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 Let’s Open the Economic Door to Alberta By Terry O’Flynn

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 Red Tape Reduction Commitment Presents an Opportunity for Edmonton Industry By David MacLean

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2019 Leaders Awards Join MNP in Honouring Edmonton’s Visionary Business Leaders

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THIS MONTH’S FEATURES

General Body & Equipment Celebrates 35 Years

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 he Commercial Property T Tax Conundrum By Laura Bohnert

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LET’S OPEN THE ECONOMIC DOOR TO ALBERTA // TERRY O’FLYNN

Let’s Open the Economic Door to Alberta BY TERRY O’FLYNN, CHAIRMAN, ALBERTA ENTERPRISE GROUP

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lberta has officially gone back to blue. In April, the province decided—with a record number of votes— to show its priorities by electing a majority UCP government, showing the country and the world that Alberta is once again open for business.

jobs create wealth for the provincial coffers and a productive workforce helps businesses contribute as well. Remember, employees pay taxes the minute they make any money, but businesses only pay tax if they are efficient enough to make a profit (net income).

Personally, I’m excited about Alberta returning to a level of prosperity we enjoyed before that was rooted on an open and competitive economy that creates, not redistributes wealth (as witnessed by Alberta’s $60 billion and growing debt level). With wealth creation and growth comes opportunity to invest in what Albertans care about – education, health care, communities, infrastructure, families and social programs. That prosperity also provided entrepreneurs with the residual income to invest in our province’s economic diversification.

Regardless of who you voted for, returning to prosperity can only work if Alberta shows a united front. The reality of the situation, as witnessed in the most vicious campaign in Alberta’s history, has been dog-whistle politics of personal destruction, not a great debate or discussion about Alberta’s future and how we get there. When will we realize that the fight needs to be economic, not political or personal? We need to strive together for a stable business environment with regulations that give guidelines regarding the business environment Alberta wants to emulate.

But, once again – and very frustratingly so – as evidenced by the constant and strongly worded opinions on social media, Premier Kenney’s call to be open for business is being taken as the tired old “us and them” rhetoric, causing detractors to extrapolate that it’s Alberta against the Federal government, the left against the right, the province against the rest of Canada and business versus the environment. Seeing detractors alienating Albertans into factions is nothing but counterproductive and not in step with where the majority of Albertans are at in 2019.

If we are going to be open for business, as Premier Kenney says, then Albertans must be “open to businesses.” We need to realize that it’s not “us against them” and that business owners, politicians, and employees are all playing for the same team—and that team is Alberta. Business owners and entrepreneurs are the backbone of communities across Alberta, a true force of good in our province and it’s time we get active and vocal to get Albertans believing in business once again.

Internal strife among Albertans is not the approach to get back the Alberta we deserve when it comes to inviting new business ventures and investors, and rejuvenating existing Alberta businesses. Welcoming investment into Alberta should the top priority of any government. Private sector

With the right and consistent leadership, business will grow and prosper, and growth brings more employment. Once we see the growth we need, then Albertans can discuss with our legislators what we consider to be the priorities on which to focus our provincial revenue. That’s free enterprise folks! That is what it means to be open for business.

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // JULY 2019

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RED TAPE REDUCTION COMMITMENT // DAVID MACLEAN

Red Tape Reduction Commitment Presents an Opportunity for Edmonton Industry BY DAVID MACLEAN

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usinesses encounter some form of red tape each and every day. Businesses have become so accustomed to navigating unfair, costly or contradictory rules and regulation that it becomes almost like breathing. These costly obstructions are designed by good, wellintentioned people in all levels of government. Government bureaucrats see a problem and then develop rules and processes for solving it. Problem is, once set, these rules are rarely reviewed to see if they are still relevant and necessary. It’s harder to get rid of rules and processes than it is to create them in the first place. To be clear, we need rules and regulations in society but regulations that no longer serve a legitimate purpose cost Canadian businesses money that could be invested in growth or passed on to consumers in lower prices. The Canadian Federation of Independent Business estimated in 2017 that red tape costs Canadian businesses $10 billion dollars. Unfortunately, the cost of regulatory compliance is much higher for small businesses and start ups than it is for large, established corporations. A classic Canadian example of excessive red tape are the rules for transporting goods across the country that vary by province. Manufacturers looking to ship products between provinces are paying a hidden cost for stick handling around various rules that seem to serve no real purpose. Businesses operating in multiple provinces face red tape in the form of duplicated registration and reporting fees.

managed to scrap 2,400 (10 per cent) regulations, saving businesses an estimated $78 million annually. With the appointment of Grant Hunter as Associate Minister of Red Tape Reduction and the introduction of the Red Tape Reduction Act in June, the new UCP government is signaling its commitment to trimming back unnecessary rules. The government intends to create an inventory of current regulations and assess whether they are effective and develop red tape reduction plans in all government departments. Hunter’s mandate is to reduce Alberta regulations by a third by 2020. It’s an ambitious goal and they won’t get there without the help and support of industry. Entrepreneurs need to start taking note of rules and processes that seem pointless or excessive, and make sure that information is shared with the red tape reduction group. No matter what level of government sets the regulation or how minor it is, if it’s a hindrance to doing business in any way, take note and speak out. You can even share it with our Canadian Manufacturers & Exporters team, and we’ll make sure it gets where it needs to go. In the coming months the government promises to set up series of panels to consult with businesses in every sector and identify opportunities for streamlining. Let’s try to keep them busy.

Governments around the world have grappled with the issue of red tape with varying degrees of success. The UK government, under Prime Minister David Cameron, CANADIAN MANUFACTURERS & EXPORTERS (CME) IS THE VOICE OF CANADIAN MANUFACTURING. CME REPRESENTS MORE THAN 2,500 COMPANIES WHO ACCOUNT FOR AN ESTIMATED 82 PER CENT OF MANUFACTURING OUTPUT AND 90 PER CENT OF CANADA’S EXPORTS.

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JULY 2019 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM


Is your home reno protected against a subcontractor lien?

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f you are thinking about hiring a contractor to help with home renovations or any type of improvement to your property, protect yourself from subcontractor lien claims by complying with the provisions of the Builders’ Lien Act. Did you know that under the Builders’ Lien Act you are obligated to hold back 10 per cent of each payment made to your contractor? Consider this your lien protection fund. This money should only be released once the lien period has expired, which is 45 days from the last day of work performed on your property. After the 45 days have passed, conduct a land titles search to confirm that no liens have been registered against your

property. Following that, you can typically release the money to your contractor. As a homeowner, it is very important to hold back this money because you can be liable for subcontractors’ lien claims up to a certain amount. Typically, the maximum amount that an owner can be liable to subcontractors is 10 per cent of the value of the work performed by your contractor. For legal counsel on managing liens or other constructionrelated issues, please reach out. Ogilvie’s experienced construction litigation team will be happy to assist you. For more information, visit www.ogilvielaw.com.

This is a general overview of builders’ liens and holdbacks and cannot be regarded as legal advice.

How can there be a lien on my property if I paid my contractor in full?

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ATB Financial Named as One of Canada’s Best Places to Work While Helping Albertans Get Ready for the Future Earlier this spring ATB Financial was recognized by Great Places to Work® and ranked second in a list of 50 national employers. To be recognized for this honour at least 90 per cent of the company’s employees must agree that they receive fair treatment regardless of gender, race, age and lifestyle. It’s not the first time ATB Financial has received this praise. The banking institution was named one of Canada’s best places to work in 2016 and 2017, and has made the list of best places to work in Alberta (compiled by Great Places to Work) in 2018. “At ATB, we believe our people are the beginning and most important part of our promise to Albertans,” said Curtis Stange, president and CEO of ATB Financial. “That’s why we invest in and empower our team members to learn, grow and deliver remarkable customer experiences. We believe our people set us apart. Reimagining banking and creating happiness for our customers are only made possible because of our team members. We are extremely proud that ATB is being recognized as being more than a bank — it’s the place to be all-in.” A team of 5,500+ serve more than 760,000 customers across 247 communities. ATB Financial takes care of its employees and strives to help its customers with more than banking solutions – it empowers them to face Alberta’s future in times of economic prosperity and during economic uncertainly.

recession. With that said, we’ve cut our growth forecast in half from where it was in March,” said ATB’s chief economist Todd Hirsch. “With real GDP growth of just 0.7 per cent, it is going to feel slow in our province.” The bank also urged Albertans to not shy away from talking to their families about money. Research data from ATB Wealth showed 39 per cent of Albertans don’t feel comfortable with family talks about money, and one third of Albertans have never discussed a will with their parents.

A recently issued media release informed Albertans that, “ATB Financial’s newest Alberta Economic Outlook shows a provincial economy that is facing a number of challenges in 2019. As a result, ATB is forecasting real GDP growth of 0.7 per cent for Alberta in 2019 and 1.6 per cent in 2020.”

Chris Turchansky, president of ATB Wealth noted, “Having a will is about so much more than money. It’s about peace of mind and ensuring your funeral wishes are understood and that your family is clear on your financial plan. Asking a family member for advice might be the first place people turn, but it’s important to include a professional to understand exactly what should be covered in a legal will.”

“Despite all the headwinds hampering Alberta’s economic progress, it looks like we will avoid slipping back into

ATB Financial continues to work hard for its staff, customers, and Alberta. To learn more, visit www.atb.com.

ABOVE: CURTIS STANGE, PRESIDENT AND CEO OF ATB FINANCIAL. PHOTO SOURCE: EPIC PHOTOGRAPHY INC.

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NorQuest College Introduces New Programs NorQuest College, the community post-secondary institution that serves more than 18,000 students from the around the world annually, is introducing new industryspecific programs. “At NorQuest College, new program development is conducted from a student-first lens. In 2019, a host of new programs will provide you, our current and prospective students, with options that are career- and marketfocused. This means that our graduates can expect to find employment in meaningful and needed careers from either the moment they step forward into the job search or within two years of leaving the college,” NorQuest College announced in a recent media statement. By consulting and collaborating with industry stakeholders (including front-line workers, supervisors, managers, and executives), NorQuest College has developed programs that have a high demand for skilled labour. Currently the new programs include the following: • Teaching English as an Additional Language – postbaccalaureate certificate: students will become effective teachers for both adult English classes and K-12 learners. • Interdisciplinary Therapy Assistant – diploma: students learn skills across four rehabilitation disciplines. • Business Administration with a Finance Specialization – diploma: students gain a foundation to emerge into various aspects of business management and ownership.

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• Environment Protection Technology – diploma: students prepare for work in the environmental sector and learn how to protect the ecosystems that sustain us. • Veterinary Office Assistant – certificate: a demanding field that is best suited to animal lovers, this course enables students to gain employment in a variety of veterinary settings including clinical, emergency and speciality. A combination of office administrative and veterinary medical terminology, among other skills, gives students a well rounded approach to becoming an assistant in this field. • Dental Office Assistant – certificate: this fast-paced 12 week program gives students the means to perform administration and billing in denture clinics, orthodontist and specialist offices, dental labs, and other dental-related businesses and healthcare industries. • Arts and Sciences – credits: arts and sciences credits are transferable into second-year Bachelor of Arts or Bachelor of Sciences degrees at the university level or may be used as credits towards NorQuest College’s Health and Community Studies program.

• Settlement Studies – diploma: over the course of two years, students learn how to work with newcomers that are coming to Canada and the strategies needed to meet their needs based on the newcomer’s situation.

Also being offered is a Health Care Leadership post-diploma certificate and, as of winter 2020, an Optical Office Assistant program. NorQuest College expects to announce even more new programming in the coming months and continues to work with industry partners to develop programs and courses that are relevant and needed in today’s businesses.

• Disability Studies – diploma: students learn to leverage their client’s strength and abilities to support the clients’ goals and participation in the community.

To learn more, visit www.norquest.ca and also check out NorQuest College’s podcast, which can be accessed via the website (www.norquest.ca/media-centre/podcast.aspx).

JULY 2019 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM


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THE COMMERCIAL PROPERTY TAX CONUNDRUM // COMMERCIAL LEASING

THE COMMERCIAL PROPERTY TAX

CONUNDRUM BY LAURA BOHNERT

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dmonton is a city in transformation with new infrastructure redefining the downtown core and sculpting the ICE District, but are high commercial property taxes too steep a price to pay for infrastructure that meets the city’s growing demands—especially when it’s the businesses who are expected to pay? Evidence of those high commercial property taxes can be seen in Edmonton’s commercial office vacancies. Recently, Edmonton’s office vacancy rates have been described as cautiously optimistic, but as Mark Barron Wilbert, partner and Realtor with Coldwell Banker Venture Realty, discusses, another word for that cautious optimism may well be “precarity.” “Commercial office vacancy statistics year over year show an improvement,” Wilbert leads with the optimism before pointing to its precariousness, “but from the last quarter, vacancy rates have increased slightly with more supply available. The rental (lease) rates have not seen a substantial decrease to offset the increased supply, which is resulting in the increased inventory.” Can this increase in office vacancy be traced back to commercial property taxes? Wilbert assures us it can. “It is partially due to taxes,” he explains. “Operating cost and taxes

fluctuate yearly, and the expense is passed onto the tenants. With drastic increases, it will affect the tenant’s bottom line, especially since many landlords send out the operating cost adjustments after the fact and a lump sum amount is due by the tenant—an amount they may not have anticipated or have available. Depending on the circumstances and terms of the lease, a tenant may decide to move somewhere they can afford the rent.” The other factor involves the new developments popping up downtown, Wilbert points out. These buildings are largely being filled by offices that occupied former downtown locations, leaving those buildings vacant. “Why not move to a new and shiny building if the lease rate is similar or less than what you have been paying previously? These vacant older buildings now need to be fixed up, modernized, and potentially repurposed to attract new tenants.” “There has been concern about the increasing taxes over the last few years, and there have been cases where property taxes have doubled over a period of just a few years. It causes uncertainty for both landlords and tenants,” Wilbert stresses. “It is really difficult to budget and forecast your next few years of business if taxes are a surprise each year. I have recently dealt with a file where the landlord was no longer

RIGHT: MARK BARRON WILBERT, PARTNER/REALTOR, COLDWELL BANKER VENTURE REALTY.

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JULY 2019 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM


THE COMMERCIAL PROPERTY TAX CONUNDRUM // COMMERCIAL LEASING

THE OTHER FACTOR INVOLVES THE NEW DEVELOPMENTS POPPING UP DOWNTOWN, WILBERT POINTS OUT. THESE BUILDINGS ARE LARGELY BEING FILLED BY OFFICES THAT OCCUPIED FORMER DOWNTOWN LOCATIONS, LEAVING THOSE BUILDINGS VACANT. willing to agree to a gross lease for the simple reason that taxes are unpredictable. Some landlords have had to share the burden of the tax increase because the tenant was not able to cover the cost themselves.” Caren Hui, founder/owner of Yogalife Studios, is all too familiar with the burden of commercial tax increases.

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HSBC Place’s Revolutionary Revitalization By Nerissa McNaughton

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s Edmonton’s downtown core continues to transform, HSBC Place is undergoing a revitalization on a scale yet to be experienced in Edmonton. Under the direction of Epic Investment Services, the project involves stripping the building back to its concrete structure and rebuilding it as a state-of-the-art energy efficient, tech-forward, and socially conscious building. HSBC Place, acquired by AIMCo in 2017, on behalf of certain of its clients, leads several innovative firsts for Edmonton with a design that includes Wired Platinum certification for its connectivity and plans to achieve WELL Gold certification as a healthy workplace. Epic’s Kevin Humphrys notes, “The curtain wall is being replaced throughout the tower with floor to ceiling energy efficient triple glazed vision glass. This reduces solar gain during summer months and heat loss during the winter, thereby improving tenant comfort. This has the added benefit of allowing tenants to more efficiently use space, as work areas can be located closer to the windows.” The heating, ventilation, and air conditioning (HVAC) has been replaced with a dedicated outside air system with an enthalpy heat recovery wheel. The HVAC System is controlled by

a direct digitally controlled (DDC) automation system. The addition of occupancy and CO2 sensors maintains optimum ventilation rates and reduces energy consumption. This system affords tremendous flexibility, tenant comfort, and energy efficiency; approximately 1.85W/ft2. The entire electrical system has also been replaced. LED lighting fixtures are driven by wireless hubs connected to the building’s automation system. This provides individual and zone controls for each tenant. This is an extremely efficient system using approximately 0.56W/ft2. “The building is the first in Edmonton to be certified Wired Platinum and is also targeting LEED Gold certification and WELL Gold Certification. As such, the building minimizes its environmental footprint, is healthy for its occupants, and is technologically sophisticated,” says Humphrys. WELL is a performance-based system measuring, certifying and monitoring features of buildings that impact human health and wellbeing, through air, water, nourishment, light, fitness, comfort and mind. WELL is grounded in a body of medical research that explores the connection between health, wellbeing and the buildings where we spend more than 90 percent of our time.


WiredScore’s Wired Certification program rates commercial office buildings based on their internet infrastructure and awards a Wired Certification to the most cutting-edge connected facilities. The evaluated features ensure that tenants can set up essential services needed for internet connectivity for the operation of business in today’s economy. The technology capabilities of the building are not strictly utilitarian. In another first for downtown office tower interior design in Edmonton, HSBC Place will also feature a digital art installation, which will be prominently displayed on the main floor. The new HSBC Place isn’t just on the leading edge of green, digital and operating technology. It’s a leading social structure as well. “The owners are constructing the building with an eye of being relevant well into the future. They have replaced traditional male/female

washrooms with individual self-contained gender-neutral washrooms on all floors within the tower,” Humphrys explains. “The second floor will be a dedicated tenant amenity floor and includes conference and fitness facilities with direct access to bike storage facilities.” HSBC Place’s revitalization is far more than an upgrade of one of Edmonton’s iconic buildings. It has been thoughtfully designed to help usher in a new era where business focuses on the importance of sustainability, technology, inclusivity, and healthy, mindful living. It’s more than a building – it’s a testament to what Edmonton stands for. Kevin Humphrys, General Manager e. khumphrys@epicinvestmentservices.com a. Suite 1300, 10130 – 103 Street NW Edmonton, Alberta T5J 3N9 p. 587.523.0383 w. www.epicinvestmentservices.com

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THE COMMERCIAL PROPERTY TAX CONUNDRUM // COMMERCIAL LEASING

“A few years ago, there was a huge increase in property taxes at our north end location,” Hui recounts. “Our landlord ended up sending us our reconciliation invoice that equaled double our monthly rental amount. In one month, we had to pay an additional $30K based on the increased property taxes for that year. It was a significant setback, and it definitely adds to my reservations about investing and expanding to more locations.” It also creates a lack of confidence among business owners who are skeptical about whether high commercial property taxes will improve the situation for businesses in the long run. “Personally, I don’t feel that there is a cohesive understanding of how all these plans are meant to work with each other for the benefit of the city,” Hui confesses. “My immediate reality is that increased property taxes will always impede my business operations, whereas benefits from taxes

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are not usually directly correlated to increasing the flow of my businesses.” “The City argues that 20 years ago, non-residential (commercial) properties contributed more as a percentage than they do today,” suggests Wilbert. “This stat does not take into account how vast residential communities have expanded in the past 20 years, compared to downtown and other commercial areas. Tax increases cover the City spending on paving roads, neighbourhood renewals, bike lanes, rec centres, etc., which have also gone up significantly in the past few years. A balance needs to be found, or the term ‘Edmonton disadvantage’ will grow and investors and landlords will continue to look to other cities that are more business friendly,” he warns, pointing to Holt Renfrew, which recently announced closing its doors in 2020 after being in downtown Edmonton since 1950. “In the long run, the market will adjust and correct itself, but to get there, there may be even more vacancies and the exiting of more businesses if no benefit or incentive to stay is established.” Daniel Eggert, a member of Prosperity Edmonton, agrees, noting that it’s important for governments to be aware of the impact their decisions have on businesses, workers and job creation. “Over the last 10 years, commercial property taxes have doubled,” Eggert states, “and in the last five years, the economy has been really tough on people and businesses. Businesses have been struggling. So, while business and wages have been flat since 2015, the increasing commercial tax bill has been a tough pill for businesses to swallow. When times are good and businesses and household wages are growing, people are less likely to be concerned about rising taxes; but when businesses are struggling and household wages are negative or flat, increasing taxes are more difficult for people to bear. “That’s the tension point around taxes,” he summarizes. “Businesses are struggling, and rising taxes are hurting those businesses more, causing some businesses to leave Edmonton for lower tax jurisdictions like Acheson or Nisku, close down altogether, or reduce staff, which reduces jobs.” Eggert points out that, while it is true that taxes pay for infrastructure, Edmonton’s population has been rising

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THE COMMERCIAL PROPERTY TAX CONUNDRUM // COMMERCIAL LEASING

by approximately 2 per cent per year, and those new Edmontonians all pay taxes. “Growth of population largely pays for the infrastructure needed for that population— new roads, bridges, fire halls, etc. Further, a lot of the infrastructure dollars the City of Edmonton spends comes from the provincial or federal government, so property taxes are predominantly used to fund City services. There is value in services that benefit the community, but it is also important for governments to realize that public spending decisions have an impact on business confidence and job creation. “Prudently managing operational costs creates numerous opportunities for the City, and the biggest opportunity for sustainability has to do with overall spending and personnel costs. The government has been increasing spending on average by 8 per cent a year over the last 10 years, and those spending decisions eventually impact tax decisions.”

“It is worth noting that today’s spending budget has reduced that increase down to a 3 per cent spending increase per year, which is an improvement from previous years,” Eggert stresses. “We appreciate that, and we appreciate that it’s not a change that can happen all at once. They are trying to bend the cost curve down. However, in the long term, it is important for governments to be aware of their spending decisions because they do impact the community.” Eggert concludes, “Understanding the connection between spending and taxes is important because it has an impact on organic job creation. If we crowd out business with too much tax, jobs will go away – no one wants that. We want to grow business organically, but it’s government decisions that have a significant impact on business growth and job creation.”

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Gold Partners

Official Airline Partner

Official Wine Sponsor

23


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Honouring Edmonton’s Visionary Business Leaders BY NERISSA MCNAUGHTON

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hat makes a Leader? A Leader not only takes on the risks of entrepreneurship, but does so with a mindset of giving back through job creation, creating an outstanding workplace, contributing to the city’s economy, and enriching the community. Business in Edmonton sponsors and highlights the Leaders event; however, the winners are selected by an independent panel that assesses each nominee across a broad spectrum of criteria. This year’s judges are Dustin Sundby, MNP, managing partnerEdmonton region; Dennis Sheppard, NAIT, dean, JR Shaw School of Business; and Shawn Mevel, ATB Financial, director, sales, business and agriculture.

The Judges

DUSTIN SUNDBY

DENNIS SHEPPARD

Gold Partners

“A great leader brings empathy, understanding, and an ability to synthesize and communicate a vision for their business,” says Mevel. “As is often heard, ‘Edmonton is a big small town.’ Edmonton is full of people with ideas and drive, but it is also a city of mentors. Successful people in Edmonton are willing to give their time and experience to others to give a hand up.” Mevel is grateful for the level of leadership he’s observed in the nominees, noting, “Thank you for being the leader you are; for putting yourself out there to support your business and your teams.”

SHAWN MEVEL

Platinum Partner

For Sundby, a leader is an individual who is balanced, curious, and has a tenacious can-do attitude. “Albertans are adaptive and accepting to change, but Edmontonians are even more so, which is a must for entrepreneurs to have success,” he says. To the Leaders, Sundby encourages, “Keep pushing for innovation as well as taking the time to mentor and empower the next generation. Your efforts and contributions are very much appreciated by all of us in Edmonton.”

“A great business leader is one who, first and foremost, is focused on people. Gathering a team of diverse perspectives and skillsets around a shared vision is a key to success for any organization,” says Sheppard. “A great leader is also one who spends more time looking to the future for opportunities than to the past for what could have been.” Sheppard points out the attributes of Edmonton as a great place for entrepreneurs saying, “The Edmonton community is one of collaboration and support. Entrepreneurs can, with confidence, know they are surrounded by like-minded folks who are all too happy to provide mentorship and contribute to their success. Edmonton is well positioned as a leading hub of entrepreneurial activity with the incredible support systems as well as the collective knowledge, experience, passion and sense of pride that exists here.”

To the Leaders he says, “As a relative newcomer to Edmonton, I am amazed by the breadth and depth of business that flourishes here. This is a testament to the leadership and passion of the many great leaders who commit their time and energy to their companies and to their people. Congratulations to all the Leaders and thank you for contributing to the region and beyond.”

Congratulations to the nominees and Leaders for their many contributions to Edmonton’s business and community landscape.

Official Airline Partner

Official Wine Sponsor


Sarah Foster 20/20 Seed Labs Inc.

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0/20 Seed Labs Inc. is a fully-accredited seed-testing laboratory that services local and international clients along with those in the seed and plant pathology, molecular diagnostics and crop inspection industries. The company is independent and privately owned. “We have a happy, healthy workforce made up of team members who are inspired by being part of the company’s vision. We are a cohesive unit who have taken on the challenges and opportunities of staying ahead of the needs of the agricultural industry. Providing meaningful results for both our clients and ourselves is my measurement of success that supports everyone’s well-being and our belief in ‘never stop growing.’” ~ Sarah Foster, President

Company snapshot

30

Years in Business

30

employees Agriculture & Bioscience Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


Prowse Chowne LLP For sixty years Prowse Chowne has built a reputation for excellence and leadership in the law. A trusted name in the community.

Areas of Practice Include: Corporate and Commercial Law Civil Litigation Construction Employment Patent & Trademark Registration Patent Commercialization Intellectual Property Litigation Wills and Estates Expropriation Law

#1300, THE PHIPPS-MCKINNON BUILDING 10020 101A Avenue, Edmonton AB T5J 3G2 780-439-7171 | 1-888-801-5304 | www.prowsechowne.com


Lindsay Mayr & Michael Mayr 3-D Line Locating Ltd.

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or more than 20 years, 3-D Locating has served Western Canada with proven damageprevention solutions. Internally, 3-D creates space for each team member to grow, achieve and thrive so that collectively, they can accomplish each job with the high level of quality and consistency reflective of 3-D. For Lindsay, her grandmother is her inspiration. “Her life stories were nothing less of triumphs and tribulations and the will to always stand back up and keep going. Her perseverance was indisputable. She ignited my aspiration to push harder and have the confidence to achieve great success in life.” Michael says, “The defining moment in our journey was the decision to go all-in and commit to a long-term vision of the future for our company. This gave us the confidence to diversify and significantly expand our business over the last two years. We believe that after 25 years in business, we are only just getting started.”

Company snapshot

25

Years in Business

79

employees

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor

Photo by EPIC Photography Inc.

Oil & Gas, Power & Utilities, Technology Industry Sector


Connecting you to the right people. It’s what we do.

Our members not only have access to a massive directory of contacts and discounts, but they’re also connected to a variety of networking and educational opportunities, and part of a strong collective voice to government. It’s the perks of being part of one of the largest chambers in Canada. Call us today at 780.426.4620 and become a member. edmontonchamber.com


Rose M. Evans Ayre & Oxford Inc.

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yre & Oxford is a professional real estate management company with solutions for residential rentals, property management, home association management, new development services, condominium property management and commercial property management. “John Ayre and Don Oxford, founders of Ayre & Oxford Inc., were introduced to me through a good friend and colleague in 2008. Our aligned professional visions strengthened our connection; therefore, they offered me a position and have continued to inspire me well after my ownership in the company transpired.� ~ Rose M. Evans, President & Broker

Company snapshot

24

Years in Business

75

employees Real Estate Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


Ayre & Oxford Inc. is a Professional Real Estate Management Company Owned and Operated by the Management Team since 1995, ensuring hands on and Best Management practices. We work on behalf of our clients, creating a level of confidence earned through experience and transparency. We are an Accredited Management Organization through the Institute of Real Estate Management (IREMŽ) and we adhere to a Code of Professional Ethics, strictly enforced by IREM, so our integrity is beyond reproach. People are the key to our company’s success therefore we reward performance as well as provide a creative, professional team atmosphere that is fun to be associated with and causes staff to strive to take that extra step that is necessary to meet the objectives of our clients.

Congratulations to the 2019 Leaders Awards Recipients!

#203, 13455 - 114 Avenue Edmonton, AB, Canada, T5M 2E2 (780) 448 - 4984 | www.ayreoxford.com


Adam F.D. Morris Copperblock Capital Corporation

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opperblock Capital Corporation started in 1993 as an interior design firm and expanded into general contracting, project management and real estate. A robust reputation for quality work has helped the company thrive through Alberta’s changing economic conditions. “Business is about learning to navigate headwinds. Let them turn you sideways and you’ll sink. But face them head on and you’ll develop resilience, determination and strength. Without the 2008 financial crisis and the 2014 oil crash to toughen us, we’d be a fraction of the company we are today.” ~ Adam F.D. Morris, CEO

Company snapshot

26

Years in Business

30

employees Real Estate Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


CO P P E R B L OC K C A P I TA L

Where profitable real estate investment meets sustainable, socially responsible construction. Copperblock is in the vanguard of developing cutting edge real estate projects that transform and improve communities. As a leader in sustainable design and construction, we attract clients both nationally and internationally who are interested in asset-backed, high yield investments. Our company offers a number of opportunities to get involved as equity partners and/or debt providers in exciting developments right here in Edmonton.

Invest in sustainable and socially responsible projects with high yield returns. Please visit www.copperblock.ca or contact info@copperblock.ca for more information. INGLEWOOD INTERSECTION 123

Inglewood Intersection 123 is under construction in the central neighbourhood of Inglewood, adjacent to the Downtown core and the 124th Street cultural hub. Inspired by the City of Edmonton’s desire for densification in mature neighbourhoods, this apartment complex will include 45 units and achieve LEEDŽ (Leadership in Energy and Environmental Design) certification.

SHIPPING CONTAINER HOMES

Copperblock has a 22,000 square foot manufacturing facility where anything from garden suites to entire apartment buildings can be prefabricated using recycled steel shipping containers. Durable, energy-efficient, and cost effective, container homes have the aesthetic appeal of a traditional structure but are built in half the time, require minimal maintenance and upkeep, and above all have a low environmental footprint.

COPPERBLOCK CAPITAL CORPORATION 6409 75 STREET NW EDMONTON AB T6E 0T3 CANADA 587-782-8779


Blaine MacMillan Cowan Graphics Inc.

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owan Graphics launched in 1945 and is one of Canada’s largest digital and screenprinting companies. The company pioneered and continues to research and develop graphic printing technology in Alberta while offering an extensive array of diverse branding products. “I grew up in a very close-knit family of nine. It was hard work to get along, and the strength of the ‘team’ determined how well we did. It served us well as a family. When I was thrown into a leadership role in our family business at 19, I simply applied the same philosophy with my Cowan family. Our greatest strength today is our team and their collective efforts. I am humbled by our achievements and the dedication of my working partners. Trust and mutual respect are critical elements. So is having some fun along the way.” ~ Blaine MacMillan, President

Company snapshot

74

Years in Business

136 employees

Graphics Manufacturing Industry Sector Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


– 110,000 sq ft State-of-the-Art Graphics Manufacturing Plant –

GREAT PEOPLE CREATING EFFECTIVE RESULTS T R U S T E D M A N U FA C T U R E R O F G R A P H I C S S O L U T I O N S - S I N C E 1 9 4 5

Fleet

• Re ta

il • A rchi

tectur

al • Product Identification

780.577.5700 • sales@c o w a n . c a 1.8 0 0 .6 6 1 .6 9 9 6 • c o w a n . c a


Henry Edgar Edgar Development

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dgar Development started in 2009 by developing seniors housing and retail buildings. Since 2012, the focus has shifted to include purpose-built, high-quality, mixed-use and multifamily rentals. The company prides itself on being a multi-family industry disruptor that has changed the status quo through, among other things, firm attention to the smallest details of every project. “Development allows our company to change the built environment around us. We can influence the skyline of a city and add to the urban fabric of an existing neighbourhood. This tangible element of what we do and recognizing the impact it has on communities, in addition to our desire to continually improve, is what keeps us excited about what’s coming next.” ~ Henry Edgar, Partner

Company snapshot

10

Years in Business

15

employees Real Estate Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


Graham McMillan Evolution AV

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volution AV has been providing professional audiovisual services to clients across the nation for half a century by designing, building, installing, producing and supporting technology for companies of all sizes. “Ideas are easy, implementation is hard. I approach things with an open mind, a sense of adventure, and I try to have some fun along the way. I don’t believe a defining moment exists in business; you work hard for 10 years and then people think you are an overnight success. Be authentic, reliable and finish what you start. Always remember, no matter how certain, that you might be wrong.” ~ Graham McMillan, President

Company snapshot

50

Years in Business

120 employees

Commercial Audiovisual Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


Chris Fillmore Fillmore Construction Management Inc.

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tarted by Brent Fillmore in 1991, Fillmore Construction Management grew from a oneman operation working as a small industrial general contractor to the multi-disciplined corporation it is today, completing projects in the industrial, commercial and multi-family residential sectors. “All through my childhood, I watched my father work himself to the bone creating our family legacy. He always treated everyone around him with respect and humility. I am proud to lead Fillmore Construction, following this exceptional model. Our remarkable growth through good times and bad can be attributed to a service mindset and a commitment to always do things better.� ~ Chris Fillmore, P. Eng, President

Company snapshot

28

Years in Business

160 employees

Construction Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


Fillmore Construction has a “Passion for Excellence�. We are committed to provide cost effective, efficient and reliable services that surpass the needs and expectations of our clients. We provide a safe and rewarding work environment for all employees and partners associated to our organization.

PASSION FOR EXCELLENCE 9114 - 34A Avenue NW

We have proudly served Western Canada since 1991 as a general contractor for local, national and international business owners, we complete a wide assortment of commercial, industrial, institutional, multi-family projects from Tenant Improvements to new facilities.

RENTAL, SALES & SERVICE Legacy Equipment is an independently owned, COR Certified construction equipment rental company operating in Northern Alberta. We offer our clients the best equipment in the industry by partnering with the most reputable brand names. We partner with: Genie, Wacker Neuson, Xtreme, Snorkel, Flagro, John Deere, Sullair, Shandaiwa, Epiroc, Vaccuworkx, Multiquip, and EcoVolve to name a few.

Edmonton AB T6E 5P4 P:780.430.0005 www.fillmoreconstruction.com

ORDER DESK: (780) 989-2662 LEGACYEQUIPMENT.CA


Jason Smith Go Auto

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o Auto strives to make shopping for a new vehicle as stress-free as possible. GoAuto.ca features one of the largest vehicle inventories in Canada, along with a team of personal shoppers who are available 24-7 for support before, during and after the purchase. “Reflecting on defining moments in my career that have shaped who I am today and what I’ve achieved brings focus to a single theme. It’s been about finding the courage to take necessary steps for maintaining alignment between my personal values and goals with those of the business I work for.” ~ Jason Smith, President

Company snapshot

17

Years in Business

3,300 employees

Automotive Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


Darrell Friesen Jet Label and Packaging Ltd.

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et Label is Canada’s largest label manufacturer and printer with locations in Vancouver, Prince George, Kelowna, Calgary, Edmonton, Saskatoon and Winnipeg. All-in-one solutions include digital and flexo print technology, a complete selection of stocked and customizable labels, stickers, printed tape, tickets, barcode labels, scale labels, tags and thermal-transfer ribbon. “My professional success has been impacted the most by my business partner Rod Froment. He has willingly followed me to the edge of the cliff many times and his 110 per cent support is the reason why our company has not only grown, but thrived during some really challenging economic times.” ~ Darrell Friesen, President & CEO

Company snapshot

21

Years in Business

85

employees Printing, Manufacturing Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


ARE YOU READY FOR SUMMER?

Come to Above & Beyond Promotions Ltd. for all your outdoor promotional needs! Put your logo on: BBQ Supplies • Camping Chairs • Umbrellas • Hats etc!

OTHER UNIQUE ITEMS FROM ABOVE & BEYOND INCLUDE: • Alcohol breathalyzers • Custom bobble heads • Apparel • School gear • Tote bags • Breast cancer awareness items • Banking items • Custom socks • Awards • Signs • Candy and treats • Computer gadgets • Drinkware • Desk accessories • Backpacks • Flashlights • Wristbands • Medical apparel • Towels • Trade show gear • Watches • Umbrellas

And so much more!

To learn more about how you can promote your brand while receiving an incredible ROI contact: 52, 9703-41 Ave Edmonton, AB T6E 6M9 Phone: (780) 637-0776 info@abpromo.ca • www.abpromo.ca


Darcy Weiss JobSite Workwear

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obSite Workwear carries more than 30,000 durable, expertly-crafted, brand-name products so workers can be comfortable and safer on the job. Products are sold from six locations in Alberta, and through their online store. “I don’t believe there is one defining moment in our business journey that truly defines success or failure. A day, week, month or year in the life as an entrepreneur is constantly challenging and always changing. We learn from our mistakes and remember to value our successes.” ~ Darcy Weiss, President & Founder

Company snapshot

15

Years in Business

30

employees Work & Safety Apparel Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


Jason Gregor Just A Game Productions Ltd.

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hat started as a late-night weekday show that Jason Gregor had to pitch on his own despite major obstacles has now become a beloved thriving production with big-name guest stars. Gregor is grateful that Just A Game Productions enables him to more fully engage in the community. “When I realized my platform could allow me to impact the community, my job became much more fulfilling. Most people want to help, they just need to be pointed in the right direction. Combining sports talk with philanthropy became a winning combination. It grew my passion and, unexpectedly, it helped grow my business.� ~ Jason Gregor, President

Company snapshot

14

Years in Business

4

employees Media & Entertainment Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


Edmonton: 780.423.2702 Calgary: 888.423.2702

What would you do if your team didn’t show up for work?

Protect Your Most Important Asset

77%

80%

42%

of Employees will leave a company for better retirement support

of Employees would keep a job with benefits rather than take one that offered more pay

of Employees have or have had mental health issues

vanta.ca

Let us review your Benefit Plan today.


Bruce Kirkland Lexus of Edmonton

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exus of Edmonton prides itself on more than a decade of helping drivers buy, lease or service their vehicle in a state-of-the-art facility. Dealer principal Bruce Kirkland aims to build a successful company for his team and his customers. He achieves this by building long-term relationships and treating each visitor as though he was welcoming them to his own home. “Leadership, for me, is about having a vision, inspiring your team and collaboration. The key to success is to surround yourself with great people. It doesn’t matter which area of business you are in; it will always be about the people. I am truly blessed to have such an incredible team at Lexus of Edmonton and believe our team is what has helped us become and stay successful.” ~ Bruce Kirkland, Dealer Principal

Company snapshot

14

Years in Business

140 employees

Luxury Automotive Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


Barbara Steckly Preferred Client Services Group Ltd.

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referred Client Services Group started as a one-person business and has grown to 18 full-time employees. Soon after launching, Barbara Steckly noticed that many entrepreneurs had trouble understanding their bookkeeping and accounting requirements. She developed a model based on the observed and unmet needs of her customers, and remains competitive with a highlytrained team, proprietary management system and the ability to give each client peace of mind. “When recruiting, first seek exceptional people … people with integrity, passion for work and a thirst for improvement. Then train them to extraordinary levels of expertise, thus creating an outstanding team. The hunt for talent never stops. Never, never, never give up!” ~ Barbara Steckly, President

Company snapshot

21

Years in Business

18

employees Financial Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


So many ways to be involved

Artwork by Damanjit Grewal

There are so many ways to contribute to your community. Preferred Client Services is an example of the many ways businesses can be involved — providing services, as a patron, and as a friend. The Nina Haggerty Centre for the Arts is an art centre serving over 200 artists with developmental disabilities or other barriers to expression. These artists have redefined themselves through their art — their work tells the story of individuals who are resilient, joyful and passionate. When you support art through the Nina you are uplifting freedom of expression in your community, sharing the voices of these creative individuals and supporting a dream. Come visit us

9225 118 Ave NW, Edmonton 780-474-7611 Contact rona@thenina.ca for one of the many ways your business can be involved

thenina.ca


David Welsh priMED Medical Products Inc.

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s a global manufacturer and supplier specializing in high-quality medical products, priMED supplies medical products to hospitals, clinics and long-term care facilities. The company’s mission is to use agility, responsiveness and collaboration to achieve complete customer satisfaction and to help each customer solve their unique challenges. “Some of our most significant successes as a business have been the result of extraordinary cross-functional collaboration that leveraged the skills and ideas of all employees. I have tremendous gratitude for the effort and achievements of my team. They inspire me to continuously grow and be my absolute best.” ~ David Welsh, President & CEO

Company snapshot

24

Years in Business

850 employees

Manufacturing, Health Care Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


Lyle R. Best Quikcard Group of Companies

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uikcard provides innovative employee benefit solutions for Canadian businesses, which helps to create stable, productive, healthy work environments. Quikcard has solutions for everyone: individuals, sole proprietors, startups, SMEs and large corporations. “One of the most influential people who inspired or changed me was William D. Hunter, a.k.a. Wild Bill. He was one of the original architects and inspirations in establishing the Edmonton Oilers hockey club and he was larger than life itself. It was in the year leading up to the end of his life that I saw a man who had an incredible work ethic and an amazing outlook on life. He got up every morning, put on a suit and tie, and faced death like a marine. His optimism was contagious and changed me forever.� ~ Lyle R. Best, Chairman & CEO

Company snapshot

30

Years in Business

40

employees Employee Benefits Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


Glenn Stogryn Stogryn Sales Ltd.

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togryn takes pride in distributing great brands in the industry, including little-known ones that are developed into sought-after products. Working closely with therapists, estheticians and hairstylists, Stogryn keeps current with upcoming brands and consumer trends. “Thinking about my business and a ‘defining moment,’ I realize that our success depends on so many variables, but something that drives the quality of this achievement the most is our people. More than half have been with me over 10 years and many over 20!” ~ Glenn Stogryn, President & CEO

Company snapshot

53

Years in Business

50

employees Consumer Products, Wholesale Distribution Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


Curtis Way The RMS Group

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he RMS Group has constructed, developed and serviced more than two million square feet of commercial and industrial property across Western Canada. RMS Group excels in small, mid-size and large markets, and has the capability to complete specialty projects in remote locations. “As an Alberta-based real estate development and construction firm, one of the key things is being able to survive through the economic ups and downs we see in this province. We have survived three recessions by managing our debt load and adjusting business activities to match the economic cycles.� ~ Curtis Way, President

Company snapshot

23

Years in Business

50

employees Real Estate Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


Jesse Hill Tier 3 I.T. Solutions

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ince 1990, Tier 3 I.T. Solutions has provided Edmonton and central Alberta with IT services. The team remains ahead of changing trends with skilled technicians, extensive experience and ongoing training. Tier 3 partners with businesses and empowers them through technology. “To me success is about the journey. Even in failure we can find success if we learn from our mistakes and build a more resilient business. Over the years, we’ve made lots of mistakes and I can see now that despite the momentary pain, those lessons have helped us set the course for our current and future successes.” ~ Jesse Hill, President

Company snapshot

29

Years in Business

20

employees Technology Industry Sector

Photo by EPIC Photography Inc.

Platinum Partner

Gold Partners

Official Airline Partner

Official Wine Sponsor


They stepped up and helped us expand internationally. Arnon Levy, GuestTek CEO First company in the world to put internet connections into hotel rooms. Now in 107 countries across the globe.

Get connected at

atb.com/corporate


Even the Best Are Driven to Be Better Leadership is about staying ahead. It’s defined by the ability to anticipate and adapt to change – to improve, refine and keep moving forward, charting your own course. MNP proudly congratulates the Business in Edmonton 2019 Leaders. As an entrepreneurial firm built by entrepreneurs, we commend your achievements and commitment to community. Contact Dustin Sundby, Regional Managing Partner, at 780.453.5382 or dustin.sundby@mnp.ca


Planning for Alberta’s Financial Future

2019 Board of Directors Board Executive

Chair: Dawn Harsch President & CEO, ExquisiCare Senior Living and Care at Home Vice Chair: Bryan DeNeve Senior Vice President Finance & CFO, Capital Power Secretary-Treasurer: Craig Thorkelsson Head of Tax, PCL Constructors Inc.

Board Directors

Dr. Glenn Feltham President & CEO, Northern Alberta Institute of Technology Sandy Jacobson Vice President, Richardson Executive Search Elan MacDonald Senior Vice President, National Client Development, Global Public Affairs Scott McEachern Vice President, Pipeline Control, Enbridge Pipelines Inc. Dennis Schmidt Legal Counsel and Associate Development Manager, Alldritt Land Corporation LP Jeffrey Sundquist Chief Executive Officer, EDC Environmental Group of Companies Inc. Dr. Jenelle Trenchuk-Saik President & CEO, Parker Ford and MacKay Specialty Opticians

Edmonton Chamber Executive Janet M. Riopel President & CEO

Dave Warren Chief Operating Officer Scott Channon Director, Marketing and Communications Amin Samji Acting Director, Member Services Brent Francis Director, Advocacy and Outreach

By Janet M. Riopel, President & CEO

T

here’s a good chance that you’ve given some serious thought towards planning for your financial future. You may have retirement savings, education savings for your children, or investments that you expect will increase in value. Business owners plan for their financial future by developing strategic plans, and analyzing the trends in their industry. Whether at the boardroom table or the kitchen table, we all understand that long-term success depends on planning not only for tomorrow, but for a future that is years or decades away. Our governments encourage citizens to plan for their futures, but the Alberta government has not yet committed to this same kind of planning for our province. Mind the gap In 2018, Alberta’s Auditor General put out a report highlighting our province’s serious fiscal gap. The report noted that “for the past 35 years, excluding oil and gas revenues, Alberta has spent more than it takes in.” [1] This report, titled “Putting Alberta’s Financial Future in Focus”, summarizes some of the long-term risks that the province faces: demographic changes, an ageing population, chronic disease, climate change, infrastructure maintenance, the potential economic shift away from fossil fuels, rising interest rates and environmental clean-up costs. In November 2018, Economist Trevor Tombe also published a paper titled “Alberta’s Long-Term Fiscal Future”, which looks closely at projections for an ageing population and program spending trends. The picture is sobering: if our current trends for taxation and spending by population continue, we could have a deficit of $40 billion by 2040. That’s nearly four times larger than any deficit in Alberta’s history. The Alberta government produces budget documents every year and, as a rule, includes projections for three to five years. But the greatest challenges lie further ahead. The last budget, delivered by the previous government, projected to balance the budget in the next five years, but this was largely based on construction of a pipeline to tidewater and an increase in the price of oil … neither of which are within the control of the provincial government. The Parliamentary Budget Office in Ottawa is tracking this problem as well, and in 2018 delivered a stern warning that the current budget policy of nearly all provinces is unsustainable in the long term. It highlighted Alberta as the worst offender when it comes to the fiscal gap.

Contact

Edmonton Chamber of Commerce #600 – 9990 Jasper Avenue Edmonton, AB T5J 1P7

Finding solutions requires a better understanding of the problem There are many questions and possible solutions to either raise revenues or

T: 780.426.4620 • F: 780.424.7946

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reduce spending. How can we raise revenues? Where can savings be found? What should we be putting funds aside for? Do we need to pay off the debt soon, or could we pursue a longerterm strategy? What is the future of our major industries? What should we invest in? What is certain is that Albertans will not be able to come up with thoughtful and creative answers to these many questions if we are not well-informed about the problem. We believe that the Government of Alberta should publish a rolling annual report on the longterm fiscal health of the province with projections reaching at least twenty years, including enduring performance measures and tracking. The reporting should include information about expected demographic changes that will have an impact on the economy and/ or the provision of government services, and information about anticipated changes related to Alberta’s major industries, and the Canadian economy as a whole.

During the 2019 election, the United Conservatives made strong commitments to balance the budget and start paying down the debt. Premier Jason Kenney and Finance Minister Travis Toews have recently announced a Blue Ribbon Panel to assess Alberta’s finances, which is expected to report back later this summer. This panel is looking at ways to eliminate waste and duplication and fulfill these campaign commitments. This is a strong first step, and we hope that this important work is just the beginning of a new approach that includes long-term fiscal planning as part of the government’s regular practice. With a better understanding of the problem, we can unleash the creativity and ingenuity of Albertans to find the necessary solutions.

We would like to hear from you! Do you have concerns or thoughts on long-term fiscal planning? You can contact us by email: policy@edmontonchamber.com

1 Auditor General of Alberta, Putting Alberta’s Financial Future in Focus, 2018 ii Dr. Trevor Tombe, Alberta’s Long-Term Fiscal Future, 2018 iii Office of the Parliamentary Budget Officer, Fiscal Sustainability Report 2018

LUNCHES WITH LEADERS

SPEAKER SERIES. Presented by:

Innovation in Health Supported by:

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Josh Blair - September 10, 2019

Visit edmontonchamber.com for more information.


Electronic Recycling Association Member Profile Bojan Paduh, Founder and President www.era.ca What’s your story? The idea for the Electronic Recycling Association came to me as the result of an experience I had when I first moved to Canada. My family and I emigrated from Croatia in 1996 and couldn’t bring much with us. Shortly after we settled, the church group that my family and I belonged to gave me a computer. This seemingly small gift had an immeasurable impact on my life. Armed with this precious piece of technology, I began to learn the art of computer science, giving me access to information at the click of a button and the ability to complete school assignments that really stood out. Later on, I noticed during a trip to the landfill that there were a lot of computers being dumped there. Computers that still had significant useful life in them, a fact I wouldn’t have known if it weren’t for that computer I was given as a young adult. I was surprised that people would just throw away working technology, and so I started collecting those dumped computers and fixing them up. It was a hobby for me, but I quickly discovered that people really wanted and needed these computers that I was fixing up. I formed the ERA because I saw a great need for better management of the waste created by electronics. The other reason is that I know, from personal experience, how much a donated computer can mean to a family who can’t afford to purchase one. In this, the ERA’s 15th year anniversary, I would like to personally thank you for your support. Your generosity has made a real difference, and I look forward with great excitement to the positive changes the ERA will continue to make in our communities and for our environment. What has been your biggest challenge in business, and how did you overcome it? I have faced numerous challenges—for profit competitors, government regulations and affiliated associations focused only on recycling, the challenges and risk associated with acquiring capital equipment necessary to safely and securely process growing volumes

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Bojan Paduh, Founder and President, ERA

of equipment without having a guaranteed income stream etc. Many of these are still a day to day challenge. We are working on trying to change some of these regulations and in the long-term hope to make a real difference throughout Canada. Another challenge we face is ensuring our clients completely trust us with their sensitive data. Ways that we have overcome this challenge and ensured our clients that everything is secure is through our data wiping and destruction certification, Inventory reporting, on-site and off-site shredding services, supplying videos to clients that their data has been shredded and just recently we became ISO 14001:2015 and ISO 9001:2015 Certified. To make sure our clients feel even more secure we have created a yearly agreement, signed by both ERA and the client where they can stipulate every service they wish to receive from us. What do you enjoy most about being a member of the Edmonton Chamber of Commerce? We love the fact that the chamber acts as a funnel to connect our organization to so many new and exciting companies and individuals. It is a great way to create awareness and spread our mission. Who is your ideal client? Our ideal client is any organization with electronics (computers, laptops, phones, servers, tablets, monitors, etc.) they no longer require, looking for a secure and environmentally friendly way to dispose of these items. Members of the management team or IT department are typically our best contacts within the organization.


Putting your business in the spotlight. It’s what we do.

We’re bringing you more options to maximize your member benefits, promote your business and connect to the market. The result? More opportunities to grow your business and less work for you. Visit our new website and start exploring some of the opportunities to showcase your business. edmontonchamber.com


Flawless Inbound Inc. Member Profile Saher Ghattas, Founder/CEO www.flawlessinbound.ca What’s your story? A landed immigrant, born in a faraway land in the very ancient City of Cairo, Egypt. Finished his bachelor degree in Engineering back home. With his amazing Wife Liliane, who always brings the best out of him and empowers him to never give up on his dreams, and his two kids, Jonathan and Nathalie, who always coach him to be a better father. Landing in Canada in 2005 with a dream but no clue on how to start. After 15 years, he is now leading one of the fastest growing organization in Alberta, focused on helping B2B companies grow through Sales and Marketing enablement. His company has helped more than 70+ B2B organizations in Canada and the USA. His company became a Leading Platinum partner of a worldwide Marketing Automation company (HUBSPOT) operating in (Alberta and BC). It was an idea that started in the basement of a house in Edmonton and grew to be one of the fastest-growing companies in Alberta in 5 years with 15 full-time team members and growing. Saher published his first book on Amazon “Journey to the Summit”, that speaks to CEO/ Founders on how Marketing should work for growing their B2B organizations What do you enjoy most about being a member of the Edmonton Chamber of Commerce? We love what the Edmonton Chamber brings to the table, especially for small to mid-size business, it’s all about community involvement, the team is 100% passionate and committed to growing the business. We all know that this is easier said than done, but the Team is actually living it each second. What is one thing people are surprised to learn about your business? Sales and Marketing services for B2B organizations was not really how we started. We started as Business Consultants to help large organization growth but then we quickly figured out that almost all businesses are still using traditional digital marketing and social media, thinking that it will help them grow. We started building playbooks and implementing

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Saher Ghattas, Founder/CEO, Flawless Inbound Inc.

full automation platforms using HUBSPOT Technology to bring Digital Transformation to their Sales and Marketing departments. Who is your ideal client? We help B2B Technology/Engineering/ SaaS small to mid-size organizations who are struggling with their growth. We build a full Digital Marketing strategy that is 100% focused on revenue growth, and we have a full team that will come in as a digital marketing department for this organization. We also work closely with their Sales Leaders to ensure that Sales and Marketing are truly aligned with measurable ROI. What has been your biggest challenge in business, and how did you overcome it? Finding the correct talent was one of our biggest challenges, especially since we are not your traditional Sales and Marketing organization. We hire Engineers, Data Scientists, Journalists, and Creative resources as well. The only way for us to be able to work around this challenge was to focus on our culture and to create a culture code. Once we did this, we knew exactly who we were and how we help our clients, resulting in the right candidates falling into place. What is your favourite thing to do in Edmonton? Edmonton not only has one of the best mixes of culture, food, and trails, but also has a large tech community—which is one of the best-kept secrets in Edmonton, but shouldn’t be. We also have an amazing pool of entrepreneurs who are truly passionate about giving back. If you could make one substantial improvement to Edmonton’s business environment, what would it be? We all need to remove the blinders to see the full picture, agreeing that sometimes we need to think outside the box. This might require going back to the drawing board and adjusting the plan. This is just part of running the business. So always be a work in progress, never stop learning, and try to be agile when building a team and growing your company.


Stay Connected.

“Off the Clock Networking� is a brand-new event series for the Edmonton Chamber of Commerce combining education and networking into one, opportunity filled experience.

Chamber Members participated in an after-hours Networking 101 Workshop hosted by Dale Carnegie Training.

Interested in more education and networking opportunities? Sign up for our E-Newsletter to stay up to date at www.edmontonchamber.com

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Memberships that grow your business. It’s what we do.

As a member of one of the largest chambers in Canada, you have access to a wide range of contacts, resources, policy representation, events, networking opportunities, discounts, and brand exposure that will help grow your business. Call us today at 780.426.4620 and start leveraging your membership. edmontonchamber.com


Jay Barnfather (Production Branch Manager), Neil MacDonald (Design and Drafting Manager), Scott Cassels (General Manager), Ron Hewitt (Edmonton Service Branch Manager).

NO COMPROMISES

With a commitment to quality and service, General Body and Equipment has provided Canada with rugged truck bodies for 35 years. By Nerissa McNaughton

G

eneral Body and Equipment is a full-service industrial truck body builder that offers mechanic bodies, cranes, compressors, decks, inserts and toppers, lube units, rail units, and more. The company operates out of Edmonton, Calgary and Saskatoon. Gerry Marcoux and a partner founded General Body in 1984. “With two owner/operators and a small onebay shop, General Body and Equipment initially became known for being able to take anything on and turn it around quickly,” says Scott Cassels, general manager.

In the early days, General’s first customers had dealt with the owners at their previous employers and knew that they had the skills to do fast, high-quality work. The reputation of the shop grew, and the operation soon doubled then tripled in staff and facility size. The growth didn’t stop and today there are 121 team members across four branches. Like every entrepreneurdriven enterprise, however, it was hard work that required everyone’s cooperation. “Family members were helping to do the books and also acted as the janitorial service at the new

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offices. This led to an office being converted to a playroom for one of the original founder’s daughters to enjoy while her mom was working the phones and doing the bookkeeping,” smiles Cassels. He would join the company at a later date, but the willingness of the owners to go above and beyond for their clients and the staff is still warmly remembered in the office. “Their philosophy was simple,” says Cassels, “keep the customers happy and they will keep coming back and the part I can speak to in that regard is that they were right. The first customer they ever had is still a customer today. In fact, a lot of the customers that worked with General Body and Equipment in those early days are still with us.” The company’s attributes were not limited to outstanding products and customer service. From the early days, General Body and Equipment was committed to solving customers’ problems by developing new solutions. Originally, the truck bodies they built were made of steel. When aluminum entered the marketplace, many builders were not keen to work with it – but General Body and Equipment saw its potential as a lighter, corrosion-resistant, durable option. Cassels explains, “Like most of the solutions that General has incorporated over the years, the development of the aluminum body was in response to a customer request. After some research and development, General Body became one of the earliest body builders to perfect building with aluminum. It ended up being one of the most significant changes in our company’s history. We have now been building with aluminum for the past 30+ years.” The success of the company has always been tied to the foresight of its managers; there was a succession/sale plan in place to ensure a smooth transition for staff and customers when, after 30 years of ownership, the partners retired. They ensured that the new owners held the same core values on which they built their brand. Under the new ownership, General Body and Equipment reached another milestone. “We developed a line of pre-fabricated bodies, Hornet Ready-toFly, which can be installed off the shelf. This line of products is a departure from our long history of custom built-to-order work truck solutions, but they still have the custom DNA and General’s quality built into them. It is something we are very excited about in terms of growth potential over the next 35 years,” says Cassels. General is very optimistic about the potential of the new Hornet Ready-to-Fly product line based on early returns. Not only is it proving to be an excellent submarket for the agile and forwardthinking company, it allows General to provide something over and above what others are offering in the pre-fabricated market. Plans to extend the Hornet line across Canada to meet the growing demand are getting underway. With over three decades in business, an outstanding reputation and being known for creative solutions and quality products, General Body and Equipment continues to push the envelope and remains agile in the industry. General Body & Equipment || 35 Years || 2


“One of the biggest contributing factors to our success is our diversity of products,” says Cassels. “As a custom builder, we have never been afraid to tackle something new or create a new solution for our customers; and with the volatility of the Alberta economy, this ability to create solutions for a variety of different industries has helped us remain viable when things take a turn for the worst.” This diversity is evidenced by a quick tour around the Edmonton-based manufacturing facility. Owner operator units are mixed in with large multinationals, spanning a breadth of industries from equipment service companies to major provincial utility companies, and of course, oilfield operators. He continues, “Another competitive advantage that has been impressing customers new and old is our ability to provide complete turnkey solutions. This means we can take the customer’s idea, create a specification, design exactly what they need to get their job done, cut, bend, weld, paint, assemble, wire, plumb, inspect and deliver what they need, which lets them get straight to work. We do all of this in house.” He continues, “Our sales and project management group puts an emphasis on communicating with our customers regularly throughout the process, but especially at the front end of the project. By doing

Edmonton, AB 800-242-8475 • ryerson.com General Body & Equipment || 35 Years || 3


this, we ensure that we are getting it right before we pick up a piece of material or order any components. Also, by putting this emphasis at the front end, we eliminate a lot of the mid-stream change orders and the resulting price changes that can frustrate and annoy our customers. As the process moves into the fabrication portion of the project, this communication helps to keep the customer updated on their project status and mitigates the impacts of unexpected challenges that are frequently encountered in custom builds. We also regularly follow up after delivery to ensure that the customer is satisfied with the end result.” Customer satisfaction is a multi-step process for General. “We have recently added a full-time quality assurance supervisor to ensure all projects are being thoroughly inspected at every step of the build and to continuously refine our processes,” Cassels adds. He is quick to admit, however, that General Body and Equipment has its challenges, and that it must work hard to overcome them. For example, in the past, projects ran up to eight weeks late and they were not proud of missing deadlines.

“To fix this, we developed our own in-house scheduling software package that is tied into our work order and labour management system. Since launching this program four years ago, we have been delivering completed projects within seven days of the first quoted delivery date,” says Cassels. It’s not just getting it to the finish line on time that has helped General to keep customers coming back. With parts and service support centers in Edmonton, Calgary and Saskatoon, General is able to help customers maintain their work truck packages long after they have left the manufacturing floor. In the earliest days of General, it was a common occurrence that fully custom designs were simply sketched on a bar napkin by Gerry and the customer over drinks. “The original bar napkin designs have evolved over the years into a library of CAD drawings. Today, most of them are even modelled in 3D, showcasing a variety of different models for specific field requirements. However, everyone who is still around from the bar napkin era fondly remembers the days they had to simply ‘figure it out’ based on the hand-drawn sketches,” Cassels recalls. “For example, we built two units last year that were originally a bar napkin special and to give you an

Group Benefits | Group Savings | Individual Insurance

Congratulations General Body & Equipment for 35 successful years!

®

403.262.7278 | info@fairfieldwatson.com www.fairfieldwatson.com

General Body & Equipment || 35 Years || 4


People • Insight • Tech

IT strategy

Business Intelligence

Security

IT Services

Cloud Services

Visit us at www.solut.ca

Over years of

reliability

Carlson Body Shop Supply and its staff would like to congratulate General Body & Equipment on 35 Years of producing outstanding products and service. Their dedication to quality in the equipment that they build is second to none, and we are proud to supply with the same high quality products.

General Body & Equipment || 35 Years || 5


Today the company is known for its rugged custom builds and ready-to-install products designed for Canada’s harsh climate and rugged working conditions, its state-of-the-art in-house paint facility and its collective 942 years of manufacturing experience across the team. The technology and processes used over the years have changed but the commitment to customer service and quality products has never wavered. On behalf of the entire team Cassels thanks the original owners for laying the foundation of the company and for their mentorship, General’s supplier and vendor partners, and the many loyal customers they have had over the years.

idea of the evolution over the years, each unit sold for just under $1M each, the build drawings are now over 20 pages long and it takes around 3,600 hours to build each unit. We have come a long way since the napkin era!”

“I feel that more growth is on the horizon,” he concludes. “I feel very confident that we are on the verge of taking this company to the next level in many respects. We have worked very hard to get all of our pieces lined up in a way that we are well positioned to take some significant steps forward over the next few years.” Learn more about General Body and Equipment at www.generalbody.ca.

From our team to your team, congratulations on 35 years of business leadership Best wishes to our friends at General Body and Equipment for your milestone achievement. Thanks for counting on us!

James Mayer

Norman Mayer

CENTRAL AGENCIES INSURANCE BROKER Phone 1-800-809-8040 centralagencies.com

8503 Davies Road Edmonton, AB, T6E 4N3 Ph: (780) 468-5331 • Fax: (780) 465-5301

www.generalbody.ca

Congratulations to the team at General Body and Equipment on your 35th anniversary! gccustommetal.com | Custom Manufacturing

General Body & Equipment || 35 Years || 6


Brothers John and Ed Holzapfel. Photo by Rebecca Lippiatt.

PF CUSTOM COUNTERTOPS

Celebrates 50 Years

By Nerissa McNaughton

V

isionary. That word gets thrown around a lot when we talk about entrepreneurs. What makes a true visionary? It’s someone that can see the future – to realize which ideas have unlimited potential and which ideas will launch a company that is still going strong 50 years later. For the perfect example of such visionaries, we need to look no further than Otto Holzapfel, who founded PF Custom Countertops, and his sons John and Ed, who took the company to the next level.

Countertops from his garage and quickly proved that he was right about how consumers would love the affordability, convenience, and range of options the new countertops provided. Combined with outstanding business practices and creating a great work environment for his employees, the business quickly outgrew several spaces. In 1979 PF Custom Countertops moved into its current location at 10417174th Street, now operating out of nearly 50,000 square feet.

It started in the late 60s. Otto was working for Clark Lumber when a new process called post form countertops was entering the market. Clark Lumber decided that post form countertops were not the right fit for them but Otto saw its potential. He decided to leave Clark and set up shop on his own. In 1969 Otto launched PF (post form) Custom

“We value service,” says John, president, of how PF Custom Countertops continues to impress long after other competitors entered the post form market. “We are a full service countertop supplier. We only manufacture in Alberta so that gives us a bit of an advantage; we can turn products around quickly depending on customer’s needs.”

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He and his brother Ed, vice president, also point out that while they still offer an impressive range of locally manufactured post form products, PF Custom Countertops has expanded into granite, quartz, solid surface and other options. John explains, “We added solid surface products in the 80s and also acquired a stone fabrication facility 15 years ago. Stone fabrication was a completely different process for us. It was a bit of an education to learn how the products work and there was some investment in the equipment and people to make sure we could manage this service properly.” Like Otto seeing the value of post form when it was in its infancy, the brothers’ expansion into stone and quartz countertops was another instrumental step in moving the company forward and remaining at the forefront of the industry. For example, quartz has proven to be very much in demand. “Quartz is very popular,” John confirms. “It’s very durable. It gives the look and feel of natural stone but with a higher quality. It’s very functional.” Ed adds, “Quartz is more environmentally sustainable

than granite too. It doesn’t have to be quarried out of a beautiful forest. You can source quartz raw, enhance it, and put together a countertop.” PF Customer Counters’ full-service range includes removal and installation for retail clients, high-quality plumbing fixtures, and more. Both John and Ed pursued post secondary education before coming to work full time at PF Custom Countertops. John studied business at the Northern Alberta Institute of Technology (NAIT) and Ed is a journeyman cabinetmaker. They both have fond memoires of helping their father in the shop during their childhood, starting by pushing a broom and providing labour support during school holidays. They grew up with the business, as have many of their staff. “We are very fortunate to have longstanding employees,” smiles John. A number of them have been here for more than 25 years. Long-term employees mean we have a lot of experience and knowledge as far as how the industry works and what our customers want. It also allows us to take on some very complicated custom designs that fit architect and designers’ visions for their projects.

CHARTERED PROFESSIONAL ACCOUNTANTS

Congratulations to PF Custom Countertops

CONGRATULATIONS ON 50 GREAT YEARS.

On 50 years of continued excellence, dedicated service, and inspired design.

#209, 625 Parsons Road S.W. Edmonton, Alberta T6X 0N9 Tel: (780) 483-5490 | Fax: (780) 483-5492 | rbadmin@rbpa.ca www.rbpa.ca

Congratulations PF Custom Countertops on 50 years!

780.455.4101 5151 Empira White - NEW

780.454.6561

15435 131st Avenue NW www.richelieu.com/ca/en

PF Custom Countertops Celebrates 50 Years || 2


Taking care of their customers is a top priority, and the company maintains a blog so that those thinking about countertop installation can get the most current information about what’s available. “There is so much information out there and people really want to research the products,” John explains of the blog. “The more correct information they have, the better informed they are and the better they can understand the right products for their needs.” Customer care also means internal training so that all the associates can help customers choose products they need. “We do a lot of work with our staff to make sure we are going to the core needs of what the customer wants and to be able to find the most appropriate #209, 625 Parsons S.W.There are (780) 483-5490 product for Road them. a lot of products out (780) 483-5492 Edmonton, Alberta there; customers watch a show and say, ‘this is rbadmin@rbpa.ca what be the best product for T6X 0N9 I need’ but it may not www.rbpa.ca them. We help to guide their decisions.” Ed adds with a laugh when thinking of the plethora of home renovation shows on television “Sometimes the timing of the installations in those shows creates problems for us!”

Seeing several trades come together in harmony to complete a massive home reno in under a week may be the stuff of television, but in reality, PF Custom Countertops’ products, timely installs, and services means you can see their work in some of Alberta’s most-frequented places, such as Boston Pizza, Booster Juice, Papa Johns, Browns Social House and Ikea. The company has also been selected for specialized projects such as the new Royal Alberta Museum and the Stanton Territorial Hospital in

PF Custom Countertops Celebrates 50 Years || 3


Yellowknife. To the owners, however, their greatest joy is serving every customer, from massive nationwide chains that are renovating across the brand, to the walk-in customers in Edmonton that want to upgrade a residential countertop. Service and products are only part of the reason PF Custom Countertops has enjoyed 50 strong years in

18511 104 Ave NW

|

6735 75 St NW

CONGRATULATIONS PF CUSTOM COUNTERTOPS ON 50 YEARS!

|

www.barobinson.com

business so far. The core values Otto instilled in the company’s early days are still part of the operating structure today. “It is important to be honest – do what you say you are going to do and deliver on your promises,” says Ed. “When it comes to working with the team, let people do what they do best without stepping on their toes. We have very loyal and longstanding employees because they want to be here doing the right thing. We empower them do their job how they see fit, as long as they know the overall path we want the company to be on. There is an alignment of goals.” Giving back to various community causes is also important to PF Custom Countertops, who is happy to support the community that has supported them for half a century. “Our 50 years of experience speaks to our trustworthiness, how well we know our product and how our customers are able to depend on us,” conclude the brothers. “The plan for the future is another 50 years. We are not a company that tries to grow by, let’s say, 25 per cent each year. We aim for sustainable growth, to keep improving and getting better.” PF Custom Countertops thanks their suppliers, vendors, customers and supporters for a great 50 years. Ed and John also thank Otto and their mother Johanna for building the lasting company foundation, and for the life lessons and values they instilled as parents. John further thanks the Entrepreneurs’ Organization for its support and mentorship. The entire team looks forward to helping Alberta residents and businesses have beautiful, functional, high-quality, locally made countertops for another 50 years.

10417 - 174 ST NW Edmonton, Alberta T5S 1H1 T: 780-484-0831 • Toll free: 1-888-484-0831 F: 780-486-0698 www.pfcustomcountertops.com PF Custom Countertops Celebrates 50 Years || 4


EXPLORE EDMONTON, A BUCKET LIST DESTINATION // EEDC

EXPLORE EDMONTON, A BUCKET LIST DESTINATION

I

t is undeniable: more than ever, tourism is becoming a major economic driver for Canada. In fact, 2018 brought a record-breaking 21.1 million overnight international visitors to our country. Edmonton felt it too, as Edmonton International Airport celebrated its best year to date with more than 8.2 million domestic and global travellers served. As those numbers are expected to grow, the importance of tourism as a thriving economic sector cannot be overlooked. In 2018, Edmonton Tourism generated $63 million in economic impact and secured 92,814 room nights. From over 68,000 hospitality jobs in Edmonton to direct, indirect and induced spending, the visitor economy is a vital contributor to the prosperity of our destination.

to visit our city, stay longer and spend more. Our team helps to drive revenue into the destination and contributes to Edmonton’s greater economic impact through programs and initiatives that positively impact our city’s image and awareness in regional and international markets. To see visitation at our hotels, attractions and experience providers reach peak levels, Edmonton Tourism works tirelessly to ensure that our city bustles with sports and cultural events, festivals, meetings and conventions 52 weeks of the year.

Citywide Connections The Big Picture As a division of Edmonton Economic Development Corporation (EEDC), Edmonton Tourism’s mandate is simple: increase year-round sustainable visitation through the work of its strategic planning process. Operating under the brand Explore Edmonton, Edmonton Tourism encourages people

In 2018, Edmonton City Council approved a major event growth and attraction strategy that anchors Edmonton Tourism’s researching, prospecting and bidding efforts on major sport and cultural events, meetings and conventions, and trade shows and exhibitions that align with the city’s strengths and diverse economic sectors. Attracting conventions and major events means more people come to Edmonton all year long and impact the local economy.

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EXPLORE EDMONTON, A BUCKET LIST DESTINATION // EEDC

Edmonton Tourism works in partnership with one of its main funders, Edmonton Destination Management Hotels (EDMH), to secure year-round maximum hotel occupancy. Edmonton Tourism’s Meetings & Conventions unit drives room night opportunities and qualified leads for EDMH as well as the Edmonton Convention Centre and Edmonton EXPO Centre, also divisions of EEDC. Recent achievements include welcoming the 2019 SingularityU Canada Summit to Edmonton and securing the 2019 National Conference on Ending Homelessness. Edmonton Events, a partnership between the City of Edmonton and Edmonton Tourism, looks after the sports and cultural events side of the business. Recent successes include hosting the 106th Grey Cup presented by Shaw, named Canadian Sport Event of the Year at the Canadian Sport Tourism Alliance PRESTIGE Awards, and winning the bids for the 2019 Canadian Ultimate Championships and the 2020 ITU World Triathlon Grand Final. These efforts have propelled Edmonton to the 33rd place on the 2019 Global Sports Impact Cities Index. Crucial to the success of Edmonton as a destination is the work that is undertaken in partnership with Edmonton International Airport (EIA). Through marketing initiatives, generating and selling Edmonton itineraries to international visitors, Edmonton Tourism works alongside EIA to ensure that airplanes are full of business and leisure travellers, direct flights continue to operate and new air routes are developed. An example of this partnership, last year EIA in collaboration with Air Canada and other partners launched a daily non-stop flight from Edmonton to San Francisco. Edmonton Tourism strives to create unforgettable memories that will make visitors not only want to stay longer, but also come back and experience more Edmonton.

From Development to Engagement To guarantee that our city’s leisure offerings are plentiful and ready to sell internationally, Edmonton Tourism works closely with ground operators, attractions, hotels, experience providers and festivals to help develop products and experiences that are unique to Edmonton. With a focus on river valley, culinary, Indigenous and dark sky experiences,

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Edmonton Tourism provides the hospitality industry with business consultations, experience and product pilots, marketplace development support and training opportunities. In 2018, development efforts supported the launch of the free Parkbus service to Elk Island National Park, CBC YEG Walks and Urban Pedal Tours to name a few. Awareness of Edmonton as a travel destination is generated through pitching stories to writers, editors and photographers, and securing coverage that resonates with travellers worldwide. Content producers are hosted in Edmonton in collaboration with hotel, restaurant and attraction partners, selected based on the theme of the subsequent coverage, such as culinary, outdoor adventure, shopping and winter fun. Recently, Edmonton was featured in the BBC’s Great Canadian Railway Journeys, WestJet Magazine and The Globe and Mail. Export-ready attractions and experiences are then marketed and sold to global audiences that align with Edmonton Tourism’s target markets. Targeted campaigns and ads, promoting the city’s offerings on Explore Edmonton’s online and offline channels, encourage people to visit Edmonton. Recently, Edmonton Tourism won an IABC Award of Excellence for Digital Communications for its new website, launched last fall in partnership with DDB Canada. Next, Edmonton itineraries are sold to global receptive tour operators, emphasizing our city as the gateway to the North and the Rocky Mountains. Edmonton Tourism collaborates with its tourism stakeholders to coordinate and lead familiarization tours where tour operators experience what Edmonton has to offer, so that they would add Edmonton to their travel packages. Additionally, economic impact is generated through promoting and selling itineraries and room nights at international sales missions and marketplaces. Finally, Edmonton Tourism provides YEG Expert destination training to tourism frontline staff to enable them to recommend local gems to visitors. By sharing their Edmonton favourites with visitors, they make their experiences memorable, favour a booming local economy and shine a light on Edmonton as an exceptional place to visit year-round.


WELCOME TO OUR TABLE. Edmonton has a place where friends, family and colleagues come together to enjoy award-winning cuisine and warm hospitality. Book your holiday gala or party at the Edmonton Convention Centre by August 30, 2019 to receive: • • •

10% discount on bottled wine orders Complimentary customized logo on desserts Complimentary one-hour welcome reception with chef’s choice of hors d’oeuvres (3pc/person)

*minimum 80 guests

eccsales@edmonton.com


Profile for Business in Edmonton Magazine

Business in Edmonton - July 2019  

Business in Edmonton - July 2019  

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