NIAGARA
BUSINESS LINK
CALLING ALL NOMINATIONS
TICKETS ON NOW 40 SALE UNDER FORTY
May 16
2018
TH DEADLINE FOR NOMINATIONS IS MARCH 12th
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NIAGARA
EMPLOYMENT FEATURE
12
7
VOLUME 16
15TH ANNUAL 15TH ANNUAL
This all-ladies event is guaranteed to be a fabulous day! |
APRIL 2018
STOP SELLING AND START
“BRIDGING” Gasper Paul Let’s face it, no one wants to be “sold” and anytime a salesperson approaches you to sell you something. Cortisol rushes through our bodies at GB speeds, instantaneously triggering our primal instincts of flight or fight and more times than not. We choose to run for cover as fast as we can, anywhere we can to flee the predatory salesperson. In today’s age of information and technology, our buying patterns have been completely overhauled, yet the selling component in commerce is severely lagging and in fact is on the verge of extinction. Transactional-based selling in trading dollars for goods or services is rapidly losing its inherent value and actually is on the verge of becoming obsolete. Most would agree with this synopsis of sales in today’s day and age. Ironically, however, every person and every business are still very much dependent on commercial transactions in some form to fulfill and/or satisfy their needs and desires. So, as the buying patterns of consumers and businesses have sophisticatedly evolved, how do we now revolutionize the sales side of commerce to complement the buy side? Commerce today almost always begins with technology in the form of information and digital marketing, regardless if it is B2B or B2C. People and companies fact find information via Google or other search engines that provide them with instantaneous data Continued on next page
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