquidate stores, managers must quickly make a series of decisions, including:

SPECIAL REPORT

PHL goods get duty-free access to US till 2017 HE Philippines will be able to export many of its products to the United States duty-free until 2017 under the Generalized System of Preferences (GSP) scheme. US President Barack Obama signed on June 29 the Trade Preferences Extension Act of 2015, which allowed beneficiary developing countries, such as the Philippines,

CREATIVITY www.businessmirror.com.ph

B G F

President, Manufacturing Division, TMP, Tomohiro Iwamoto; Mitsui & Co. Ltd. -Japan Operating Officer, Integrated Transportation Systems Business Unit, Kunio Watanabe; TMP President Michinobu Sugata; Sen. Juan Edgardo M. Angara; Finance Secretary Cesar V. Purisima; TMP Chairman Dr. George S.K. Ty; Japanese Ambassador Kazuhide Ishikawa; Managing Officer, Toyota Motor Corp. and CEO of Asia, Middle East and North Africa Regions, Kyoichi Tanada; TMP Executive Vice President, Marketing Division, Yohei Murase; TMP Senior Vice President, Marketing Division, Jose Ariel T. Arias; and TMP Senior Executive Vice President Dr. David Go.

PESO EXCHANGE RATES n US 45.1700

First of three parts

T was in July last year when resigned Energy Secretary Carlos Jericho L. Petilla said he had recommended to Malacañang that President Aquino invoke Section 71 of the Electric Power Industry Reform Act (Epira) to address a looming power shortage in Luzon that was anticipated to happen during the summer months of 2015. Petilla’s pronouncement did cause quite a stir because, for one, there were controversies hounding the Executive branch on the Disbursement Acceleration Program that time. Many were worried that there could be abuse of power if the President was granted emergency powers by Congress to address the tightness in power supply.

Former President Fidel V. Ramos also exercised emergency powers during his term to buy more power-generating capacity, albeit on a take-or-pay basis, which led to higher power rates because consumers had to pay even for electricity that was not consumed. So the debate in the Senate and the House of Representatives on whether to grant President Aquino such authority lingered for several months. Sen. Sergio R. Osmeña III, chairman of the House Committee on Energy, said the Aquino administration should not let Petilla—whom he earlier called on to quit—handle the country’s power woes. Instead, he said, experts should deal with it. To prevent abuse, the House of Representatives proposed C  A

n JAPAN 0.3724 n UK 69.5076 n HK 5.8276 n CHINA 7.2752 n SINGAPORE 33.4692 n AUSTRALIA 33.5937 n EU 49.8315 n SAUDI ARABIA 12.0453 Source: BSP (10 July 2015)


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