Product Distribution that’s Ahead of the by Rennay Craats with photos by Courtney Lovgren
I
t’s difficult to define just what Curve Distribution is. After all, it has spent the last decade revolutionizing the industry with its innovative approach to business and as a result created a class all its own. “Everyone was doing the same thing and telling the same story. Everyone was becoming a commodity and we felt there was an opportunity to disrupt the industry,” says Curve Distribution CEO Dan Doherty. That disruption established a unique, customer-centric organization that curates, markets and manages high-performing brands and gets its predominantly food, general merchandise and electronic products onto sales floors across Canada. From locally sourced food products to some of the country’s best-selling headphones, Curve’s quality products are featured everywhere from Walmart, 7-Eleven and Rexall to Best Buy, Shopper’s Drug Mart and Sobeys. “Curve is far from the kind of traditional distribution company that quickly moves products out of a gigantic warehouse and onto as many store shelves as possible,” says Kyle Duszynski, VP brand management. Instead, the team at Curve endeavours to understand the complete customer journey in order to provide Curve Distribution • Celebrating 10 Years
Administration Team
79