and descriptive but allows you a bit more room to be descriptive. Use this space to come up with information about your pages that is informative and contains ALL of the keywords that are relevant to a page. This would include starting prices if you are selling a product, etc. A page description tag is used by search engines to place a brief paragraph on the search results page for “searchers” to get an idea what your page is about. But remember that this paragraph will be one of many on that page. All of the other search results have the same space to get their pages seen as well. So if you are competing against all of these other prospects with just a small paragraph, make sure you give as much relevant information as is possible. If the search engine cannot find a description that is usable or does not have any relevant keywords within it, it can go to the text on your page and find a description of its own. Keep the power in your hands to put your point across by making sure you create valuable descriptions.
Purchasing your domain name: Buying a domain name that contains one of your main keywords is the easiest ways to do some simple SEO. Your first response will always be to get a domain that is short and easy to remember. AHCS. com may be short for Advanced Happy Children Syndrome and easy for people to remember, but, unless AHCS is one of your main keywords it isn’t the best choice for a domain name. So how can you choose a domain name that isn’t so long that nobody wants to type it into the address bar, but descriptive enough that Search Engines get an idea what you are all about? Let’s think about the above choice. What are our main keywords here? “Happy children, or happy children syndrome”. Maybe the best choice of a domain name would be “HappyChildren.com” or to make it a little bit more memorable “GetHappyChildren. com”. Just give the Search Engine one more reason to put you near the top of the search results.
Rule #3 Page Content and Keywords
Search Engine Friendly URL’s – What is a search engine friendly url? Have you ever visited a web site that had an endless URL full of numbers and code that you would never understand? In reality, it makes it very hard for you to return to that web site page, or even bookmark it. Today web sites have become Database driven and interactive so that your customers can do more than just read the page. But to make all of this possible, we have had to create ways to send information. With some tricky bits of code you can change this long and complicated code to simple, and more secure, search engine friendly url’s. Something like www.mysite.com? id=40938430925093428534209832098432 can be changed to www.mysite.com/antiquebedframes. This has given Google a keyword for this page of antique bed frames and gives your prospective customers an easier url, that is descriptive and is now a bit more secure from hackers. Nobody really knows what the true content underneath should be.
When creating content for your page, the most important rule to follow is be descriptive for your clients. Make sure you include all relevant information in a way that is reader friendly and user friendly. Avoid using sentences that don’t clearly identify the product.– i.e. “The frame is made of old fashioned wood and comes in lighter colors or darker colors.” Replace with “The antique bed frame is made of antique dark oak wood, or a lighter antique oak.” This uses the keyword “antique bed frame” at least once in the description of the product and includes a secondary keyword antique and oak wood. Without overloading a description with keyword spamming, the more times you can place a keyword in your page, the higher a ranking you will get. Avoid keyword spamming, Google does see this! Rule #4 Keywords in your URL’s
Rule #5 Search Engine Friendly Menu structure
Simplified URL’s can also be a great place to help your SEO. I’m going to break this rule into two separate subjects, because depending on how you build your web site, you may have total control over one and no control over the other. www.business2business-magazine.info
Once again, if you think about your customer first, then the search engines will easily follow. Create a menu structure that avoids confusion, and contains appropriate keywords. 4
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