The Rise of Licious co- Founder Vivek Gupta
Thispresentationoutlinestheinspiringstoryofhowtwofriends,VivekGuptaandAbhay Hanjura,startedLicious,anonlinemeatplatform,andgrewittobefeaturedonDiscovery Channel.
Introduction
- Liciousisanonlineplatformthatallowsusersto buyrawmeat,chicken,lamb,seafood,marinades, eggs,spreads,andpickles.
The Beginning
- 2015:Co-foundersAbhayHanjuraandVivekGuptahadasmallideatostartameatventurein India.
- Abhaycreatedaneye-openingdeckaboutthepotentialofthemeatmarketinIndia.
- Bothfoundersresignedfromtheirjobstopursuetheirventure.
Challenges and Growth
- Mr.Paiscoldedthemfornotknowingenoughbutgavethemacheque.
- Launchfailedandoperationsshutdown.
- Afterasuccessfulrelaunch,theyhad1300ordersinamonth.
Success
- BankbalancewasRs1crandAbhaysigneda 25Lmarketingcampaign.
- Licious wasfeaturedonDiscoveryChannel. Pleasedon’tmissLiciousstoryonDiscovery,where wetalkedaboutourjourneyandmanyinteresting thingsaboutthemeatecosystemofIndia, showcasedfirsttimeLiciousbackendwherewe processmeatsandhowLicioushasbuilt world-classprocessingcenterwhichwehaveonly talkedonourpackaging.IwasalwaysthinkingcanI inviteallourcustomerstovisitourplants,buttoday Discoverychannelismakingithappen.
Thank you.