WOMEN TO WATCH: ERIN BITZAN
A Brilliant Future for D.J. Bitzan Jewelers Polished and personable, Erin Bitzan embodies the bright future of D.J. Bitzan Jewelers.
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third-generation industry professional, Erin Bitzan brings luster to the family business as Vice President while relying on the core values of integrity and trust established by her father and grandfather. “Everything we do from purchasing to education is shaped by the groundwork laid by my grandparents and parents,” she elaborates, “which is to always provide the best possible customer experience.” Erin respectfully recognizes her grandfather’s willingness to embrace challenges and take risks, shown when he opened the business in the brandnew Crossroads mall in 1966. Her father, Dick, saw similar opportunities for growth and innovation in 2010 when he moved the business to its current
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location. Erin is quick to credit the long-term success of the company, not only to her family, but to the 22 hard-working employees who deliver unparalleled customer service experiences every day. Erin and staff continuously seek opportunities to exceed customer expectations, whether sending a bottle of wine to a couple celebrating their 45th wedding anniversary or personally delivering watches to a customer’s home. “We’re privileged to be commemorating special occasions with our customers, an honor we don’t take lightly.” Relationships, Erin believes, deliver the sparkle to this multi-faceted business, making it rewarding and fun. The Bitzan family has forged trusted relationships that span decades—
and generations—with both customers and colleagues. Erin enjoys connecting with the next generation of customers whose parents and grandparents have been a part of the D.J. Bitzan story. As lead diamond and bridal buyer for the store, Erin has a keen eye for quality and beauty. She brings a fresh fashion focus to the business, currently working with leading designers to create a carefully edited collection of fashion jewelry that appeals to new and repeat customers alike. Always grateful for the foundation set by generations before her, Erin is motivated to simultaneously honor the past and welcome the future with a fresh perspective, a millennial point of view, and a solid vision in an everevolving industry.
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Spotlight: D.J. BITZAN JEWELERS
Where Central Minnesota Gets Engaged 203 Waite Avenue N Waite Park, MN 56387 (320) 251-4812 www.djbitzan.com Hours: Monday - Friday: 9:30am - 8:00pm Saturday: 9:30am - 6:00pm Sunday: Closed