Lean Marketing Lab

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Lean Sales and Marketing is essentially a knowledge transfer system; it's a training system on how to define knowledge gaps and close them.

Lean Sales and Marketing approach is to leave your customer be the professor, the Sensei, who will take you through a certain number of exercises (their decision making steps), the customer leads.

Lean Sales and Marketing is targeted to certain kinds of organizations who actually enjoy learning. Who are committed to continuous improvement as opposed to just doing things and running things as they are.

What makes Lean Sales and Marketing different is the system. The steps of Lean S & M are simple: 1. Go and see the initial practice (Gemba), the user.

2. Form a working vision from the user experience, an ideal situation of where the USER wants to go.

3. Visualize the user's process. If you do that, it's obvious to see what your next reaction should be and when to trigger it.

Lean Sales and Marketing is incredibly powerful.

You can't write and teach Lean Sales and Marketing.

It is a Learn by doing approach.

EDCA

PDCA

SDCA

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Our Mission is to bring Continuous Improvement to Sales and Marketing.

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Lean Marketing House Overview Driving Market Share Marketing with PDCA Marketing with A3 Lean Engagement Team