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THREETIME ROTARY CLUB OF MANILA JOURNALISM AWARDEE 2006, 2010, 2012
U.N. MEDIA AWARD 2008
A broader look at today’s business Saturday 18,June 201429, Vol.2015 10 No. 40 Monday, Vol. 10 No. 263
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FISCAL SUPPORT UNDER AUTOINCENTIVE PROGRAM NOT ENOUGH TO BRIDGE PHL’S PRODUCTIONCOST GAP VS ASEAN NEIGHBORS
CARS incentive only $1,000/unit INSIDE
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HE government is only ready to give up to $1,000 in fiscal support to each vehicle produced locally under the Comprehensive Automotive Resurgence Strategy (CARS) Program, which is not enough to bridge the cost difference that assemblers in other Asean countries are enjoying versus their Philippine counterparts.
PAT SANTOS A radical change
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EAR Lord, we know that the new creation and the new people of God started with the handful of some 120 disciples of Yours. It effected in them a radical change, both as individuals and as a group. The bystanders were struck by the fact that those unschooled Galileans could express themselves in foreign languages. But what mattered most was the inner transformation that had taken place in those simple folks: from fearful, they had turned daring and brave. We, too, can be brave as defenders of our faith. Amen. WORD AND LIFE, FR. SAL PUTZU, SDB B AND LOUIE M. LACSON Word&Life Publications • teacherlouie1965@yahoo.com
Editor: Gerard S. Ramos • lifestylebusinessmirror@gmail.com
Life
ALL ACCESS: BEST OF BOTH WORLDS
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A Pat on your back
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AT SANTOS transports us to Sicily, the Mediterranean’s most alluring destination. Once settled since ancient times by the Phoenicians, Carthaginians, Romans and Greeks, the stunning island is the inspiration for the designer’s irresistible Philippine Fashion Week Holiday 2015 collection, called “Modern Sicily”. It’s no coincidence that Santos’s creations are splashed with Marsala, the Pantone color of the year inspired by the Marsala wine famously produced by its namesake town in the Trapani District in the westernmost part of Sicily. “[Marsala bridges] the spicy flair of Sicily and the soft sensuality of the Filipino woman. The naturally robust and earthy shade of wine red, combined with black, red, white and carnation pink, is perfect for the Filipino woman’s complexion,” Santos says in the press kit given at the show at SM Aura, which was directed by Cata Figueroa Jr. and beautified by Jingky Ilusorio. But it is not the Sicily as conjured so ornately by Dolce and Gabbana, as dangerously by The Godfather trilogy, nor as depressingly as in Stromboli, the neorealistic film directed by Roberto Rossellini and starring Ingrid Bergman that ignited their scandalous affair. “I love the Sicilian way of dressing. It enhances the opulent feel of the clothes in my collection. I dream of dressing up the likes of Martina Stella of Ocean’s Twelve [which was partly shot in Sicily] and [Polish actress] Kasia Smutniak of From Paris With Love. Their classic beauty and elegance make me feel inspired,” Santos says. “My collection projects a different vibe, because I incorporated sporty looks and jackets. The colors and patterns, on the other hand, were inspired by Sicilian aesthetics.” Santos might, as well, be enthralled with such Italian beauties as Elisa Sednaoui (model, actress, philanthropist and film director of Italian, Egyptian and French descent); Eva Riccobono (model, actress and television presenter); model/actresses Valentina Lodovini and Bianca Balti; and Sicilian-born Maria Grazia Cucinotta (The World Is Not Enough, Il Postino: The Postman and The Rite), as he was crafting his collection made of mesh net, net lace, lace panels, sequined lamé, lace cenefa, silk two-way stretch jersey and satin georgette crepe. “I am now into a sporty look that can be converted to club wear. My clothes need not choose any occasion, and they are wearable day and night. And every woman will feel her confidence getting stronger just by wearing my clothes,” Santos says. Santos is one of a talented few who can straddle ready-to-wear (via his Blanc et Noir line at The SM Stores) and couture (with eponymous ateliers in Las Piñas and Quezon City) quite effortlessly. “RTW and couture, for me, entail a similar way of creating a collection. There are many things to consider during the conceptualization process. Among others are the following: the target market, the theme and inspiration; what are the best-selling and the new designs; the colors that will complement the women of today; and what is my message to my audience; and how can I inspire them to adapt to the global way of dressing,” Santos says.
ANASTASIA FROLOVA
PHOTOS BY CELWYN ABASOLO AVON PARAISO
JUSTINE GABIONZA
SAMANTHA GOMEZ
MONIKA STA. MARIA
JASMINE MAIERHOFER
RIA BOLIVAR
MANUELA BASILIO
The voting season is on
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S a brand originating from Japan, Bobson epitomizes the aesthetic and discipline of the Japanese in all of its denim and apparel offers. Since it was introduced in the country last year as the pure Japanese denim brand, it has given Filipinos quality, comfort and style, and this year it intends to rack it up with a partnership with one of Japan’s top fashion schools: the Marronnier College of Fashion and Design. The apparel brand’s partnership with the Osaka-based school has birthed the Bobson x Marronnier T-shirt Graphic Design Contest, which aims to surface new shirt designs for men and women crafted by some of Japan’s most talented, up-and-coming designers. With
designs revolving around the theme “Perfect Circle: The Rising Sun,” which makes use of the prominent red dot Bobson logo, the winners of the competition will get their works produced as part of the label’s offers at its stores in the Philippines. Voters can simply visit the Bobson Facebook page (facebook.com/BOBSONJapan) and look for the competition album to view the finalists. A like and a comment on why they chose the T-shirt design will count as one vote for that design. Voting period is from July 3 to 9. Every day during the voting period, Bobson will give away gift certificates worth P3,000 to one lucky voter.
LIFE
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STARTUPS BusinessMirror
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Cameron Conaway is a 2015 fellow of the International Reporting Project and the author of Malaria, Poems.
Why start-ups are more successful than ever at unbundling incumbents
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CALE isn’t what it used to be. It’s never been easier to start a company, and as a result, new entrants are unbundling incumbents’ businesses and chipping away at their advantage.
Upstarts like The Honest Company (consumer products), Warby Parker (eyeglasses) and Airbnb (lodgings) can quickly win market
share from leading businesses by breaking down markets into highly customized niches so that the incumbents can’t compete on
scale alone. The playing field is leveling out across a variety of industries: Tesla is a pioneering automaker; SolarCity is taking share from electric utilities; Uber is reorganizing the taxi industry; and companies like Blue Apron and Casper are chipping away at various retail segments. Companies in almost every industry are redefining customer experiences. Two core factors are driving this economy-wide unbundling. First, these companies are essentially product design teams focused on iterating fast to find the right product-market fit. They can offer better products
and services than the incumbents because their management teams are so product-centric. They usually focus product development on a subsegment of the millennial demographic because millennials are willing to try new brands and share their experiences openly with each other through rankings and reviews. Second, these companies rent all aspects of operational scale from partners, thus reducing capital expenditures or operational inertia. They are lean and designed for growth. Third-party services enable them to scale up with customer demand as quickly as necessary.
Since scale isn’t a moat any more, today’s innovative companies need to focus persistently on product and customer success. The monopolistic advantages of scale are shifting to platform companies like Amazon, Facebook, Apple Pay and YouTube, which are becoming essential to how the economy functions. The lessons for businesses are simple. For incumbents: You can’t count on scale like you used to. For entrepreneurs: Rent scale where you can, and focus on product design above all else.
When cross-functional teams are dysfunctional
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hearing aids and dental implants. Using a combination of 3-D scanning and printing, implants can be customized in a way that wasn’t feasible before. However, 99 percent of all manufactured parts are standard and don’t require customization. In these cases, 3-D printing has to compete with scaledriven manufacturing processes and efficient logistics operations. So when customization isn’t important, 3-D printing isn’t competitive. For example, printing just one part raises unit cost considerably, so economies of scale do matter. A second point is the labor cost. Counter to common perception, 3-D printing doesn’t happen “at the touch of a button.” It involves considerable pre- and post-processing, which incur labor costs. Three-D printing technology undoubtedly has great potential. For now, we should see it as a complement, a new tool in the box, and exploit its unique capabilities—both in making existing products better as well as making entirely new ones.
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N researching why crossfunctional teams succeeded, I also found why many of them failed.For example, a huge multinational informationaltechnology company had invested $100 million in the project, which involved three divisions. Most of the team, and even some executives, knew the project was a dead end two years before the company finally pulled the plug. As one middle manager told me, “No one was willing to go to management and say, ‘Let’s redeploy everyone, including myself, and do something else because this project isn’t working.’” In fact, in a detailed study of 95 teams in 25 corporations, I found that nearly 75 percent of cross-functional teams are dysfunctional. They fail on at least three of five criteria: meeting
a planned budget; staying on schedule; adhering to specifications; meeting customer expectations; and aligning with the company’s corporate goals. Cross-functional teams are hurt by unclear governance, a lack of accountability, goals that lack specificity and organizations’ failure to prioritize the success of such projects. Projects that had strong governance support had a success rate of 76 percent, according to our research; those with moderate governance support, Another key factor: Siloes tend to perpetuate themselves: For example, engineers don’t work well with designers, and so on. The solution is to establish a “Portfolio Governance Team” (PGT), where leaders come together to make decisions on the various projects in their portfolio. We’ve identified some golden
rules of governance for PGTs:
1. Every project should have an
end-to-end accountable leader. If the PGT includes vice presidents of engineering, design, marketing and product, a project team could include managers and directors from those functions. But one end-to-end accountable leader should oversee each function, and one end-to-end accountable leader should oversee it all.
2. Every project should have clearly established goals, resources and deadlines. An approved bud-
4. Every project should be con-
stantly reevaluated. PGTs should cut projects that aren’t working or don’t align with business goals. A PGT that is not routinely canceling some projects simply isn’t doing its job. Cross-functional teams have become ubiquitous because companies need to speed innovations to market. The teams are like arteries, connecting parts of the body, enabling the whole organism to renew itself. When the teams don’t function, the organization’s arteries harden. When they do, goals are met and the organization is ultimately more successful.
MONDAY MORNING
Matthias Holweg is a professor of operations management at the University of Oxford’s Saïd Business School.
get and a charter should define priorities, desired outcomes and time frames. Establishing those early on is a PGT’s key role.
3. Teams should have the project’s success as their main objec objec-
tive. It’s crucial to include the success—or failure—of crossfunctional projects in compensation and performance reviews of the people working on the teams.
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Hemant Taneja is a managing director at General Catalyst.
THEE LIMITTS OF 3D PRINTING ONTRARY to what some say, 3-D printing is not going to revolutionize the manufacturing sector and render traditional factories obsolete anytime soon. For the foreseeable future, the economics of 3-D printing make it an unfeasible way to produce the vast majority of parts manufactured today. So we should look to new areas where 3-D printing can exploit its unique capabilities to complement traditional manufacturing. Additive manufacturing, or “3D printing” as it is known, has captured the popular imagination. Exciting applications have already been demonstrated across all sectors. Some predict that eventually we’ll be able to make any part at the push of a button. But early findings from a research project by the Additive Manufacturing and 3-D Printing Research Group at the University of Nottingham and Saïd Business School at the University of Oxford show that significant scale and learning challenges are inherent in the 3-D printing process. Three-D printing works best in areas where customization is key—like printing
Behnam Tabrizi is the managing director of Rapid Transformation Llc., and teaches at Stanford University’s department of management science and engineering.
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© 2013 Harvard Business School Publishing Corp. (Distributed by The New York Times Syndicate)
U.S.IRAN TALKS Perspective BusinessMirror
E4 Monday, June 29, 2015
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ONCE UNHEARD OF, U.S.-IRAN TALKS BECOME
THE NEW NORMAL
IN this June 12 file photo, delegates sit around a table prior to a bilateral meeting as part of the closed-door nuclear talks with Iran at a hotel in Vienna, Austria. Iran and six powers are still apart on all main elements of a nuclear deal with less than two weeks to go to their June 30 target date and will likely have to extend their negotiations. AP/RONALD ZAK
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IENNA—The top American and Iranian diplomats faced each other across a square table in a 19th-century Viennese palace, the room austerely decorated and the atmosphere calm as they started the final push for a generation-defining nuclear agreement on Saturday.
IRANIAN Foreign Minister Mohammad Javad Zarif (right) talks to reporters during a meeting with US Secretary of State John Kerry at a hotel in Vienna, Austria, on Saturday. CARLOS BARRIA/POOL PHOTO VIA AP
U.S. Secretary of State John Kerry (left) talks to reporters alongside US Undersecretary for Political Affairs Wendy Sherman as they meet with the Iranian delegation in Vienna, Austria, on Saturday. CARLOS BARRIA/POOL PHOTO VIA AP
Running up against a Tuesday deadline for a deal, their declarations of optimism and pledges of diligence sounded routine. After two years of high-pressure gatherings, a sense of predictability has emerged in the negotiations between US Secretary of State John Kerry and Iranian Foreign Minister Mohammad Javad Zarif. Neither is letting the pressure show even as they and other global powers are at the cusp of an agreement that could redefine security in the Middle East and beyond for decades to come. Just a short while ago, a snapshot alone of these two enemies engaged in discussions on nuclear and other matters would have been a bombshell felt in capitals around the world. Now, whether or not the US and its negotiating powers can clinch a pact in Austria’s capital over the next several days, it’s hard to imagine the tentative US-Iranian rapprochement ending anytime soon. It’s become the new normal. The US and Iran are locked in ideological confl ict and regional wars, from Syria’s seemingly intractable cycle of violence and instability in Lebanon and Yemen to Iran’s support for enemies of Israel. But the US and Iran also have found common cause: aiding
US-Iranian ties have in some ways “normalized.” The official goal of the nuclear talks is an exchange of decade-long curbs on Iran’s nuclear program for tens of billions of dollars in relief from international economic sanctions. Participants say the talks could well drag on past Tuesday’s deadline. Iran says its activity is solely designed for energy, medical and research purposes; much of the world fears it harbors nuclear weapons ambitions. The US-Iranian engagement started a couple of years ago in much more tentative fashion, with lower-level negotiators meeting in secret in the Gulf kingdom of Oman and elsewhere amid mutual suspicion. The discussions gained steam after Hassan Rouhani’s election as Iran’s president behind promises to take his country on a more moderate course and end its isolation. But the outreach in each direction grew slowly, and both sides closely guarded preparations for a historic telephone call in September 2013 between Rouhani and President Barack Obama. Two months later, world powers and Iran reached the first of two interim nuclear agreements. Since then, the interactions between Kerry and Zarif, and the
to Rouhani after his mother died and wished the Iranians a happy Persian New Year with the traditional declaration of “Nowruz Mubarak.” Later, he approached Rouhani’s brother, a member of the Iranian negotiating team in Lausanne, Switzerland, and hugged him. On some occasions, the perceived coziness that has emerged has had repercussions for the Iranians. When Zarif was photographed walking across a Geneva bridge with Kerry, hard-liners accused him of catering to the enemy. Shortly afterward, stories appeared in Iran’s press with anonymous officials talking about Zarif losing his temper with Kerry in private meetings, as if to make amends. They also have spoken about bike riding—a regular pursuit of Kerry’s during the nuclear talks until a crash last month in France that broke his leg. Zarif, who was then dealing with a recurring back issue, called Kerry to commiserate. And the good will has spread to others in the negotiating team. For example, US Energy Secretary Ernest Moniz and Iran’s atomic energy chief Ali Akbar Salehi, both MIT-trained physicists, have struck up their own understanding and, by all accounts, a well-functioning relationship. Salehi isn’t in Vienna because of illness.
Iraq’s government and Kurdish militia against the Islamic State group, and committing, at least publicly, to an accord that would remove the threat of a nucleararmed Iran while ending the Islamic Republic’s international isolation. “I think it’s fair to say that we’re hopeful,” Kerry said as talks began at Vienna’s Palais Coburg. “We’ve a lot of hard work to do. There are some very tough issues and I think we all look forward to getting down to the final efforts here to see whether or not a deal is possible. I think everybody would like to see an agreement. But we have to work through some difficult issues.” Zarif said he agreed. “We need to work really hard in order to be able to make progress and move forward. We are determined to do everything we can to be able to make this effort possible. Of course, that depends on a lot of things and we’re going to work on it.” For a relationship that was frozen after the 1979 Islamic revolution and subsequent US Embassy hostage crisis, the long hours spent in nuclear negotiations clearly have helped each side build a grudging understanding of one another. Although neither will use the word trust, for the first time in decades,
two countries’ other negotiators, have expanded dramatically. They regularly chat in hotel breakfast halls before their daily discussions, hold regular calls and coordinate schedules. Beyond nuclear matters, the top officials have included in their discussions matters related to Syria, Iraq, Yemen and other regional hot spots. The status of Americans detained or missing in Iran is another frequent topic of conversation. At their previous meeting in May, Kerry and Zarif even bantered in front of reporters about democratic progress in Nigeria, another country engulfed by insurgency but one far removed from the battlegrounds of the Middle East. Kerry, having just arrived in Geneva from the African nation, called the inauguration of a popularly elected president in Nigeria “very good historically for democracy.” Zarif, whose government is routinely criticized by other countries and humanrights groups for its democracy failings, offered his verdict: “They have serious difficulties.” But the limited snippets of public conversation often have been more personal in nature. In March, Kerry began a meeting by offering condolences
US allies also aren’t entirely pleased as the warming to Iran has coincided with a fraying of some of America’s long-standing partnerships in the region. Washington clearly remains light years closer to Middle East allies such as Saudi Arabia and Israel, but their coolness or outright hostility to the Iran talks has taken a toll. For the Obama administration, it has created the strange dynamic of sometimes finding it easier to discuss nuclear matters with Tehran. Great tension remains between the US and Iran. Only last week, many Iranian parliamentarians chanted “Death to America” as they passed legislation that would bar nuclear inspectors from visiting military sites—a key US and international demand. Iran’s supreme leader, Ayatollah Ali Khamenei, has delivered a series of speeches sharply denouncing US intentions and tactics in the nuclear talks and on broader geopolitical matters. In recent days, the State Department has issued reports that included condemnations of Iran for its “undiminished” support of terrorist groups and for human-rights violations at home, including hanging people without due process and systematic repression.
PERSPECTIVE
The Chamber of Automotive Manufacturers of the Philippines Inc. (Campi) has long complained that the cost of producing a vehicle in the country is higher by $1,200 to $2,000, if compared to Thailand and other Asean economies. This makes the Philippines less
competitive in attracting investments in auto manufacturing. There is also a production-volume hurdle set in the CARS Program, as Assistant Secretary for Trade Policy and Industry Development Dr. Rafaelita M. Aldaba said carmakers can S “CARS,” A
Overflight part of PHL, Russia air talks in July
Solving social problems through collaboration ENEVA VA Global, a small but VA mighty philanthropic consulting firm that specializes in international development, is helping to change the world. With just 52 staff members, the company is quietly igniting social good on a global scale through the repetitive flexing of an approach called “dumbbell collaboration.” “On one side of the dumbbell are donors, either private philanthropists or foundations, and on the other are nonprofits,” explains Ava Lala, a Geneva Global director. “Both want to solve complex social problems, but the ambition of the donors often outweighs their resources, and the nonprofits often spend precious time trying to connect with donors. The solution, as we see it, is to group each of these ends together, to be the handle in the middle that connects the two.” When creating philanthropic initiatives for its clients, Geneva Global first gathers insights. Does the client want to address a pressing global health issue like Ebola or tackle an educational problem? Geneva then typically seeks out partners in developing countries— innovative indigenous nonprofits with a strong track record who are willing to work together to build a program. The benefit of finding such partners is that the program can be tailored to the local context, encouraging buy-in from the community and local stakeholders, and ultimately reaching more people. For example, in 2011, Geneva partnered w ith the Legatum Foundation to create the End Fund, which brought together a collaborative donor set that has since raised more than $50 million. The money has supported tropical disease-control initiatives run by various nonprofits and government ministries of health in more than 15 countries. “Over 75 million people have been reached through mass drug administrations. That kind of impact and scale can only be achieved when donors are willing to collaborate, learn from one another and use their collective voice to spark change,” says Doug Balfour, Geneva Global CEO. The concept of dumbbell collaboration has allowed Geneva to execute a style of collaboration that, especially when applied to the social sector, can bring about sustainable social change and increase the bang that comes from philanthropic bucks.
SPECIAL REPORT
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HILIPPINE and Russian air panels will meet in July to discuss the possibility of modernizing the two countries’ air-services agreement to stimulate their two-way air traffic. Civil Aeronautics Board (CAB) Executive Director Carmelo L. Arcilla said the Philippine panel will also negotiate for the sweetening of the overflight policy of Russia for local carriers. “The air talks with Moscow are set on July 22 and 23. We did air talks with them six years ago, but we don’t have capacity. We will modernize the airservices agreement, and we hope to be able to negotiate overflight,” he said. An overflight is the passage of an aircraft over a certain territory to get to its destination. “We are a signatory to the so-called International Air Services Transit Agreement, or IASTA. It is a protocol under the International Civil Aviation Organization
PESO EXCHANGE RATES n US 45.1430
that allows overflight of airlines over its territory,” Arcilla said. But Russia is not a signatory to the IASTA. “So the overflight fee has to be negotiated with the Russian government. We hope to be able to settle this matter,” the official said. Currently, flag carrier Philippine Airlines (PAL) is operating under provisional overflight agreement for its Manila-London operations. “If they don’t overflight to Russia, they will incur two to three hours additional flight time. Flight time plus fuel means cost,” Arcilla said. The meeting between the air panels of the Philippines and Russia was originally scheduled in November 2013. It was postponed because of Moscow’s request due to internal issues. “We hope to have capacity also. While Russia is encountering difficulties, it’s still a very strong market, and people are traveling. It’s a very lucrative market,” Arcilla said.
BANKING SECTOR STILL BEYOND THE REACH OF FILIPINO MASSES B B C
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First of three parts
HE Philippine banking system, no matter its stated goal of achieving widespread financial inclusion, remains an elitist system in which the greater number of Filipinos with the greatest need for financial services remains effectively excluded. This was not an easy conclusion to reach, because the macroeconomic numbers seem innocent enough, wherein, for example, the system under which the P14.12trillion industry operates won acclaim from some of the more reputable analysts for helping the $272-billion economy expand at a time when domestic- and external-sector headwinds hound the Philippines no end. In particular, the country’s high growth and overall stability were recognized by third-party credit watchers, and had been the main reason behind the country’s elevation to investment-grade status the past few years. Parallel to this, the sovereign credit watchers remained optimistic of the country’s banking sector, with Moody’s Investors Service recognizing the banks as the only one of 69 other rated banking systems around the world with a positiverating outlook. But, just like the country’s inability to distribute its strong economic performance down to the grassroots, the banking sector has also been slow to transmit its position of strength to benefit the Filipino masses.
World Bank data show that the Philippines has the lowest gross domestic product (GDP) per capita compared to neighbors in the Asean—a development most glaringly seen in terms of the rate of bank penetration, where the country also comes in last. As of 2014, the Philippines’s GDP per capita stood at $2,7651, lower than the $3475.1 of Indonesia, $5,779 of Thailand, $10,538.1 of Malaysia and $55,182.5 of Singapore. The country’s low GDP per capita, essentially GDP divided by the total population, was recently cited by Fitch Ratings as proof of the economy’s many ills, as the aggregate has persistently been below that of similarly rated peers in recent years. Mirroring the lag in the country’s GDP per capita is the Philippines’s level of banking penetration as of end-2014.
The World Bank data also show in its Global Findex Database 2014, which was just published by the World Bank Development Research Group in April this year, that the Philippines also ranked last in banking penetration among the five original members of the Asean. In the Philippines about 31 percent of all adults own a bank account. But this pales in comparison with the 36-percent bank-penetration rate in Indonesia, 78 percent in Thailand, 81 percent in Malaysia and 96 percent in Singapore. Given the problematic level of bank penetration in the country, the Philippines is said to have missed out on the benefits that come with a high bankpenetration rate, benefits needed to sustain growth and the much-needed trickle-down impact on the masses. C A
n JAPAN 0.3653 n UK 71.0777 n HK 5.8238 n CHINA 7.2701 n SINGAPORE 33.6261 n AUSTRALIA 34.9892 n EU 50.5827 n SAUDI ARABIA 12.0385 Source: BSP (26 June 2015)