28 during and after the two-day festival around 400 volunteers are working. - Miniøya is noticed abroad, especially for the broad range of content. We present a variety of music genres and dance, theatre, visual art, film and other visual forms of expression. We get a lot of attention because a quality festival with a large diversity of culture and entertainment for children is quite unique, says Louise Winness Prestgard, manager of Miniøya.
The festival works in partnership with established cultural institutions and with other artistic groups. Miniøya is a festival exclusively for children and young people. It is a festival with an upper age limit of 1 6. Anyone over 1 6 can only be admitted if he or she is accompanying children. THE FESTIVAL WAY Eggesvik’s business
“Troubleshooter” used the rock festivals’ way of thinking and acting, when they staged a food and drink festival in March 201 2." A huge success" said the press reviews. 35,000 people visited the festival, which was an appetiser before the official opening of Norway’s first food hall. - We worked for only two months. We used posters and headliners, and social media. We reached a vast audience, says Eggesvik. He praises the property developer Aspelin Ramm for asking for help and advices from unconventional sources. “Aspelin Ramm's dream has always been to build bridges, not literally, but by building bridges between past and future. Between different cultures and age groups, between culture and commerce”, the property developer says in its company presentation. One of their slogans is: " Different ideas require different rooms" . Text: INGRID SCHIEFLOE
PICTURE Troubleshooter Runar S. Eggesvik transfers cultural values and mindset to the corporate world.
ingrid@oslobusinessmemo.no Photo: GORM K. GAARE gorm.gaare@oslobusinessmemo.no
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