Casabella Lifestyle Offers the
Complete Package By Rennay Craats
O
ver the past decades, Calgary’s sprawling suburbs have become filled with cookie-cutter houses that homebuyers have had to adapt to in order to fit into. For Paul Jirjis, that wasn’t good enough. He and his company Casabella Homes built residential properties throughout the 2000s but there were rumblings in the industry and Jirjis had the good judgment to listen. He sensed a change, a growth in Calgary in the late 2000s and decided to be part of that change. Rather than doing the expected in construction, Jirjis set out to break the cookie cutter and get down to what customers really wanted. That led to the birth of Casabella Lifestyle in 2012. “It’s a bit of a twist,” he says. “We’re not just building a home and selling it. We’re accommodating our client’s needs and making it completely ready for them – a turnkey operation.”
Top: The Milano project Above right: (L-R) Dan, Paul and Arend finalizing plans on one of the projects.
Casabella Lifestyle redefines what it means to be turnkey. The company found that previously, clients would visit a show home and love the feel of it, but when their own model was completed they were often left slightly underwhelmed. “A lot of people enjoy buying the show home because it is completely furnished and they could see themselves living there,” says Arend Lucardie, Casabella Lifestyle’s marketing director. Casabella Lifestyle set out to bring that feeling back to clients, allowing them to move into their own show home that reflected their personality Casabella Homes | 10 Years | 1
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