Absa Business Day Supplier Development Awards 2021

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[ T HO U G H T LE AD ER SHIP ARTIC L E ]

YES,

THE CIRCULAR ECONOMY IS A BUSINESS MODEL WORTH INVESTING IN By Catherine Wijnberg

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n a recent online poll, 56% of respondents reported that they considered the environment when making purchases, and only 16% stated that they did not. Trends like this provide a very strong signal to corporate leaders that sustainability is the way of the future. Circular thinking goes beyond the reduce, reuse and recycle focus in the green sector to design out waste altogether. The move towards a circular approach is increasingly visible, and 56 countries from North America, Europe, the Balkans, the Caucasus and Central Asia recently made a united call to accelerate the shift to a circular economy and greener, more responsible resource use. This commitment appears well-founded, according to the study by Finnish Innovation Fund Sitra, which states that the circular economy could add as much as three billion euros of value to their nation’s economy by 2030.

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