ULTIMATE HOMES & RENOVATIONS CELEBRATES by Rennay Craats
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40-YEAR LEGACY again with its foray into new home building in 2017, becoming Ultimate Homes & Renovations to reflect its dedication to all areas of the business.
anny Ritchie learned to install and cap windows from his father at a young age. The youngster loved the work and in 1979, he and his brother Terry founded Ultimate Window Capping in Edmonton. They quickly earned a reputation for quality products and unbeatable customer service. The company flourished and Ultimate Window Capping became Ultimate Exterior Renovators, a go-to company throughout the 1980s. It continued to grow under the guidance of vice-president Marc Cloutier as the founders expanded the operation into Calgary.
“Our renovations have expanded to such size that it often makes more sense to rebuild instead of renovate,” says Ritchie. To aid in this, Ultimate recently recycled a home to avoid the wasteful demolition of a perfectly good structure. Clients sell their existing house (which is then moved to a new location) and Ultimate keeps the demolition debris out of the landfill.
“In September 1991, loonies fell from heaven in Calgary and Allstate Insurance asked us to come down and repair homes that were damaged by hail. By July 1992, we were doing a lot of work down here so I moved to Calgary and kept the Edmonton operation running with Marc,” says co-owner and president of Ultimate Homes & Renovations, Danny Ritchie.
Ultimate prides itself on thinking outside the box and finding unique solutions to challenges regardless of the project or the location. The company’s Edmonton roots ensure that every job, large or small, will receive the same level of professionalism and care regardless of where it is done.
In 1995, a homeowner asked the company to do an addition over the garage before replacing the hail-damaged roof and siding. Ultimate was all too happy to accommodate, and with the large renovation under their belt the company became Ultimate Renovations. The company rebranded
“We want all Albertans to know that we take the same approach with every project – it doesn’t matter if the home is in Edmonton or St. Albert or Calgary or Cochrane. The bottom line is that their home is important to them which makes it important to us,” says Marc Cloutier. 1 57