BusinessMirror April 5, 2016

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Tuesday, April 5, 2016 Vol. 11 No. 178

PHL wants own shipyards to meet domestic demand

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B C N. P

HE Department of Trade and Industry (DTI) said it will develop the country’s shipbuilding industry due to the surge in demand for roll-on, rolloff (Roro) ships.

Trade Secretary Adrian S. Cristobal Jr. said the provision of perks to makers of new vessels under the 20142016 Investment Priorities Plan (IPP) has made the Philippines an “attractive”

INSIDE

MILLIONAIRES! Editor: Jun Lomibao • mirror_sports@yahoo.com.ph

THE Los Angeles Dodgers’s Kershaw Clayton is the highest paid this year at $33 million. AP

NOVAK DJOKOVIC captures his sixth Key Biscayne title and his third in a row, beating Kei Nishikori, 6-3, 6-3, in the Miami Open final. AP

Sports BusinessMirror

Tuesday, April 5, 2016

ANSAS CITY, Montana—There are a record 127 major-league players who will earn $10 million or more this season, according to salary information obtained by USA Today Sports, and no team has fewer players earning at least that much than the defending World Series champions. Yes, the Kansas City Royals. The Royals have a franchise-record $131.5-million opening-day payroll after resigning Alex Gordon and signing free-agent starter Ian Kennedy. Gordon, who received a four-year $72-million contract, is their highest-paid player this year at $12 million. The Royals have only two players on their openingday roster who will earn less than $1 million, but the wealth is spread out throughout their roster, which the Royals believe is a key to their success as a small-market team. There’s no debate the formula is working. The Royals have won the last two American League pennants, and won their first World Series title in 30 years last season. They enter the year with a payroll that’s $63.5 million less than the Detroit Tigers in their own division, and $57.5 million more than the Cleveland Indians, who at $74 million, have the lowest payroll in the America League (AL) Central. “We have to make the budget work,” Royals General Manager Dayton Moore says. “Consequently, we’ve had to spread money out based on what the payroll is on any given year.’’ The average major league salary rose to a record $4.4 million, the second consecutive year it’s exceeded the $4-million mark. There’s no division with a wider top-to-bottom payroll disparity than the National League (NL). The Los Angeles Dodgers slashed their payroll by more than $50 million since the end of last season, but still dominate their divisional brethren. They will pay their opening-day roster $222 million— including 10 players on the disabled list—which is actually a shade lower than the New York Yankees’ $223 million payroll. The Dodgers, however, will pay out at least $18 million more in signing bonuses, salaries and buyouts for players, like Matt Kemp, Bronson Arroyo and Chase Utley, and Cuban signees Yaisel Sierra, Hector Olivera and Erisbel Arruebarrena. The San Francisco Giants ($172 million) are also in the upper middle class in the NL West, while the Arizona Diamondbacks lag well behind the Giants and Dodgers, at $89.2 million. The smallest payroll in baseball belongs to the Tampa Bay Rays at $57 million, though they will pay released first baseman James Loney an additional $9.7 million. Their highest-paid player is Evan Longoria at $12.6 million.

Yet, despite the payroll gap, the Rays are considered to have almost as much a chance to reach the postseason as any team in the AL. The teams with the four highest 2015 openingday payrolls—the Dodgers, Yankees, Detroit Tigers and Boston Red Sox—won a combined two playoff games; the Red Sox and Tigers finished in last. It’s the middle class that dominated the postseason landscape a year ago, with the Chicago Cubs ($160 million) the highest-paid team of the quartet that advanced to the NL and AL Conference Series. Perhaps, the most intriguing aspect of the players earning at least $10 million this year—led by the Red Sox with nine players—are the players being partially paid by other teams to simply go away. The Atlanta Braves are paying $30.125 million in contracts to three players they dumped in the last week with Nick Swisher ($15 million), Michael Bourn ($14 million) and Emilio Bonifacio ($1.25 million); $15 million of that came from the Cleveland Indians after their August trade.

The Texas Rangers are receiving $35 million in financial gifts for outfielder Josh Hamilton ($24 million from the Angels), DH Prince Fielder and ace Cole Hamels ($11 million total from Detroit and Philadelphia, respectively). The Phillies, who have an opening-day payroll of $81 million, are paying out closer to $100 million overall, with $12.5 million going to Cliff Lee’s buyout. They’ll have another $10-million buyout to absorb a year from now when they decline struggling first baseman Ryan Howard’s $23 million option. Two teams were relieved of hefty financial obligations when first baseman Adam LaRoche abruptly retired this spring from the Chicago White Sox, voiding his $13-million contract. The Mets saved $9 million when struggling outfielder Michael Cuddyer retired during the winter. He received a $3.5-million buyout instead of the $12.5 million he was scheduled to receive in 2016, according to salary information obtained by USA Today Sports. The highest-paid player in baseball once again

Roro vessels are used to transport passengers, cargo and vehicles throughout the countrys 7,101 islands. In its manufacturing road map, the DTI has included shipbuilding as among the sectors that need assistance to improve demand. C  A

The Marcos Chronicles

will be the Dodgers’ three-time Cy Young winner Clayton Kershaw at $33 million, according to the MLB central office’s calculations, which includes signing bonuses and deferrals. Diamondbacks ace Zack Greinke, Kershaw’s former teammate, will be paid $31.799 million this year as part of his sixyear $206.5-million free-agent contract; his salary comprises 36 percent of the Diamondbacks’s payroll. The only other player to earn more than $30 million this year will be Red Sox ace David Price, who signed a seven-year $217-million contract this winter. Scheduled to crack the $30 million club in future years are Tigers first baseman Miguel Cabrera and Angels center fielder Mike Trout in 2018; Angels first baseman Albert Pujols in 2021; and Marlin right fielder outfielder Giancarlo Stanton in 2023. This, of course, doesn’t include the potential starstudded free agent class of 2018 that includes Bryce Harper, Manny Machado, Jose Fernandez, Matt Harvey and Jason Heyward, all who will be under the age of 30 when they can join the exclusive club.

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Shipbuilding sector’s export revenues in 2012

BMReports

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MILLIONAIRES! B B N USA Today

site for the shipyard of Japanese firms. “We want to develop the shipbuilding sector to cater to the domestic market for small vessels,” Cristobal told reporters recently.

$1.07B

THE AVERAGE SALARY IN MAJOR LEAGUE BASEBALL RISES 4.4 PERCENT TO $4.38 MILLION ON THE OPENING DAY OF THE 2016 SEASON, WITH THE LOS ANGELES DODGERS TOPPING SPENDING FOR THE THIRD STRAIGHT SEASON.

RECORD-TYING VICTORY KEY BISCAYNE, Florida—When a flyover by a flock of pelicans briefly interrupted Novak Djokovic’s final service game on Sunday, he waved both arms and grinned as if he had just won a championship. The actual celebration began moments later, when Djokovic clinched a record-tying sixth Key Biscayne title and his third in a row, beating Kei Nishikori, 6-3, 6-3, in the Miami Open final. After Nishikori shanked the final shot, Djokovic hopped happily near the net and delivered a leg kick, flying high himself. During the trophy ceremony, he recalled winning Key Biscayne for the first time when he was 19. “I have a very special connection to this tournament,” Djokovic told the crowd. “In 2007 it was the biggest title I had won in my career. It has been a springboard for everything coming after that. I certainly hope that the love affair continues in the years to come.” Djokovic matched Andre Agassi’s record of six men’s titles at Key Biscayne, but then he wins everywhere these days. He’s 28-1 in 2016, with the lone loss coming when he retired during his quarterfinal against Feliciano Lopez in Dubai because of an eye infection. Ranked No. 1, Djokovic earned his 28th Association of Tennis Pro-

fessionals (ATP) Masters title, breaking the record he shared with Rafael Nadal. He swept Indian Wells and the Miami Open for the third year in a row. He also recorded his 714th career victory, surpassing his coach, Boris Becker, and moving into 11th place in the Open era. “That’s the most important fact,” Djokovic said with a laugh. The No. 6-seeded Nishikori lost to Djokovic for the sixth consecutive time and was doomed by an erratic serve. He doublefaulted five times, and Djokovic repeatedly pounced on his second serve to earn five breaks. After several days of sweltering conditions, weather wasn’t an issue, with highs only in the 70s, but Djokovic made sure the match didn’t become an endurance test anyway. He broke in three of his first four return games, dominating rallies in part because Nishikori’s shots lacked the precision of earlier matches. Nishikori required treatment from a trainer on his left thigh late in the second set, but his bigger problem was his opponent. “Hope I can get you next time,” Nishikori told Djokovic during the trophy ceremony. “I hope you don’t,” Djokovic responded. “It’s always tough to play Novak,” Nishi-

kori said later. “I thought I wasn’t playing too bad, but, at the same time, he played great tennis. He was very patient and he didn’t miss.” That was nothing new. Djokovic won all 12 of his sets in the tournament. But he felt he saved his best for last. “The best two matches I played in Indian Wells and Miami were the two finals,” he said. “I’m very pleased with that.” Djokovic earned $1.03 million—the same as women’s champion Victoria Azarenka. After winning Indian Wells two weeks ago, Djokovic caused a stir when he said men should earn more prize money than women because they draw larger crowds. Djokovic overtook Roger Federer as the ATP Tour career leader in prize money with $98.2 million. The Serb flies on Monday to his home in Monte Carlo, where he’ll begin the clay season a week later. He’s a 10-time Grand Slam champion, and the French Open is the only major tournament he has yet to win. “I have lots of motivation for the beginning of the clay court season that ends up hopefully with the crown in Paris,” he said. “But I’m not the only one who wants to win that big trophy.” AP

SPORTS

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MICROSOFT CORP. TO GIVE MORE SOFTWARE TO PHIL NONPROFITS E2

B R R R, Correspondent

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THIS March 31 photo shows PeaceTech founder Robin Pettyfer talking about the group’s case study during a forum organized by Microsoft Corp. in Makati City.

MICROSOFT CORP. TO GIVE MORE SOFTWARE TO PHL NONPROFITS S    O S | Correspondent

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ICROSOFT Corp., through its Philippine office, will donate more software to local nonprofit groups this year to help them get empowered with technologies as the challenges they face grow. Microsoft will provide recipients with Windows and Office suites through TechSoup Global’s Asia Pacific network, Raul R. Cortez, Microsoft Philippines legal and corporate affairs director, said at the sideline of the American multinational technolog y company’s forum on March 31. TechSoup Global is an international network of 62 partnernonprofit groups and non-governmental organizations in Africa, the Americas, Asia Pacific, Europe and the Middle East. Since 1987,

it has leveraged technology to build the capacity of these groups toward solving problems in local communities and fostering global social change. Cloud services in cloud computing is also offered, Cortez added. According to him, the Microsoft technology provides local nonprofit groups with “productivity and collaboration tools.” It will facilitate them in “streamlining their process,” reaching out to a greater number of people as a result.

“Nonprofits in the Philippines are truly unsung heroes with their desire to instigate social change throughout the country by offering services they would not come in contact with otherwise,” Microsoft Philippines Managing Director Karrie Ilagan was quoted as saying in a March 31 statement. Local nonprofits have the “potential for great impact on communities they operate,” she added. They, however, face “great challenges” and are “stretched to their limits and challenged to do more with less to serve their communities and advance their mission.” Through its country office in the Philippines, the 41-year-old company will host sessions in April and trainings in May this year to provide nonprofits with information, resources required to empower their organizations w ith Microsof t technolog ies, Ilagan said. Microsoft has donated software to over 240 nonprofit organizations amounting to $10.9 million, the statement said. That amount is nearly 12

percent of the company’s revenue last year of $93.58 billion. The company does not set any limit to the number or amount of software donation for a particular year, as well as to the number of local recipients, according to Cortez. “It’s a matter of the organizations qualifying under the TechSoup [requirements],” he added. Once the organizations are accredited “they can get hold of the software [package].” The maximum number of software donations for every nonprofit is “51 licenses for each software,” according to Cortez. He added the company has over 240 beneficiaries in the Philippines. The recipients focus on education for peace, battered women, abused children and agriculture, among other social concerns. “They can avail [themselves] the latest technologies from Microsoft,” Cortez said. “It’s our goal to make them as productive as they can, make them realize their full potential. Technology is the tool to achieve their purpose.”

INDONESIAN ONLINE GROCER MARKS 1ST YEAR WITH 0.3M CUSTOMERS

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T Icart Group Indonesia, operator of the HappyFresh application, marked its first year with 300,000 customers and a network of retailers in six cities. While the limited liability has already included Manila in its network, it has yet to say which store or stores in the Philippines capital it is working with. The company said in a statement its network is composed of over a thousand stores—Jakarta, Surabaya, Bandung, Kuala Lumpur, Bangkok and Taipei. The Jakarta, Indonesia-headquartered firm said it invested heavily within 12 months “in a high-performing logistics network consisting of in-house trained personal shoppers and delivery drivers.” Icart Group said it has partnered its app with top supermarket retailers, as well as popular independent stores such as Grand Lucky, Ranch Market, Farmers Market, Lotte Mart & Super Indo (Indonesia); Jason’s Food Hall and Village Grocer (Malaysia); Big C, Gourmet Market, Home Fresh Market (Thailand); and Simple Mart, Lafe and Cotton Land (Taiwan). The company didn’t cite its partner stores in the Philippines. Last year the Icart Group was able to complete a $12-million Series-A funding led by Vertex Venture, the venture arm of Temasek Holdings, and Sinar Mas Digital Ventures, the venture arm of Sinar Mas Group of Indonesia. Rizal Raoul Reyes

LTHOUGH it has gained popularity nowadays as one of the newest methods for news gathering, an academician and a journalist are lukewarm in using crowdsourcing as a method for reportorial purposes. In an e-mail interview with the BusinessMirror, Associate Professor Rachel E. Khan said crowdsourcing is convenient but not the best tool for news gathering. Khan, who teaches at the journalism department of the University of the Philippines’s College of Mass Communications, added crowdsourcing is only relevant when a journalist wants to pursue leads and clues in a story. Nevertheless, Khan said crowdsourcing should be disregarded if a report requires a credible view or opinion. “If the story is in need of an expert opinion, then the journalists should go after the ‘expert’ in the traditional manner of reporting,” Khan said. “For one thing, how will you determine the credibility of the source? How do you separate the legitimate source from the trolls?” A Reuters report cited Jeff Howe as having coined the term in the June 2006 issue of Wired magazine. According to Reuters, Howe defined crowdsourcing as “the act of taking a job traditionally performed by employees and outsourcing it to an undefined, generally large group of people in the form of an open call.” While Howe cited the cost-benefits as companies “discover ways to tap the latent talent of the crowd,” US-based Filipina writer Ninotchka Rosca is not that sold to the idea. Rosca said crowdsourcing has even contributed decline in quality of news coverage, especially in social media. Furthermore, she said crowdsourcing had led to the

generalization of coverages. “It has broken down specialization of news gathering, leading to a lack of quality,” Rosca said in a forum at Kamuning Bakery in Quezon City. However, Khan said it is not fair to blame social media as the culprit for the perceived shallow thinking of some millennials. “Seriously, to blame only one factor [i.e., social media] for shallow thinking is shallow thinking!” Khan said. “Millennials are [deemed] shallow because of several factors, including the declining quality of elementary and highschool education; the fact that they grew up with television or video games as their babysitters.” K han, nonetheless, blamed Filipinos’ aversion to reading as a factor. “Filipinos, in general, are not readers and therefore, are not deep thinkers,” she said. “A person who grew up with a fondness for books [and consequently, abstract thinking], will be able to use social media as an aggregator of information [both useful and useless] rather than as a deterrent to knowledge.” As far as the quality of blogs is concerned, Khan said it will be the readers who will determine if a blog has quality and substance. Khan, meanwhile, said bloggers need to address the bigger issues in blogging,such as unethical practices in blogging, “ranging from plagiarism to paid propaganda” disguised as “unpaid for” opinion or news.” She also urged news sources to be media savvy to determine if the blogger should be given the proper recognition. For the blogger, Khan advises he or she must develop a significant following to gain credibility from the professional media. Khan also advised bloggers to develop an instinct of an investigative journalist so they can break into the mainstream media.

CONSUMERS SUPPLEMENT TRADITIONAL TV WITH VIDEO-ON-DEMAND–NIELSEN

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ITH the rise of video-on-demand platforms where consumers have the power to select, watch or listen to video content whenever they want, broadcast TV still reigns supreme in the Philippines, the Nielsen Co. said on April 1. A new report from Nielsen revealed that 59 percent of online Filipino consumers are subscribed to a cable provider and at the same time, 16 percent are subscribed to an online service provider. According to Nielsen, its Video-on-Demand (VOD) survey revealed that 81 percent of Filipino respondents subscribed to an online service provider claim they watch some form of VOD programming. This includes long- and short-form content, be it through TV, computer, tablet or a mobile phone. “The emergence of [VOD] programming options is giving consumers greater control over what, when and how they watch content,” Nielsen Philippines Managing Director Stuart Jamieson was quoted in a statement as saying. “Viewers are now expanding their range of viewing platforms, as well as the amount of media they’re consuming. We are seeing that online is supplementing traditional services.” In addition, 45 percent of online Filipino consumers watch VOD once a day or more often. When they access VOD, movies dominate the type of VOD content watched by Filipinos. In fact, close to nine in 10 (89 percent) Filipinos say they view movies, followed by TV programs (60 percent) and other genres, such as comedies (52 percent), documentaries (44 percent), reality shows (40 percent), news shows (38 percent) and dramas (35 percent). Filipino consumers predominantly use computers (80 percent) and mobile phones (76 percent) to watch VOD programming. The Nielsen Global VOD Survey polled over 30,000 online respondents in 61 countries to gauge worldwide sentiment about VOD viewing and advertising methods. The number of selfreported VOD viewers is significant.

percent of online Filipino consumers said they can view VOD at a time that is most convenient for them. Eighty-two percent of online Filipino consumers said they like to catch up on multiple episodes at one time. “We see that VOD is complementing TV by filling the gaps that come with traditional TV viewing,” Jamieson said. “When Filipinos can’t get to their TV at a certain time, they now know that they have the ability to watch it at a later date that allows them to catch up.” Filipino consumers are also showing great propensity to be on social media while watching VOD, with 74 percent saying they like to use social media while watching VOD programming.

Cutting through the ad clutter

AROUND three quarters (74 percent) of online Filipino consumers wish they could only see ads that are for products that interest them, the Nielsen survey revealed. On one hand, close to 7 in 10 (69 percent) of Filipino consumers who watch VOD say online ads displayed before, during or after VOD programming are distracting and, 62 percent wish they could block ads. On the other hand, 63 percent of Filipino respondents who watch VOD somewhat or strongly agree that ads in VOD content give them good ideas for new products to try. Around two thirds (66 percent) say they don’t mind getting ads if they can watch free content. This sentiment is highest among Southeast Asian consumers. “Consumers can be open to advertisements but this has limits,” Jamieson said. “To engage and keep the attention of consumers, it is critical for advertisers and content providers to customize both content and advertising.” Jamieson added that innovations such as programmatic and addressable advertising “give the needed precision in reaching viewers.” However, Jamieson issued a caution. “Mass advertising via traditional TV is still compelling and effective in capturing the attention of audiences and should not be disregarded,” he said. “It is always important to consider that traditional and digital models serve different purposes.” Rizal Raoul Reyes

DIGITAL

VOD’s appeal to consumers THIS photo, courtesy of PT Icart Group Indonesia, shows a company employee acting as a personal shopper.

GIVEN the fast-paced lifestyle of today’s consumers, convenience is an important consideration. The survey revealed that 85

INFLATION SEEN TO HOVER BELOW GOVT Q1 TARGET

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HE g row th of consumer prices is set to still hover below the government’s target at the end of the first quarter, but monetary authorities will not likely react with policies to spur inflation upward. In a com ment a r y re leased on Monday, Singaporebased DBS Bank Ltd. economist Gundy Cahyadi said inflation may have risen slightly in March to 1.1 percent, but is still below the target band of the central bank at 2 percent to 4 percent. Inf l ation in Febr uar y slumped back to below 1 percent to hit 0.9 percent. Inflation has been below annual target band for 10 months. In 2015 the Bangko Sentral ng Pilipinas was unable to keep inflation within its target band to hit 1.4 percent on average for the year. This was blamed to tame food prices and extraordinarily low oil prices during the period. Base effects were also said to be at play during the year. Despite this, the central bank will not tweak its policies to push inflation upward, the economist said. “We still see no reason that the BSP may react to

1.1% Inflation rate in March according to Singaporebased DBS Bank Ltd. economist Gundy Cahyadi

short-term changes in inflation,” Cahyadi said. “CPI inflation is currently trending well below the 2-percent to 4-percent target but the BSP has continued to stress its cautious approach.” However, Cahyadi said “even if food inf lation is c u r rent ly sof t—below 2 percent,” he sees persisting “uncertainties about food prices.” “Additionally, risks persist for inflation to tick higher again going forward should there be an upward swing in oil price.” The BSP Monetary Board held its second monetarypolicy meeting of the year during the Holy Week, again keeping its ammo at bay by maintaining its current monetary-policy stance. S “I,” A

Leak exposes how wealthy, powerful hide their money

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BusinessMirror EXPERTS TEPID TO CROWDSOURCING AS NEWS GATHERING TOOL IN PHL

Tuesday, April 5, 2016

P.  |     | 7 DAYS A WEEK

E2

CHILDREN play on the grounds of the Cultural Center of the Philippines (CCP) in Pasay City. The CCP is one of the institutions established by Imelda R. Marcos that has survived the ouster of her husband and late President Ferdinand Marcos in 1986. The others are the Philippine Children’s Medical Center, the National Kidney and Transplant Institute and the Philippine Heart Center. NONIE REYES

B P R-M Special to the BusinessMirror

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Second of three parts

ROM Cory to Noynoy—Much of the programs and projects of the late President Ferdinand Edralin Marcos and former First Lady Imelda Romualdez Marcos survived the strongman’s ouster 30 years ago. Not all laws and presidential decrees created in the years of martial rule were repealed; not all Marcos-created agencies were essentially abolished. In Diliman, Quezon City, a long and wide conference table, with accompanying wooden chairs, dominates an otherwise sparsely decorated but spotlessly clean C  A

PESO EXCHANGE RATES n US 46.0650

The minority party, whichever it is, should be represented in the Philippine Charity Sweepstakes Office board of directors, to prevent undue partisanship in the Sweepstakes doles.”—Sen. B A J.

MASSIVE leak of documents has blown open a window on the vast, murky world of shell companies, providing an extraordinary look at how the wealthy and powerful conceal their money. See related stories on A9 and B4. Twelve current and former world leaders maintain offshore shell companies. Close friends of Russian leader Vladimir Putin have funneled as much as $2 billion through banks and offshore companies. Those exposed in the leak include the prime ministers of Iceland and Pakistan, an alleged bagman for Syrian President, Bashar al-Assad, a close friend of Mexican President Enrique Pena Nieto and companies linked to the family of Chinese President Xi Jinping. Add to those the monarchs of Saudi Arabia and Morocco; Middle Eastern royalty; leaders of Fifa, the international body that controls international soccer; and 29 billionaires included in Forbes magazine’s list of the world’s 500 richest people. Also mentioned are 61 relatives and associates of current country leaders, and 128 current or former politicians and public officials. The leak exposes a trail of dark money flowing through the global financial system, stripping national treasuries of tax revenue. The data breach occurred at a little-known but powerful Panamanian law firm, Mossack Fonseca & Co., which has an office in Las Vegas, a representative in Miami and presence in more than 35 other places around the world. The firm is one of the world’s top 5 creators of shell companies, which can have legitimate business uses but can also be used to dodge taxes and launder money. More than 11.5 million e-mails, financial spreadsheets, client records, passports and corporate registries were obtained in the leak, which was delivered to the Suddeutsche Zeitung newspaper in Munich, Germany. C  A

n JAPAN 0.4129 n UK 65.5182 n HK 5.9413 n CHINA 7.1430 n SINGAPORE 34.1146 n AUSTRALIA 35.3503 n EU 52.5049 n SAUDI ARABIA 12.2833

Source: BSP (4 April 2016 )


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