Big Book of Marketing

Page 16

who says that you are is really the question. But that's a big business. It's a huge business in that area. Anthony: I think that's a big area that all the trade associations can get into. Certifying the people and having the right test. What is the right test? Because as you mentioned, who are we? We're the trade association that's been around for a 100 years. And what is the test? Who makes the test and who provides the test and what do you to somebody who flunks? Is there a training program to give to move on and pass the test? Another area that I think is going to be huge issue for the United States, and only the United States, because we're so far behind on this on the product area, is going metric. 300 years ago when I was interning on Capitol Hill I had friends on the Metric Board. They were trying to convince congress to set aside some funds to try to convince America to go metric and everyone sort of pushed that under the carpet. But we're only five percent of the population of the world and everyone else is buying products. I think America needs to shift to go metric. That will be any area that small business can get into and move in quickly if the big businesses aren't doing it. So I guess that's another area that can differentiate a company's product that say we are going to sell to the other 95 percent of the world and maybe American will start going metric in their own right and put some pieces together. Joe: I think that's an interesting statement because we have. We have ignored that. Anthony: I know, the kids learn in school, I think it's this sort of thing where if we decided to do it. I mean, there's got to be a business in taking down old traffic signs and putting up new traffic signs instead of saying 15 miles per hour, it's going to say however

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