PERTH | BOORLOO
Business Events Perth respectfully acknowledges Aboriginal peoples as the Traditional Custodians of Western Australia and pay our respects to Elders past and present. We celebrate the diversity of Aboriginal Western Australians and honour their continuing connection to Country, culture and community.
Funded by the Western Australian Government through Tourism Western Australia (Tourism WA), the City of Perth, and our valued member partners across the State, Business Events (BE) Perth has been securing high-value business events for Western Australia for over 50 years. These events attract international and national business travellers, delivering significant economic and legacy benefits for Western Australia.
Business events — including conferences, meetings, exhibitions, trade shows, and corporate and incentive (C&I) groups — are a cornerstone of both the visitor economy and the broader knowledge and trade economies. Business delegates typically spend up to five times more than leisure travellers, providing substantial year-round returns for Western Australia.
“Business events are important contributors to Australia’s visitor economy. Business events attract high-yield domestic and international travellers to and across Australia. Highyield travellers spend more than average on accommodation, food, services and experiences during their trips.“ - Tourism Research Australia
As Western Australia’s business events bidding specialist, BE Perth connects national and international planners with the State’s exceptional venues, experiences, and suppliers. To help secure events, BE Perth offers financial and in-kind support to organisers considering Western Australia as their host destination.
By Q3 of the 2024–25 financial year, BE Perth had secured more than 300 national and international business events scheduled through to 2032 — representing over $291 million in direct delegate expenditure (DDE). These events are expected to attract more than 70,000 delegates to Western Australia, with 74% aligned to the State’s priority growth sectors. The secured events range in scale from bespoke corporate groups of 20 delegates to large-scale conferences attracting over 3,000 attendees, with typical stays of three to six nights in local accommodation. In addition to these confirmed wins, BE Perth is managing more than 96 active bids for future events extending out to 2032.
From research and bidding through to delivery, BE Perth champions the interests of Western Australia’s vibrant business events supply chain, including hotels, venues, professional conference organisers, tour operators, AV providers, entertainment agencies, photographers, gifting suppliers, and more. Financial members benefit from exclusive access to BE Perth’s confirmed events calendar, business-to-business opportunities, bid support, and cooperative marketing activities.
Looking ahead, BE Perth will continue to adapt and innovate, attracting high-impact business events to Western Australia and delivering dedicated marketing programs that foster local industry growth.
Maximise your engagement in Western Australia’s business events market through BE Perth’s suite of membership benefits and key initiatives.
The BE Perth team is constantly identifying business events that have the potential to be hosted in Western Australia. Actively working with relevant organisations to bid for national and international events, Business Events Perth partners with its members to present competitive and innovative destination event proposals. This information is then presented to key decision makers, positioning Western Australia as the optimal destination for their future business event.
The Business Events Calendar is an exclusive, confidential resource available to financial members via the Partner Portal. It provides comprehensive details on upcoming business events secured for Western Australia, including event dates, venues, estimated delegate numbers, event descriptions, and organiser contact information. This
enables members to engage directly with organisers and promote their services at the right time in the event planning cycle.
The team at BE Perth assists members in securing national and international business events through destination funding support. Depending on the type of business event, funding may cover marketing expenses to increase delegate attendance, hosting a site inspection with the key decision maker or even direct funding towards a local activity and supplier to support the staging of the event. BE Perth works confidentially in partnership with its financial members to assist in securing business events.
Familiarisations are hosted throughout the year to showcase Western Australia to national and international event planners. BE Perth invites qualified buyers to experience the State’s unique destinations, venues, and capabilities firsthand, helping to inspire future event decisions. These programs are a critical tool in bringing business events to the region by creating lasting impressions and connections.
Site inspections are tailored one-on-one programs designed for clients who are considering or have confirmed Western Australia for a future event. These visits allow planners to assess venues, meet with suppliers, and finalise logistics. BE Perth coordinates these visits and provides opportunities for relevant partners to engage, with participant selection guided by the client’s specific event requirements.
Year-to-date, BE Perth has organised 43 client site inspections, attracting 122 key decision makers to Perth and regional Western Australia.
BE Perth offers members valuable opportunities to showcase their business and promote Western Australia at leading industry trade shows and destination showcases throughout the financial year. These events take place both nationally and internationally, providing direct access to key decision-makers and potential clients.
As part of our commitment to supporting members, BE Perth secures booth space at strategically selected trade shows and offers a limited number of subsidised places for eligible members to attend. These platforms not only facilitate targeted networking, but also provide the benefit of BE Perth’s marketing and logistical support.
To further enhance member ROI, BE Perth activates its presence at major trade shows through bespoke, client-hosted events designed to foster deeper engagement with in-market clients.
With more than 24 members supported through subsidised participation, Business Events Perth delivered its largest-ever representation of Western Australian suppliers at AIME 2025.
BE Perth promotes member products and services through a broad range of marketing initiatives. These include a dynamic and regularly updated website, the Business Event Planners Guide, a digital, interactive directory of member offerings, and 3D virtual tours of key venues across the State. In addition, BE Perth invests in content development, such as photography and video, to showcase member experiences across national and international marketing channels.
BE Perth maintains a strong and active presence on all major social media platforms. Members benefit from exposure via curated posts, campaign features, and news stories that highlight recent events, partner updates, and new developments. This activity supports the wider effort to position Western Australia as a world-class business events destination while raising awareness of individual member offerings.
By driving in-market representation, the business development team and organisation
representatives based in domestic and international markets strengthen relationships with key national and global association and corporate clients. They support joint member meetings, cooperative sales initiatives, and trade show engagement, helping to extend the reach of Western Australian products into priority markets.
BE Perth offers a no-cost referral service to connect event organisers with suitable member products and services that align with their brief. This direct channel facilitates meaningful commercial opportunities for members and ensures organisers receive personalised, highquality recommendations based on their needs.
Throughout the year, BE Perth hosts a series of networking and educational events that bring together members, clients, and key stakeholders. These events foster collaboration, promote member offerings, and provide valuable insights into industry trends and opportunities. They also serve as a platform for knowledge exchange, relationship building, and showcasing innovation within the local business events sector.
Over 80 industry representatives attended the ‘Meet the Team’ educational in August, guiding members in best practices on how to maximise their membership benefits.
BE Perth’s mega famil initiatives serve as powerful platforms to elevate the organisation’s brand and amplify Western Australia’s global positioning as the ‘Dream State’ for business events. The flagship program, re-aWAken, was established to showcase the state to national and international decision-makers, while directly supporting event conversion for local industry members. By targeting qualified association and corporate clients, the initiative ensures alignment with client needs and maximises exposure for Western Australian suppliers. In 2024-25, the program expanded to deliver not one, but two major famil
experiences: BE-reWArded, held in November 2024 and tailored to corporate and incentive buyers from Southeast Asia, and re-aWAken, delivered in March 2025.
Twenty-four (24) clients attended 2024 BE reWarded famil and Thirty- six (36) the 2025 re-aWAken famil, which saw the potential of a combined business value of over $60 million in total direct delegate expenditure (DDE). Across the two famils, more than one hundred Western Australian members and suppliers were showcased with multiple opportunites for client networking and engagement.
Partnering with BE Perth gives your business direct access to decision makers, brand profiling to captivate audiences and enhanced sales and networking opportunities. With multiple membership options from financial (Platinum to Bronze) and investment-free (Affiliate) and dedicated PCO and DMC categories, BE Perth Member Partners are able to add value to their membership and control exactly the elements of partnership that their business finds most valuable.
Opportunity to be represented in BE Perth’s destination digital marketing assets
Maximise opportunities through an annual membership educational event
Inclusion in the digital WA Business Event Planners Guide
Promotion on the BE Perth’s website
Inclusion in BE Perth bid proposal (subject to client criteria)
Opportunity to engage with clients during site inspections (subject to client criteria)
Opportunity for exposure on BE Perth’s social media platforms and newsroom
One (1) business to business update exchange, annually (limited availability)
Invitations to BE Perth’s partner and industry networking events
Access to Association Business Event Calendar for proactive business development
Opportunity to co-exhibit at national and international trade shows
Personalised team training on partner portal (Extranet)
Production of joint 3D venue tour for BE Perth and partner property (new members only)
Quarterly meetings with assigned Business Development Team Member
Invitation to the annual ‘Platinum Lunch’ (Q1)
*Formula rates apply to hotel and accommodation properties with over 80 rooms in the Perth CBD. Please refer to back page of the propsectus for terms and conditions.
In addition to standard membership benefits
Opportunity to send up to 2 staff members (free of charge) to attend annual re-aWAken famil
Up to $750 rebate on relevant bid budget preparation (via invoice sent to BE Perth)
Invitation to attend one annual BE Perth clients/convenor event
Rebate on attendance at two designated industry conferences per year for staff PD opportunity (rebated against following year annual membership)
Case study promotion in newsletter and website
Access to delegate boost kit (include delegate deals, destination EDM’s, destination video aimed at end user)
Opportunity to book BE Perth office meeting room for client meetings in Perth
One on one meeting with a BE Perth Business Development team member
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BE Perth reserves the right to decline an application and can nominate the level of membership it deems appropriate for the type of business event service or product offered by the applicant/organisation.
To support participation from providers across Western Australia’s regions, BE Perth offers a 50% reduction across membership categories for businesses head-quartered outside of the Destination Perth region – please enquire for details.
Hotels and venues in the CBD with more than 80 accommodation rooms must retain a minimum of Gold Membership and pay according to its venue meeting capacity and hotel star rating – a standardised formula is in place for this.
PCO membership criteria; Platinum PCO Partner delivers at least four conferences per year exceeding 600 delegates, Employs a team of more than 5 Event Professionals, Offers a complete suite of PCO services, a current financial member of at least one industry body such as PCOA, MEA, EEAA, AHA; Gold PCO Partner , Delivers at least four conferences per year exceeding 300 delegates, Employs a team of more than 3 Event Professionals; Event Manager/ITO/DMC level required to provide evidence of at least two events managed in the last twelve months along with client testimonials – please enquire for details.
Affiliate membership; This entry level membership has no fee and no voting rights and is open to operators who already hold financial memberships of affiliate industry organisations such as the Western Australian Indigenous Tourism Operators Council (WAITOC), a Western Australian Regional Tourism Organisation (RTO) or a local or national peak industry body such as the Australian Hotel Association WA (AHA WA) or Tourism Council of Western Australia (TCWA). This limited term level is recommended for trade and business event ready suppliers such as smaller venues, restaurants, wineries and bespoke tour providers.
info@beperth.com
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© 2025, Business Events Perth, All rights reserved.
Funded by the Western Australian Government through Tourism Western Australia, the City of Perth and our member partners across the State, Business Events Perth has been securing high value conferences and incentive groups for Western Australia for over 50 years.
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