Post-NEXT.io Interview with Sharon Agimal, Apex
QSharon, reflecting on Apex’s engagement with the iGaming community at NEXT.io, how would you assess the company’s positioning and momentum following the event?
ANEXT.io in Valletta was a pivotal moment for Apex. It was a resounding success for us as a newcomer in the platform space. We saw a significant amount of interest, and the buzz around our product was palpable. The conversations we had with operators, suppliers, and investors all validated the need for a fresh, agile platform solution. Coupled with Eagle Hub, our aggregator,
Apex brings the industry’s pressing demands into clear focus.
Our positioning in the market is crystal clear, we offer a high-speed, scalable white-label and turnkey solution. This resonated with everyone we spoke to, particularly brands eager to move quickly without compromising on quality and capability. Following the event, the momentum has only grown, with a notable uptick in interest and leads that have progressed into established discussions. The energy at NEXT.io was dynamic, forward-thinking, and driven by innovation and operator agility. Apex fit seamlessly into that narrative.
Agimal,
Sharon Agimal , APEX, B2B Sales and Accounts
QCan you share insights into the development process of Apex? What were some of the key challenges encountered, and how were they addressed?
AApex is the result of everything we’ve learned, often through experience, and occasionally, through adversity. The development process focused on eliminating friction for both operators and players. We were determined not to build just another platform with long lead times and vague roadmaps. Speed and structure had to coexist harmoniously, so we made significant upfront investments in technology and pre-integrated services such as payments, content, and compliance.
One of the greatest challenges we faced was balancing speed with flexibility, something many platforms struggle with. Some platforms excel in one but not the other, and we wanted both. We created a solution that is fast to market, yet flexible when issues arise. Instead of deliberating on whether something can be done, we focus on action. We took a step back to understand the bigger picture, drawing from our experiences to develop a platform that places the client’s needs at the centre. From seamless onboarding to continuous support as clients go live, our goal has been to remove obstacles from the start.
QIn what ways does Apex differentiate itself in the competitive iGaming market, and what unique value does it offer to users?
AWhat sets Apex apart is our approach: we think like operators, not just platform providers. The market is crowded with systems that are either too rigid or overly complex. Apex prioritises speed to market and ease of use. We’ve built something lean, fast, and highly intuitive. While others rely on long development cycles, we focus on efficient onboarding, fully documented processes, and hands-on support throughout.
For our partners, this means launching a new brand in as little as 12 weeks, with no compromise on player experience or scalability. Apex isn’t just a product, it’s a managed solution backed by a team that understands the operational realities of running a casino business. A key takeaway from NEXT.io was the frustration operators feel when locked into technology that fails to scale or evolve. Apex isn’t just about tech; it’s about ensuring our partners understand what it takes to operate, launch, and grow in this industry.
QHow has the response been from the iGaming community and early adopters at NEXT.io and beyond? Have any early learnings influenced the product’s direction?
AThe response has been overwhelmingly positive. Operators frustrated with legacy tech and slow development cycles have been particularly receptive. Clients have already noticed the speed with which they can go to market and the intuitiveness of our tools, especially the CMS and promotional engines. During the event, conversations were centred around key pain points, particularly slow delivery times and inflexible roadmaps. This feedback has only reaffirmed that we’re on the right track.
Live clients are particularly impressed with how ready the platform is, getting live quickly is crucial in this fast-paced industry, and time is money. Another learning from these conversations is the lack of out-of-the-box thinking in the market. Many systems are rigid, but Apex is built on adaptable technology that can evolve with client needs. We encourage our clients to bring their ideas to us, and we turn them into reality.
QConsidering the rapid advancements in technology, does Apex remain adaptable?
AAdaptability is built into our platform’s DNA. It’s one of our core strengths. From the outset, we designed Apex to be modular, allowing clients to plug in new technologies seamlessly and enabling us to respond swiftly to changes. Whether it’s new payment methods, AI-driven tools, or player protection enhancements, our platform’s structure facilitates integration without disrupting the client ecosystem. At NEXT.io, discussions around AI and automation were prominent. This is not just a future concern, it’s happening now. We’re committed to staying ahead of these trends, embedding smart tools that help operators make faster decisions, segment players more effectively, and reduce manual interventions. We’re not just watching trends; we’re building alongside them.
QWhat role does data analytics and user insight play in Apex’s design and ongoing development?
AData drives everything we do. From how we design brand experiences for our operators to prioritising platform features, data is central to our decision-making. We continually assess how clients interact with the platform, ensuring it remains intuitive and responsive. Regular feedback sessions help us identify friction points quickly, enabling us to add value where it’s most needed. Communication is essential, and our roadmap is informed by real-time client needs, not assumptions.
Real-time data is critical for understanding player behaviour, GGR, retention, FTDs, and other metrics. This level of agility has a profound impact on retention rates and overall profitability. We’re committed to using this data to continuously enhance the platform’s value.
QLooking ahead, what are the key milestones or innovations planned for Apex over the next 12 months?
AThe next 12 months will be transformative for Apex. We’re expanding rapidly and focused on offering our partners the reliability, stability, and evolution they need. We’re developing more features to further support our clients and enhance the value we deliver.
Key priorities include expanding our onboarding and account management functions to provide even more tailored support, whether for white-label partners looking to launch quickly or turnkey clients with more bespoke requirements. The goal is to scale confidently, ensuring that our clients have everything they need to succeed. The focus isn’t just on what the platform can do, but on how easy and efficient it is to run a business using Apex.
sharon@apexplatform.io
