Business in Edmonton - February 2024 by Business in Edmonton Magazine

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AZIZ BOOTWALA SHARES THE GOALS, MISSION AND DIRECTION OF THE EDMONTON CHAMBER OF COMMERCE

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GeologicAI:

Revolutionizing the Mining Industry with Cutting-Edge Technology by Nerissa McNaughton

n today’s tech-driven world, the mining industry is not being left behind, thanks to the innovative visionaries right here in Alberta behind the rapidly growing company GeologicAI. This is a technology company that aims to revolutionize how geologists work and discover more about our planet than ever before. They have developed proprietary core sample scanning hardware and AI technology to eliminate guesswork, improve workflow and make data analysis more efficient and accessible. GeologicAI’s innovative technology encompasses a variety of automated tools designed to streamline the process of analyzing data in the mining and exploration industry. Each tool plays a crucial role in providing instant, on-site results, eliminating tedious manual data entry and replacing it with learning software that continually enhances the user experience. One of the standout features of GeologicAI’s technology is AIassisted core logging. This system leverages AI to predict assays, identify minerals and sulphides, map alterations and evaluate rock quality. The technology allows for virtually instantaneous results, significantly reducing the time and cost associated with traditional methods.

or far-off reality. The adoption of GeologicAI’s tech has already been extremely rapid. The future is now. GeologicAI’s tech has already reached the 8th largest iron ore smelting operation in the world. Sanden describes why this is so important. “The automated technology we applied to iron ore smelting can reduce carbon dioxide output by 5.3 per cent. That sounds small initially, but carbon dioxide output from iron ore smelting accounts for a larger scale of emissions than all the vehicles combined on Earth. So, being able to reduce emissions from iron ore smelting is a significant contribution to the globe. Our tech is easily extrapolated to be beneficial in this way to all metals, including the smelting of copper. When you consider the reduction of emissions on that scale, that is a massive win for the world – all due to technology.” “The adoption is about as fast as it can be by major customers,” Sanden continues. “Technology adoption for industries like this can be slow, but many realize that how things are done in the field needs to change. In the future, instead of looking at rocks manually, they will be scanned.”

But the innovation doesn’t stop there. GeologicAI is committed to continuously building and refining their technology to advance the core scanning landscape further. Their ultimate goal is not just to assist geologists in their daily workflow but to also enable the mining industry to be more effective, efficient and eco-friendly.

To get a grasp on just how fast GeologicAI is growing, consider these numbers: two years ago, the company had 24 employees. As December 2023 closed, that number was 183. In the next two years, 2,000 employees will be added to the brand.

The results of GeologicAI’s technology speak volumes about its value. By combining geologist expertise with AI, they have been able to produce virtually instantaneous on-site results, cutting time and costs on any project.

“It’s alarming,” smiles Sanden. “It can be hard to keep a tight focus when you are growing at this rate, but it is necessary. We onboarded over 100 people last year alone, more than doubling our company. It’s not just a local expansion; we are expanding geographically too. We currently have three offices in Canada and are expanding to Australia, Santiago and Europe.”

Grant Sanden, president, co-founder and CEO of GeologicAI says, “We saw new algorithms contributing to gas mining and resource extraction and the new AI data types that were available. The idea that you can improve geoscientist understanding and apply that to global resources was behind the decision to launch the business.” Sanden has a background in auditing oil and gas resources on a global scale, which empowers the vision of GeologicAI to vastly improve mining methods worldwide. This is not just a dream

The pace has been further enabled by key persons and acquisitions. “Our lead investor, Mike Kelly, really gave us the advantage to get things in motion,” says Sanden. “Creative Destruction Labs is a major pivotable group that helped us move forward drastically. We are also incredibly grateful to Resource Mining Solutions and Chen Fong, Chris Rivest and the team of Breakthrough Energy.”

ATB supported GeologicAI’s vision early on in the tech company’s journey. “Their approach was very personalised and gave us the ability to not only plan, but the flexibility to adapt the plan and unlock resources as we grew,” says Sanden. “ATB has done a wonderful job of working with us and getting us to where we are now and where will we be in the future. They are very thoughtful about all the things a global business requires.” Does he feel that ATB is different from other banking institutions? “Of course!” he says without hesitation. “ATB is Albertan! This bank has the mentality of supporting Alberta businesses and they have always been there for businesses that don’t necessarily fit standard molds.” Albertans, he says, are anything but standard. “People in this province are visionaries. A great deal of our success is connecting with people who wanted to invest in us early on, help us with their vision and capital and help us grow. Alberta has a unique convergence of high technology and big industry. We have culture, energy and people that work hard to do new things. We have people taking risks in the oil patch and people willing to apply those risk models to technology. Alberta affords a wonderful lifestyle.”

The importance of GeologicAI’s work cannot be understated. By making the process of data analysis more efficient and accessible, they are paving the way for more significant discoveries about our planet. Their technology not only improves the workflow for mining but also has the potential to contribute to our understanding of the Earth and how to better manage its resources. Learn more at www.geologicai.com and on LinkedIn.

GeologicAI is changing the face of mining through technology and their dedication to progress has always attracted an ASTech Award for outstanding technology and science startup (2018). Where do they go from here? “We are looking at full-scale technology implementation at a global level, from scanning rocks to optimization of plants and mines,” confirms Sanden. ABOVE: GEOLOGICAI’S PROPRIETARY SOFTWARE IS REVOLUTIONIZING HOW CORE IS SCANNED AND HOW GEOLOGISTS INTERPRET RESULTS. INSET: 1: PREPARING SAMPLES. 2: GEOLOGICAI TECH: AN INNOVATIVE COLLECTION OF ROBOTICS, CAMERAS AND SCANNERS THAT WORKS AT LARGE EXPLORATION LOCATIONS.

ATB is pleased to present a 2024 profile series on the businesses and people who are facing challenges head-on to build a strong Alberta.

STORY TITLE // SECTION

Supporting the visions of entrepreneurs one story at a time. Volume 12 | Number 2

REGULAR COLUMNS

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Rethinking Palliative Care By Catherine Brownlee

Edmonton Chamber of Commerce Addressing the Decline of Entrepreneurs: An Urgent Call to Action By Cheryll Watson

CONTENTS COVER FEATURE

haping Edmonton’s S Business Landscape Aziz Bootwala shares the goals, mission and direction of the Edmonton Chamber of Commerce By Nerissa McNaughton

ON OUR COVER: ABOVE: AZIZ BOOTWALA, BOARD CHAIR, EDMONTON CHAMBER OF COMMERCE. PHOTO SOURCE: PRODUCTION WORLD

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FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

STORY TITLE // SECTION

Supporting the visions of entrepreneurs one story at a time. Volume 12 | Number 2

53 THIS MONTH’S FEATURES

CONTENTS 29 COMPANY PROFILES

53 57

J ackson & James Celebrates 30+ Years

Kimberley Homes Celebrates 35 Years

Innovation is Transforming Construction Layouts, technology and sustainability By John Hardy

The ROI on an MBA A professional and a personal decision By John Hardy

Professional Planners People skills and organizational savvy By John Hardy

Festivals: The Edmonton Uniqueness More festivals than weeks in the year By John Hardy

Options to Consider When Choosing Where to Spend those Golden Years Choice in senior housing is important By Nerissa McNaughton

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FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

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RETHINKING PALLIATIVE CARE // CATHERINE BROWNLEE

Rethinking Palliative Care BY CATHERINE BROWNLEE, PRESIDENT OF ALBERTA ENTERPRISE GROUP (AEG), CALGARY AND EDMONTON CHAPTERS

s Benjamin Franklin wrote 235 years ago, the only two certainties in life are death and taxes. In Canada, you can add a third item to that list – debates about health care. Whether times are good or bad, the issue always polls as a top concern. It’s little wonder why: touching every stage of our lives from birth to death, health care impacts our well-being and quality of life, unlike any other area of public policy. The stresses of the pandemic revealed weaknesses in Alberta’s healthcare system, including significant shortcomings in primary care, mental health services and care in rural and Indigenous communities. Many have fingered excessive centralization as the culprit. Created in 2008, Alberta Health Services (AHS) is the country’s largest integrated provincial health care system. Not only does AHS deliver health services, but it also develops policy and allocates the lion’s share of funding. In response to Albertans’ growing dissatisfaction with the status quo, the provincial government is in the process of reorganizing AHS into four entities to focus on primary care, acute care, mental health and addiction care, and continuing care. Intuitively, these four sectors make sense. Another essential sector, however, is clearly missing – palliative care. Far too often, palliative care and continuing care are lumped together. They shouldn’t be. It’s a heartbreaking fact of life that terminal, progressive illnesses can strike anyone, including children and young adults. According to provincial data, 10 to 15 of every 10,000 Albertans under 18 will require such care. As Alberta’s need for palliative care inevitably grows alongside its population, we must rethink how we deliver this crucial service. At present, many Albertans are left to spend their final days in the sterile surroundings of a hospital room. This is a poor substitute for hospice care, which aims to combine a warm, homelike setting with around-the-clock palliative care.

Edmonton is home to one of Canada’s leading models of hospice care. For nearly 28 years, the Pilgrims Hospice Society has offered compassionate care for individuals with terminal illnesses, enhancing dignity and quality of life until the end of life. Through its Roozen Family Hospice Centre, the Society provides palliative care for approximately 200 Albertans a year. When combined with its illness support, caregiver support and grief counselling programming, Pilgrims serves over 3,000 people annually. In recognition of Pilgrims’ far-reaching impact, the provincial government, in 2022, provided the Society with a grant to support its services and fund a review of its unique model of care. The data collected will help inform the government’s assessment of hospice care models. Time will tell what direction the province chooses, but Pilgrims offers at least one path forward that would provide care, comfort and dignity to Albertans in their time of greatest need. But the benefits wouldn’t end there. A hospice model would also save the health care system thousands of dollars per patient by reducing hospital stays. Health care is far away the province’s largest annual expenditure, and it’s growing by the year. If our system is to be sustainable, the provincial government needs to use finite financial resources as efficiently as possible. Looking to the future, Alberta’s unprecedented population growth will open the door to transformative opportunities for diversification and prosperity. But in the more immediate term, it will also present challenges for critical public services like health care. If done right, embracing innovative solutions like those offered by Pilgrims can help us navigate the way.

ALBERTA ENTERPRISE GROUP (AEG) PUTS ALBERTA BUSINESSES FIRST BY SHARING INFORMATION, ADVOCACY AND BUILDING BRIDGES TO NEW MARKETS. AEG MEMBERS ARE BUSINESS OWNERS, SENIOR EXECUTIVES, INVESTORS AND ENTREPRENEURS REPRESENTING FIRMS IN EVERY MAJOR ALBERTA INDUSTRY. AEG MEMBERS EMPLOY OVER 100,000 ALBERTANS AND GENERATE BILLIONS IN ECONOMIC ACTIVITY EACH YEAR.

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Edmonton Researcher Wins Prestigious Mitacs Award for Ensuring Indigenous Youth Voices are Heard in Alberta At a time when 74 per cent of youth in care in Alberta are Indigenous, a University of Alberta researcher is being recognized for her efforts to make sure their voices are heard when it comes to evaluating the programs and supports in place to help them transition out of the system as adults. The game-changing work has earned Kirsty Choquette the Mitacs Award for Inclusive Innovation, awarded by Mitacs, a national innovation organization that fosters growth by solving business challenges with research solutions from academic institutions and is supported by the Government of Alberta. Choquette – a University of Alberta PhD student in the School and Clinical Child Psychology program, and completing research in the School of Public Health under the supervision of Dr. Rebecca Gokiert – is being recognized for her innovative work to develop an inclusive evaluation framework that is now being used by the Alberta Mentoring Partnership (AMP) and its partner organizations to build a culturally safe environment from the ground up, ensuring that Indigenous youth transferring out of child welfare services feel represented and able to share their stories about their mentoring experiences. “We really got to the heart of what it means to be inclusive,” says Choquette, who is now getting the opportunity to reconnect with her own Mi’kmaq heritage in new ways thanks to the project. “Rather than simply gathering data to show what these mentoring programs are doing in terms of how many youth are engaged and how many one-to-one matches are made, we’re shifting the focus to hear from the youth themselves so that we can better meet their needs,” she adds. “This project would not have happened without Mitacs,” she says. “My Indigenous culture wasn’t a part of my life growing up, but through working with Indigenous people and groups, I’m now more in touch with that part of my identity. I believe knowledge and awareness is an important step towards building inclusivity, but once we have that knowledge, it’s important to actually take action if we’re serious about making lasting change.”

The Mitacs Award for Inclusive Innovation is presented to a Mitacs intern who has made a significant achievement in research and development innovation during their Mitacs-funded research. Mitacs programs are funded by the Government of Canada and provincial and territorial governments across the country. Choquette is one of nine Mitacs award winners nationally, chosen from thousands of researchers who take part in Mitacs programs each year. The remaining eight recipients were recognized for outstanding innovation, commercialization or exceptional leadership in other areas of research. In congratulating the winners, Mitacs CEO John Hepburn reflected on Mitacs’ 25-year history of providing Canadian innovators with opportunities for experiential skills development through strategic partnerships between industry, government and academia. “Mitacs is honoured to play a pivotal role in empowering industry leaders across Canada to foster game-changing ideas, and we couldn’t be more pleased to celebrate their significant achievements with these awards,” says Hepburn.

ABOVE: KIRSTY CHOQUETTE RECEIVED A MITACS AWARD FOR HER WORK AT A RECENT CEREMONY IN OTTAWA. SOURCE: GAIL BERGMAN PR C/O MITACS

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

The team at X5 Management is proud of our President, Mike Mack for publishing his fourth book.

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“If you are an entrepreneur, if you are a family member of an entrepreneur, or if you work with entrepreneurs, this book should be on your ‘must read’ list.” Leah Tolton, FEA, Partner, Bennett Jones LLP About X5 Management Since 2006, the team at X5 Management has successful supported Alberta-based clients in a wide variety of industries. What we do: Align Leaders and Teams to Achieve How we do it: Through Tailored Team Training and Leadership Coaching Solutions Why we do it: To build cohesive teams that produce collective results

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Shining a Spotlight on Melcor’s Naomi Stefura

aomi Stefura does more than just crunch numbers. Stefura combines her multiple skills across two organizations, serving as the COO and CFO of Edmonton-based Melcor Developments and CFO and trustee for related Melcor REIT. The development side of the operation has more than $2 billion in assets, and both entities trade on the Toronto Stock Exchange with Stefura playing a major role in regulatory compliance. A 15-year commercial real estate industry veteran, she oversees all aspects of the company and REIT’s financial health and risk management as well as corporate services, including IT, human resources, marketing and communications. While leading the joint finance team, she develops systems and metrics to support the growth and strategic direction of both organizations. In addition, she oversees financial planning and analysis and management reporting and ensures financial reporting integrity through proper controls and processes to provide assurance on regulatory compliance. Before being promoted to COO in 2022, Stefura was appointed CFO in 2016, becoming one of the youngest women to achieve the position with a Canadian publicly traded organization. Prior to joining Melcor in 2008 as a controller, she served as a senior audit associate with PricewaterhouseCoopers. In that role, she oversaw Melcor’s audit. In 2019, Stefura received a Top 40 Under 40 Award from what is now known as Edify magazine. Two years later, she helped Melcor crack Report on Business magazine’s Women Lead Here List.

Women comprise the majority of Melcor’s management committee. Also in 2021, Stefura oversaw the launch of Melcor’s Working Mind program, which seeks to change behaviours and attitudes regarding people living with mental illness. Working Mind is designed to empower managers with tools that identify and support the mental health of their teams. Melcor is proud of Stefura’s many successes and contributions to the organization.

ABOVE: NAOMI STEFURA SOURCE: MELCOR & CONNECTCRE.CA/AWARDS

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

INNOVATION IS TRANSFORMING CONSTRUCTION // CONSTRUCTION

INNOVATION IS TRANSFORMING CONSTRUCTION LAYOUTS, TECHNOLOGY AND SUSTAINABILITY

BY JOHN HARDY

eople change. Life and lifestyles change. Trends change. Consumer wants, needs, wish lists and creature comforts change. And construction – especially Edmonton’s residential construction – changes. While the basics still refer to square feet, 3BR, 4BR and condos, there is a transformation in new home construction. Builders, developers and designers are rethinking the planning, the construction, the products and materials, the features, buyer attitudes and expectations and consumer trends. Most savvy Edmonton builders are adjusting their perspectives. They are more innovative than ever, focusing on priorities like new design, redefining room sizes and layouts to accommodate contemporary lifestyles, multipurpose rooms blending room functionality, new features, a tsunami of technology and contemporary musthaves like energy efficiency and sustainability.

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

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INNOVATION IS TRANSFORMING CONSTRUCTION // CONSTRUCTION

“Over the past five years or so, Edmonton’s construction trends have moved towards modern interior design, smart technology integration, outdoor spaces, sustainability and architectural diversity,” says the upbeat and focused Maria Kennedy, Edmonton general manager of Homes by Avi. According to Charles Fay, vice president of Jayman Built Edmonton, “Exterior elevations have seen some recent changes with developers and builders following trends and bringing new options to the market. For example, one of the more popular exterior styles we are seeing is the modern farmhouse with black wrapped exterior windows. These modern styles are being well received by home buyers because of their sleek designs, steep roof pitches and bold accents. Wood-style materials and brick have also been used more on exteriors with options for a natural presence within the community. “Buyers are looking to gain more from their home space. More and more requests for functional design options. Home offices. Larger main suites with oversized showers and soaker tubs and kitchens with room to entertain. We are also seeing more ways for people to extend their living outdoors, onto back decks.” In addition to new construction details like next generation framing, roofing, low-maintenance materials, high efficiency windows and more, the interior design of new homes is trending toward layouts geared for productivity, creating spaces that boost productivity with factors like natural light, noise isolation and a comfortable setting to enhance workfrom-home efficiency or study places for students. “The interior design has evolved to reflect contemporary preferences with open concept layout and flexible workspaces,” Kennedy explains. “We have also seen an increased demand for master bedroom and baths for maturing families and side entrances to provide a revenue suite or multi-generational living space.” According to Erik Eisen, director, sales and marketing of Edmonton’s Sterling Homes, “Construction is adapting to multi-generational living and multi-family living. We have seen an increase in demand for features in homes that address multi-generational living and aging in place. Bedrooms on the main floor as well as full bathrooms are

ACCORDING TO FAY, “EXTERIOR ELEVATIONS HAVE SEEN SOME RECENT CHANGES WITH DEVELOPERS AND BUILDERS FOLLOWING TRENDS AND BRINGING NEW OPTIONS TO THE MARKET.” some of these features. Increased demand for spice kitchens has been another impact from an increase in immigration from South Asian countries.” He explains a more subtle and indirect impact of new construction, “Housing affordability has had a major impact on aspiring home buyers with escalating costs and interest rates. Municipalities like Edmonton are encouraging higher densities in communities to enable builders to adjust building forms and increase the number of dwelling units per lot in some ways. “Secondary suites in basements and over garages have been a benefit to address number of housing units built, as well as a tool to help families have ‘mortgage helper’ rental units to help offset increasing costs of home ownership.” ABOVE: CHARLES FAY, VICE PRESIDENT OF JAYMAN BUILT EDMONTON.

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

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BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // FEBRUARY 2024

INNOVATION IS TRANSFORMING CONSTRUCTION // CONSTRUCTION

The City of Edmonton has implemented a new housing bylaw that went into effect in January to help address these needs. Edmonton builders agree that new home construction is embracing sustainability! It is an important must-have for homebuyers, because environmental consciousness continues to drive residential construction trends. Sustainability has triggered a surge in sustainable construction practices, with an emphasis on eco-friendly materials, energy-efficient designs and often the integration of renewable energy sources like solar panels. Sustainable construction means using recyclable and renewable materials in building projects and minimizing energy consumption and waste production. The primary goal of the sustainable construction method is to reduce its impact on our environment. In today’s construction sector, environmental, economic and social factors are sometimes referred to as the three pillars of sustainability or “the triple bottom line.” Eisen underscores that, in addition to the traditional “beauty stuff” and creature comforts, energy efficiency and sustainability are key factors in today’s residential construction. “Sustainability is important. It reduces greenhouse gas emissions and provides opportunities to save money in the long run. Airtight houses, for example, can prevent deterioration of the house caused by humidity. This involves construction methods like making sure doors and windows are properly sealed; blower door testing is a standard practice in detecting air leakage. It is important. Sterling Homes partners with Built Green Canada and industry-driven certification programs have been created to encourage and facilitate sustainable building practices.” Fay emphasizes that sustainability, energy efficiency and “green” are popular priorities for Edmonton home buyers. “Today’s buyers are more aware of the impact and choices they make that impact the environment. Many homebuyers are thinking about their children’s future and with that are making the transition to build a greener more sustainable home. The pressure of building a more efficient home is here. Builders need to adopt the new energy codes that take effect

EISEN UNDERSCORES THAT, IN ADDITION TO THE TRADITIONAL “BEAUTY STUFF” AND CREATURE COMFORTS, ENERGY EFFICIENCY AND SUSTAINABILITY ARE KEY FACTORS IN TODAY’S RESIDENTIAL CONSTRUCTION. in 2024. Jayman BUILT is building to 2030 requirements now and is well on its way to what is projected in 2050 with a full NET ZERO home. “Sustainability has always been part of our DNA. Our homes come with 10 solar panels standard, as well as a host of other energy efficient inclusions to reduce carbon footprint and energy bills. This includes features like triple pane windows, active heat recovery ventilators, a two-stage 96 per cent energy efficient furnace, tankless hot water heater, electric vehicle car charging outlets and a UV-C air purification system.”

ABOVE: ERIK EISEN, DIRECTOR, SALES & MARKETING OF EDMONTON’S STERLING HOMES.

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

INNOVATION IS TRANSFORMING CONSTRUCTION // CONSTRUCTION

Homes by Avi has also adopted green building standards to meet the growing demand from environmentally conscious buyers. Some features include Energy Star appliances, high efficiency furnace and hot water tank, smart thermostats and triple-pane windows. They are all important factors for new home construction and features, which prioritize both environmental responsibility and new home cost effectiveness. Residential construction has discarded dated references to “gadgets, toys and bells and whistles.” Technology is a key factor of innovative construction and the constantly updating options continue to make smart homes more and more of a standard. Smart thermostats intuitively adjust heating and cooling, combining comfort with energy savings. Smart lighting remotely controls brightness, sets schedules and even

adjusts with the day’s natural light. Home security systems with advanced cameras, motion sensors and smart locks. Built-in wireless charging and USB ports. Centralized home automation is more and more a standard construction feature, controlling the entire home – HVAC, lights, appliances, security systems, even blinds and curtains and more – from a single device. The integration of smart technology has become more prevalent in interior and exterior construction,” Kennedy points out. “Innovative technology is being used in many ways to enhance comfort, convenience and energy efficiencies in today’s homes.” Buyer trends and builder innovation are redefining new home construction. The future is exciting as these developments continue to unfold.

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SHAPING EDMONTON’S BUSINESS LANDSCAPE // COVER

Shaping

EDMONTON’S BUSINESS LANDSCAPE AZIZ BOOTWALA SHARES THE GOALS, MISSION AND DIRECTION OF THE EDMONTON CHAMBER OF COMMERCE

BY NERISSA MCNAUGHTON

he Edmonton Chamber of Commerce, one of Canada’s largest, longest running and influential business organizations, has a rich history of over 130 years in shaping Edmonton’s vibrant business landscape. With a robust network that extends regionally, provincially, nationally and globally, the Chamber is recognized as a powerful voice for businesses in Edmonton, representing small, medium and large businesses across all sectors – from heavy industry and manufacturing to retail and non-profit organizations. The Board Chair of the Edmonton Chamber of Commerce plays a vital role in the organization. The Chair provides leadership to the board, ensuring that it functions effectively and fulfills all its responsibilities. They work closely with all the stakeholders to set the strategic direction of the Chamber and make key decisions that impact the business community in Edmonton. The Chair’s role includes facilitating meetings, guiding discussions and helping to build consensus among members. They ensure that the board adheres to its bylaws and policies and that it fulfills its governance duties. They also represent the Chamber at public events and in advocacy interactions with government officials, meeting with community leaders and representing the Chamber to the media.

This year’s Board Chair is Aziz Bootwala, senior principal, vice president – Business Development of Kasian. He is also a fellow, Royal Architecture Institute of Canada and has been awarded a Queen Elizabeth II Platinum Jubilee Medal (Alberta). “I started my career at Kasian as an intern architect and rose through the ranks to become a principal in 2002,” says Bootwala of his career trajectory since joining the firm in 1994. “In 2007, I moved to Dubai to open our offices in Dubai and Mumbai. Since 2015, I have been back in Edmonton in the role of senior principal and vice president for Business Development.” He smiles as he recounts, “Inspired by the words of the Aga Khan, I decided to become an architect to enable me to leave the world a better place than when I came in. My career at Kasian has been nothing short of a dream come true. I am amongst a fortunate few who enjoy their work and wake up every morning looking forward to the challenges for the day. More recently, I have been engaged in healthcare, senior living and commercial/residential projects in Alberta and across Canada. It is very fulfilling to see projects being completed and users enjoying the buildings they use.”

RIGHT: AZIZ BOOTWALA, BOARD CHAIR, EDMONTON CHAMBER OF COMMERCE. PHOTO SOURCE: PRODUCTION WORLD

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

SHAPING EDMONTON’S BUSINESS LANDSCAPE // COVER

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // FEBRUARY 2024

SHAPING EDMONTON’S BUSINESS LANDSCAPE // COVER

His personal mission dovetails perfectly with Kasian’s vision. “We believe that the power of design can create a better world,” he explains. “Our work enhances our communities by creating deeper connections between people and place. Partnering with our clients who are visionaries, passionate and courageous gives us the energy to achieve results that make a difference to entire communities. Our commitment to sustainability helps shape the spaces we design to nourish and restore people and create stronger and more resilient communities. Embracing diversity is also crucial to our integrity as a design and creative firm and we ensure that diversity remains a cornerstone of what makes us Kasian. Committed to design excellence, our work creates an impact for the communities we live in and the spaces we design are relevant for the users today and tomorrow.” These values also dovetail with the goals of the Edmonton Chamber of Commerce. “Having a holistic view of the city of Edmonton allows the Chamber to support and enhance the business community through advocacy, education and connections,” Bootwala says. “The activities of the Chamber are guided by the goals, which is to ensure there is impact, relevance and excellence. The synergy and alignment at Kasian and the Chamber are astonishing and it feels like the work I do at the Chamber is an extension of what I do at Kasian.” Bootwala grew up in Bombay (now Mumbai) where he completed a five-year diploma in architecture before moving to Kansas to complete a master’s degree in architecture at the state’s university. After graduating, he worked in Los Angeles, during which time his family in India immigrated to Edmonton. “I made the hard decision to move from Los Angeles to Edmonton and have never questioned that decision,” Bootwala says of what drew him to the capital city. “In 1994, Edmonton was amid development and I was fortunate to lead the design team for South Edmonton Common for Cameron Developments. Edmonton provided opportunities to build a career and a family. This is where I met my wife Farah and raised two kids, 21-year-old Zoya and 19-year-old Vazir. The cost-effective lifestyle afforded me to purchase my first home in Edmonton and build strong relationships

with the local Edmonton community. I was fortunate to enrol at the University of Alberta in 2010 to complete a master’s in business administration. The pluralistic values that Edmonton embodies build a stronger community, build respect, emotional well-being and enhance trust and safety.” Growing roots in the city and engaging with the business community led him to join several Edmonton Chamber of Commerce committees. “One thing that excites me about being on committees is getting engaged in the workings of the Chamber. The learnings it provides enable best practices in other areas of professional work and community service,” he says. Bootwala enjoyed his time serving on the Governance and Nominating Committee, Audit and Risk Committee and the Policy Committee. With a wealth of experience behind him in the business landscape and as a long-term member serving the Chamber,

ABOVE: AZIZ BOOTWALA AWARDED A QUEEN ELIZABETH II PLATINUM JUBILEE MEDAL (ALBERTA).

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

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SHAPING EDMONTON’S BUSINESS LANDSCAPE // COVER

Bootwala is ready for the challenges as the board chair. “As the chair, I am looking forward to working closely with the team and the board. “In a post COVID environment, the biggest challenge I foresee internally is to rebuild the Edmonton Chamber of Commerce, bring back member confidence, provide stability to the leadership and present the Chamber as a voice for Edmonton’s business community. A member-facing challenge is to maintain relevance and provide value for the membership. “Additionally, there have been leadership changes. Doug Griffiths, the new president and CEO, brings a lot of promise, energy and enthusiasm; I look forward to working closely with Doug, resetting the tone and culture of the Chamber and building a collaborative process for good decision making. The Chamber is a member-driven organisation. My focus will be to retain existing members and recruit new members, ensuring leadership succession planning is diverse and represents all of Edmonton’s business communities while bringing municipal, provincial and federal governments to work collaboratively on matters that are concerning to Edmonton.” He continues, “The increasing complex threat to the landscape includes natural disasters, geopolitical events, fraud and a multitude of other causes. These types of events impact consumer demand, employee health and safety, supply chains, cause physical damage, loss of customers, reputational damage and exponentially increase the cost of doing business. “Through the three strategic pillars of advocacy, education and connection, the Edmonton Chamber of Commerce will continue to support the business community to build resiliency in this difficult economic climate. By positively impacting policies and practices, by bringing business and thought leaders together to share expertise and learn from one another and providing opportunities to connect for greater business success, the Chamber will continue to play a pivotal role to help local businesses rise and succeed together versus failing from unnecessary competition.” To achieve this, advocacy is key for the Chamber and its members.

Bootwala explains, “As a member organization, the Edmonton Chamber of Commerce plays an important role in the local municipalities in promoting local businesses by representing the Chamber members. Through various events and member interactions, the Chamber understands the needs of the local community and advocates with various government and other relevant organisations. Understanding the member needs, the Chamber is able to plan appropriate programs and provide access to resources, discounts and relationships that enables local business to grow and develop. Additionally, the Chamber works with other sister organizations to bolster their initiatives and bring new businesses to the community.” Outside of his role with the Chamber and at Kasien, Bootwala enjoys community engagement. “Giving back to the community has been an integral part of my life. On a regular basis, I commit significant time to institutions that impact and enhance the life of the community I live in. Currently, I am engaged with the Alumni Council at the University of Alberta as a councillor, the Alberta Association of Architects as a councillor and I TOP: AS PART OF THE U OF A ALUMNI COUNCIL, BOOTWALA AND WIFE FARAN VOLUNTEERING AT U OF A DAYS. BOTTOM: BOOTWALA PREPARNG TO DELIVER THE U OF A ALUMNI WELCOME TO THE CLASS OF 2023.

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

SHAPING EDMONTON’S BUSINESS LANDSCAPE // COVER

am also a member and on the board of the Universal Design Network of Canada.

difficult economic times is what the Edmonton Chamber of Commerce provides as additional services.”

“On a personal level, I support charities that have a direct and lasting impact on Edmontonians that need support. I would like to see the Edmonton business community come together and become a source of support to charities, not only raising funds but also providing intellectual input into make charitable organisations strong and self sustaining. I believe that Edmontonians respond passionately to a call for support when help is needed, and this is what makes Edmonton a strong city that looks after its own.”

He adds, “Professionals in the city have a responsibility towards the growth and development of the Edmonton area. One way for professionals to contribute is to engage with civil society groups. Strong civil societies are instrumental in bringing information to decision makers through research, actively listening to targeted populations and bringing opinions to various levels of government. As professionals, they can be an important source of information for both Edmontonians and the government; monitor policies and actions by holding authorities accountable and by engaging in advocacy and offering alternate policies benefiting the Edmonton business community.”

Bootwala has high praise for the city he has grown to love, and for the business community within it. “Having lived in Bombay, Los Angeles, Dubai and Edmonton, I can confidently say that Edmonton provides opportunities for families to grow and develop like no other city does. From access to good quality housing, secondary and post secondary education, healthcare, entertainment and recreation, Edmonton provides a complete package. As the chair, I look forward to bringing the voice of the business community to rebuild Edmonton’s identity. The Chamber has a strategic opportunity to showcase Edmonton as a city of choice whether it is about transit, renewable energy, low-cost housing or simply a great place to live.” He encourages the business community to connect with the Chamber, citing the many benefits. “A highlight for me was the first luncheon held by the Chamber post COVID. The convention hall was buzzing! People did not know whether to shake hands or hug, but there was energy in the hall. That was a realization of what the Chamber offers to its members – the opportunity to CONNECT. “If you are not a member, I would strongly encourage you to become a member. Being a part of the Edmonton Chamber of Commerce is a great way to get to know other businesses and business owners in your community. It is also a great opportunity to learn from one another and share best practices within the spirit of being competitive businesses. Shared services like insurance plans, support with discounts, word of mouth marketing and support during

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

With an eye to the future, Bootwala concludes, “The current geopolitical climate is concerning and can have a significant downward impact to the global economy. This will require companies to stay relevant and be forward thinking. Diversifying adequately by engaging in meaningful conversations with clients, incorporating their feedback into the business operations will ensure the professional practice is buffered to weather the challenge. “For me personally, the challenge is to stay relevant, embrace climate emergency issues, use technology advances to get better results and become a part of the change we want to see. My passion for mentoring is more valid today than ever before. Sharing what I have learned with the younger workforce and making them a part of tomorrow’s success will make every business stronger and more successful than it is today. “The same applies to the Edmonton Chamber of Commerce. Strengthening the Chamber will make it a strong civil society that will become a resource for the Edmonton business community. The next step for the Chamber should be to stay committed to social responsibility, sustainability and ethical practices while addressing social and environmental issues by partnering with local businesses and other sister non-profits.” With Bootwala at the helm, the Edmonton Chamber of Commerce is poised to hit those goals and exceed expectations. Learn more today atedmontonchamber.com.

THE ROI ON AN MBA // EDUCATION MBA

THE ROI ON AN MBA A PROFESSIONAL AND A PERSONAL DECISION BY JOHN HARDY

he stats and trends show that, in Edmonton in classrooms or online, getting an MBA is more popular than ever.

Despite the familiar disclaimer that work “is just business, not personal,” the blunt reality is that the big decision to get an MBA is very personal and private. Of the more than 3,600 MBA graduates surveyed by the Graduate Management Admissions Council, the respected and global association of leading graduate business schools, 70 per cent reported their MBA experience helped them achieve personal and financial goals and about two-thirds reported advancement of at least one job level. “In the past five years or so, our MBA enrollment is up by as much as 60 per cent,” says Michael Maier, associate dean, master’s programs and executive education at Edmonton’s University of Alberta (UAlberta). “For various reasons, especially COVID causing many business disruptions and much career changing, statistically

“IN THE PAST FIVE YEARS OR SO, OUR MBA ENROLLMENT IS UP BY AS MUCH AS 60 PER CENT,” SAYS MAIER. our largest MBA enrollment was in 2021. It is tough to generalize or rely on specifics but the surging interest in our MBA program continues to reflect people wanting to

ABOVE: MICHAEL MAIER, ASSOCIATE DEAN, MASTER’S PROGRAMS AND EXECUTIVE EDUCATION AT EDMONTON’S UNIVERSITY OF ALBERTA.

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // FEBRUARY 2024

THE ROI ON AN MBA // EDUCATION MBA

expand their opportunities or making a possible career shift and just opting for personal development by getting an MBA.” At Athabasca University (AU), renowned as Canada’s open and fully online university, Dr. Lisa Watson, dean of the faculty of business points out that, “We are approaching the 30th year offering an online MBA. As far as I know, AU was the first program of its kind in the world. “In management, an MBA is more important than ever. It can be instrumental in helping students acquire or boost a broad range of business skills so they can achieve and advance in chosen career opportunities. The continued popularity of our courses underscores that there is much value in an MBA. It is a vital credential, helping to secure first management roles and enhance the chances of moving up the ranks, from middle to senior management positions, depending on the type of program.” Maier points out that both full-time and part-time MBAs are much in demand, offering various career tracks and specializations. “Strategy and consulting are very popular. So are operations and business analytics, particularly for Edmonton opportunities in the public sector and health care management, as well as innovation and entrepreneurship areas like clean energy, AI and life sciences.” In addition to the traditional business curriculums, he mentions that a key aspect about an MBA program is crucial personal interactions. “The chance to in-person interact with other students and the many networking opportunities, which are components of the MBA programs, are important. As is valuable networking with guest speakers, experts on site visits and in-person MBA association events.” Watson admits the only drawback to AU’s popular and exciting online MBA courses is the limitation about inperson networking. “AU’s online MBA is an asynchronous paced program, aimed at those who already have significant management experience. Yes, while it limits the face-to-face interaction,

“IN MANAGEMENT, AN MBA IS MORE IMPORTANT THAN EVER. IT CAN BE INSTRUMENTAL IN HELPING STUDENTS ACQUIRE OR BOOST A BROAD RANGE OF BUSINESS SKILLS SO THEY CAN ACHIEVE AND ADVANCE IN CHOSEN CAREER OPPORTUNITIES,” SAYS WATSON. the camaraderie in the program remains strong, designed around their collective professional experience. “The key online format is the gift of time. Both to do one’s schoolwork when convenient, but also to engage in classroom discussion that is far more deliberate and insightful than the in-the-moment of a live classroom. Ultimately the online program learning is richer as a result.” In UAlberta classrooms or with AU online courses, the amount of time that it takes to complete an MBA program varies, based on the type of program or the specializations selected for the degree. With an accelerated MBA or a full-time program, the MBA can be completed in as little as two years. An online MBA allows the student to do the coursework at their own pace, usually with the ability to complete the MBA within one to three years. There is a consensus. Companies, recruiters and most recent grads agree that there is solid ROI on an MBA. Business schools, C-suites and academia inevitably focus on the business potential and professional payoff of having an MBA.

ABOVE: DR. LISA WATSON, DEAN OF THE ATHABASCA UNIVERSITY FACULTY OF BUSINESS.

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

THE ROI ON AN MBA // EDUCATION MBA

For employers, hiring MBAs means bringing in well-rounded people who are generally ambitious, analytical, data-driven and people-focused. The general management background gives MBAs a strong foundation for building and leading within organizations. For the grad, an MBA listed on a resume helps the person stand out and shows the employer that, in addition to other relevant attributes, the MBA grad has knowledge, leadership skills and an interest in making an impact. Adding a specialty into the mix – like finance, business analytics or entrepreneurship – is also a signal to the potential employer that the MBA grad is job ready and can hit the ground running. Two Edmonton grads are testimonials about the rewarding career successes, and some personal challenges, of getting an MBA. Eve Noga, MBA, is the senior manager of creative services with Corus Entertainment in Edmonton. “I believe in lifelong learning and enjoy the challenge and expectation that comes with the classroom/classmate environment. I also wanted career options and the MBA will help me expand professionally. Also, some vanity. I wanted to prove that I could do it – not just to myself but to others. The sense of accomplishment is inspiring. “Going back into the classroom was challenging. I am a mature student – more mature than most of my peers in the program – and I have been away from the school environment for longer. I also work full-time and have an active personal life. It was a big adjustment but in short bursts. No matter how difficult or challenging I found the pace, I was not going to give up. I just kept pushing forward, focusing on the end. And what a sweet ending it was!

“THE MOST POSITIVE ASPECT WAS MEETING PEOPLE. I WANTED TO MEET PEOPLE OF DIVERSE BACKGROUNDS AND AGES AND LEARN FROM THEM. I WAS ABLE TO IMMEDIATELY USE CONCEPTS I WAS TAKING FROM THE COURSES AND APPLY THEM IN A PROFESSIONAL SETTING,” SAYS NOGA. the MBA seemed like a natural step to help me improve my understanding and expertise. “Personally, I hoped the program would allow me to foster new connections and learn together with and from similarly motivated and driven individuals. Professionally, my objective was less focused on attaining a particular role but rather on becoming well-equipped to deal with a wide variety of challenges that a business may encounter.

“The most positive aspect was meeting people. I wanted to meet people of diverse backgrounds and ages and learn from them. I was able to immediately use concepts I was taking from the courses and apply them in a professional setting.”

“The decision to return to the classroom led to feelings of nervous excitement. I continued working throughout my MBA, so balancing the academic program alongside a full-time job was something I needed to carefully consider. It was a big adjustment. My work/life balance became a work/school/life balance. My evenings, which were usually reserved for hobbies and relaxation, became dedicated to studying.”

Al Berjanskii, MBA, director of product operations with Dotdash Meredith, says, “After some time in my career, a desire for further professional challenges emerged. Business as an area of study has always intrigued me and

“But it was rewarding to be in a classroom with highly motivated and like-minded peers. One of the standout aspects was the ability to learn and collaborate with such a diverse group of backgrounds.”

ABOVE: EVE NOGA, MBA, SENIOR MANAGER CREATIVE SERVICES WITH CORUS ENTERTAINMENT IN EDMONTON.

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

PROFESSIONAL PLANNERS // EVENT PLANNING & CATERING

Professional PLANNERS

P E O P L E S K I L L S A N D O R G A N I Z AT I O N A L S AV V Y

BY JOHN HARDY

rofessional event management is more than smiling, subtly glancing at name badges and schmoozing. Like other interesting and exciting dealing-with-the-public careers, professional event management is a demanding skill and a talent. It involves creativity, planning and organization, meticulous attention to detail, flexibility, time management, superior people skills, a high stress-tolerance level, resilience – and a whole lot of charm. “Event management is a unique industry in that it requires you to wear several hats,” explains Erin Walton, the seasoned pro and contract instructor with NorQuest Food and Beverage Management. “You are sometimes required to jump in at a moment’s notice and move furniture, clear tables or calm the nerves of a frayed client. At other moments you are

required to be an expert in project management, monitoring and overseeing the scope, timeline, budget and deliverables of any given event. You must possess a high level of tact and diplomacy and have strengths in communicating with various people groups. “You must also be extremely resourceful, able to pivot, adapt and address anything that comes your way. A live event is like live television; the show must go on. Event managers must also possess the ability to identify and put out small fires before they turn into something unmanageable. “The job demands a high degree of emotional intelligence and awareness, the ability to read a room and spot potential incendiary issues, before anyone else does.” She

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // FEBRUARY 2024

PROFESSIONAL PLANNERS // EVENT PLANNING & CATERING

PIETROLEONARDO EXPLAINS THAT IN THE DYNAMIC LANDSCAPE OF THE EVENT MANAGEMENT INDUSTRY, THE ROLES OF EVENT MANAGERS AND EVENT PLANNERS HAVE BECOME INCREASINGLY NUANCED, REQUIRING A DIVERSE SKILLSET TO ORCHESTRATE SEAMLESS AND MEMORABLE EXPERIENCES. While efficiency, coordination, organization and a knack for timing are crucial, an event manager’s people skills are routinely put to the test in dealing with the event organizers, the event guests and the event staff.

emphasizes that a professional even manager must also be a ‘people person,’ with strong communication skills, tact and diplomacy, strong organization skills and project management skills including budget creation and oversight. “Supervisory skills are important because teams of individuals, including paid staff and volunteers, make it all happen. Part of being an effect supervisor requires empathy, leadership, communication and delegation. After all, no one cares how much you know until they know how much you care.” Emma Pietroleonardo, general manager of the Edmonton Convention Centre works with (and relies on) professional event managers throughout the year. She explains that in the dynamic landscape of the event management industry, the roles of event managers and event planners have become increasingly nuanced, requiring a diverse skillset to orchestrate seamless and memorable experiences. “Although event planning and event management are often used interchangeably, the jobs are different. Event planners primarily focus on the creative and conceptual elements of an event as the visionaries, responsible for design, themes and ensuring every detail aligns with the client’s goals. Event managers are the operational backbone, executing plans and overseeing the logistics that bring the event to life.”

One of the simplistic misunderstandings about professional even management is that the job is just making a checklist and following it. Edmonton event managers grin and shake their heads. If it were only that easy! The role goes way beyond checking off lists. It takes an innate ability to anticipate the needs of clients, whether it is understanding the demographic of attendees, aligning with the client’s brand message or implementing cutting-edge technologies. Working with event planners and event managers is also a big part of the job for Kim Mahoney, partner and COO of Edmonton’s popular and successful A Cappella Catering. “Both jobs must have uncompromising attention to detail, strong communication skills, creativity and savvy about current and a solid network. It is important to have an effective client on-boarding consultation, to determine the goals, objectives and vision from the start. “Understanding deliverables and client preferences is a must and helps to build trust and a strong working relationship. It also helps us decide if a client is a good fit for our brand of hospitality! Communication and collaboration are a two-way street. Mahoney explains that, “Organization is critical – keeping notes, tracking conversations and changing requests. Maintaining a list of trusted third-party vendors is also very

ABOVE: EMMA PIETROLEONARDO, GENERAL MANAGER OF THE EDMONTON CONVENTION CENTRE.

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

TAKE YOUR NEXT EVENT BEYOND THE BOARDROOM Work, stay, and play without ever having to step outside!

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PROFESSIONAL PLANNERS // EVENT PLANNING & CATERING

“EVENT PROFESSIONALS ARE REQUIRED TO BE EXTREMELY CREATIVE AND VERSATILE AS EVENT GOERS DEMAND MORE THAN JUST A STANDARD EVENT. THEY WANT AN EXPERIENCE WORTH LEAVING THE COUCH FOR AND WORTH POSTING ON SOCIAL MEDIA!” EMPHASIZES WALTON.

valuable as is timing and knowing the strengths and skills of your team. Schedule each person accordingly and delegate tasks aligned with their ability. A key responsibility of an event manager is the details, because every detail matters.” Pietroleonardo points out that a mastery of logistics is essential. “A successful event manager not only understands the intricacies of logistics but thrives in managing them. From coordinating vendors and overseeing setups to ensuring the seamless flow of the event, event managers at the Edmonton Convention Centre exemplify the importance of logistics management in their role. Logistics extend beyond merely coordinating schedules and spaces. A skilled event manager possesses the ability to foresee potential challenges and swiftly implement solutions, showcasing their improvisational skills. This foresight is crucial in handling the unexpected, ensuring the event runs smoothly regardless of unforeseen circumstances.” A vital aspect of successful event planning and management is being current, with not only the subtle ways the pandemic altered social interaction, but also popular trends continually change what event guests and organizers prefer, want and expect. Some prefer formal, others casual. Some events have moved away from buffet dining to individual or theme food stations or traditional sit-down style. And technology – AV, special effects and other options – continue to have a big impact on the feel and mood of the event. Walton explains that event organizers have had to adapt to a new reality after COVID. They must be ready and

able to pivot their event at a moment’s notice, they must possess skills in both in-person and virtual events and be adaptable as audiences are more fickle now (they value work/ life balance more than ever, they change their mind about attending an event even after confirming based on personal issues or physical and mental wellness). “Event professionals are required to be extremely creative and versatile as event goers demand more than just a standard event. They want an experience worth leaving the couch for and worth posting on social media!” Pietroleonardo emphasizes that, “The professional event manager must adapt to the client’s wants and needs. The event management profession has undergone a transformative journey, adapting to the ever-changing needs of clients and the industry itself. Clients now seek more than just a flawlessly executed event. They demand an immersive experience that aligns with their brand and resonates with their audience.” In response to the shift, event managers have refined their skills to anticipate and fulfill evolving needs. They have become strategic partners, deeply understanding the client’s objectives and weaving them into the fabric of the event. “Collaboration is crucial,” Pietroleonardo adds, “with event managers actively engaging with clients throughout the planning process to ensure a personalized, impactful and safe experience.” Walton notes that, “Being kind, treating people well and showing you care are the best ways to build relationships with clients, staff, volunteers, venues, suppliers, sponsors and partners. You catch more flies with honey! My advice is, ‘people first.’ If you have invested in people it makes it easier to ask for last minute requests, favours and help – all are usually parts of a successful event.”

ABOVE: ERIN WALTON, CONTRACT INSTRUCTOR WITH NORQUEST FOOD AND BEVERAGE MANAGEMENT.

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

FESTIVALS: THE EDMONTON UNIQUENESS // ARTS & CULTURE

FESTIVALS:

THE EDMONTON UNIQUENESS MORE

F E S T I VA L S

THAN

WEEKS

THE

YEAR

BY JOHN HARDY

n every way, Edmonton earns its reputation. With more than 1.4 million people and acknowledged as Canada’s fifth largest city, Edmonton is consistently true to the brand of City of Champions, The Oil Capital of Canada and The Festival City! With over 50 festivals annually, there is not only something for everyone, it also makes for a win-win-win situation. The festival city is good for the community. The festival city is good for revenues and business. Most of all, the festival city is enjoyable and good fun. Being the dynamic festival city is a key part of the pitch for the gung-ho Explore Edmonton Corporation, Edmonton’s destination management and marketing organization. “Edmonton’s festivals, events and attractions are at the forefront of our marketing message to visitors and locals alike,” says Explore Edmonton’s Arlindo Gomes, vice president of business development and venue management.

“We market and promote Edmonton and our festival city campaign highlights Edmonton’s festivals year-round, including a website exclusively for festivals.” TOP: THE RIDES AND THE MIDWAY ARE ALWAYS A BIG K-DAYS DRAW. BOTTOM: ARLINDO GOMES, VICE PRESIDENT OF BUSINESS DEVELOPMENT & VENUE MANAGEMENT WITH EXPLORE EDMONTON.

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

APRIL 26-28, 2024

EDMONTON, AB

15th annual charity hockey tournament pairs hockey enthusiasts with some of their favorite NHL Alumni for a fun-filled weekend in support of the Alzheimer Society of Alberta and Northwest Territories.

To register, donate or purchase a luncheon table, visit:

alzheimersfaceoff.ca

FESTIVALS: THE EDMONTON UNIQUENESS // ARTS & CULTURE

“BASED ON OUR MARKETING FIGURES, “That’s where people can learn that there are more festivals in the city than there are weeks in the year,” he chuckles. “It makes us special. Our festivals play a key role in the city’s excitement and positive atmosphere. Through our marketing efforts, we’re specifically targeting the various geographic markets: Alberta (Edmonton, Calgary, Grande Prairie, Lloydminster), Saskatchewan, parts of B.C. (Kelowna, Vancouver/Abbotsford) and Ontario (Toronto and the GTA and Ottawa).” He adds that Explore Edmonton is also starting to include Edmonton’s festival city messaging targeting the Netherlands, Germany and parts of the U.S. like California, Texas and New York. With the government and corporate funding support, Edmonton festivals and events are limitless good times… and it is good for business. Despite the distant pandemic shutdowns and disruptions, events and tourism continue as dynamic and vital for Edmonton. “The tourism industry was the first hit, the hardest hit by COVID and it is still recovering,” Gomes says. “Edmonton welcomed a record number of visitors in 2019, prior to the pandemic, with over 6.3 million people coming here. That dropped to 3.3 million in 2020. For tourism, we’re looking at returning to pre-pandemic levels by 2024. Many festivals touted record-setting numbers last year, though, which is a positive sign.” Events and festivals provide numerous benefits for the community and the region. The stats and numbers prove that festivals and events increase visitation and revenues, heighten regional awareness and the investment for events and festivals is a potent boost for the region’s economy. “Based on our marketing figures, last year’s festival city campaign was Explore Edmonton’s highest revenue generating campaign,” he points out. “The conversion we were able to track influenced approximately 2,000 hotel room night bookings in Edmonton last year.” Some of the festival and event big draws include: • The Works Art & Design Festival and the Edmonton International Street Performers Festival, which brought a massive celebration of art and creativity to Edmonton’s downtown core.

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

LAST YEAR’S FESTIVAL CITY CAMPAIGN WAS EXPLORE EDMONTON’S HIGHEST REVENUE GENERATING CAMPAIGN,” HE POINTS OUT. “THE CONVERSION WE WERE ABLE TO TRACK INFLUENCED APPROXIMATELY 2,000 HOTEL ROOM NIGHT BOOKINGS IN EDMONTON LAST YEAR.” • Taste of Edmonton was Canada’s largest food festival last year, featuring dishes from more than 50 local restaurants and food trucks. • Late last June TD Edmonton International Jazz Festival was a huge hit for applauding audiences from the Edmonton region, Calgary and visitors from across Canada and the world. • K-Days was, again, one of the four largest fairs in Canada. As an Edmonton tradition, K-Days dates back to 1879. • The Heritage Festival is a 50+ year tradition of delicious food, creative performances and a celebration of Edmonton’s multiculturalism and good times. It is a world of flavours from more than 60 countries – from Pakistan all the way to Brazil and everything in between. Visitors enjoy free entertainment on more than 25 stages throughout the grounds and learn more about Edmonton’s diverse culture. • The Edmonton Folk Music Festival in Gallagher Park has grown and matured to become one of the leading folk festivals, bringing in the best of folk music from Edmonton, Canada and around the world. That’s not all! There are many other events and places to enjoy them, such as the Edmonton Mountain Bike Festival, the Freewill Shakespeare Festival, Fort Edmonton Park, the exceptional experience that is Metis Crossing, Elk Island National Park, big name concerts in Rogers Place and more! Edmonton’s festival and event organizers and volunteers work hard, year round, to make it all happen.

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FESTIVALS: THE EDMONTON UNIQUENESS // ARTS & CULTURE

“NONE OF IT WOULD BE POSSIBLE WITHOUT THE PASSION, SUPPORT AND ENTHUSIASM OF OUR PATRONS, WHO WE LOVINGLY REFER TO AS FRINGERS,’ SAYS DART. is enthusiastic that, “Storytelling connects us all. Storytelling inspires curiosity and fosters togetherness. Storytelling builds and celebrates community. It’s what Fringe is all about.

Megan Dart, executive director of Fringe Theatre, weighs in. “The Edmonton International Fringe Theatre Festival is the largest, longest running Fringe Theatre Festival in North America,” she explains with enthusiasm and pride. “As an event with an international presence, we rank among the top five Fringe Festivals worldwide, alongside Edinburgh, Scotland and Adelaide, Australia. Edmonton Fringe was born of a revolution. We are Edmonton-grown and Edmonton’s own. We exist because theatre exists and what exists here doesn’t exist anywhere else in the world.” Although it is difficult to properly explain the spirited, creative and captivatingly enjoyable Fringe experience, Dart

“None of it would be possible without the passion, support and enthusiasm of our patrons, who we lovingly refer to as Fringers. We are grateful for Fringers who see shows, who toss a few bills into an outdoor performer’s hat, who sip a cool one in the tents, high-five a volunteer for their service and who tell an artist how much their work moves them.” She says that the vibrant success of the Fringe Festival is, “thanks to the more than 40,000 artists who have bravely taken an artistic risk with us since we exploded onto the scene in 1982; to the more than 800,000 Fringers who take creative risks with us every August and the more than 1,600 volunteers who continue to help build one of North America’s most influential arts movements.” Dart’s infectious energy is not only a high-energy boost for the Fringe Festival but also a terrific example of the community spirit which makes Edmonton the festival city. ABOVE: MEGAN DART, EXECUTIVE DIRECTOR OF EDMONTON’S FRINGE THEATRE. LEFT: THE EDMONTON INTERNATIONAL FRINGE THEATRE FESTIVAL IS THE LARGEST, LONGEST RUNNING FRINGE THEATRE FESTIVAL IN NORTH AMERICA. A DANGLING ACROBAT THRILLS THE FRINGE FESTIVAL CROWD.

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

OPTIONS TO CONSIDER WHEN CHOOSING WHERE TO SPEND THOSE GOLDEN YEARS // SENIOR LIVING

OPTIONS TO CONSIDER WHEN CHOOSING WHERE TO SPEND THOSE GOLDEN YEARS CHOICE IN SENIOR HOUSING IS IMPORTANT

BY NERISSA MCNAUGHTON

s the population ages, the demand for diverse senior living options in Alberta is on the rise. The province’s elderly residents have a wide range of needs, preferences and budgets. Some may require round-the-clock care, while others are simply looking for a community of peers with whom they can share their golden years. Still, others may need a little assistance with daily tasks but wish to maintain a level of independence. The good news is, there are plenty of options to suit every need. It all starts with narrowing down the search based on those needs and one company in Edmonton is helping seniors do just that. Suitebird is revolutionizing the way families search for senior housing by providing a local, user-friendly and personalized digital platform. This online service was founded by John Pray, a seasoned expert in the senior care industry and formerly the CEO of Shepherd’s Care Foundation. With over 35 years of experience and a passion for helping families, John set out to create a solution to the challenges faced by seniors and their loved ones when searching for options.

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // FEBRUARY 2024

OPTIONS TO CONSIDER WHEN CHOOSING WHERE TO SPEND THOSE GOLDEN YEARS // SENIOR LIVING

With Suitebird, all clients have to do is fill out a straightforward form and wait for a call from the knowledgeable Suitebird navigator. Then, effortlessly schedule a viewing at the facility of their choice. Through his extensive research and firsthand knowledge, Pray uncovered the common frustrations families encounter when using other websites to explore senior housing. Many people are unaware of the vast array of options available, and the process of calling and touring various communities can be time consuming and disheartening. This is where Suitebird shines. The platform is designed to be user friendly, guiding clients through the search process with ease. However, what sets it apart is the personal touch. The Suitebird navigator, a seasoned professional with years of experience and in-depth knowledge of senior facilities and communities, is there to provide assistance and answers to all clients’ questions. “We believe in the power of human connection, unlike websites that only rely on chatbots or sales intake numbers,” says Pray. “At Suitebird, we understand that awareness is key. Many seniors and their families are unfamiliar with the wide range of options that exist, from independent apartments to residences with concierge services, rental condos, life lease condos, cooperatives and more. We simplify the search process by asking the right questions and providing valuable insights into what matters most. We especially cater to families who live out of town and may not have the resources to locate the perfect place for their loved ones. Suitebird is your trusted ally, making the entire process stress-free and efficient.” With its success in the local market, Suitebird is excited to expand to Calgary in the near future. Additionally, the company continues to forge relationships with Suitebird Preferred Partners, which are local organizations that can provide expert advice and services to simplify the move. When it comes to deciding where to spend those golden years, some seniors choose to remain in their homes as long as possible. With home care services, this is an option that provides a great deal of flexibility and independence.

HARSCH SAYS, “MOST SENIORS PREFER TO STAY IN THEIR OWN HOME AS THEY AGE AND HAVING PROFESSIONAL CAREGIVERS THERE FOR AS LITTLE AS THREE OR MAYBE SIX HOURS A DAY CAN HELP THEM STAY SAFELY IN THEIR HOME FOR A LONG TIME.” Care at Home by Exquisicare is a provider of reliable and compassionate home care services in Edmonton. Dawn Harsch and her team of experienced nurses help elderly clients live dignified and independent lifestyles in the comfort of their own homes. By offering a range of services including companion care, personal care, skilled nursing care and respite care, they enhance the quality of life for seniors and provide peace of mind for their families. Harsch says, “Most seniors prefer to stay in their own home as they age and having professional caregivers there for as little as three or maybe six hours a day can help them stay safely in their home for a long time. For those who need it, we also provide care around the clock so that anyone can truly stay safely at home through all the phases of their life.”

ABOVE: DAWN HARSCH PHOTO SOURCE: EPIC PHOTOGRAPHY

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

Lac la Biche Swan Hills

Athabasca

663 33

32 44 36

2 63

RETIREMENT LIVING

855

CHRISTENSON Westlock

Whitecourt

Barrhead

656

Mayerthorpe

Redwater

Legal

651

ri v Morinville

28A

Alberta Beach

16 Whitecourt

Saskatchewan

2 St. Albert 1

43 16

Wabamun

St. S t. A Albert lbert 4

759 627

216

Edmonton 6 2

Spruce Grove

28A 2 8AFort

633

L Lamont

3 216 14

Mundare

Fort F ort 16 Sherwood Saskatchewan Saskatc s a chewan Park

16 631 834

855

Edmonton 5 216

116 6

Spruce Grove

Sherwood S h w d he Park r

3 1 Leduc

Drayton Valley 39

626

New Sarepta

855 834 36

Holden

216

616 16

Pigeon eon eo on Lake

619 36

Camrose Cam m mro

Winfield

Leduc

Wetaskiwin a 2A

New Sarepta

771

INDEPENDENT LIVING

611

Communities Across Alberta

611 20

855 21 2A

Ponoka

Rimbey

Bashaw

53 56

766

22 11

Nordegg

Bentley

EDMONTON 1

Stettler

Red Deer

12 12

766

599

855 2

Devonshire Village

780-540-9500

Bedford Village

11A

Glastonbury Village

780-540-9500

780-760-3400

780-540-9500

LEDUC

ST. ALBERT Bowden Citadel Village

780-540-9500

872

Southwoods Court North 590

SHERWOOD PARK 5

601 601

Blackfalds

Sylvan Lake

Christenson Communities

36 21

Rocky Mountain Eckville House 11

872

Lacombe

Big Valley 56

Village at Westmount

Corona

780-540-9500

WHITECOURT

Telford Mews

780-394-8233

Downtown South

855

587-442-4090

766

LACOMBE 9 V I L L A G E

Olds

RED DEER

Royal Oak Village

10 Timberstone Mews 403-967-0684

403-782-4456

791

ROCKY MOUNTAIN HOUSE The Ravines at Park Avenue

Three Hills

403-322-2450

582

Hanna

22 56

Louise

575

CDLhomes.com

Drumheller 9 72

10 21

567

CUSTOMIZED, AFFORDABLE & PROFESSIONAL CARE

ith a rapidly aging population and an increasing desire from seniors to age in place, the home care industry is experiencing a continued period of unprecedented growth. With the number of seniors in Canada projected to account for approximately 24% of the population by 2035 and another jump to start in 2050, this growth shows no sign of abating. According to forecasts, this means millions of jobs must be created before 2028 to match the expected demand for senior and other in-home care services. Without a doubt, the pandemic completely changed the way our society thinks about caring for our most vulnerable. It forced the healthcare industry across Alberta and the rest of Canada and throughout the world to adapt to a “new normal.” That said, this shift was not an entirely new phenomenon. Prior to COVID-19, a move towards home care had been steadily on the rise for the previous five years and payors had been increasingly covering care that keeps individuals out of hospitals and other health care facilities. Alberta Health Services covers many home care services through the Invoicing Program and Self Managed care programs. We have over the past few years begun to see AHS shift even more of their model to help people remain in their own homes. Senior Home Care by Angels is proud to be an AHS Service Provider for Client directed care programs.

• Bathing Assistance • Dressing Assistance • Assistance with Walking • Medication Reminders • Perform Errands and Shopping • Light Housekeeping • Meal Preparation • Friendly Companionship • Respite Care for Families • Transition Care • Up to and Including 24-Hour Care There is still an enormous gap in the market. Only about 1 in 3 (36%) insurance providers have expanded their at-home health care options for members where possible. With those moves, the providers are still in the beginning stages of figuring out the most cost-effective way to meet the increased demands. What’s more, the global home healthcare market size is expected to grow at a compound annual growth rate (CAGR) of 7.96% from 2023 to reach $666.9 billion by 2030. There is still an enormous opportunity for growth. Meeting this rising demand is the industries opportunity of a lifetime and Senior Home Care By Angels is adapting with intention and purpose.

Call Christy and her team of angels to set up a complimentary visit from one of our skilled nurses.

14907 111 Ave. NW | Phone: 780-487-4256 | seniorhomecarebyangels.com/Edmonton

OPTIONS TO CONSIDER WHEN CHOOSING WHERE TO SPEND THOSE GOLDEN YEARS // SENIOR LIVING

CHOICE IN SENIOR HOUSING IS NOT One of the advantages of choosing Care at Home over hiring someone privately is the thorough screening process. Each caregiver undergoes a comprehensive criminal background and reference check and receives ongoing training. This ensures that seniors receive care from trustworthy and qualified individuals who are dedicated to their well-being.

JUST A LUXURY, BUT AN ESSENTIAL

For those living in long-term care and supportive living facilities, Care at Home works with the site and the family to enhance the existing care provided. They strive to maintain the dignity and independence of seniors while bringing families closer together.

SENIOR LIVING OPTIONS, EACH WITH

For those who choose to move, Christenson Communities offers a variety of choices. Christenson Communities, a leading name in Alberta’s senior living sector, is redefining active adult living with its impressive offering of luxury rentals. The company is known for its spacious one bedroom, two bedroom and den suites that come with full kitchens, in-suite laundry and large balconies. Some locations even have private courtyards. “We have the ability to keep couples together longer through custom care plans and services to meet their current and future needs,” says Greg Christenson, president and coowner of Christenson Developments. These homes are not just about comfort, luxury and condo quality, but also about fostering a vibrant, socially active lifestyle. Residents at Christenson Communities have access to many personal services and onsite amenities. The communities are buzzing with activity, thanks to the dedicated onsite recreation teams that coordinate events and programs, ensuring that there’s always something exciting happening. These activities also include spiritual enrichment, so those who practice a faith can continue to enjoy religious services in a convenient and accessible way. Luxury is not just about the spacious suites and amenities. It is also about location. The communities are strategically located in familiar neighbourhoods, making it easy for residents to stay connected with friends and family. This means residents can enjoy the benefits of low maintenance living without being cut off from their social circle – a very important factor as one ages.

ASPECT OF ENSURING OUR SENIORS’ WELL-BEING AND QUALITY OF LIFE. ALBERTA OFFERS A WIDE RANGE OF ITS UNIQUE BENEFITS, FEATURES AND PRICE POINTS. THIS DIVERSITY ALLOWS OUR ELDERLY POPULATION TO FIND A PLACE THAT TRULY FEELS LIKE HOME, WHETHER THEY WISH TO AGE AT HOME, REQUIRE FULL-TIME CARE OR ARE SEEKING A COMMUNITY OF PEERS. Christenson Communities also offers respite care at some of its locations. This short-term care service can be incredibly helpful for those recovering from surgery or for caregivers who need a break, giving those in need of this service the luxury of time. Christenson Communities is not just providing a place to live, but a lifestyle choice that combines luxury, convenience and a sense of community. It’s about making the golden years truly golden. Choice in senior housing is not just a luxury, but an essential aspect of ensuring our seniors’ well-being and quality of life. Alberta offers a wide range of senior living options, each with its unique benefits, features and price points. This diversity allows our elderly population to find a place that truly feels like home, whether they wish to age at home, require full-time care or are seeking a community of peers. It’s crucial that we continue to advocate for and support this variety, as it empowers our seniors to lead fulfilling, comfortable and dignified lives during their golden years. After all, they’ve contributed so much to our society; it’s only right that we provide them with the best possible living arrangements in return.

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // FEBRUARY 2024

SENIOR LIVING // DIRECTORY

Senior Living Directory NORTH GARNEAU HALL SENIORS COMMUNITY Garneau Hall Seniors Community offers quality services, assisted and independent living, and a variety of amenities for Edmonton’s seniors. As a non-profit community, we put Seniors first – with quality and care at the heart of everything we do. 10923 - 82 Avenue NW • (587.813.6228 www.discover.garneauhall.com

SPRUCEWOOD PLACE

Matheson provides clean affordable housing to seniors in an environment with dignity and respect. Fostering the growth of a community includes looking after both the young and the old. 11445 135 St NW • 780-454-5505 www.mathesonhousing.ca Amenities: Laundry, Meals, Kitchenette.

HOLYROOD COURT ACTIVE ADULT

A premier Park Place care residence located in the community of Edmonton AB, Sprucewood Place offers both Independent Living and Designated Supportive Living (DSL), including specialized suites for mental rehabilitation residents and adults with special disability requirements. 11418 97 St NW • (780) 471-5465 www.parkplaceseniorsliving.com Amenities: Library, Housekeeping, Recreation Room & Pool Table.

The Holyrood Court Active Adult Residence offers a wide array of well-appointed amenities. Sit back and relax on one of the loungers on our south-facing outdoor rooftop patio. Stay active in our fitness centre with cardio, weight and resistance training areas 7930 - 95 Avenue NW • 587-735-4664 www. HolyroodCourt.ca Amenities: Kitchenette, on-site Laundry, Security Systems.

UKRAINIAN DNIPRO SENIORS

Rosslyn Place is the home of 50 one-bedroom and two-bedroom apartment units and 120 lodge suites nestled in Edmonton’s north side close to Castledowns and Clareview 10915 134 Ave NW • 780-473-2915 www.www.gef.org Amenities: Meals, Shopping Nearby, 24Hr Staff,

65 years of age or older. Able to live independently. Income must be within the Core Need Income Threshold (CNIT) established by the Government of Alberta. Ages 63-64 may qualify depending on availability and circumstance. 11030 107 St NW • 780-476-1470 www.vistahousing.org Amenities: Kitchenette, on-site Laundry, Security Systems.

MATHESON SENIORS RESIDENCE

ROSSLYN PLACE

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

TOUCHMARK AT WEDGEWOOD Touchmark’s full-service retirement community has built a reputation for catering to the needs and aspirations of active, involved people 55-plus. Located on nearly 24 acres, Touchmark at Wedgewood is already being referred to as the “Cadillac” of retirement communities. 18333 Lessard Rd NW • 780-577-5000 www.touchmarkedmonton.com Amenities: Activities, Wellness Focused

CHARTWELL GRIESBACH RETIREMENT RESIDENCE Chartwell Griesbach is a retirement community in north Edmonton that blends in seamlessly with its well-manicured suburban neighbourhood—thanks to a well-thought-out design that earned us the 2009 “Mayor’s Award for Universal Design in Architecture.” 480 McCrae Ave NW • 587-557-7761 www.chartwell.com Amenities: Applicances, Meals, Chapel, Common Spaces, Gardens & Pond, Housekeeping, Wellness Services.

MCCONACHIE GARDENS The newest Revera residence in Edmonton, McConachie Gardens is a retirement home that offers the very best in care and comfort. Features include a flexible dining options in our fully licensed pub, full-service café and formal dining room, as well as an outdoor putting green, gazebo and off-leash dog park. 6503 170 Ave NW • 780-244-8969 www.reveraliving.com Amenities: Restaurant, Pub, Café, Putting Green, Courtyard, Off-leash dog Park, Laundry.

SENIOR LIVING // DIRECTORY

WEST THE WATERFORD OF SUMMERLEA RETIREMENT RESIDENCE The Waterford is a retirement residence in Edmonton that is situated within walking distance of West Edmonton Mall and the Terra Losa shopping centre. Recreation facilities, excellent health care services, theaters and churches are also available nearby. The ETS bus stop is just a short walk from your door, bringing all the city’s many attractions within easy reach. 9395 172 St NW • (780) 444-4545 www.thewaterford.ca Amenities: Dining, Activities, Community, Housekeeping, Outdoor Gardens and Gazebo.

WILD ROSE SENIORS RESIDENCE, AN OPTIMA LIVING COMMUNITY Featuring a cozy atmosphere and characteristic friendliness, Wild Rose is a warm, traditional seniors’ community ideally located in the Terra Losa Community near West Edmonton Mall. We offer an independent lifestyle for active seniors as well as Assisted Living services. Residents have a choice of bright and spacious studio and one-bedroom suites, many with full kitchens. 9612 172 St NW • (780) 293-3526 www.wildroseseniors.ca Amenities: Gardens, TV Room, Crafts, Piano, Yoga, Flexible Meal Plans, Common Areas.

GLASTONBURY VILLAGE BY CHRISTENSON COMMUNITIES Glastonbury Village is part of an exciting urban village community designed to meet west Edmonton’s changing demographic needs in the new community of Parkland, next to the Hamptons, a growing and vibrant family friendly community near Anthony Henday Drive west. 1585 Glastonbury Blvd NW • (780) 341-2484 www.christensoncommunities.com Amenities: Library, Onsite Nursing Staff, Patio Areas, Craft & Exercise Rooms, Hair Salon.

REVERA JASPER PLACE LONG TERM CARE HOME Personalized care, homemade meals and engaging recreation programs are all designed around the health and comfort of residents. Rest easy in our spacious home-like rooms equipped with call bell and 24-hour safety systems. 8903 168 St NW • (780) 489-4931 www.reveraliving.com Amenities: Housekeeping, Pet Friendly, Courtyard, Call Bell System, Furnished Rooms.

CASTLEWOOD CARE HOMES Castlewood Care Homes are Private homes that are owned and operated by a Registered Nurse. These homes are luxuriously decorated to create a home like feeling. 24 hour qualified nursing staff are there to provide a secure, safe and caring environment. We specialize in Dementia Care levels SL 1 – 6. 18929 99A Ave NW • (780) 906-7701 www.castlewoodcarehomes.com Amenities: Specialized in Dementia, Homes are smaller, more intimate and homely, Activities designed to promote mental health and well being.

EAST VISTA HOUSING FOR SENIORS-NORWOOD GOLDEN MANOR Vista Housing for Seniors is a significant provider of quality affordable apartment options for seniors who live in the Edmonton region. 11715 95 Street • (780) 476-1470 www.vistahousing.org

BEVERLY PLACE Edmonton’s Beverly Heights neighbourhood is a community in transition. At the heart of its newfound community engagement is Beverly Place, one of GEF Seniors Housing’s prized seniors lodges. 4410 - 117 Avenue • 780-479-4693 www.gef.org Amenities: Close to shops, Meals. 24Hr Professional Staff.

OUR PARENTS’ HOME Our Parents’Home Retirement Residence offers stylish, high-rise living in downtown Edmonton. This retirement home features modern and spacious suites, premium dining, health and wellness programs and a vibrant community. 10112-119 St • 780-732-0412 www.reveraliving.com Amenities: Suites, Kitchenette, In-suite Laundry, Meals.

CALEB MANOR Caleb Manor is an all-inclusive Supportive Living Community located in West Edmonton. Well appointed with large common spaces, residents can enjoy an array of activities every day. 6411 - 199 Street • 780 497-7737 www.calebgroup.ca Amenities: Meals, Housekeeping, Scheduled Outings.

CANTERBURY HEIGHTS Anyone over 65 years of age, functionally independent and in acceptable health to take up residency in Canterbury Court. 8403 142 St NW • 780-930-3729 www.canterburyfoundation.com Amenities: In House Professional Services, Salon, Meals, Chapel, Library.

SOUTH CHARTWELL WESCOTT RETIREMENT RESIDENCE Chartwell Wescott Retirement Residence is an upscale retirement community that reflects the growing neighbourhood it calls home. 3841 Allan Dr SW • (587) 487-4032 www.chartwellwescott.ca

GEF SENIORS HOUSING SAKAW TERRACE LODGE AND APARTMENTS

5815 Mill Woods Rd S • (780) 461-2449 www.gef.org Amenities: Communtiy, Meals, Housekeeping, Suites, On-site Amenities.

LIFESTYLE OPTIONS RETIREMENT COMMUNITIES - WHITEMUD The design of the new Lifestyle Options Whitemud senior’s complex incorporates a multitude of amenities and special features to provide residents with a most comfort. 4069 106 St • (780) 437-7171 www.allseniorscare.com Amenities: Suites, Dining, Activities, Common Areas, Housekeeping, Maintenance and Security

RUTHERFORD HEIGHTS RETIREMENT RESIDENCE Rutherford Heights Retirement Residence, one of All Seniors Care Living Centre’s beautiful facilities, has been designed with your highest expectations in mind. No matter what your level of care needs, our commitment to Age-in-Place Living ensures your independence and quality of life throughout the years. 949 Rutherford Road • (780) 432 - 6900 www.allseniorscare.com Amenities: Meals, Laundry, Security, 24hr Staff, Dining, Spa, Exercise Area, Games, Craft & Hobby Room.

CHARTWELL HERITAGE VALLEY The lifestyle at Chartwell Heritage Valley is a dynamic one. Ideal for active and independent individuals, here you can spend your time exactly how you choose. 944 James Mowatt Trail • 587-557-7778 www.chartwell.com Amenities: Walking Paths, Meals, Parking, Full Kitchen, Balcony, Housekeeping.

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // FEBRUARY 2024

2024 Board of Directors

The Proposed Alberta Pension Plan: What Would the Impact be on our Business Community?

Board Executive Doug Griffiths President and CEO

Chair: Haydar Al Dahhan Design Works Engineering Vice-Chair: Aziz Bootwala Managing Principal, Edmonton, Vice President, Business Development, Kasian Architecture Interior Design and Planning Ltd. Secretary-Treasurer: Jason Pincock CEO, DynaLIFE Medical Labs Past Chair: Dennis R. Schmidt Principal, ALTURA Legal Advisory

Board Directors Nicole Bird Owner, Rsvp Design Inc.

Nathan Carter Vice President, Projects and Construction, ATCO Energy Solutions Jonathan Gallo Managing Partner, Gallo LLP Chartered Professional Accountants Sandy Jacobson Vice President, Richardson Executive Search Sam Kemble Chief Operating Officer, Workforce Delivery Inc. Annemarie Petrov President and CEO, Francis Winspear Centre for Music Amir Shami President and CEO, Rotaflow Randy Allaire Chief Risk Officer, Servus Credit Union

Edmonton Chamber Executive Amin Samji Director, Member Services Melissa Johnson Director, Events Drew Sveinson Director Finance and Operations

Contact

Edmonton Chamber of Commerce #600 World Trade Centre 9990 Jasper Ave, Edmonton, AB T5J 1P7 T: 780.426.4620 | F: 780.424.7946 edmontonchamber.com

Doug Griffiths, President & CEO

y many measurements, Edmonton is set to have a good year. Inflation is easing, migration to the city is up and the city’s Gross Domestic Product (GDP) is expected to grow by about 2 per cent.

Of course, it’s all relative. The economy is not expected to grow as much as last year or the year before but we’re looking pretty good in Edmonton compared to the Canadian economy, which is expected to grow by about 0.7 per cent, according to the Conference Board of Canada. I’ll have more to say in future columns on what we can expect for businesses in 2024 and how the Chamber of Commerce can help our members. Needless to say, all of us will be facing uncertainties. But what we don’t need are unnecessary uncertainties. That’s why I’d like to talk about one of the pressing issues facing not just Edmontonians but the entire province: the possibility of an Alberta Pension Plan (APP). The introduction of a provincial pension plan isn’t going to happen this year. Alberta would have to give a three years’ notice if it wants to leave the Canada Pension Plan (CPP). The government has already paused its public consultation process, further delaying a decision on whether to push ahead. However, by raising the serious possibility of withdrawing from the CPP to set up an APP – a prospect promoted by a $7.5 million public awareness campaign – the government has captured the attention not just of Albertans but the entire country. It is an idea that is, to put it mildly, controversial. The Alberta government is now awaiting word from the federal government’s Chief Actuary on how much money Alberta could expect to get from the Canada Pension Plan should the province decide to set up its own plan. That number will be crucial. The government-commissioned report from Lifeworks says the province should receive $334 billion, or about 53 per cent of the CPP’s assets. According to Lifeworks, with that much money, the contribution rates would fall from 9.9 per cent under the CPP to 5.91 per cent under an APP. In financial terms, that would amount to an annual savings of $2,850 split 50/50 between employer and employees. I am, naturally, in favour of cutting costs to businesses and workers. The Lifeworks figures are enticing. However, Lifeworks’ conclusions have been dismissed as unrealistically high by experts such as Calgary economist Trevor Tombe. He has written his own report that points out, under the CPP Act, there is no clear exit formula for how much a province will receive. He suggests Alberta might receive $120 billion at most from the CPP, making the risk-reward trade off for an APP “far worse” than the Lifeworks’ projections. I don’t want to get lost in arguments over how much money Alberta might, or might not, receive.

Share your thoughts on business issues with the Edmonton Chamber at policy@edmontonchamber.com

There are many other issues at stake here, not least is the irony of a government that has done so much admirable work to cut red tape, possibly creating so much red tape under an APP that it becomes a barrier to businesses and investment entering our province.

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Then there are the crucial issues of labour mobility and pension portability. One reason why the future looks good for Edmonton is because we have thousands of people moving to the city each year. That’s, in part, thanks to the provincial government’s “Alberta is Calling” campaign. However, the introduction of a provincial pension plan might undermine that migration by raising questions about the portability of moving CPP contributions to a provincial plan. Will we need one set of premiums for longterm Albertans and another for newcomers? Will businesses face additional costs managing the paperwork under an APP? How will the Alberta government manage a provincial plan? Will it be like Quebec’s (a province, by the way, that was never part of the CPP and now has the highest pension contribution rates in the country) where part of its mandate is to bolster the provincial economy? In other words, might we end up putting too many of our eggs in the province’s economic basket as opposed to the CPP that operates at arm’s length and is free from political interference from the federal government? The CPP, it is worth mentioning, is not only one of the world’s largest pension funds; it is one of the most successful. Even though an APP might look attractive now because we have a young, well-paid workforce, who knows what the future will bring? A December 4 article in the digital publication Policy Options points to a valid and troubling concern: “Currently, Alberta has the benefit of a relatively young population and a buoyant

FEBRUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

economy. The real question for Albertans is whether those conditions, and the longterm investment success of the potential new Alberta plan, can be presumed across the span of contributors’ working lives and retirement years. If not, the prospects of an APP providing a better and cheaper alternative to the CPP for Albertans remain highly questionable.” There’s also a reputational risk to Alberta if it pushes ahead with an APP over the objections of every other province in Canada that is part of the CPP. Premier Danielle Smith announced her proposal for an Alberta plan in September. That was before I became president of the Edmonton Chamber of Commerce. But I would like to acknowledge the sentiments of Deborah Yedlin, president of the Calgary Chamber, who wrote a cautionary statement on September 29 saying while she respects the Alberta government’s decision to review the idea of an Alberta Pension Plan, she has some major concerns. “Dismantling existing systems and altering our pension system could compromise labour mobility from other provinces, the benefits of risk pooling that comes with a larger pension fund and investor confidence. We urge the government to strongly consider – and prioritize – stability across all public policy decisions.” In these uncertain times, we need more clarity and reliability, not needless worry and uncertainty.

Steve Forsen, Linda Palmer, Christine Isted, Heather Gulaga and Jeff Palmer.

30+ YEARS OF RAISING THE BAR ON OVERHEAD DOOR SERVICE Written by Nerissa McNaughton | Published by Layla Jama | Photos by Rebecca Lippiatt

ackson & James is a seasoned company with over three decades of experience in providing top quality overhead door services. They are known for their expertise in both residential and commercial settings, offering a range of services that include installation, repair and maintenance of overhead doors. As an authorized dealer of Amarr Overhead Doors, they bring premium products to their clientele. They also offer emergency repair services, affirming their commitment to customer service.

In addition to these offerings, Jackson & James provides overhead door maintenance programs, designed to keep doors operational and prevent costly repairs in the future. They have a dedicated team for garage door services, capable of handling everything from entry-level to highend glass garage door systems. The company has built a strong reputation in Edmonton and the surrounding area, priding themselves on their professional manner and quality service.

Jackson & James | Celebrating 30+ years

The mission of this company is to provide toptier overhead garage door maintenance services at competitive prices, while building enduring relationships with customers by exceeding their expectations and earning their trust. The company has grown through repeat business and referrals, a testament to their commitment to exceptional customer satisfaction. They also uphold the highest standards of professionalism, integrity, honesty and fairness in all their dealings with suppliers, subcontractors, professional associates and customers. “James Balduc and Bill Jackson started the company,” shares owner Jeff Palmer. “From what I understand, they worked at an industrial yard and decided to start their own business; Jackson & James. They owned it from 1988 to 2004.” From there, the business grew through several changes in ownership. Wayne Tymo and Lee Tymo purchased the business from the founders in 2004. Wayne was an employee and bought in through a vendor purchase agreement. In 2010, Ken Cook and Wanda Konski purchased the brand, with Cook leveraging another vendor purchase agreement. Palmer is the fourth owner and also used vendor financing. The fact that every

Jackson & James | Celebrating 30+ years | 2

The mission of this company is to provide top-tier overhead garage door maintenance services at competitive prices, while building enduring relationships with customers by exceeding their expectations and earning their trust. ownership evolution came from within shows the incredible strength of the company and its outstanding culture of its team. People who work there, or have spent time with the brand, bought the company at every turn, happy to continue its legacy and commitment to customer service. Palmer, however, had a hurdle to get over that the other owners did not.

CONGRATULATIONS JACKSON & JAMES ON YOUR 35TH ANNIVERSARY. Sunshine Door thanks you for your continued business.

“I bought the company at the beginning of COVID in 2020,” he says wryly. Right after the purchase, restriction measures were put in place across Alberta, throwing site installs and supplier chains into disarray. Palmer, who freely admits to having no overhead door experience when he bought the company, had to quickly pivot and create a path forward. “Prior to the purchase I had a candid discussion with Steve Forsen and Heather Gulaga. They gave me their word that they would stay on with the company. Ultimately, even though I was coming in with management, entrepreneurial and leadership experience – but not overhead door experience – relying on the team and continuing to run the business like an extension of a close-knit family went really well. There was stress in purchasing during the pandemic but in the end it went very well and I’m very happy with my decision.”

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#300, 10328 - 81 Avenue Edmonton, AB T6E 1X2 P. (780) 413-7211

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That leadership experience came to the forefront very quickly. Palmer explains, “Prior to COVID, Jackson & James did not stock a lot of parts. We simply picked up what we needed and headed to site. With COVID, that stopped. Suddenly we didn’t have a dedicated springs supplier and that is one of the biggest things in our industry. I called dozens of companies looking for someone to take us on. Finally, I found a company in Eastern Canada. I believe we would not have been able to continue operations if that company, Napolean/Lynx, and their representative, Chinda, did not step up for us.”

Happy 35th, Jackson & James Overhead Door Here’s to Your Success!

CONGRATULATIONS Jackson & James Overhead Door on a r e m a r k a b l e 3 5 th a n n i v e r s a r y !

He continues, “Coming out of COVID, not only is our spring supplier coming on board a memorable moment, but also is working with all the people – the team, suppliers, vendors, etc. – that made things function during the ups and downs of the pandemic. Without all of them, we would not have kept going.”

Jackson & James | Celebrating 30+ years | 3

18112 107 ave NW, Edmonton 780-451-0418

www.electram.com

“Looking out of my office and seeing people laughing, smiling and being successful is the highlight of my day. We have grown year over year; that is the most rewarding thing, to have employees that are invested, take pride in their work and go home happy at the end of the day.” To the team and clients he says, “Thank you for your continued support over the years. Thanks to our long-term clients including Sunshine Door, Electram, Yates Whitaker LLP and OEM. Thanks to Steve and Heather. Without them I wouldn’t be where I am. Thanks to my whole staff! There is no success without them.” From running the operations as though it was a family business, which has led to many long-term staff with 10 or more years with the company, to ensuring the best in customer service, it’s no wonder why Jackson & James continues to grow year over year, based largely on referrals. “We are known for picking up the phone when clients call, sending out quotes quickly, being first on site and striving to provide same-day service,” adds Palmer. “For a small office, we manage our administration very efficiently. Our customer service has also resulted in excellent reviews, including a nearly perfect score on Google.” Palmer has never regretted his decision to purchase the company.

Jackson & James Overhead Doors will only go up from here. “We will continue doing what we are doing, and with the implementation of a digital platform. That is the next big thing for us. It will reduce our environmental footprint and help us to become relatively paperless,” he concludes.

3544-78 Avenue NW Edmonton, AB Phone: (780) 466-6678 www.jacksonandjames.com

Jackson & James | Celebrating 30+ years | 4

A FUTURIST LOOK AT HOME BUILDING: PUTTING PEOPLE FIRST K i m b e r l ey H o m e s Ce l e b ra t e s 3 5 Ye a r s Written by Nerissa McNaughton | Published by Mark McDonald

here are many ongoing residential developers in and around Edmonton, and one name in particular continues to impress. Launched in 1989, Kimberley Homes, under the direction of owner Steve Ruggiero, not only has several active communities in the city, they have also made an impressive entrance into the Okanagan market by leveraging a digital platform backed by a solid reputation. “Every home buyer’s story is different. Our passion is building solutions for each individual or family,”

says Ruggiero. “Focusing on solving our client’s problems with the purchase of a Kimberley Home underpins everything we strive to achieve.” Ruggiero came to Kimberley Homes as a young 22 year old and quickly fell in love with the process of, as he explains, “taking a piece of land and several months later having the privilege of turning it into a home where families will make their most cherished memories.” Since joining Kimberley in 2002, Ruggiero became president and managing partner in 2010 and assumed full ownership in 2020. Kimberley Homes • 35 years

“While we are known for our high-quality custom builds, our purpose – and our passion – is to provide a great customer experience. We do that via building truly unique and special living spaces that will be enjoyed by our clients and their families for many years into the future,” he continues. Lauren Hochhausen, Sales Experience Manager, adds, “Kimberley is an extremely reputable custom home builder known for quality, but our entire team is dedicated to the idea that we are a client-experience business first and foremost. We are always going to innovate beautiful homes, but we are driven by what clients need to improve their lives through our homes. The buyers’ stories drive everything.” Ruggiero elaborates, “Our customer service starts with us asking, ‘How can we improve your life by you choosing to build your home with us? What is not working or has changed in your life recently that we can help you with?’ It is our focus on each client’s story that sets us apart from other builders. We are proud of the homes we build, and they are very beautiful homes! But what makes them special is that every completed living space is a unique reflection of a vision that all started with a conversation about what the buyer needed to improve their life.” The range of solutions is highly customized per homeowner, but it starts from an impressive range of options. Kimberley Homes is involved in several communities in the Edmonton and surrounding area that include executive single family and bungalow duplex homes. These communities are typically semi-estate or estate properties in desirable areas with an abundance of amenities from creek ravines to swimmable lakes. But that’s not all. Kimberley Homes is also active in the infill and acreage market and offers a Build Where You Want program unlike any other builder in the market. Build Where You Want provides homeowners with the flexibility to choose their new home’s location, outside of Kimberley’s show home communities. The company collaborates with developer partners and realtors, including a dedicated realtor partner to help secure the ideal homesite for the homeowner. Then, the Kimberley team provides in-house drafting and design services to enhance the chosen homesite’s features. The pricing is accurate and respects the homeowners’ budgets. This program is suitable for any size and type of lot, including infill and acreage, and for any type of home, including ones with secondary suites. In 2020, Kimberley Homes embarked on their most ambitious project to date – building in the Okanagan. The thought of asking buyers to choose a homebuilder they perhaps had never heard of and without the benefit of seeing a show home seems unthinkable, but Kimberley’s reputation and futurist vision along with a dedicated online homebuyer engagement process, prove that with unmatched service, much of the homebuyer’s journey could be managed virtually.

“To have homeowners willing to go on a journey with Kimberley without having set foot in a show home is a testament to how our team builds trust and focuses on relationships with clients,” Hochhausen smiles.

Lauren Hochhausen

Ruggiero adds, “Expanding into the Okanagan has been a labour of love over the past four years. Because we believe so strongly that all homebuyers start their journey digitally first, we have been very successful in the Okanagan at helping buyers that are out of town or often out of province design and build a home of their dreams.”

Steve Ruggiero

Hochhausen explains, “We identified a gap in the Okanagan market that we felt aligned perfectly with our passion, our vision and mission and we believed we could leverage our online sales platform to cultivate early successes. At the start, we were not physically located there, so we marketed, networked and ultimately sold virtually to buyers that had not seen our finished product in real life. We were able to tailor a successful home shopping and buying experience remotely, with care and ease. During the pandemic, I felt our team was miles ahead in the ability to sell virtually because we already had that experience.” From the start, the entry as a digital presence into the Okanagan was a success.

In both provinces where Kimberley Homes operates, housing can be a hot, and often contentious, topic. Ruggiero doesn’t shy away from this. “All major centres are differently priced. Even compared to a city as close as Calgary, the cost of owning a home in Edmonton is lower than any other major metropolis in Canada (and beyond). Edmontonians that don’t currently own need to see that there are still viable paths to ownership, and it is one of the best investments one can make. When you look back at any point in time, owning a home in the future is more expensive than ownership now. So, instead of asking, ‘Is now a good time to buy?’ think instead that ‘there is always a reason not to buy.’

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KIMBERLEY HOMES

Congratulations on 35 years in business!

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Kimberley Homes • 35 years • 3

Kimberley Homes, on 35 years of success!

We recognize the hard work, care, and dedicated effort required to create a lasting company, and share in the celebration of this great accomplishment. Congratulations!

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Congratulations on 35 Years of Success, Kimberley Homes! We’re honored to have been part of your journey and look forward to many more years of collaboration and success ahead.

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Interest rates, escalating markets, etc., are not going away. Work through those challenges to make the investment of home ownership. A home will always be good investment. Always. Be aware of the new products that help subsidize the opportunity, such as legal suites and carriage homes. Take advantage of those.” Building community means more to Kimberley Homes than building physical homes. It also means social outreach. Every year since 2010, Kimberley has provided the grand prize home for the Alberta Cancer Foundation’s Cash and Cars Lottery. Last year Kimberley Homes was the title sponsor for the annual Barley & Smoke event, which raises funds for Kids Cancer Care. Among other charitable pursuits, the home builder is also completing a five-year commitment to the University of Alberta Hospital’s Division of Gastroenterology. Kimberley Homes’ futurist vision, absolute passion for the customer experience, quality homes and community giving have not gone unnoticed. For eight consecutive years, Kimberley Homes has been a finalist in the Best Customer Experience category in the Homeowner Mark of Excellence Awards, and is proud of having won that award three times. Ruggiero says, “We have won Builder of the Year seven times, which is a huge honour in the industry but ultimately not an award that is based solely on the voice of the new home buyer. In 2019, we chose to move away from that and focus on customer experience and the Homeowner Mark of Excellence Awards. As that award is solely based on third party customer satisfaction surveys from our actual clients, when I step back and look at the nominations and wins, I know we are doing the right things to focus on what matters most.”

We Are Proud To Be A Valued Trade Partner Of Kimberley Homes.

Housing in Alberta and British Columbia will always be a hot topic as the interest rates and the market wax and wane. However, when you choose a builder that puts people first, that bases their values on customer experience and is just as passionate about giving back to the community, the path to home ownership becomes clear. “There is no shortage of builders to choose from, Hochhausen says. “There are a lot that build very nice homes. At the end of the day, we would recommend to any home buyer, to choose a builder that understands why your current home doesn’t work for you, how a new home can improve your life, and who cares about the experience of getting you there.”

On 35 Years In Business!

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Ruggiero concludes, “When we choose to surround ourselves with the best people, great things happen. The past years have been challenging in different ways. We have all learned new things about ourselves. I would thank our buyers; supply partners; and team members, past, present and future for being a part of the incredible journey that we live and breathe every day. “Right now, Kimberley Homes has the best possible people in the roles where their talents shine and can be fully utilized. We are excited to have adjusted in a way that they will best serve our organization and our buyers going forward and we are all pumped for 2024 and to get back to doing what we do best.” When asked about what the what is coming next for Kimberley Homes, Ruggiero simply says… “Stay tuned!”

Our Family Helping Your Family Since 1977. Learn more at www.buildwithkimberley.ca (Edmonton) and www.kimberleyokgn.com (Okanagan). Kimberley Homes • 35 years • 5

ADDRESSING THE DECLINE OF ENTREPRENEURS: AN URGENT CALL TO ACTION // CHERYLL WATSON

Addressing the Decline of Entrepreneurs: An Urgent Call to Action CHERYLL WATSON, PRESIDENT & CEO, JA NORTHERN ALBERTA & N.W.T.

ecent reports from the Business Development Bank of Canada (BDC) have highlighted a concerning trend: a decrease of 100,000 entrepreneurs in the country over the past two decades, despite a notable increase in the population. This poses significant questions about the state of entrepreneurship in Canada and its implications for the economy.

COLLECTIVELY, WE NEED TO ADDRESS

The reasons behind the decline are multifaceted. Factors such as demographic shifts, low unemployment rates and the complex landscape faced by aspiring entrepreneurs contribute to this trend. It’s also no surprise that the uncertainty and hardship of the pandemic on small business owners has turned people away from building their own business and taking on immense personal risk.

READY TO INNOVATE, CREATE JOBS,

While interest in entrepreneurship remains high, the transition from interest to actual startup creation is a gap that few will bridge. This is concerning for many reasons but at a high level, the impact on job creation and economic growth. In addition, startups typically drive new innovations and push established businesses to improve.

proven instrumental in bridging the gap between classroom education and the real-world demands of business. As the largest financial literacy educator in Canada, offering programs free of charge, we are preparing the next generation of young Canadians for the complexities of the business world. Unlocking our full potential by providing programming to more students through JA is a game-changing opportunity for our province and nation.

To address this issue, experts advocate for the development of ‘soft skills’ essential for entrepreneurial success. Traits like resilience, marketing proficiency and effective communication play a crucial role in every stage of entrepreneurship. Educational institutions play a vital role by inviting partners in to offer tailored programs and scholarships specifically aimed at nurturing entrepreneurial skills. This is exactly what Junior Achievement does. The importance of inspiring and empowering the next generation with entrepreneurial skills cannot be overstated.

THE FUTURE OF ENTREPRENEURSHIP IN OUR COUNTRY AND UNLOCK THE LATENT ENTREPRENEURIAL SPIRIT, PREPARING A WORKFORCE DRIVE ECONOMIC GROWTH AND SECURE A PROSPEROUS FUTURE FOR GENERATIONS TO COME.

Collectively, we need to address the future of entrepreneurship in our country and unlock the latent entrepreneurial spirit, preparing a workforce ready to innovate, create jobs, drive economic growth and secure a prosperous future for generations to come.

CHERYLL WATSON IS THE PRESIDENT AND CEO OF JUNIOR ACHIEVEMENT (JA)

Junior Achievement’s core mission is focused on empowering young minds with knowledge, skills and confidence. It has

NORTHERN ALBERTA & NWT. JA IS A WORLDWIDE ORGANIZATION THAT PROVIDES EDUCATION AND REAL-WORLD LEARNING OPPORTUNITIES TO YOUNG PEOPLE, IN THE AREAS OF FINANCIAL LITERACY, WORK READINESS, AND ENTREPRENEURSHIP. CHERYLL BRINGS PERSONAL EXPERIENCE IN THE IMPORTANCE OF EDUCATION AND MENTORSHIP AND STRONGLY BELIEVES IN THE POWER OF ENABLING THE NEXT GENERATION OF ENTREPRENEURS TO TRANSFORM THE ECONOMY.

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