Celebrating 30 Years By Tiffany Burns
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n the last five years, Danatec Educational Services Ltd. has been on a growth spurt. Although it might be more accurate to call it a surge. Since president and CEO Alina Martin took the reins from her father, Ron Martin, in 2010, the company has significantly increased its product line. Staff has grown from eight employees to 20. And revenue has more than doubled. Martin’s entrepreneurial passion to grow the business has seen the pace of output accelerate. Instead of developing one new product annually, Danatec now releases between two and six each year, a change driven by rapidly advancing technology. “How do you build education and deliver it through a different medium? And do it better than it has ever been done before?” asks Martin. Tucked into Danatec’s long boardroom table, she leans forward in her black leather chair. “That’s exactly what we’re doing.” Danatec Educational Services has been Canada’s leading provider of workplace safety training materials for over 30 years. Headquartered in Calgary, the privately held organization offers expertise in a tight niche that includes TDG training, WHMIS training and compliance tools. There are Self-Teach ™ programs, online training, handbooks, reference manuals, even apps for iPhones and iPads. Products include training in everything from defensive driving, industrial ergonomics and hazard awareness. “We build exceptional material. Period.” Martin nods to emphasize her point. “The word mediocre does not exist here.” Unlike every other safety company, Danatec offers purely educational materials. They do not train. Instead of competing with instructors, Danatec works with them to build the materials they need to deliver the training. To do that, Danatec has subject matter experts on staff for specialties like dangerous goods and WHMIS. Instructional designers who study adult learning incorporate interactive absorption into Danatec materials,
Alina Martin, CEO, Danatec Danatec | 30 Years | 1
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