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Cropac Equipment Inc: Innovation, Foresight and Success

By Nerissa McNaughton

Terex Crossover 8000 boom truck

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ome people see a gap in the marketplace and shrug their shoulders. Others see a gap and think “opportunity!” Cropac was created in 1977 to fill the high need for cranes and lift truck equipment in the Ontario region. Soon after the launch, Bill Finkle Sr. purchased Cropac and started the company on its journey of success. Today, his son, Bill Finkle, is the president, and he couldn’t be happier to continue the business legacy.

Fast forward 38 years. The crane company has expanded with branches in Quebec and Alberta. Inventory includes a full range of cranes for jobs of every size, locally or abroad. The company is the exclusive dealer across Saskatchewan, Manitoba, Ontario, Quebec, the Maritime Provinces and Newfoundland for Taylor lift trucks; and across all of Canada, the authorized dealer for Terex and Manitex. Cropac also represents Tadano Mantis, Shuttlelift, Kobelco and Broderson in various Canadian regions.

Crane and lift trucks are also available for rent so clients can meet their obligations without purchasing new units, and the parts and service shop in all three locations keeps equipment running at peak efficiency. Of course, Cropac’s early spirit of innovation still thrives today, which is why the company offers field technicians in fully equipped service vehicles that can meet you on the jobsite.

Cropac’s early spirit of innovation still thrives today.

Cropac Equipment Inc | Grand Opening | 1 65

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The successes kept flowing.

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The first large deal Cropac was involved in was the sale of crawlers to a large Atlantic Canadian rental house. The equipment was used in a refinery expansion project. The successes kept flowing. These days, Cropac is proud to sell large-capacity Terex Demag crawlers, all terrain cranes and shuttlelift gantry cranes to prominent clients working on large-scale projects.

In 2015 rapid growth necessitated the move of the Alberta branch to a larger, state-of-the-art facility.

“We are committed to Alberta for the long term and built the new facility to better meet our current needs. This facility has lots of room for future growth to better serve our growing client base,” says Bill Finkle, president. “The new facility has eight drive-thru crane bays with four overhead cranes, large wash bays and welding facilities.”

Despite rapid success and outstanding growth, Cropac retains the ideals that earned the company respect, admiration and customers when it opened in 1977. “Cropac Equipment is a family owned business,” Finkle points out. “We have worked hard to create a work environment that values our employees and family needs. We have also tried to convey to our customers that as a family-run business, we are vested in their success. Having hands-on ownership and hands-on senior management provides our customers with direct

Congratulations to our new neighbours!

We wish Cropac continued success with their new location.

1812 2nd St., Nisku, AB • 780-955-3673 www.niskuford.ca Cropac Equipment Inc | Grand Opening | 2

MANITEX PUTS YOU

WITHIN REACH Manitex’s unrivaled ability to understand customer needs means that your application is covered.

With models ranging from 17-70 Ton, you’ll find our cranes lifting among oil fields, power lines, high rises and cul de sacs, all with equal ease. Whether you need to service wells, new construction, raise roofs or heavy lifting, there’s a Manitex model to get it done right.

Manitex Congratu on their new Nisklates Cropac u Location!

When you buy a Manitex product, you’re buying reliability and peace of mind. Our products are backed by UPTime, our commitment to support thousands of units lifting every day around the globe.

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Mike McKenzie

We are very focused on our customers.

Colleen Higgins

Bill Finkle

relationships at every level within our company. Because Cropac is not owned by shareholders, a conglomerate, or a division of a larger company, we are very focused on our customers. This allows us to be flexible and agile to provide answers and solutions.”

“The heavy equipment industry, especially cranes, is very capital intensive,” Finkle continues. “Having the right mix of inventory on hand is key to meeting our clients’ needs and that is what sets us apart from our competition.”

Cropac is proud to boast a staff of about 80 and hails the employees as “able to see the big picture, hardworking, loyal and customer focused.”

“A company is only as strong as its employee, smiles Finkle. “We have a great team that are dedicated to providing a positive experience for all of our clients. We will always treat our clients the way we would want to be treated. We tell our employees to put themselves in our customer’s shoes and give them the same level of service they would demand.

“I want to thank all of our employees for their continued hard work.

Specifically, for our Alberta facility, I would like to acknowledge Mike McKenzie, our vice president of western operations. Mike has been a driving force in taking a small startup branch in a rented building in 2011 to our new 25,000 square foot facility in Nisku.

“Our longest standing and one of our most dedicated and valued employees is Colleen Higgins. Colleen was a friend of my family

Red Associates Engineering would like to congratulate Cropac on their new location.

We would like to also thank all the staff for their great working relationship between our two companies and looking forward to a long lasting relationship in the years to come. (Cheers!)

Certified Wire Rope & Testing Inc. Congratulates Cropac on Their New Location!

Certified Wire Rope & Testing Inc.

780-466-9494 • www.redengineering.com

Cropac Equipment Inc | Grand Opening | 4

1106-4th Street, Nisku, AB T9E 8J2 PH: 780-955-9395 • FAX: 780-955-9394 TOLL FREE: 1-866-955-9395

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Congratulations Cropac on your new location!

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growing up and worked part time during her high school years. She joined the company full time in 1986, starting in the accounting department. She is currently our office manager in the head office in Oakville. I could not ask for a more loyal or hardworking employee!”

Finkle has learned many things over the years, and he’s happy to share his wisdom. “Great leaders recognize the areas where they are strong and the areas where they need help,” he says. “Surround yourself with leaders who possess skills that compliment your own.

It may sound corny but make sure you enjoy the work you are doing and hire people that are great at what they do – people that you like being around.”

When you see a need in the industry and reach out to fill it with the required product or service, and do so with integrity, motivation, pride in your work and a humbleness about your achievements, you get results; and those results are recognized by others.

Cropac is the proud winner of several sales and service awards including recognitions from three of their key vendors, Manitex, Terex, and Taylor.

When Cropac is not changing and challenging the industry, you’ll find members of each branch being active in the community from serving on hospital foundations to coaching youth athletics and donating to the United Way. As Cropac heads towards 40 years in business, Finkle looks back with satisfaction and contentment. The need identified in the marketplace has been filled, but that is just the beginning. With the expanded presence in the west, Cropac looks forward to becoming the region’s premier choice for cranes, and continuing to excel across all branches.

800.427.6722 sales@cropac.com www.cropac.com

20 years of experience.

“Big or Small we haul them all!”

Jamie Tremblay 800-661-9119 - Ext.230 www.dvlfreight.com Cropac Equipment Inc | Grand Opening | 5

CRANES

We congratulate Cropac Equipment on their new Nisku, Alberta branch.

Thank you for your continued support as an authorized Terex distributor. www.terex.com/cranes

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